Download or read book Video Analytics for Audience Measurement written by Cosimo Distante and published by Springer. This book was released on 2014-10-30 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed contest reports of the 1st International Workshop, VAAM 2014, held in Stockholm, Sweden, in August 2014. The 10 revised full papers presented were carefully reviewed and selected from 13 submissions. The aim of this workshop is to provide an overview of state of the art methods for audience measurements in retail and Digital Signage, end-users attraction, and stimulate the creation of appropriate benchmark dataset to be used as reference for the development of novel audience measurement algorithms. Papers are invited under the following topics: demographics and modeling consumer behaviour.

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Applied Machine Learning and High Performance Computing on AWS written by Mani Khanuja and published by Packt Publishing Ltd. This book was released on 2022-12-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build, train, and deploy large machine learning models at scale in various domains such as computational fluid dynamics, genomics, autonomous vehicles, and numerical optimization using Amazon SageMaker Key FeaturesUnderstand the need for high-performance computing (HPC)Build, train, and deploy large ML models with billions of parameters using Amazon SageMakerLearn best practices and architectures for implementing ML at scale using HPCBook Description Machine learning (ML) and high-performance computing (HPC) on AWS run compute-intensive workloads across industries and emerging applications. Its use cases can be linked to various verticals, such as computational fluid dynamics (CFD), genomics, and autonomous vehicles. This book provides end-to-end guidance, starting with HPC concepts for storage and networking. It then progresses to working examples on how to process large datasets using SageMaker Studio and EMR. Next, you'll learn how to build, train, and deploy large models using distributed training. Later chapters also guide you through deploying models to edge devices using SageMaker and IoT Greengrass, and performance optimization of ML models, for low latency use cases. By the end of this book, you'll be able to build, train, and deploy your own large-scale ML application, using HPC on AWS, following industry best practices and addressing the key pain points encountered in the application life cycle. What you will learnExplore data management, storage, and fast networking for HPC applicationsFocus on the analysis and visualization of a large volume of data using SparkTrain visual transformer models using SageMaker distributed trainingDeploy and manage ML models at scale on the cloud and at the edgeGet to grips with performance optimization of ML models for low latency workloadsApply HPC to industry domains such as CFD, genomics, AV, and optimizationWho this book is for The book begins with HPC concepts, however, it expects you to have prior machine learning knowledge. This book is for ML engineers and data scientists interested in learning advanced topics on using large datasets for training large models using distributed training concepts on AWS, deploying models at scale, and performance optimization for low latency use cases. Practitioners in fields such as numerical optimization, computation fluid dynamics, autonomous vehicles, and genomics, who require HPC for applying ML models to applications at scale will also find the book useful.

Download or read book Contemporary Research in Commerce and Management written by Dr. V. Dheenadhayalan & Dr. C.Vijai and published by Sankalp Publication. This book was released on with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: : About the Book Contemporary research in commerce and management is a rapidly growing field that focuses on developing innovative solutions to the challenges facing businesses and organizations in today's rapidly changing global marketplace. Some of the key areas of focus in contemporary research in commerce and management include: 1. Digital Transformation: Research focuses on the impact of digital technologies on business processes, customer behavior, and the wider economy. 2. Sustainability and Corporate Social Responsibility (CSR): Research aims to explore the role of businesses in promoting sustainable development and fulfilling their social and environmental responsibilities. 3. Data Analytics and Business Intelligence: Research focuses on the use of data and analytics to inform business decisions and strategies. 4. Customer Experience (CX): Research explores the customer's experience of a company's products and services, and how to improve it. 5. Strategic Management: Research examines the decisions and actions of top-level managers, and how they impact a firm's overall performance. 6. Supply Chain Management: Research examines the design, management, and improvement of the systems that are involved in the production and delivery of goods and services. 7. Human Resource Management: Research focuses on the management of employees, including issues related to recruitment, training, performance management, and compensation. These are just a few examples of the areas of contemporary research in commerce and management. As the business environment continues to evolve, new challenges and opportunities will emerge, and researchers will continue to work to advance our understanding of how organizations can operate effectively in this changing landscape. By keeping these things in mind, the editors decided to identify and publish the potential research in the above-mentioned areas, and this book will explore the possible changes that are going to happen in the field of commerce and management. Thanks to all the distinguished Research Paper Contributors of this Book and a special thanks to Sankalp publisher who scalped this manuscript into a book. Dr.V.Dheenadhayalan

Download or read book 2019 2020 Pharmacy and Healthcare Forecast written by Little Runaway Architects And Retail Designers and published by Little Runaway Architects And Retail Designers. This book was released on 2019-01-01 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one Most important report you should read before you get into 2019 if you are a Pharmacist or any Community Health Care Professional.This report covers the latest technologies, Services and shopping behaviours which will come in use in the Global community in the coming months and how you as a Pharmacists and community Health Care professionals can keep you informed and be prepared for the new era of Life Sciences.

Download or read book The Predictive Retailer written by Andrew Pearson and published by Createspace Independent Publishing Platform. This book was released on 2017-10-23 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Predictive Retailer is a retail company that utilizes the latest technological developments to deliver an exceptional personalized experience to each and every customer. Today, technology such as AI, Machine Learning, Augmented Reality, IoT, Real-time stream processing, social media, and wearables are altering the Customer Experience (CX) landscape and retailers need to jump aboard this fast moving technology or run the risk of being left out in the cold. The Predictive Retailer reveals how these and other technologies can help shape the customer journey. The book details how the five types of analytics-descriptive, diagnostic, predictive, prescriptive, and edge analytics-affect not only the customer journey, but also just about every operating function of the retailer. An IoT connected retailer can make its operations smart. Connected devices can help with inventory optimization, supply chain management, labor management, waste management, as well as keep the retailer's data centers green and its energy use smart. Social media is no longer a vanity platform, but rather it is a place to both connect with current customers as well as court new ones. It is also a powerful branding channel that can be utilized to both understand a retailer's position in the market, as well as a place to benchmark its position against its competitors. Today, technology moves at break-neck speed and it can offer the potential of anticipatory capabilities, but it also comes with a confusing variety of technological terms--Big Data, Cognitive Computing, CX, Data Lakes, Hadoop, Kafka, Personalization, Spark, etc., etc. The Predictive Retailer will help make sense of it all, so that a retail executive can cut through the confusing technological jargon and understand why a Spark-based real-time stream processing data stream might be preferable to a TIBCO Streambase one, or an IBM Streaming Analytics one. This book will help retail executives break through the technological clutter so that they can deliver an unrivaled customer experience to each and every patron that comes through their doors.

Download or read book Demand Prediction in Retail written by Maxime C. Cohen and published by Springer Nature. This book was released on 2022-01-01 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers. Each step is illustrated with the relevant code and implementation details to demystify how historical data can be leveraged to predict future demand. The tools and methods presented can be applied to most retail settings, both online and brick-and-mortar, such as fashion, electronics, groceries, and furniture. This book is intended to help students in business analytics and data scientists better master how to leverage data for predicting demand in retail applications. It can also be used as a guide for supply chain practitioners who are interested in predicting demand. It enables readers to understand how to leverage data to predict future demand, how to clean and pre-process the data to make it suitable for predictive analytics, what the common caveats are in terms of implementation and how to assess prediction accuracy.

Download or read book Retail Analytics written by Emmett Cox and published by John Wiley & Sons. This book was released on 2011-10-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage. Helps retailers and analysts to use analytics to sell more merchandise Provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level Reveals how retailers can begin using their data as a strategic advantage Includes examples from many retail departments illustrating successful use of data and analytics Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics.

Download or read book Encyclopedia of Information Systems and Technology Two Volume Set written by Phillip A. Laplante and published by CRC Press. This book was released on 2015-12-29 with total page 1307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning the multi-disciplinary scope of information technology, the Encyclopedia of Information Systems and Technology draws together comprehensive coverage of the inter-related aspects of information systems and technology. The topics covered in this encyclopedia encompass internationally recognized bodies of knowledge, including those of The IT BOK, the Chartered Information Technology Professionals Program, the International IT Professional Practice Program (British Computer Society), the Core Body of Knowledge for IT Professionals (Australian Computer Society), the International Computer Driving License Foundation (European Computer Driving License Foundation), and the Guide to the Software Engineering Body of Knowledge. Using the universally recognized definitions of IT and information systems from these recognized bodies of knowledge, the encyclopedia brings together the information that students, practicing professionals, researchers, and academicians need to keep their knowledge up to date. Also Available Online This Taylor & Francis encyclopedia is also available through online subscription, offering a variety of extra benefits for researchers, students, and librarians, including: Citation tracking and alerts Active reference linking Saved searches and marked lists HTML and PDF format options Contact Taylor and Francis for more information or to inquire about subscription options and print/online combination packages. US: (Tel) 1.888.318.2367; (E-mail) [email protected] International: (Tel) +44 (0) 20 7017 6062; (E-mail) [email protected]

Download or read book Big Data in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2016-03-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Download or read book Right Time Experiences written by Maribel Lopez and published by John Wiley & Sons. This book was released on 2014-10-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes, improve margins through better insight, transform customer experiences, and empower employees with real-time, actionable insights. The author depicts how companies can create competitive differentiation using mobile, cloud computing big data, and analytics to improve commerce, customer service, and communications with employees and consumers"--

Download or read book Design Tools and Methods in Industrial Engineering II written by Caterina Rizzi and published by Springer Nature. This book was released on 2021-12-01 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers original papers reporting on innovative methods and tools in design, modelling, simulation and optimization, and their applications in engineering design, manufacturing and other relevant industrial sectors. Topics span from advances in geometric modelling, applications of virtual reality, innovative strategies for product development and additive manufacturing, human factors and user-centered design, engineering design education and applications of engineering design methods in medical rehabilitation and cultural heritage. Chapters are based on contributions to the Second International Conference on Design Tools and Methods in Industrial Engineering, ADM 2021, held on September 9–10, 2021, in Rome, Italy, and organized by the Italian Association of Design Methods and Tools for Industrial Engineering, and Dipartimento di Ingegneria Meccanica e Aerospaziale of Sapienza Università di Roma, Italy. All in all, this book provides academics and professionals with a timely overview and extensive information on trends and technologies in industrial design and manufacturing.

Download or read book Shopper Marketing and the Role of In Store Marketing written by Dhruv Grewal and published by Emerald Group Pub Limited. This book was released on 2014-08-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing: Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the ever-shifting landscape due to influences such as mobile devices, the internet, and social media, there is an increasing need to understand how marketing actions influence shoppers in their path to purchase. Although there are many points along the path to purchase which are important to understand, this edition of RMR is devoted to the topic of in-store marketing actions to understand their impact on shopper reactions to offers. The chapters highlight new technologies (e.g., mobile, digital displays) and information aids (e.g., nutrition scores, floor signage) being used by leading retailers to influence the path to purchase. In addition, new research technologies (e.g., eye-tracking, heat maps, in-store experiments) and models that are being used to assess the effectiveness of the path to purchase tactics are discussed.

Download or read book The New Science of Retailing written by Marshall Fisher and published by Harvard Business Review Press. This book was released on 2010-06-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailers today are drowning in data but lacking in insight. They have so much information at their disposal that they struggle with both how to sort through it, and how to add science to their decision-making process without blunting the art that they correctly believe is a key ingredient of their success. This book reveals how retailers can use data to manage everything from strategic assortment planning, inventory management, and markdowns to improve store-level execution. This data-driven approach to the retail supply chain leads to far greater and faster inventory turns, far fewer and lower discounted goods and services, and better profit margins. The authors also tease out the personnel issues and the organizational implications of this approach.

Download or read book Crafting Customer Experience Strategy written by Sapna Popli and published by Emerald Group Publishing. This book was released on 2021-05-04 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.

Download or read book FrAGILE written by Christian Hammer and published by Christian Hammer. This book was released on 2024-08-11 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "FrAgile," tech industry veteran Christian Hammer pulls back the curtain on the digital revolution, revealing both its dazzling triumphs and its hidden pitfalls. This isn't just another tech book—it's a wake-up call and a roadmap for our digital future. Are you ready to confront the uncomfortable truths about our software-driven world? Hammer, with decades of experience at the forefront of digital transformation, offers an insider's perspective on: - The unseen costs of our "move fast and break things" culture - Why Agile, once hailed as the ultimate solution, is now showing dangerous cracks - How AI and emerging technologies are reshaping the innovation landscape - Practical strategies for ethical, sustainable, and human-centered software development "FrAgile" bridges the gap between tech hype and real-world implementation, offering a nuanced view of where we've been, where we are, and where we need to go. It's a clarion call for mindful innovation and a guide to building a more responsible digital future. Whether you're a seasoned developer, a business leader navigating digital transformation, or simply a citizen of our increasingly digital world, "FrAgile" will challenge your assumptions and inspire you to demand more from our technological future. Don't just ride the wave of innovation—learn how to shape it responsibly. Dive into "FrAgile" and join the crucial conversation about the code that's shaping our tomorrow. Because the digital world we build today is the one we'll all inhabit tomorrow. Let's make it a world we're proud of.