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Book Postmodern Advertising in Japan

Download or read book Postmodern Advertising in Japan written by Ory Bartal and published by Dartmouth College Press. This book was released on 2015-01-06 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the "postmodern" genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1980s and 1990s. Through a fascinating tale of art directors and their works and influences, Bartal shows how this postmodern visual language, like postmodernism in other streams, is distinguished by its mŽlange of styles, blurring of boundaries between art and design, and reliance on visual and textual quotations from sources past and present, domestic and foreign. Although this advertising culture partakes of global trends, Bartal draws attention to the varied local artistic sensibilities, structures of thought, and underlying practices, challenging the often-simplistic characterization of "Japaneseness" as being rooted in a Zen tradition of aesthetic indirectness and ambiguity. Combining multilingual scholarship with a wealth of information gleaned through years of personal interviews with the principals involved, this is a truly original contribution to the discussion of Japanese art and advertising as well as an insightful reading of more general issues in the study of visual culture and media.

Book Postmodernism and Japan

    Book Details:
  • Author : マサオ・ミヨシ
  • Publisher : Duke University Press
  • Release : 1989-07-27
  • ISBN : 9780822308966
  • Pages : 336 pages

Download or read book Postmodernism and Japan written by マサオ・ミヨシ and published by Duke University Press. This book was released on 1989-07-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Postmodernism and Japan is a coherent yet diverse study of the dynamics of postmodernism, as described by Lyotard, Baudrillard, Deleuze, and Guatarri, from the often startling perspective of a society bent on transforming itself into the image of Western “enlightenment” wealth and power. This work provides a unique view of a society in transition and confronting, like its models in the West, the problems induced by the introduction of new forms of knowledge, modes of production, and social relationships.

Book A Japanese Advertising Agency

Download or read book A Japanese Advertising Agency written by Brian Moeran and published by Routledge. This book was released on 1996 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

Book A Japanese Advertising Agency

Download or read book A Japanese Advertising Agency written by Brian Moeran and published by Routledge. This book was released on 2013-09-13 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

Book Designing Modern Japan

    Book Details:
  • Author : Sarah Teasley
  • Publisher : Reaktion Books
  • Release : 2022-05-06
  • ISBN : 1780232306
  • Pages : 425 pages

Download or read book Designing Modern Japan written by Sarah Teasley and published by Reaktion Books. This book was released on 2022-05-06 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing look at Japanese design weaving together the stories of people who shaped Japan’s design industries with social history, economic conditions, and geopolitics. From cars to cameras, design from Japan is ubiquitous. So are perceptions of Japanese design, from calming, carefully crafted minimalism to avant-garde catwalk fashion, or the cute, Kawaii aesthetic populating Tokyo streets. But these portrayals overlook the creativity, generosity, and sheer hard work that has gone into creating and maintaining design industries in Japan. In Designing Modern Japan, Sarah Teasley deftly weaves together the personal stories of people who shaped and shape Japan’s design industries with social history, economic conditions, and geopolitics.. Key to her account is how design has been a strategy to help communities thrive during turbulent times, and for making life better along the way. Deeply researched and superbly illustrated, Designing Modern Japan appeals to a wide audience for Japanese design, history, and culture.

Book Consuming Life in Post Bubble Japan

Download or read book Consuming Life in Post Bubble Japan written by Katarzyna J. Cwiertka and published by Consumption and Sustainability in Asia. This book was released on 2018-02-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bursting of the economic bubble in the 1990s shook the very foundation of the post-war economic 'miracle' and marked the beginning of a gradual shift in the environmental consciousness of the Japanese. Yet, it by no means removed consumption from the pivotal position it occupied within Japanese society. Consuming Life in Post-Bubble Japan argues that consumption in Japan today is no longer simply a component of everyday economic activities, but rather a reflection of a society guided by the 'logic of late capitalism'. The volume pins down the contradictory nature of the setting in which consuming occurs in Japan today: the veneration of material comfort and convenience on the one hand, and the new rhetoric of recycling and energy conservation on the other. Theoretical insights developed as part of an art-historical enquiry, such as notions of socially engaged art and its critique, offer a new paradigm for investigating this dilemma. By combining case studies analysing the production and consumption of contemporary art with ethnographic material related to ordinary commodities and shopping, this volume provides a novel, transdisciplinary approach to exploring how a 'society of consumers' operates in post-bubble Japan and how contemporary life is a 'consuming project'.

Book Critical Design in Japan

    Book Details:
  • Author : Ory Bartal
  • Publisher :
  • Release : 2020-02-28
  • ISBN : 9781526139979
  • Pages : 256 pages

Download or read book Critical Design in Japan written by Ory Bartal and published by . This book was released on 2020-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of critical avant-garde design in Japan, which emerged during the 1960s and continues to inspire designers today. The practice communicates a form of visual and material protest drawing on the ideologies and critical theories of the 1960s and 1970s, notably feminism, body politics, the politics of identity, and ecological, anti-consumerist and anti-institutional critiques, as well as the concept of otherness. It also presents an encounter between two seemingly contradictory concepts: luxury and the avant-garde. The book challenges the definition of design as the production of unnecessary decorative and conceptual objects, and the characterisation of Japanese design in particular as beautiful, sublime or a product of 'Japanese culture'. In doing so it reveals the ways in which material and visual culture serve to voice protest and formulate a social critique.

Book Advertising and Reality

Download or read book Advertising and Reality written by Amir Hetsroni and published by Bloomsbury Publishing USA. This book was released on 2012-11-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Book Critical design in Japan

    Book Details:
  • Author : Ory Bartal
  • Publisher : Manchester University Press
  • Release : 2020-04-17
  • ISBN : 1526140012
  • Pages : 377 pages

Download or read book Critical design in Japan written by Ory Bartal and published by Manchester University Press. This book was released on 2020-04-17 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of critical avant-garde design in Japan, which emerged during the 1960s and continues to inspire designers today. The practice communicates a form of visual and material protest drawing on the ideologies and critical theories of the 1960s and 1970s, notably feminism, body politics, the politics of identity, and ecological, anti-consumerist and anti-institutional critiques, as well as the concept of otherness. It also presents an encounter between two seemingly contradictory concepts: luxury and the avant-garde. The book challenges the definition of design as the production of unnecessary decorative and conceptual objects, and the characterisation of Japanese design in particular as beautiful, sublime or a product of ‘Japanese culture’. In doing so it reveals the ways in which material and visual culture serve to voice protest and formulate a social critique.

Book Media Theory in Japan

Download or read book Media Theory in Japan written by Marc Steinberg and published by Duke University Press. This book was released on 2017-03-09 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connections between early Japanese television and consumer culture; and architecture's intersection with communications theory. Tracing the theoretical frameworks and paradigms that stem from Japan's media ecology, the contributors decenter Eurocentric media theory and demonstrate the value of the Japanese context to reassessing the parameters and definition of media theory itself. Taken together, these interdisciplinary essays expand media theory to encompass philosophy, feminist critique, literary theory, marketing discourse, and art; provide a counterbalance to the persisting universalist impulse of media studies; and emphasize the need to consider media theory situationally. Contributors. Yuriko Furuhata, Aaron Gerow, Mark Hansen, Marilyn Ivy, Takeshi Kadobayashi, Keisuke Kitano, Akihiro Kitada, Thomas Looser, Anne McKnight, Ryoko Misono, Akira Mizuta Lippit, Miryam Sas, Fabian Schäfer, Marc Steinberg, Tomiko Yoda, Alexander Zahlten

Book Postmodern  Feminist and Postcolonial Currents in Contemporary Japanese Culture

Download or read book Postmodern Feminist and Postcolonial Currents in Contemporary Japanese Culture written by Fuminobu Murakami and published by Routledge. This book was released on 2006-02-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the Euro-American theoretical framework of postmodernism, feminism and post-colonialism, this book analyses the fictional and critical work of four contemporary Japanese writers; Murakami Haruki, Yoshimoto Banana, Yoshimoto Takaaki and Karatani Kojin. In addition the author reconsiders this Euro-American theory by looking back on it from the perspective of Japanese literary work. Presenting outstanding analysis of Japanese intellectuals and writers who have received little attention in the West, the book also includes an extensive and comprehensive bibliography making it essential reading for those studying Japanese literature, Japanese studies and Japanese thinkers.

Book Buying and Believing

Download or read book Buying and Believing written by Steven Kemper and published by University of Chicago Press. This book was released on 2001-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.

Book Consumer Culture and Postmodernism

Download or read book Consumer Culture and Postmodernism written by Mike Featherstone and published by SAGE. This book was released on 2007-07-11 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this contemporary classic can claim to have put ′consumer culture′ on the map, certainly in relation to postmodernism. This expanded new edition includes: a fully revised preface that explores the developments in consumer culture since the first edition a major new chapter on ′Modernity and the Cultural Question′ an update on postmodernism and the development of contemporary theory after postmodernism an account of multiple and alternative modernities the challenges of consumer culture in Japan and China. The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day.

Book The Postmodern Arts

    Book Details:
  • Author : Nigel Wheale
  • Publisher : Psychology Press
  • Release : 1995
  • ISBN : 9780415077767
  • Pages : 320 pages

Download or read book The Postmodern Arts written by Nigel Wheale and published by Psychology Press. This book was released on 1995 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Postmodern Arts provides essential material and invaluable guidance for students of modern literature and culture.

Book Gender and Power in the Japanese Visual Field

Download or read book Gender and Power in the Japanese Visual Field written by Joshua S. Mostow and published by University of Hawaii Press. This book was released on 2003-01-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this, the first collection in English of feminist-oriented research on Japanese art and visual culture, an international group of scholars examines representations of women in a wide range of visual work. The volume begins with Chino Kaori's now-classic essay Gender in Japanese Art, which introduced feminist theory to Japanese art. This is followed by a closer look at a famous thirteenth-century battle scroll and the production of bijin (beautiful women) prints within the world of Edoperiod advertising. A rare homoerotic picture-book is used to extrapolate the grammar of desire as represented in late seventeenth-century Edo. In the modern period, contributors consider the introduction to Meiji Japan of the Western nude and oil-painting and examine Nihonga (Japanese-style painting) and the role of one of its famous artists. The book then shifts its focus to an examination of paintings produced for the Japanese-sponsored annual salons held in colonial Korea. The post-war period comes under scrutiny in a study of the novel Woman in the Dunes and its film adaptation. The critical discourse that surrounded women artists of the late twentieth-century - the Super Girls of Art - i

Book Keiretsu Economy   New Economy

Download or read book Keiretsu Economy New Economy written by R. Kensy and published by Springer. This book was released on 2001-04-02 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines a theoretical study of Japan's economic structures and multinational enterprises with a post-modern analysis of the contemporary multinational enterprise. The author considers the appropriateness of the post-modern approach for discussing economic activities, in particular the New Economy, and also Japanese society and culture. Kensy analyses Japan's economic structure, interpreting its methods, strategies and results in a post-modern context and presents a survey of socio-economic development in Japan since the beginning of westernization. He goes on to discuss Japanese models for the transformation of society in the future, with particular reference to the Keiretzu. Finding Japan to be a truly postmodern society, Kensy shows that Japan is prepared to be a leader in the New Economy. Kensy takes an innovative and stimulating approach that will be of interest to those seeking to better understand the development and future of the economic structures of Japan.

Book Modern Japanese Culture and Society

Download or read book Modern Japanese Culture and Society written by Dolores P. Martinez and published by . This book was released on 2007 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: