Download or read book Principles of Retailing written by John Fernie and published by Routledge. This book was released on 2015-04-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Download or read book Retailing Principles Second Edition written by Lynda Rose Poloian and published by Fairchild Books. This book was released on 2013-03-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

Download or read book Principles of Urban Retail Planning and Development written by Robert J. Gibbs and published by John Wiley & Sons. This book was released on 2012-01-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...Extraordinary: Gibbs has popped the hood and taken apart the engine of commercial design and development, showing us each individual part and explaining fit, form and function." —Yaromir Steiner, Founder, Chief Executive Officer, Steiner + Associates "...the most comprehensive and expansive book ever written on the subject of Retail Real Estate Development. Gibbs is by far the most prominent advocate for reforming retail planning and development in order to return American cities to economic and physical prominence." –Stefanos Polyzoides, Moule & Polyzoides Architects & Urbanists The retail environment has evolved rapidly in the past few decades, with the retailing industry and its placement and design of "brick-and-mortar" locations changing with evolving demographics, shopping behavior, transportation options and a desire in recent years for more unique shopping environments. Written by a leading expert, this is a guide to planning for retail development for urban planners, urban designers and architects. It includes an overview of history of retail design, a look at retail and merchandising trends, and principles for current retail developments. Principles of Urban Retail Planning and Development will: Provide insight and techniques necessary for historic downtowns and new urban communities to compete with modern suburban shopping centers. Promote sustainable community building and development by making it more profitable for the shopping center industry to invest in historic cities or to develop walkable urban communities. Includes case studies of recent good examples of retail development

Download or read book Project Management written by Adedeji B. Badiru and published by CRC Press. This book was released on 2019-05-29 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of the new edition is to continue with a systems view of the world. For a more robust and worldwide market dissemination, the new edition has changed to a reference book. The project systems approach to project management, is needed in executing projects across countries and across cultures, which is a crucial requirement in today's globalized and intertwined economics. The book uses ample graphical representations to clarify the concepts and techniques presented. The case examples help to reinforce the topics covered. Several illustrative examples and practice exercises are included. Each chapter is updated and new chapters include Project Simulation and Project Templates. A new chapter on managing complex projects in an age of artificial intelligence adds a unique value to the book. Features Highlights contemporary best practices of project management Uses a systems framework to integrate quantitative and qualitative tools Offers illustrative examples and practice exercises Covers project schedule performance appraisal techniques Discusses the knowledge areas contained in the Project Management Book of Knowledge (PMBOK) Presents software applications for project management, as well as case examples

Download or read book Principles of Marketing Engineering 2nd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2013 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

Download or read book Retailing Principles written by Lynda Gamans Poloian and published by Fairchild Books. This book was released on 2002-12-10 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the retailing industry.

Download or read book Principles of Management Essentials You Always Wanted To Know written by Callie Daum and published by Vibrant Publishers. This book was released on 2020-05-17 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first experience as a manager is often the most challenging. Often times, a productive employee does not have the right knowledge and experience to immediately transition into management. A way to quickly get up to speed on the basics of management is needed. Principles of Management Essentials You Always Wanted To Know provides the core information to speed your transformation from an employee into a successful manager. That knowledge includes details in areas such as: · Management in an organization and understanding its functions and elements · Business responsibilities of a manager · Tools that can help you navigate your role as a manager · Managing employees and team relationships · Managing customer relationships Principles of Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Download or read book The New Rules of Retail written by Robin Lewis and published by St. Martin's Press. This book was released on 2014-08-12 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.

Download or read book Marketing Fashion Second Edition written by Harriet Posner and published by Laurence King Publishing. This book was released on 2015-08-17 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Download or read book Fashion Merchandising written by James Clark and published by Bloomsbury Publishing. This book was released on 2020-11-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists

Download or read book The Principles of Islamic Marketing written by Baker Ahmad Alserhan and published by CRC Press. This book was released on 2016-03-03 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.

Download or read book Retail Marketing Management written by Helen Goworek and published by Pearson Higher Ed. This book was released on 2015-07-02 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Download or read book Principles of Comparative Politics written by William Roberts Clark and published by CQ Press. This book was released on 2017-02-23 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Comparative Politics offers the most comprehensive and up-to-date introduction to comparative inquiry, research, and scholarship. In this thoroughly revised Third Edition, students now have an even better guide to cross-national comparison and why it matters. The new edition retains a focus on the enduring questions with which scholars grapple, the issues about which consensus has started to emerge, and the tools comparativists use to get at the complex problems in the field. Among other things, the updates to this edition include a thoroughly-revised chapter on dictatorships that incorporates a discussion of the two fundamental problems of authoritarian rule: authoritarian power-sharing and authoritarian control; a revised chapter on culture and democracy that includes a more extensive examination of cultural modernization theory and a new overview of survey methods for addressing sensitive topics; a new section on issues related to electoral integrity; an expanded assessment of different forms of representation; and a new intuitive take on statistical analyses that provides a clearer explanation of how to interpret regression results. Examples from the gender and politics literature have been incorporated into various chapters, the Problems sections at the end of each chapter have been expanded, a! nd the empirical examples and data on various types of institutions have been updated. Online videos and tutorials are available to address some of the more methodological components discussed in the book. The authors have thoughtfully streamlined chapters to better focus attention on key topics.

Download or read book PRINCIPLES OF MARKETING SECOND EDITION written by KAPOOR, NEERU and published by PHI Learning Pvt. Ltd.. This book was released on 2021-10-25 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, designed for the undergraduate and postgraduate courses of commerce, arts and management offered at various universities including the University of Delhi helps students understanding the basics of marketing, which is the fundamental activity for every business these days. An effort has been made to present the information in the most simplified manner so that each and every student should be able to grasp the concepts easily. The book thoroughly covers a wide range of topics and issues, such as, the concept, nature, importance, limitations and evolution of marketing. The concept of marketing-mix, marketing environment, consumer buying behaviour, market segmentation, product, price, place and promotion decisions are well explained. Focus is also laid on discussing the new emerging concepts, such as, retailing, rural marketing, green marketing, customer relationship marketing, digital marketing and consumerism. The unique features of the book are: • Includes learning outcomes to make the students aware of what they will take away after reading the chapter. • Use of illustrations and diagrams for better understanding and grasping of the concepts. • Incorporates latest developments in the field of marketing from the corporate world to relate theory to practical knowledge. • Provides, 'Things to Remember' at the end of each chapter for a quick review of important topics. • Gives chapter-end short- and long-answer questions to give students an opportunity to test their understanding of the subject and application in the real world. TARGET AUDIENCE • BBA/BCom/BA • MCom • MBA

Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.

Download or read book Logistics Principles and Applications Second Edition written by John W. Langford and published by McGraw Hill Professional. This book was released on 2007 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title incorporates SI units along with corresponding U.S. Customary System units. It is valuable for anyone preparing for the Certified Professional Logistician exam. It is useful to both the military and commercial sectors

Download or read book Thermodynamics Principles And Applications written by Ismail Tosun and published by World Scientific Publishing Company. This book was released on 2015-06-29 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eminently readable introductory text provides a sound foundation to understand the abstract concepts used to express the laws of thermodynamics. The emphasis is on the fundamentals rather than spoon-feeding the subject matter. The concepts are explained with utmost clarity in simple and elegant language. It provides the background material needed for students to solve practical problems related to thermodynamics. Answers to all problems are provided.