Download or read book A Preface to Marketing Management written by J. Paul Peter and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Preface to Marketing Management written by J. Paul Peter and published by Irwin/McGraw-Hill. This book was released on 2003 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book A Preface to Marketing Management written by J. Paul Peter and published by . This book was released on 2018-01-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Download or read book MARKETING MANAGEMENT written by J. Paul Peter and published by McGraw-Hill/Irwin. This book was released on 2008-10-03 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
Download or read book Marketing Sales and Customer Management MSC written by Richard Hofmaier and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-05-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.
Download or read book Loose Leaf for A Preface to Marketing Management written by J. Paul Peter and published by McGraw-Hill Education. This book was released on 2018-01-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Download or read book Entrepreneurial Marketing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2018 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Download or read book Hospitality Marketing Management written by David C. Bojanic and published by Wiley Global Education. This book was released on 2016-11-16 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Download or read book Marketing Management in the 21st Century written by Noel Capon and published by . This book was released on 2001 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.
Download or read book Services Marketing Management written by Peter Mudie and published by Routledge. This book was released on 2012-06-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.
Download or read book Sales and Marketing Management written by Prakash Mathur and published by Gyan Publishing House. This book was released on 2006 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In hospitality sector, marketing refers to the process of how a restaurant, hotel , travel business, or resort can sell itself in a competitive marketplace. Hospitality sales involves most or many of the following activities, including cultivating prospective buyers in a market segment; conveying the features , advantages and benefits of the products or service to the lead and so on. Effective management of sales and marketing are key to the success of the today s hospitality business. This book provides future hospitality professionals with an important career-building resource for the virtually every area of the field. It covers the major principles of marketing with a practice al, applications oriented approach, rather than traditional marketing texts found in the business programmes that focus on a lot of theory. It features new material on marketing technology and it s implications in the hospitality industry. It is hoped that this book will be an appropriate reference tool for introductory hospitality marketing courses that provide the basic foundation of marketing theory and applications.
Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Routledge. This book was released on 2009-11-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Download or read book Key Concepts in Marketing written by Jim Blythe and published by SAGE. This book was released on 2009-02-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Download or read book Framework for Marketing Management Global Edition written by Philip Kotler and published by Pearson Higher Ed. This book was released on 2013-03-06 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
