Download or read book The Politics of Attention written by Bryan D. Jones and published by University of Chicago Press. This book was released on 2005-10-26 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: On any given day, policymakers are required to address a multitude of problems and make decisions about a variety of issues, from the economy and education to health care and defense. This has been true for years, but until now no studies have been conducted on how politicians manage the flood of information from a wide range of sources. How do they interpret and respond to such inundation? Which issues do they pay attention to and why? Bryan D. Jones and Frank R. Baumgartner answer these questions on decision-making processes and prioritization in The Politics of Attention. Analyzing fifty years of data, Jones and Baumgartner's book is the first study of American politics based on a new information-processing perspective. The authors bring together the allocation of attention and the operation of governing institutions into a single model that traces public policies, public and media attention to them, and governmental decisions across multiple institutions. The Politics of Attention offers a groundbreaking approach to American politics based on the responses of policymakers to the flow of information. It asks how the system solves, or fails to solve, problems rather than looking to how individual preferences are realized through political action.
Download or read book The Marketplace of Attention written by James G. Webster and published by MIT Press. This book was released on 2014-08-29 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.
Download or read book The Quest for Attention written by Chao Guo and published by Stanford University Press. This book was released on 2020-07-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.
Download or read book The Economics of Attention written by Richard A. Lanham and published by University of Chicago Press. This book was released on 2006-04-21 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.
Download or read book The Psychology of Attention written by Harold Pashler and published by MIT Press. This book was released on 1999-07-26 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past two decades, attention has been one of the most investigated areas of research in perception and cognition. However, the literature on the field contains a bewildering array of findings, and empirical progress has not been matched by consensus on major theoretical issues. The Psychology of Attention presents a systematic review of the main lines of research on attention; the topics range from perception of threshold stimuli to memory storage and decision making. The book develops empirical generalizations about the major issues and suggests possible underlying theoretical principles. Pashler argues that widely assumed notions of processing resources and automaticity are of limited value in understanding human information processing. He proposes a central bottleneck for decision making and memory retrieval, and describes evidence that distinguishes this limitation from perceptual limitations and limited-capacity short-term memory.
Download or read book The Handbook of Attention written by Jonathan Fawcett and published by MIT Press. This book was released on 2015-11-27 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative overview of current research on human attention, emphasizing the relation between cognitive phenomena observed in the laboratory and in the real world. Laboratory research on human attention has often been conducted under conditions that bear little resemblance to the complexity of our everyday lives. Although this research has yielded interesting discoveries, few scholars have truly connected these findings to natural experiences. This book bridges the gap between “laboratory and life” by bringing together cutting-edge research using traditional methodologies with research that focuses on attention in everyday contexts. It offers definitive reviews by both established and rising research stars on foundational topics such as visual attention and cognitive control, underrepresented domains such as auditory and temporal attention, and emerging areas of investigation such as mind wandering and embodied attention. The contributors discuss a range of approaches and methodologies, including psychophysics, mental chronometry, stationary and mobile eye-tracking, and electrophysiological and functional brain imaging. Chapters on everyday attention consider such diverse activities as driving, shopping, reading, multitasking, and playing videogames. All chapters present their topics in the same overall format: historical context, current research, the possible integration of laboratory and real-world approaches, future directions, and key and outstanding issues. Contributors Richard A. Abrams, Lewis Baker, Daphne Bavelier, Virginia Best, Adam B. Blake, Paul W. Burgess, Alan D. Castel, Karen Collins, Mike J. Dixon, Sidney K. D'Mello, Julia Föcker, Charles L. Folk, Tom Foulsham, Jonathan A. Fugelsang, Bradley S. Gibson, Matthias S. Gobel, Davood G. Gozli, Arthur C. Graesser, Peter A. Hancock, Kevin A. Harrigan, Simone G. Heideman, Cristy Ho, Roxane J. Itier, Gustav Kuhn, Michael F. Land, Mallorie Leinenger, Daniel Levin, Steven J. Luck, Gerald Matthews, Daniel Memmert, Stephen Monsell, Meeneley Nazarian, Anna C. Nobre, Andrew M. Olney, Kerri Pickel, Jay Pratt, Keith Rayner, Daniel C. Richardson, Evan F. Risko, Barbara Shinn-Cunningham, Vivian Siu, Jonathan Smallwood, Charles Spence, David Strayer, Pedro Sztybel, Benjamin W. Tatler, Eric T. Taylor, Jeff Templeton, Robert Teszka, Michel Wedel, Blaire J. Weidler, Lisa Wojtowicz, Jeremy M. Wolfe, Geoffrey F. Woodman
Download or read book Pay Attention written by John Horgan and published by MIT Press. This book was released on 2020-12-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A day in the inner and outer lives of a college professor, blogger, divorced father, thinker, and yearner. What would it feel like to wake up inside the head of someone who writes about science for a living? John Horgan, acclaimed author of the bestseller The End of Science, answers that question in his genre-bending new book Pay Attention, a stream-of-consciousness account of a day in the life of his alter ego, Eamon Toole--a blogger, college professor, and divorced father. This work of fact-based fiction, or "faction," follows Toole as he wakes up in his rented apartment in upstate New York, meditates with the mantra "Duh," commutes via train and subway to an engineering school in New Jersey, teaches a William James essay on consciousness to freshmen, squabbles about Thomas Kuhn with colleagues over lunch, takes a ferry to Manhattan and spends the evening with his bossy, Tarot-reading girlfriend, Emily, on whom he plans to spring a big question. Throughout the day, Toole struggles to be rational while buffeted by fears and yearnings. Thoughts of sex and death keep intruding on his ruminations over quantum spookiness, the neural code, the Singularity, and free will. Pay Attention is a profane, profound meditation on the entanglements of our inner and outer worlds and the elusiveness of truth.
Download or read book How Attention Works written by Stefan Van Der Stigchel and published by MIT Press. This book was released on 2019-03-12 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we filter out what is irrelevant so we can focus on what we need to know. We are surrounded by a world rich with visual information, but we pay attention to very little of it, filtering out what is irrelevant so we can focus on what we think we need to know. Advertisers, web designers, and other “attention architects” try hard to get our attention, promoting products with videos on huge outdoor screens, adding flashing banners to websites, and developing computer programs with blinking icons that tempt us to click. Often they succeed in distracting us from what we are supposed to be doing. In How Attention Works, Stefan Van der Stigchel explains the process of attention and what the implications are for our everyday lives. The visual attention system is efficient, Van der Stigchel writes, because it doesn't waste energy processing every scrap of visual data it receives; it gathers only relevant information. We focus on one snippet of information and assume that everything else is stable and consistent with past experience; that's why most people miss even the most glaring continuity errors in films. If an object doesn't meet our expectations, chances are we won't see it. Van der Stigchel makes his case with examples from real life, explaining, among other things, the limitations of color perception (and why fire trucks shouldn't be red); the importance of location (security guards and radiologists, for example, have to know where to look); the attention-getting properties of faces and spiders; what we can learn from someone else's eye movements; why we see what we expect to see (magicians take advantage of this); and visual neglect and unattended information.
Download or read book The Attention Economy and How Media Works written by Karen Nelson-Field and published by Springer Nature. This book was released on 2020-01-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Download or read book Effortless Attention written by Brian Bruya and published by MIT Press. This book was released on 2010-04-09 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomena of effortless attention and action and the challenges they pose to current cognitive models of attention and action.
Download or read book Making the News written by Amber E. Boydstun and published by University of Chicago Press. This book was released on 2013-08-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media attention can play a profound role in whether or not officials act on a policy issue, but how policy issues make the news in the first place has remained a puzzle. Why do some issues go viral and then just as quickly fall off the radar? How is it that the media can sustain public interest for months in a complex story like negotiations over Obamacare while ignoring other important issues in favor of stories on “balloon boy?” With Making the News, Amber Boydstun offers an eye-opening look at the explosive patterns of media attention that determine which issues are brought before the public. At the heart of her argument is the observation that the media have two modes: an “alarm mode” for breaking stories and a “patrol mode” for covering them in greater depth. While institutional incentives often initiate alarm mode around a story, they also propel news outlets into the watchdog-like patrol mode around its policy implications until the next big news item breaks. What results from this pattern of fixation followed by rapid change is skewed coverage of policy issues, with a few receiving the majority of media attention while others receive none at all. Boydstun documents this systemic explosiveness and skew through analysis of media coverage across policy issues, including in-depth looks at the waxing and waning of coverage around two issues: capital punishment and the “war on terror.” Making the News shows how the seemingly unpredictable day-to-day decisions of the newsroom produce distinct patterns of operation with implications—good and bad—for national politics.
Download or read book Joint Attention written by Axel Seemann and published by MIT Press. This book was released on 2012-01-20 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary perspectives on definitional concerns, underlying mechanisms, and the functional significance of joint attention. Academic interest in the phenomenon of joint attention—the capacity to attend to an object together with another creature—has increased rapidly over the past two decades. Yet it isn't easy to spell out in detail what joint attention is, how it ought to be characterized, and what exactly its significance consists in. The writers for this volume address these and related questions by drawing on a variety of disciplines, including developmental and comparative psychology, philosophy of mind, and social neuroscience. The volume organizes their contributions along three main themes: definitional concerns, such as the question of whether or not joint attention should be understood as an irreducibly basic state of mind; processes and mechanisms obtaining on both the neural and behavioral levels; and the functional significance of joint attention, in particular the role it plays in comprehending spatial perspectives and understanding other minds. The collected papers present new work by leading researchers on one of the key issues in social cognition. They demonstrate that an adequate theory of joint attention is indispensable for a comprehensive account of mind.
Download or read book A Computational Perspective on Visual Attention written by John K. Tsotsos and published by MIT Press. This book was released on 2021-06-22 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The derivation, exposition, and justification of the Selective Tuning model of vision and attention. Although William James declared in 1890, "Everyone knows what attention is," today there are many different and sometimes opposing views on the subject. This fragmented theoretical landscape may be because most of the theories and models of attention offer explanations in natural language or in a pictorial manner rather than providing a quantitative and unambiguous statement of the theory. They focus on the manifestations of attention instead of its rationale. In this book, John Tsotsos develops a formal model of visual attention with the goal of providing a theoretical explanation for why humans (and animals) must have the capacity to attend. He takes a unique approach to the theory, using the full breadth of the language of computation—rather than simply the language of mathematics—as the formal means of description. The result, the Selective Tuning model of vision and attention, explains attentive behavior in humans and provides a foundation for building computer systems that see with human-like characteristics. The overarching conclusion is that human vision is based on a general purpose processor that can be dynamically tuned to the task and the scene viewed on a moment-by-moment basis. Tsotsos offers a comprehensive, up-to-date overview of attention theories and models and a full description of the Selective Tuning model, confining the formal elements to two chapters and two appendixes. The text is accompanied by more than 100 illustrations in black and white and color; additional color illustrations and movies are available on the book's Web site.
Download or read book Visual Attention and Cortical Circuits written by Jochen Braun and published by MIT Press. This book was released on 2001 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: An attempt to derive a comprehensive theory of attention from both neurobiological and psychological data.
Download or read book Human Attention in Digital Environments written by Claudia Roda and published by Cambridge University Press. This book was released on 2011-02-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital systems, such as phones, computers and PDAs, place continuous demands on our cognitive and perceptual systems. They offer information and interaction opportunities well above our processing abilities, and often interrupt our activity. Appropriate allocation of attention is one of the key factors determining the success of creative activities, learning, collaboration, and many other human pursuits. This book presents research related to human attention in digital environments. Original contributions by leading researchers cover the conceptual framework of research aimed at modelling and supporting human attentional processes, the theoretical and software tools currently available, and various application areas. The authors explore the idea that attention has a key role to play in the design of future technology and discuss how such technology may continue supporting human activity in environments where multiple devices compete for people's limited cognitive resources.
Download or read book Attention and Performance XIV written by David E. Meyer and published by MIT Press. This book was released on 1993 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention and Performance XIV, provides a broad, historic, and timely synthesis of the empirical and theoretical ideas on which performance theory now rests.
