Download or read book Summary Full Frontal PR written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Richard Laermer and Michael Prichinello's book: "Full Frontal PR: Getting People Talking About You, Your Business or Your Product". This complete summary of the ideas from Richard Laermer and Michael Prichinello's book "Full Frontal PR" reveals the "insider secret" of the PR industry; companies are actually better off handling their own publicity than hiring a PR firm. In their book, the authors explain that as long as you understand the basic principles of what you want to accomplish, you'll probably generate more buzz and media attention by handling PR yourself. This summary will tell you everything you need to know if you want to be effective at generating publicity and creating a buzz around your company. Added-value of this summary: • Save time • Understand key concepts • Expand your PR skills To learn more, read "Full Frontal PR" and discover the key to doing your own PR and getting people excited about your message.

Download or read book PR Today written by Trevor Morris and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR

Download or read book The Public Relations of Everything written by Robert E. Brown and published by Routledge. This book was released on 2014-10-30 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.

Download or read book Practical PR written by and published by Bookboon. This book was released on with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hybrid Metaheuristics written by María J. Blesa and published by Springer Science & Business Media. This book was released on 2005-08-17 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Second International Workshop on Hybrid Metaheuristics, HM 2005, held in Barcelona, Spain, in August 2005. The 13 revised full papers presented were carefully reviewed and selected from 37 submissions. The topics of this new emerging field addressed by the papers are: novel combinations of components from different metaheuristics, hybridization of metaheuristics and AI/OR techniques, low-level hybridization, high-level hybridization, portfolio techniques, expert systems, co-operative search, taxonomy, terminology, classification of hybrid metaheuristics, co-evolution techniques, automated parameter tuning, empirical and statistical comparison, theoretic aspects of hybridization, parallelization, and software libraries.

Download or read book Campaigns and Elections written by Stephen K. Medvic and published by Routledge. This book was released on 2021-11-29 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen K. Medvic’s Campaigns and Elections is a comprehensive yet compact core text that addresses two distinct but related aspects of American electoral democracy: the processes that constitute campaigns and elections, and the players who are involved. In addition to balanced coverage of process and actors, it gives equal billing to both campaigns and elections and covers contests for legislative and executive positions at the national, state, and local levels, including issue-oriented campaigns of note. The book opens by providing students with the conceptual distinctions between what happens in an election and the campaigning that precedes it. Significant attention is devoted to setting up the context for these campaigns and elections by covering the rules of the game in the American electoral system as well as aspects of election administration and the funding of elections. Then the book systematically covers the actors at every level—candidates and their organizations, parties, interest groups, the media, and voters—and the macro-level aspects of campaigns such as campaign strategy and determinants of election outcomes. The book concludes with a big-picture assessment of campaign ethics and implications of the "permanent campaign." New to the Fourth Edition: • Fully updated through the 2020 elections, looking ahead to the 2022 midterms • Covers the impact of the COVID-19 pandemic on the 2020 election as well as the January 6, 2021, insurrection at the US Capitol • Adds new sections in Chapter 3 on election integrity and the assessment of election administration • Reviews recent Supreme Court cases on gerrymandering and faithless electors • Expands coverage of social media as a source of news, of the increasingly partisan nature of the media, and of the role of media fact-checking in campaigns and elections • Reorganizes the chapters on the various actors so that the chapter on candidates leads directly to the chapter on campaigns • Fully updates the resources listed at the end of each chapter

Download or read book Abstracts of Recent Published Material on Soil and Water Conservation written by and published by . This book was released on 1965 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts for Dec. 1954- issued in the Agricultural Research Service's series ARS-41.

Download or read book Thermal Regime of Santa Maria Province California written by Colin F. Williams and published by . This book was released on 1994 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Magnesium Alloys Containing Rare Earth Metals written by L.L. Rokhlin and published by CRC Press. This book was released on 2003-02-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magnesium-based alloys containing rare-earth metals are important structural materials, as they combine low density with high-strength properties. This makes them particularly attractive for industry, especially in cases where the low weight of constructions is critical, as in aircraft and space apparatus construction. One of the remarkable feature

Download or read book Elements of Geometry consisting of the first four and the sixth Books of Euclid chiefly from the text of R Simson with the principal theorems in proportion and a course of practical geometry on the ground Also four tracts relating to circles planes and solids with one on spherical geometry By J Narrien written by and published by . This book was released on 1842 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Elements of geometry consisting of the first four and the sixth books of Euclid with the principal theorems in proportion c by J Narrien written by Euclides and published by . This book was released on 1842 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Maximize Traffic to Your Website written by Douglas Hayman and published by Expert Software Systems. This book was released on 2007 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revolutionary 111-page eBook provides easy, powerful, unique, and proven search engine optimization (SEO) techniques and methods that can substantially increase the search engine ranking of your website. Explicit methods and tangible, clear-cut examples are outlined throughout this eBook to illustrate its powerful principles. Additionally, many useful external link references are provided throughout the eBook, to help augment the subject material. Finally, many non-SEO methods are described in detail to further increase web site traffic. Written by an expert in the Computer Science industry, who possesses a Master's Degree in Computer Science from a leading University, this eBook contains chapters on the following topics: Traffic from Search Engines How to get Ranked in the Search Engines Content's effect on Search Engine Rankings Keyword Analysis and Keyword Density Usefulness of Meta Tags Link Popularity Domain age and Recognizable Domain Names Domains, Subdomains and Subdirectories Use of Keywords in Filenames and Subdirectory Names Web Page Headers Things to Avoid Sitemap Usage Submitting your Website Directly to Search Engines Submitting your Website Directly to Directories Internet Paid Advertising (PPC) Capturing Email Addresses and Using Autoresponders Announcement and Press Release Websites Blog Posting Rss Feeds Podcasts Ezine Articles Free Downloads Website Message Forum Posting Free Classified Advertisements Free Viral eBooks/Reports/Newsletters Using an Email Signature to Advertise Your Website Advertising Your Website to an Email Group UsingNewsletters to Generate Traffic Advertising Your Website with an eBay Signature Offline Website Advertising Monetizing Your Website How Long Will it Take to See Results ? What to do if you get Penalized in the SERPs Measuring Traffic to Your Website Helpful SEO Forum Resources and Tools Additional Helpful Resources How to Become an Affiliate for this eBook Glossary of Terms

Download or read book U S Geological Survey Bulletin written by Colin F. Williams and published by . This book was released on 1983 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Phosphatic concretions occur within diatomite in the upper part of the Miocene Monterey Formation near Lompoc, Calif. Absence of disruption of fine laminar bedding in the associated sediment by the concretions shows that they formed after complete compaction of the enclosing sediment.The concretions exhibit a strongly concentric color, chemical, and mineralogic zonation. Many of them are composed of a nucleus in which vivianite is the dominant mineral. Amorphous ferric phosphate, mitridatite, and francolite are the dominant phosphatic phases in successive layers toward the surface of the concretions. Cd and As contents increase tenfold from the nucleus outward, reaching a maximum of 2,000 ppm, whereas Ni content, with a maximum of 720 ppm, and Co content show the opposite trend. This mineralogy and elemental composition favor accretion under conditions of continuously increasing Eh and pH, during uplift into the fresh-ground-water zone of the terrestrial environment. Shale-normalized rare-earth-element patterns, however, suggest a marine source for the elements biogenic debris consisting of opal-A, organic matter, and carbonates of the enclosing sediment.

Download or read book U S Geological Survey Bulletin written by and published by . This book was released on 1983 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Head and Neck Cancer written by Louis B. Harrison and published by Lippincott Williams & Wilkins. This book was released on 2013-07-17 with total page 2184 pages. Available in PDF, EPUB and Kindle. Book excerpt: –Comprehensive, multi-disciplinary text addressing all aspects of head and neck cancer and crosses a wide spectrum of specialists, including surgical, radiation and medical oncologists, dentists, pathologists, radiologists, and nurses. –8 new chapters – 9 with new authors –Revisions highlight new techniques and imaging –New imaging emphasizes diagnostics, image guided therapies, follow-up imaging, and novel imaging approaches –Less basic science and more clinical diagnostics and management –25% new illustrations, along with more color images to assist in diagnostics and therapeutics

Download or read book Democratic Reform in New Brunswick written by William Paul Cross and published by Canadian Scholars’ Press. This book was released on 2007 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democratic Reform in New Brunswick is a comprehensive collection of research papers written initially for the New Brunswick Commission on Electoral Democracy. The essays provide detailed consideration of the many issues relating to democratic and electoral reform currently on the public policy agenda in Canada. Topics covered include: electoral system change, gender and representational issues, questions relating to party democracy, the role of legislators, concerns around drawing electoral boundaries, fixed election dates, direct democracy, and political disengagement among young voters. All of the essays examine the implications of various reform proposals in these areas and most draw upon the experiences of other jurisdictions in addressing how they might play out in the Canadian context. Many chapters also draw specifically upon the New Brunswick experience in considering how democratic reform might impact upon the province's politics. New Brunswick is Canada's only bilingual province with two vibrant linguistic communities and is in many ways a microcosm of the Canadian state. These readings provide insight into how issues related to democratic and electoral reform may play out on the national stage.

Download or read book Public Relations Theory written by Jae-Hwa Shin and published by John Wiley & Sons. This book was released on 2020-12-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category! Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice. Rather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including: An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations Issues management, crisis management, risk management and conflict management with respect to public relations Combining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns The importance of public relations ethics to serve the public good How to define “the public” or “relationships” in the field of public relations The book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction. This book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.