Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Download or read book Pay Attention written by John Horgan and published by MIT Press. This book was released on 2020-12-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A day in the inner and outer lives of a college professor, blogger, divorced father, thinker, and yearner. What would it feel like to wake up inside the head of someone who writes about science for a living? John Horgan, acclaimed author of the bestseller The End of Science, answers that question in his genre-bending new book Pay Attention, a stream-of-consciousness account of a day in the life of his alter ego, Eamon Toole--a blogger, college professor, and divorced father. This work of fact-based fiction, or "faction," follows Toole as he wakes up in his rented apartment in upstate New York, meditates with the mantra "Duh," commutes via train and subway to an engineering school in New Jersey, teaches a William James essay on consciousness to freshmen, squabbles about Thomas Kuhn with colleagues over lunch, takes a ferry to Manhattan and spends the evening with his bossy, Tarot-reading girlfriend, Emily, on whom he plans to spring a big question. Throughout the day, Toole struggles to be rational while buffeted by fears and yearnings. Thoughts of sex and death keep intruding on his ruminations over quantum spookiness, the neural code, the Singularity, and free will. Pay Attention is a profane, profound meditation on the entanglements of our inner and outer worlds and the elusiveness of truth.
Download or read book Pay Attention Carter Jones written by Gary D. Schmidt and published by HarperCollins. This book was released on 2019-02-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carter Jones is astonished early one morning when he finds a real English butler, bowler hat and all, on the doorstep—one who stays to help the Jones family, which is a little bit broken. In addition to figuring out middle school, Carter has to adjust to the unwelcome presence of this new know-it-all adult in his life and navigate the butler's notions of decorum. And ultimately, when his burden of grief and anger from the past can no longer be ignored, Carter learns that a burden becomes lighter when it is shared. Sparkling with humor, this insightful and compassionate story will resonate with readers who have confronted secrets of their own.
Download or read book Attention Pays written by Neen James and published by John Wiley & Sons. This book was released on 2018-04-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive profitability, productivity, and accountability To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention to reach our highest potential—and this book shows you how. Attention Pays spotlights on the power of attention and absolute focus. Personally: WHO we pay attention to. Professionally: WHAT we pay attention to. And Globally: HOW we pay attention in the world—and to the world. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships and peace, it's time to pay attention to what matters most. • Includes powerful tips and tricks increase profitability • Shows you how to achieve maximum accountability and results • Provides strategies to help you productively manage daily tasks • Offers guidance on improving your daily attention and focus If you’re ready drive profitably, increase productivity and boost accountability, it’s time to tune out the noise, focus on what really matters and learn how Attention Pays.
Download or read book Please Pay Attention Please Bruce Nauman s Words written by Bruce Nauman and published by MIT Press. This book was released on 2005-02-18 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive collection to date of the artist Bruce Nauman's writings plus all of his major interviews from 1965 to 2001. Since the 1960s, the artist Bruce Nauman has developed a highly complex and pluralistic oeuvre ranging from discrete sculpture, performance, film, video, and text-based works to elaborate multipart installations incorporating sound, video recording and monitors, and architectural structures. Nauman's work is often interpreted in terms of movements and mediums, including performance, postminimalism, process, and conceptual art, thereby emphasizing its apparent eclecticism. But what is often overlooked is that underlying these seemingly disparate artistic tendencies are conceptual continuities, one of which is an investigation of the nature of language. Unlike many of his contemporaries, Nauman has refrained from participating in the critical discourse surrounding his own work. He has given relatively few interviews over the course of his career and has little to do with the art press or critical establishment. Indeed, he granted Janet Kraynak and The MIT Press almost complete autonomy in the preparation of this volume. In contrast to Nauman's reputation for silence, however, from the beginning of his career, the incorporation of language has been a central feature of his art. This collection takes as its starting point the seeming paradox of an artist of so few words who produces an art of so many words. Please Pay Attention Please contains all of Nauman's major interviews from 1965 to 2001, as well as a comprehensive body of his writings, including instructions and proposal texts, dialogues transcribed from audio-video works, and prose texts written specifically for installation sculptures. Where relevant, the texts are accompanied by illustrations of the artworks for which they were composed. In the critical essay that serves as the book's introduction, the editor investigates Nauman's art in relation to the linguistic turn in art practices of the 1960s—understanding language through the speech act—and its legacy in contemporary art.
Download or read book Pay Attention Emily Brown written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ages 4 to 8 years. If you are the parent of a child with attention issues -- ADHD, autism spectrum disorder, Down syndrome, or sensory processing disorder -- then you will want to share this book with your child. This fun picture book pairs whimsical illustrations with a mother's poetic pleas as she tries, in vain, to get the attention of her child. Children will gladly tune in to this book to enjoy Emily Brown's flights of fancy and the lengths to which her mother goes to get Emily to focus. Wonderful word pictures, from silly to absurd, hold readers' attention, and eye-catching artwork captures each entertaining moment. The book celebrates the imagination of all children, but especially those whose minds seem to wander a bit more than others, and offers a reminder that humour is both a sanity-saver and relationship-soother.
Download or read book Pay Attention Please Ages 4 11 written by Sherrill B. Flora and published by Key Education Publishing. This book was released on 2010-05-18 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help students in grades PK–5 work out their wiggles using "Pay Attention, Please!" This 64-page book helps students with ADHD and students who are otherwise wiggly and overly busy learn how to pay better attention and focus for longer periods of time. It includes games and activities that strengthen listening, concentration, visual, and auditory memory skills; assist students in learning relaxation techniques; provide students healthy ways to burn excess energy; and help students discover ways to control overstimulation and impulsivity.
Download or read book Learning to Slow Down and Pay Attention written by Kathleen G. Nadeau and published by . This book was released on 1997 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written especially for kids, this fun, friendly workbook is packed with cartoons and activity pages, offering children a wealth of helpful tips for every situation--at home, at school, and among friends. Illustrations.
Download or read book The Art of Noticing written by Rob Walker and published by Knopf. This book was released on 2019-05-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An imaginative, thought-provoking gift book to awaken your senses and attune them to the things that matter in your life. Welcome to the era of white noise. Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen. Enter Rob Walker's The Art of Noticing. This gorgeously illustrated volume will spark your creativity--and most importantly, help you see the world anew. Through a series of simple and playful exercises--131 of them--Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague and finally, to rediscover your sense of passion and to notice what really matters to you.
Download or read book Stolen Focus written by Johann Hari and published by Crown. This book was released on 2022-01-25 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Our ability to pay attention is collapsing. From the author of Chasing the Scream and Lost Connections comes a groundbreaking examination of why this is happening—and how to get our attention back. “The book the world needs in order to win the war on distraction.”—Adam Grant, author of Think Again “Read this book to save your mind.”—Susan Cain, author of Quiet WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • ONE OF THE BEST BOOKS OF THE YEAR: The Wall Street Journal, Financial Times, New York Post, Mashable, Mindful In the United States, teenagers can focus on one task for only sixty-five seconds at a time, and office workers average only three minutes. Like so many of us, Johann Hari was finding that constantly switching from device to device and tab to tab was a diminishing and depressing way to live. He tried all sorts of self-help solutions—even abandoning his phone for three months—but nothing seemed to work. So Hari went on an epic journey across the world to interview the leading experts on human attention—and he discovered that everything we think we know about this crisis is wrong. We think our inability to focus is a personal failure to exert enough willpower over our devices. The truth is even more disturbing: our focus has been stolen by powerful external forces that have left us uniquely vulnerable to corporations determined to raid our attention for profit. Hari found that there are twelve deep causes of this crisis, from the decline of mind-wandering to rising pollution, all of which have robbed some of our attention. In Stolen Focus, he introduces readers to Silicon Valley dissidents who learned to hack human attention, and veterinarians who diagnose dogs with ADHD. He explores a favela in Rio de Janeiro where everyone lost their attention in a particularly surreal way, and an office in New Zealand that discovered a remarkable technique to restore workers’ productivity. Crucially, Hari learned how we can reclaim our focus—as individuals, and as a society—if we are determined to fight for it. Stolen Focus will transform the debate about attention and finally show us how to get it back.
Download or read book Pirates Can Pay Attention written by Tom Easton and published by The Rosen Publishing Group, Inc. This book was released on 2015-12-15 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers join the crew of the Golden Duck as they learn an important lesson about paying attention. Captain Cod warns his crew about the enemy pirates at a new port, but no one listens to him. When the pirates end up in trouble, it’s Captain Cod who gets them out of it, but not before reminding them to listen to him from now on. Through its fun and relatable narrative and illustrations, readers learn the importance of proper communication and attention to what other people say, an important skill to have in school and at home.
Download or read book Something to Do with Paying Attention written by David Foster Wallace and published by Simon and Schuster. This book was released on 2022-04-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: A posthumously published novella with a title supplied by the publisher.
Download or read book Preaching as Paying Attention written by Edward Foley and published by Liturgy Training Publications. This book was released on 2021-07-10 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Ed Foley―priest, preacher, and teacher―invites preachers to an awareness of the world and the people around them as a lens for preaching God's Incarnate Word and inviting people into the Paschal Mystery. He maintains that paying attention is a key to theological reflection. When pondering a work of art or a catastrophe, the preacher asks, “Where is God in all of this?” and “How does my preaching invite people to respond to that presence?” Fr. Foley presents excerpts of his own homilies and references to poets, scientists, and other resources―some a bit surprising―as models and suggestions that might draw a preacher’s attention as a sign of God present and active in our midst. In short, this book offers a mindset, not a method, for preachers.
Download or read book The Biggest Bluff written by Maria Konnikova and published by Penguin. This book was released on 2021-06-08 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller • A New York Times Notable Book “The tale of how Konnikova followed a story about poker players and wound up becoming a story herself will have you riveted, first as you learn about her big winnings, and then as she conveys the lessons she learned both about human nature and herself.” —The Washington Post It's true that Maria Konnikova had never actually played poker before and didn't even know the rules when she approached Erik Seidel, Poker Hall of Fame inductee and winner of tens of millions of dollars in earnings, and convinced him to be her mentor. But she knew her man: a famously thoughtful and broad-minded player, he was intrigued by her pitch that she wasn't interested in making money so much as learning about life. She had faced a stretch of personal bad luck, and her reflections on the role of chance had led her to a giant of game theory, who pointed her to poker as the ultimate master class in learning to distinguish between what can be controlled and what can't. And she certainly brought something to the table, including a Ph.D. in psychology and an acclaimed and growing body of work on human behavior and how to hack it. So Seidel was in, and soon she was down the rabbit hole with him, into the wild, fiercely competitive, overwhelmingly masculine world of high-stakes Texas Hold'em, their initial end point the following year's World Series of Poker. But then something extraordinary happened. Under Seidel's guidance, Konnikova did have many epiphanies about life that derived from her new pursuit, including how to better read, not just her opponents but far more importantly herself; how to identify what tilted her into an emotional state that got in the way of good decisions; and how to get to a place where she could accept luck for what it was, and what it wasn't. But she also began to win. And win. In a little over a year, she began making earnest money from tournaments, ultimately totaling hundreds of thousands of dollars. She won a major title, got a sponsor, and got used to being on television, and to headlines like "How one writer's book deal turned her into a professional poker player." She even learned to like Las Vegas. But in the end, Maria Konnikova is a writer and student of human behavior, and ultimately the point was to render her incredible journey into a container for its invaluable lessons. The biggest bluff of all, she learned, is that skill is enough. Bad cards will come our way, but keeping our focus on how we play them and not on the outcome will keep us moving through many a dark patch, until the luck once again breaks our way.
Download or read book Pay Attention for Goodness Sakes written by Sylvia Boorstein and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of "It's Easier Than You Think" comes a guide to the Buddha's Ten Paramitas, the "Perfections of the Heart." Boorstein combines traditional Buddhist teachings and parables with stories from her own life, as well as easy-to-follow meditations.
Download or read book The Wednesday Wars written by Gary D. Schmidt and published by Houghton Mifflin Harcourt. This book was released on 2007 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1967 school year, on Wednesday afternoons when all his classmates go to either Catechism or Hebrew school, seventh-grader Holling Hoodhood stays in Mrs. Baker's classroom where they read the plays of William Shakespeare and Holling learns muchof value about the world he lives in.
Download or read book Pay Attention written by Brian Gorman and published by Createspace Independent Publishing Platform. This book was released on 2012-04-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pay attention is a reference book of things that we should all pay attention to. Most of the ideas I express in pay attention are not new. Most were written by God and are time tested and true. You'll see a lot of what you're parents said to you, and a lot of what you say too. Pay attention is about, paying attention to you. It's about giving and kindness. It's about loving and deeds. It's about caring for people and paying attention to their needs. It's about living and dying. It's about laughing and crying. It's about doing the same things that Jesus would do, if he at this moment walked in your shoes. It's about paying attention to God's number one rule. It's about loving your neighbor as you love you.
