Download or read book Prescription TV written by Joy V. Fuqua and published by Duke University Press. This book was released on 2012-06-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and designers sought ways of making the hospital a more inviting, personalized space, TV sets came to figure in the architecture and layout of health care facilities. Television manufacturers seized on the idea of therapeutic TV, specifying in their promotional materials how TVs should be used in the hospital and positioned in relation to the viewer. With the debut of direct-to-consumer prescription drug advertising in the late 1990s, television assumed a much larger role in the medical marketplace. Taking a case-study approach, Fuqua uses her analysis of an ad campaign promoting Pfizer's Viagra to illustrate how television, and later the Internet, turned the modern home into a clearinghouse for medical information, redefined and redistributed medical expertise and authority, and, in the process, created the contemporary consumer-patient.
Download or read book FDA Consumer written by and published by . This book was released on 2004 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Billboard written by and published by . This book was released on 1970-10-31 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Television written by Toby Miller and published by Taylor & Francis. This book was released on 2003 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the most important writings on television in theoretical, historical, empirical and political terms, from the USA and Europe, with significant coverage of other international works, this collection demonstrates television's global significance, as a field of study, to disciplines across both the humanities and social sciences.
Download or read book Fundamentals of Radiation Oncology written by Hasan Murshed and published by Academic Press. This book was released on 2019-01-05 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Radiation Oncology: Physical, Biological, and Clinical Aspects, Third Edition continues to provide current, concise, and a readily available source of clinical information for busy practicing radiation oncologists. The book consists of 26 chapters, divided into four parts: Part I describes the basic science of radiation oncology, with discussions of radiation physics, radiation protection, and radiation biology, as well as molecular biology. Part II describes techniques and modalities of radiation oncology including brachytherapy, intensity-modulated radiation therapy (IMRT), stereotactic radiotherapy (SRS), stereotactic body radiation therapy (SBRT), and proton therapy. Significant recent advances made in the areas of immunotherapy and combined modality therapy; as such, these chapters have also been added to this new edition. Part III describes the clinical science of radiation oncology including risk factors, symptoms/signs, and investigations needed for the cancer diagnosis and up-to-date treatment recommendations in accordance with the new AJCC staging system. In addition, radiation treatment techniques, with an emphasis on IMRT, have been expanded to all the chapters. Also included in this version of the book is a chapter on benign diseases. Updated annotated bibliographies of latest landmark studies providing evidence-based rationale for the recommended treatments are presented at the end of each chapter. Part IV describes palliative radiation treatments to improve the quality of life for cancer patients and the management of side effects from radiation treatment. This book is a must-have for all radiation oncology residents, radiation oncologists and all professionals engaged in the care of cancer patients. - New chapters on brachytherapy, IMRT/IGRT, SRS, SBRT, proton therapy, immunotherapy, combined modality therapy, and benign diseases - Eighth edition of the AJCC staging system - IMRT techniques for all common cancer sites, along with up-to-date treatment recommendations - Relevant, landmark studies that provide evidence-based rationale for recommended treatments
Download or read book Television at Work written by Kit Hughes and published by . This book was released on 2020 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television has never been exclusive to the home. In Television at Work, Kit Hughes explores the forgotten history of how U.S. workplaces used television to secure industrial efficiency, support corporate expansion, and manage the hearts, minds, and bodies of twentieth century workers. Challenging our longest-held understandings of the medium, Hughes positions television at the heart of a post-Fordist reconfiguration of the American workplace revolving around dehumanized technological systems. Among other things, business and industry built private television networks to distribute programming, created complex CCTV data retrieval systems, encouraged the use of videotape for worker self-evaluation, used video cassettes for training distributed workforces, and wired cantinas for employee entertainment. In uncovering industrial television as a prolific sphere of media practice, Television at Work reveals how labor arrangements and information architectures shaped by these uses of television were foundational to the rise of the digitally mediated corporation and to a globalizing economy.
Download or read book TV Guide written by and published by . This book was released on 1985 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Television Broadcast Policies written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1977 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gamma Knife Radiosurgery written by David Mathieu and published by BoD – Books on Demand. This book was released on 2011-12-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gamma knife radiosurgery is a minimally-invasive treatment alternative for intracranial disorders, including tumors, vascular malformations, facial pain and epilepsy. This book will allow the reader to learn when gamma knife radiosurgery is appropriate and what to expect as treatment results.
Download or read book Prescription Drugs written by Brent G. Petty and published by Johns Hopkins Health. This book was released on 2007 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Prescription drugs and the elderly written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 1987 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles and Practice of Radiotherapy Techniques in Thoracic Malignancies written by Gokhan Ozyigit and published by Springer. This book was released on 2016-04-04 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This evidence-based guide on the use of radiotherapy in patients with common malignancies of the lung, esophagus, and thymus will help radiation oncologists to deliver optimal care within a multidisciplinary setting. Detailed information is provided on all aspects, from delineation of tumor volumes and organs at risk based on four-dimensional CT simulation through to the various advanced radiotherapy techniques, including stereotactic ablative radiotherapy (SABR), intensity-modulated radiation therapy (IMRT), tomotherapy, volumetric modulated arc therapy (VMAT), and proton therapy. Contouring, treatment planning, and treatment delivery are documented in a range of everyday cases, with illustrations of slice-by-slice delineations on planning CT images and finalized treatment plans based on detailed acceptance criteria. Numerous practical tips are highlighted, and relevant information is included on surgical techniques and systemic therapies. The book will facilitate decision making in the management of patients with common thoracic malignancies and assist in overcoming the challenges encountered in daily clinical practice.
Download or read book Radiosurgery written by M.W. McDermott and published by Karger Medical and Scientific Publishers. This book was released on 2010-02-15 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the International Stereotactic Radiosurgery Society (ISRS) is to promote technical developments in stereotactic radiosurgery on the highest level of clinical experience based on clinical investigations. In this volume, high-quality peer-reviewed papers from the 8th International Stereotactic Radiosurgery Society meeting held in San Francisco 2007 are presented. The reports include new studies on physics, imaging and radiobiology in radiosurgery as well as the latest research in the field of cranial radiosurgery on benign tumors, malignant tumors and vascular malformations. Further articles cover new investigations in the practice on spinal and body radiosurgery.This publication is of special interest to neurosurgeons, radiation oncologists and medical physicists who require precise information to keep up to date with the important developments on the use of stereotactic radiosurgery.
Download or read book Image Guided Hypofractionated Stereotactic Radiosurgery written by Arjun Sahgal and published by CRC Press. This book was released on 2021-07-15 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following recent developments in hypofractionated stereotactic radiation therapy (SRT) for brain and spine tumors, this new edition offers a fully updated and comprehensive "how-to" guidance on hypofractionated SRT for brain and spine metastases, glioma, benign tumors, and other tumor types. Presenting the state of the art of the technology and practice, this book: • Discusses the pros and cons of hypofractionated SRT compared to single-fraction radiosurgery, providing a deeper understanding of radiosurgery and radiobiology • Explains the toxicity and adverse effects of hypofractionated SRT including the dosage of 24 Gy in two spine SBRT fractionation schemes, aiding practitioners in communicating the risks and benefits of treatment and in obtaining consent from their patients • Outlines the current standards for safe practice, including checklists for implementation • Explores new technologies for brain and spine tumors including LITT, MR-guided focused ultrasound, and Zap technology, with chapters authored by well-recognized experts in the radiation, oncology, and neurosurgery communities; this book delivers a level of technological and clinical detail not available in journal papers This book is suitable for radiation oncologists, neurosurgeons, and medical physicists who specialize in brain and/or spine radiosurgery or want to start a program and need a comprehensive reference with key checklists for practice.
Download or read book Duty Language and Exegesis in Pr bh kara M m s written by Elisa Freschi and published by BRILL. This book was released on 2012-07-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is an introduction to key concepts of Indian Philosophy, seen from the perspective of the influential school of Pr?bh?kara M?m??s? (flourished from the 7th until the 20th c. AD). It includes the edition and translation of R?m?nuj?c?rya's ??straprameyapariccheda.
Download or read book The Maturing Marketplace written by Euehun Lee and published by Bloomsbury Publishing USA. This book was released on 2000-04-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
Download or read book FDA Management and Enforcement written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations and published by . This book was released on 1992 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
