Download or read book Practical Radio Advertising written by Herman Strecker Hettinger and published by . This book was released on 1938 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio Advertising written by Pete Schulberg and published by Contemporary Books. This book was released on 1996 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR
Download or read book An Advertiser s Guide to Better Radio Advertising written by Andrew Ingram and published by John Wiley & Sons. This book was released on 2006-02-03 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Download or read book The Advertising and Business Side of Radio written by Ned Midgley and published by . This book was released on 2012-05-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Download or read book Effective Radio Advertising written by Marc G. Weinberger and published by Lexington Books. This book was released on 1994 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Download or read book Practical Radio Promotions written by Ted E. F. Roberts and published by Butterworth-Heinemann. This book was released on 1992 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details the techniques, methods, goals and ethics of successful radio promotions and explains the components of an effective promotions team.
Download or read book The Effective Use of Advertising Media written by Martyn P. Davis and published by Random House Business. This book was released on 1985 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Practical Radio Servicing written by William Marcus and published by McGraw-Hill Companies. This book was released on 1963 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Practical Radio Writing written by Katharine Seymour and published by . This book was released on 1938 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Radio Advertising written by Jonne Murphy and published by . This book was released on 1980 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Radio Television Commercial written by Albert C. Book and published by N T C Business Books. This book was released on 1996 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials.
Download or read book Practical Radio Resource Management in Wireless Systems written by Sofoklis A. Kyriazakos and published by Artech House. This book was released on 2004 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite frustrating customers and loss of revenue for telecommunications providers, cellular network congestion has remained a problem for which few solutions have been found. Covering GSM, GPRS, UMTS and beyond 3G systems, this practical book breaks new ground by providing you with proven techniques for decreasing blocking and dropped call rate due to network congestion. Using real measurements, this book clearly shows you that the maximum traffic that can be accommodated in a wireless network is not a constant value and varies significantly.
Download or read book Practical Radio Frequency Test and Measurement written by Joseph J. Carr and published by Newnes. This book was released on 1999-10 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: RF circuits; transmitters; receivers; antennas; troubleshooting.
Download or read book Network Radio 1950 written by National Broadcasting Company and published by . This book was released on 1951* with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book And Now a Few Laughs from Our Sponsor written by Larry Oakner and published by Wiley. This book was released on 2002-08-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign. And Now a Few Laughs from Our Sponsor shows advertising professionals how to maximize just sixty seconds of airtime to win customers over and provides original recordings of some of the most fun and enlightening advertising ever produced.
Download or read book Radio Advertising Why radio commercials are more effective than advertisers think written by Caroline Harsch and published by GRIN Verlag. This book was released on 2018-08-27 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Tubingen, language: English, abstract: Since people started to invent and sell products to others, advertising became more and more important as the diversity of products and brands grew. Advertisers use many different ways to convince their target audience to buy the product e.g. the wide variety of media such as TV, radio, Print or Internet. The first media used for advertising as we know it today were printed media such as bills, newspapers and magazines. As those media only attracted the eye of people, everybody was thrilled by the possibility the new invention radio offered: Advertisers were able to reach their target audience through their ears. Today radio doesn’t seem to be that startling anymore compared to inventions like TV or Internet. They both combine seeing and hearing and the Internet also allows users to become active themselves. Due to the widespread meaning that advertising is more effective reaching the eye of clients than only their ear, radio is used the least as an advertising medium. The opportunities radio offers, because it’s only made for the ear aren’t seen by advertisers and companies and over the years radio became the “Stiefkind der Werbung” (Goldhammer, 1998, p. 17). The little usage of radio as an advertising media is not adequate compared to the position it has for people, because in Germany is a nearly full supply of radios and most of the house-holds even own more than one radio. Because of that drawback the present essay focuses on the question why radio should be used more as an advertising media by pointing out the advantages it offers to advertisers, whereupon some pros only can be given by radio and not by any other media. For some background information the essay gives a short summary of the history of radio ad-vertising (chapter 2). Chapter 3 makes the difference between the usage of radio by publics and by advertisers clear. After that analysis chapter 4.1 describes some more advantages radio offers as an advertising medium besides the results of the Media-Analysis. On the basis of all those chapters some hints for a good commercial are given in chapter 4.2. Chapter 5 is about the effect radio commercials have on listeners. At first it’s explained how radio commercials are processed by the human brain, while chapter 5.2 to 5.4 interpret a research for the company DasÖrtliche to explain how radio Mono-Campaigns, strategies with a mixture between radio and TV, and campaigns with three different media work.
Download or read book Underwriting 101 written by Shyrl L. Plum and published by Routledge. This book was released on 2014-04-08 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.
