Download or read book Predicting Consumer Behavioral Methods written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-10-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: PrefaceThis book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to these any one sample industry consumer behavioral economic challenges to aim to let any reader to judge whether how to choose the solvable method is better. This book can provide sample industries to let students to learn how to behavioral economy method to predict consumer behaviors. This book divides part one and part two. Part one explains what behavioral economy function and mean is and how applying this method to predict consumer behavior. Part two explains what psychological method mean and function and how appling this method to predict consumer behavior.In Behavioral economics part, it can provide more realistic psychological foundations. This book is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision. In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision. In this part, I shall indicate underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. Thus, if company or individual businessman can predict labour psychology or client psychologic consumption behavior. Then, which can have more confidence to attract more clients or reduce labour turnover. This book is suitable to any economists or policy makers or individual consumption makers or students or businessmen who have interest to learn how to apply behavioural economy methods to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life.

Download or read book Learning Predicting Consumer Behavioral Methods written by John Lok and published by . This book was released on 2022-07-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned how to apply behavioral economy method to predict consumer behavior. This book divides two parts, first part introduce what is behavioral economy asn second part explains how environment influences consumer behavior. In Behavioral economics part, it can provide more realistic psychological foundations. This book is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision.In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision. In part two, environment and consumer behavior relationship, I shall explain what psychological method means and how to apply psychological method to predict consumer behavior.

Download or read book Artificial Intelligence Marketing and Predicting Consumer Choice written by Steven Struhl and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.

Download or read book Predict Consumer Behavior Psychology Methods written by Johnny Ch LOK and published by . This book was released on 2018-03-29 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In part three, I shall explain how to apply behavioral economy method to attempt to predict how any consumer individual consumption of decision. How to predict why the consumer chooses to do whose consumption behavior in psychological view point. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods. I shall indicate that how to predict customer behavior in marketing view point, analyzing and predicting consumer behavior can include demographics, personality, personal values and lifestyles. First, demographics is the size, structure and distribution of a population. How marketers use demographic analysis as market segment, descriptors and in trend analysis to predict customer behavior as well as how consumer analysts use demographic trends to predict changes in demand for and consumption of specific products and services. To explain how demographic analysis provides information for social policy and demographics used in analyzing policy questions related to the aggregate performance of marketing in society ( macro marketing) to predict how industrial demand is ultimately derived from consumer demand. I shall explain why analysis of demographic trends is only important for industrial and business-to-business marketing and why it can't concentrate on consumer individual consumption marketing both as well as to explain why in an individual firm, which must understand not only the customer's minds, but also the minds of the customers'and to explain how to apply demographic analysis to predict consumer behavior factors include: changing structure of markets , geographic factors, economic resources and global markets. I shall explain why market analysis requires information about consumers with needs, ability to buy, willingness to pay and authority to pay, changing structure of consumer markets, such as how many consumers will there be? e.g. birthrate, national increase, fertility rate, total fertility rate, population momentum etc. information. In part four, I shall give insurance and travel both industries to explain how to apply behavioral economy theories to solve consumer behavior prediction as well as I shall indicate some methods to explain how manufacturers or service providers can attempt to solve some challenges encountering when who attempt to predict consumer behaviors. Finally, I shall indicate what the methods are the most effective to attempt to predict consumer behaviors. In my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic both view point related methods to predict consumer individual behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily.

Download or read book Psychology Methods Predict written by Johnny Ch Lok and published by . This book was released on 2021-04-26 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: ⦁Can predict consumer behavior with web search?In behavioral economy view point, it can be applied to predict why consumers buy products from internet. Recent work has demonstrated that web search volume can "predict the present", meaning that can be used to accurately track outcomes, such as unemployment levels, auto and home sales and disease prevalence in near real time. Consumers are searching what for online can also predict their collective future behavior days or even weeks in advance. For example, specifically businessmen can use search query volume to forecast the opening weekend box-office revenue for feature films, first month sales of video games and the rank of songs, finding in all case that search counts are highly predictive of future outcomes from online google research. Finally, businessmen can reexamine previous work on tracking trends and show that, perhaps surprisingly, the utility of search data relative to a simple auto regressive model is modest.Nowadays, people increasingly use the internet for news, information and research purposes. From this perspective, it is a short step to conclude that what people are researching for today is predictive of what who will do in the near future. For example, consumers may search to prepare to buy a new camera, moviegoers may search to determine the opening date of a new film, or to locate cinemas showing it and individuals planning a vacation may search from a places of interest, to find airline tickets, or to price hotel rooms. So online can aggregately count of search queries related to retail activity. Movie going or travel might be able to predict collective behavior of economic, cultural, or political interest. Determining the nature of behavior that can be predicted using search, the accuracy of such predictions and the time scale over which predictions can be usefully made are therefore all questions of interest. Researchers have focused on the observation that search " predicts the present". For example, Ettredge et al (2005) found that counts of the top 300 search terms during 2001 to 2003 year were correlated with US Bureau Of Labor statistics Unemployment Figures; Cooper (2005) et al found that search activity for specific cameras during 2001 to 2003 year correlated with their estimated incidence and Eysenbach (2006) found a high correlation between clicks on sponsored search results of flu-related keywords and epidemiolopical data from the 2004 to 2005 year Canadian flu season.Thus, motivated, I indicate one example how investigates whether search activity is a systematic leading indicator of consumer activity by forecasting. For first example, supposing to opening weekend Box-office revenue for 119 feature films released in the united States between Oct. 2008 year and Sept. 2009. For second example, supposing to first month sales of video games across all gaming platforms, e.g. Xbox, Play station etc.) for 106 games released between Sept. 2008 and Sept. 2009 year. These search data can be collected from yahoo using research rank from the current and previous weeks. Can online search also predict the near future? A finding that may apply usually to a wide range of consumer behaviors, e.g. airline travel, hotel vacancy rates and auto sales and economic indicators, e.g. real-estate prices, credit card and confidence indicators. It seems all research based predictions simply models to build on publicly available information. For movies, baseline predictions can be used a linear model that includes production budgets, the number of screens on which each movie opened and box office projections from the Hollywood Stock Exchange (HSX) ( hsx.com) on online, play money prediction market that is known to generate information prediction. For video games, many of the key indicators of revenue, including production budgets and initial available.

Download or read book The Difference Between Artificial Intelligence and Psychological Method Predicts Consumer Behavior written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-09-08 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has these two research questions need to be answered? (1) Can apply (AI) learning machine predict consumer behaviors? (2) Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate? Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans. Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately. In my this book first part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kinds of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predict consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book. In my this book second part, I shall explain why and how human can possible apply (AI) tool to predict consumer individual emotion. I shall indicate case studies to explain how consumer individual better or worse emotion how to influence whose consumption behavior in different suitations. Finally, I shall indicate evidences to conclude how and why (AI) tool that can be used to predict consumer individual emotion and it will have direct relationship to influence consumption behavior, as well as how (AI) tool can assist businessmen to judge whether what reasons case the customer does not choose to buy its product, it is possible because the product high price factor, poor product quality or poor staff service performance or attitude etc. different factors to influence the consumer decides to choose to buy the other product consequently, when the (AI) tool can confirm consumer has good or bad emotion to judge what factors are the causes his decision making at the moment.

Download or read book Psychological Methods to Predict Behavioral Consumption written by Johnny Ch LOK and published by . This book was released on 2017-07-12 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to be given my opinions to any businessmen to learn how to apply different kinds of psychological methods to predict how to make behavioral consumption will be caused more easily. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods. I shall indicate that how to predict customer behavior in marketing view point, analyzing and predicting consumer behavior can include demographics, personality, personal values and lifestyles. First, demographics is the size, structure and distribution of a population. How marketers use demographic analysis as market segment, descriptors and in trend analysis to predict customer behavior as well as how consumer analysts use demographic trends to predict changes in demand for and consumption of specific products and services. To explain how demographic analysis provides information for social policy and demographics used in analyzing policy questions related to the aggregate performance of marketing in society ( macro marketing) to predict how industrial demand is ultimately derived from consumer demand. I shall explain why analysis of demographic trends is only important for industrial and business-to-business marketing and why it can't concentrate on consumer individual consumption marketing both as well as to explain why in an individual firm, which must understand not only the customer's minds, but also the minds of the customers'and to explain how to apply demographic analysis to predict consumer behavior factors include: changing structure of markets , geographic factors, economic resources and global markets. I shall explain why market analysis requires information about consumers with needs, ability to buy, willingness to pay and authority to pay, changing structure of consumer markets, such as how many consumers will there be? e.g. birthrate, national increase, fertility rate, total fertility rate, population momentum etc. information. In my this book, the main important aim, I give examples to explain how to apply psychological view point methods to predict consumer individual behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily.

Download or read book Psychological Methods to Predict Behavioral Consumption written by Johnny Ch LOK and published by . This book was released on 2017-07-15 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to be given my opinions to any businessmen to learn how to apply different kinds of psychological methods to predict how to make behavioral consumption will be caused more easily. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods. I shall indicate that how to predict customer behavior in marketing view point, analyzing and predicting consumer behavior can include demographics, personality, personal values and lifestyles. First, demographics is the size, structure and distribution of a population. How marketers use demographic analysis as market segment, descriptors and in trend analysis to predict customer behavior as well as how consumer analysts use demographic trends to predict changes in demand for and consumption of specific products and services. To explain how demographic analysis provides information for social policy and demographics used in analyzing policy questions related to the aggregate performance of marketing in society ( macro marketing) to predict how industrial demand is ultimately derived from consumer demand. I shall explain why analysis of demographic trends is only important for industrial and business-to-business marketing and why it can't concentrate on consumer individual consumption marketing both as well as to explain why in an individual firm, which must understand not only the customer's minds, but also the minds of the customers'and to explain how to apply demographic analysis to predict consumer behavior factors include: changing structure of markets , geographic factors, economic resources and global markets. I shall explain why market analysis requires information about consumers with needs, ability to buy, willingness to pay and authority to pay, changing structure of consumer markets, such as how many consumers will there be? e.g. birthrate, national increase, fertility rate, total fertility rate, population momentum etc. information. In my this book, the main important aim, I give examples to explain how to apply psychological view point methods to predict consumer individual behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily.

Download or read book Behavioral Economy Methods Predict Consumer Behaviors written by Johnny Ch Lok and published by . This book was released on 2019-07-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer psychological method: Can scientific research method predict Disney visitors behavior ?Using scientific research methods to predict Disney consumption behavior phenomena in this field, some experts had attempted to do research in predictive validity to evaluate whether a measure of scientific achievement to consumer behavior. There are three groups thought to have varying knowledge of and ability to predict consumer behavior are academics, marketing practitioners and consumers in general. Academic groups use their scientific knowledge of consumer behavior as a basic for such activities as teaching, consulting for corporations, and testifying in legal and regulatory proceedings. In contrast, marketing practitioners are likely to be as familiar with this scientific literature. However, practitioners gain expertise through their experience. This expertise might help them to make accurate predictions of consumer behavior. Finally, when few studies on consumer behavior reach the general public, consumer's personal experiences should help them to predict certain aspects of customer behavior. So, it seems that whether Disney ought choose to do consumer behavioral psychological method to predict consumer behavior, such as personal experiences ( psychological feeling) method is more accurate than to scientific method, such as marketing research method. In this discussion, I shall imply two hypotheses about why Disney experts ought measure consumer behavior by behavioral psychological method predictions more than scientistic method, such as marketing research method .

Download or read book Artificial Intelligence Predicts Consumer Behavior Tool written by Johnny Ch LOK and published by . This book was released on 2018-06-03 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufactuers' products sale within one to two years short term or three to five years middle term, even above five years long term business plans. Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately. In my this book, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behaviral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kinds of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predict consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book.

Download or read book The Behavioral Economy and Psychological Methods written by Johnny CH LOK and published by . This book was released on 2017-07-27 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book concerns how to apply psychological and economic behavioral methods to predict customeremotion. The first part concerns to how to apply psychological method to predict consumer emotion. The second part concerns to explain what behavioral economy means and how to apply behavioral economic method to predict consumer behavior.The first part concerns how to apply psychological method to predict how to manufacture the right food taste to let your consumers to like to eat your food as well as how to produce or design your products to sell to them successfully. I shall use three science and psychology ethnographic research and facial reading technology and online consumption behavioral methods to explain how to predict your client's individual taste and need more accurate.First part concerns how to apply psychological method to predict consumer behavior. The first sectIon, I shall indicate how to use face reading technology predicts consumer emotion to predict how to do the acceptable to produce foods to let them to feel more enjoyable to eat sweet foods or drink soft drinking as well as how to use video camera to investigate to predict customer emotion to find what factors had attracted them to choose to buy the manufacturers' products to use and judge whether how to increase your product more attractive to win your competitors.The second section concerns how to find both what the worst attributed factor(s) had influenced the consumers to be caused to decide not to choose to buy your product as well as what the best attributed factor(s) had influenced the consumers to be caused to decide to buy your product in constructive choice process. I shall indicate how manufacturers can analyze to judge whether what the best and worst attributed factor(s) are during every consumer chooses to buy which kind of product or food in constructive choice process. The final third section concerns how to judge whether the online sale channel is more suitable or is not more suitable to compare to the visiting shop sale channel to let the product manufacturers to decide to choose to concentrate on selling their products from either of these two sale channels. Moreover, I shall indicate how to solve their website weaknesses to attract customers like to visit their websites to make final purchase decision more easily. Finally, I hope manufacturers can learn how to predict consumer emotion to decide how to invent your products to sell in the correct attitude to achieve to increase client numbers and you can learn whether you ought to choose to use which method(s) to predict your clients emotion before you invent your products or manufacture which taste foods to sell. The second part concerns how to explain what behavioral economy means and how to apply behavioral economy method to predict consumer behavior. Behavioral economics can provide more realistic psychological foundations. This part is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision.

Download or read book Why Is Big Data Gathering the Best Method to Predict Consumer Behavior written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-10-26 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: I write this book aim to explain how and why whether artificial intelligence ( big data gathering tool) is better method to compare economic or statistics or psychological methods to predict consumer behavior. If future artificial intelligent technology can be developed to apply to predict consumer behavior, what requirements does it need to achieve consumer psychological prediction function? This book aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method.This book has these two research questions need to be answered?(1)Can apply (AI) learning machine predict consumer behaviors?(2)Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate?Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans.Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately.In my this book first part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kinds of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predict consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book.

Download or read book Can Predict When How Why Consumer Behavioral Changing written by Johnny Ch LOK and published by Independently Published. This book was released on 2018-07-08 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has two parts. The first part indicates whether micro and macro economic methods can be attempted to apply to predict when, how and why consumer behavioral changing for every kind of different business. The second part indicates whether artificial intelligence can be attempted to apply to predict when, how and why consumer behavioral chaning for every kind of different business.Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans.Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately.Whether can businessmen apply micro and macro-economic methods to assist them to analyze how marketing will change, what marketing trend will develop next month or next half year, even more than one year marketing development trend in possible?In my this book first part, I shall considerate on businessmen and customers both beneficial view point to explain how to apply behavioral economic concept to predict how their specific industries marketing development trend or consumer behavioral changing trend in these micro economic (individual consumer psychological shopping change trend) and macro-economic (global every specific industry marketing changing trend) environment.This book main research this two questions: (1)Has it relationship between macro and micro economic environment change factors to influence marketing development change trend?(2)Can businessmen apply macro and micro economic methods to predict future marketing development change trend in their specific industries?I shall indicate some specific cases industry to attempt to explain whether it has really relationship between macro and micro economic environment change factors to influence marketing development change trend as well as whether businessmen can apply micro and macro-economic methods to predict future marketing development change trend in these specific industries. In my this book second part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes.

Download or read book How to Predict Consumer Psychology written by Johnny Ch Lok and published by Independently Published. This book was released on 2019 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part TwoPsychological method predicts consumer behabiorIntroductionWhat is the standard economic model? It is the standard economic model, the way most economists think about consumer welfare and consumer choice. What is the rationality in the standard economic model? The standard economic model relies heavily on the assumption that consumers are rational. Standard economic model assumes that consumers are fully aware of all the options who have, who can always and consistently, rank whose options in accordance with their preferences, and always choose the option, who like the best option. Thus, what the assumptions of the standard economic model of consumer are? The assumptions include consumers act with full information, consumers have known preferences, consumers choose the best option available.The standard economic model of consumer behavioral prediction method advantages includes: A logically consistent theory of consumer behavior can be built, that theory can be used to make predictions about consumer behavior and those predictions can be compared with reality and those models often correspond to actual behavior of consumption reasons. What is the inconvenient truth? It includes clear evidence from psychology has shown that the rationality assumptions of standard economic model are wrong. Evidence from psychology has shown that consumers often are irrational and also who are predictably irrational. So these are wrong view point to influence how economists judge what cause consumption of behavior. Thus, it beings this question? What is mean of predictably irrational? It means that of irrational consumers were irrational in random ways, who would cancel each other out, leaving the overall outcomes determined by the behavioral consumption of rational consumers. As that case, economic theories that ignored irrational behavioral consumption would work just fine. But, psychology has shown that consumers are irrational in similar and predictable ways. Therefore, irrationality doesn't cancel out and can't be ignored to judge why the behavioral consumption has been caused.

Download or read book Artificial Intelligence Big Data Gathering Predicts Consumer Behavior written by Johnny Ch LOK and published by Independently Published. This book was released on 2018-09-19 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has these two research questions need to be answered? (1) Can apply (AI) learning machine predict consumer behaviors? (2) Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate? Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans. Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately. In my this book first part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kinds of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predict consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book. In my this book second part, I shall explain why and how human can possible apply (AI) tool to predict consumer individual emotion. I shall indicate case studies to explain how consumer individual better or worse emotion how to influence whose consumption behavior in different situation. Finally, I shall indicate evidences to conclude how and why (AI) tool that can be used to predict consumer individual emotion and it will have direct relationship to influence consumption behavior, as well as how (AI) tool can assist businessmen to judge whether what reasons case the customer does not choose to buy its product, it is possible because the product high price factor, poor product quality or poor staff service performance or attitude etc. different factors to influence the consumer decides to choose to buy the other product consequently, when the (AI) tool can confirm consumer has good or bad emotion to judge what factors are the causes his decision making at the moment. Readers can understand why and how (AI) tool can be attempt to be applied to predict customer emotion and it can influence positive or negative consumption behavior to the product clearly in this part.

Download or read book Artificial Intelligence Predicts Consumer Behavioral Tool Business Journey written by Johnny C. H. Lok and published by Independently Published. This book was released on 2018-11-21 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has these two research questions need to be answered?(1)Can apply (AI) learning machine predict consumer behaviors?(2)Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate?Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans.Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately.In my this book, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kinds of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predict consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book.

Download or read book How Behavioral Economic Method Explains And Predicts Organizational Behavior written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-07-26 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can ( non-behavioral economy method) ethnographic research predict consumer emotion ?Ethnographic research is one preferable consumer behavioral psychology method to predict consumers' general shopping model. Because any businessmen can install one video record camera to record the consumers' life habit at home. It aims to watch every video record camera observers whose life habits or life behaviors to evaluate the reasons why who choose to buy the product to make shopping desire more accurate.Critically assess the role of ethnographic research as a means of learning More about buyer behavior. To critically assess whether the role of ethnographic research as a means of learning more about buyer behavior. I shall indicate what the marketers who use general methods to learn more about buyer behavior to compare to ethnographic research difference. In general, marketers learn buyer behavior who shall follow the simplified stages in the buyer decision process, such as the beginning is from need recognition to information search to evaluate to decision to the end of post purchase evaluation stage. Hence, the any buyers behavior shall be cycle stage to decide whether who shall repeat to choose to buy the company's product or use it's service if who feel the product or service had achieved their satisfaction after who spent. The marketers shall use questionnaires or marketing researches to enquire consumers to gather their ideas to analysis to get evaluation to assess whether how whose companies need to produce what kinds of new products style, design, color, price level and sale channels to achieve the most suitable marketing strategy to raise their sale competition. Otherwise, the role of ethnographic search is one different method to learn more about buyer behavior. In general, companies shall not need to arrange questionnaires to enquire participants to fill to answer questions to gather data to carry on evaluation and which do not need to follow the simplified stages to assess target client groups purchase decision process to carry on the sale and post purchase evaluation cycle to evaluate whether what are their product criteria or weaknesses which need to improve to raise their sale competition in their market. I think ethnographic research can get closer to the truth about consumer behavior. On behalf of companies' clients, which can seek to uncover hidden truths about the way their clients' lead their lives, by paying volunteers to be followed for days on end, being filmed and having their every more recorded.