Download or read book Praeger Handbook of Political Campaigning in the United States written by William L. Benoit and published by Bloomsbury Publishing USA. This book was released on 2016-02-22 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.
Download or read book Praeger Handbook of Political Campaigning in the United States written by William L. Benoit and published by . This book was released on 2016 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This title comprehensively emphasizes the importance of political elections and campaigns"--
Download or read book Praeger Handbook of Political Campaigning in the United States Messaging voters and theories written by William L. Benoit and published by Praeger. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This title comprehensively emphasizes the importance of political elections and campaigns"--
Download or read book Praeger Handbook of Political Campaigning in the United States Foundations and campaign media written by William L. Benoit and published by Praeger. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This title comprehensively emphasizes the importance of political elections and campaigns"--
Download or read book Praeger Handbook of Political Campaigning in the United States written by William L. Benoit and published by Bloomsbury Publishing USA. This book was released on 2016-02-22 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.
Download or read book Campaign Craft written by Daniel M. Shea and published by Praeger. This book was released on 2006 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.
Download or read book Political Campaigns in the United States written by Richard K. Scher and published by Routledge. This book was released on 2016-02-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Choice Highly Recommended Title—January 2017 This book is an interpretive analysis of political campaigns in America: instead of focusing on how campaigns are designed and run, it investigates the role campaigns play in our American politics, and the close symbiosis between campaigns and those politics. The text examines how campaigns are an important manifestation of how we "do" politics in this country. Hallmarks of this text include: showing how campaigns can undermine our democracy and asking how democratic they—and by extension, our politics--really are; demonstrating that the ability of the media to accurately, fairly, and deeply report on campaigns has been severely compromised, both because of the growing "distance" between campaigns and media outlets and because of the structure of "Big Media" corporate ownership and its tight relationship to "Big Money." It asks important questions about the media including: How do the media, reporters in particular, cover campaigns? What pressures and forces shape what and how they present campaigns? What is the impact of the ever-increasing chasm separating campaigns and the media? How does the close tie between corporate mainstream media and Super PAC money affect campaign coverage? How does the ability of campaigns and media to segment voters into ever-smaller slices influence how campaigns are covered? tracking the continuing growth of unregulated, private, unaccountable "dark money" in campaigns as a threat to our democratic elections and politics. Democracy rests fundamentally on transparency and accountability – sunlight – and our campaign laws and norms now allow and encourage exactly the opposite, largely because of decisions by the United States Supreme Court.
Download or read book The Modern Political Campaign written by Richard K. Scher and published by M.E. Sharpe. This book was released on 1997 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long," "too expensive," "too negative," "too personal," "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.
Download or read book Political Campaigning in the U S written by David A. Jones and published by Rowman & Littlefield. This book was released on 2020-02-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Campaigning in the U.S.: Managing the Chaos provides students with the latest insights into modern election campaign practices. It is premised on the idea that all Americans should understand how campaigns operate—how they collect information about voters, how they attempt to change what voters think about the candidates, and how they encourage voters to act in certain ways. An electoral campaign is a chaotic, short-term operation that must adapt to a complicated political landscape as well as deep-seeded psychological forces outside of its control. The ads they air, the media they manage, the data they gather, the doors on which they knock, the phone calls they make, the posts they share – all of these efforts can make small but measurable differences. Jones introduces students to the strategies and tools that campaigns employ in their attempt to win elections. It also uses academic research to assess which efforts are most promising for managing the chaos that is a modern campaign operation.
Download or read book Campaigning in the Twenty First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2011-01-31 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.
Download or read book Inside Campaigns written by William J. Feltus and published by CQ Press. This book was released on 2018-07-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your students on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US.
Download or read book Campaign Craft written by Daniel M. Shea and published by Greenwood. This book was released on 2001 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to and analysis of modern political campaign communication.
Download or read book Campaign Craft written by Daniel M. Shea and published by Praeger Trade. This book was released on 2001 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques. Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. Bringing to bear both academic and professional experience, they cover all aspects of present-day political campaigns from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking (developing an overall theme and strategy), and to specific voter contact techniques (the tactical use of fundraising, paid media, free media--including the Internet--and get-out- the-vote drives). Throughout the text, Shea and Burton's discussion and analysis is peppered with examples from national, state- level, and local campaigns. This comprehensive guide is must reading for all those interested in the campaign process, including candidates and political activists as well as scholars, researchers, and students involved with American politics and political communication.
Download or read book Political Campaign Communication written by Judith S. Trent and published by Greenwood. This book was released on 1991 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Guide to Political Campaigns in America written by Paul S. Herrnson and published by CQ Press. This book was released on 2005-08-20 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns are a critical part of the political process in the United States, but until now, reference sources on campaigns have only covered selected parts of the process or have been written for political insiders. The Guide to Political Campaigns in America is the first resource to examine and explain every aspect of campaigns in a manner that satisfies the needs of many different audiences. This unique and comprehensive volume explores history, issues, processes and people, and types of campaigns. Editor Paul Herrnson, a well-respected government and politics scholar who has worked on many campaigns himself, brings to the work a dynamic combination of high-level scholarship and hands-on experience that sets this guide apart from all other campaign resources. Readers will find information on every aspect of political campaigning in America, including: The evolution of political campaigns; The political and regulatory environment of campaigning, including suffrage and ballot access; The importance of the voters and what influences the vote; The key players in the campaign organization, including the candidate and various managers; Other players who interact with the campaign, including the media and political parties; Key strategies and tactics, such as polling and campaign financing; Specific types of campaigns, including the well known, such as the presidency, House, Senate, governorship, and key state and local races; as well campaigns for the judiciary and for initiatives and referenda; Campaign and election reform. The expansive coverage and distinctive approach of this resource will appeal to a wide variety of library patrons, including students, professors, teachers of AP high school courses, and professionals in the media and campaigning fields.
Download or read book Campaigning in America Today The Role of Campaigns in U S Presidential Elections written by Ilka Kreimendahl and published by GRIN Verlag. This book was released on 2003-08-29 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2000 in the subject American Studies - Culture and Applied Geography, grade: 1 (A), University of Kassel (Anglistics), course: The Making of the President 2000, language: English, abstract: There is no aspect of contemporary American politics more criticized than the modern political campaign: it provides too little information for the voter, the amount of money spent is too high, there is no thoughtful discussion of issues, and campaign organizers will reach to the very edge of acceptable practices to find some way of appealing to the voters. These are some of the elements that are responsible for the growing disgust for election campaigns and the decline in political interest. However the question is if campaigns really do have consequences for the election outcome or if their effect is rather limited. This paper will focus on the development of political campaigns, their strategy and planning, as well as on issues and the presentation of the candidate. The composition will further have a look on the campaign and election in 1992, on the actual effects the campaign has on the voter and consequently on the election outcome. In the last two decades scholars perceived a change from old to new politics, including a significant modification in the nature of campaigns. In the last years the traditional partyoriented personal campaign has been largely replaced by the so-called candidate-centered, media-oriented campaign. The basic elements of campaigns changed dramatically because of increased nonvoting, the growth in the power of interest groups, and the power of the media. In national elections the expansion of the mass media campaign has led to a decline in the importance of party affiliation, while at the same time the party organizations themselves became more powerful.
Download or read book Campaigning in the Twenty First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2016-02-12 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.
