Download or read book Postmodern Advertising and Its Reception written by Ayse Ozlem Sandikci and published by . This book was released on 1999 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, studies conducted within the humanities have reported the emergence of a new form of advertising that employs many of the features of postmodern aesthetics. Despite the postmodern turn in the marketing discipline, and the resultant interest in examining advertisements as cultural texts, there exist only a few studies investigating postmodern advertising. Motivated by the lack of a systematic investigation of postmodern advertising, despite its currency, within the marketing field, and by the attention given to postmodernism in high and popular culture, this dissertation has as its goal the identification of the structural features of postmodern advertisements and of the reading strategies employed by viewers when reading such advertisements.
Download or read book Postmodern Advertising and Its Reception written by Lin Ma and published by . This book was released on 2010 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the empirical study, I investigate how postmodern advertising is actually received by international consumers. Following the interpretive advertising research paradigm, I used projective techniques and collected data from ten informants with high levels of cultural capital from the U.S. and China respectively for three postmodern advertisements. I identified the reading strategies they used and the brand image connotations they formed when reading the advertisements in relation to the four structural features of postmodern advertising and the cultural traditions of the two countries. The results show that international consumers from both countries are generally receptive to postmodern advertising. There are similarities in their readings of post modern advertisements which reflect their shared characteristics and consumer culture under globalization. There are also major differences in their readings which reflect persisting cultural differences between the two consumer groups.
Download or read book Postmodern Advertising and Its Reception written by 马琳 and published by . This book was released on 2012 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising in Modern and Postmodern Times written by Pamela Odih and published by SAGE. This book was released on 2007-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.
Download or read book Advertising in Contemporary Consumer Culture written by Hélène de Burgh-Woodman and published by Springer. This book was released on 2018-03-31 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
Download or read book Lifestyle advertising in postmodernism the accepted popular psychology written by Alexandra Riepe and published by GRIN Verlag. This book was released on 2012-04-04 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: 70% (First), University of Lincoln, language: English, abstract: ‘The real world of postmodern culture ... has entertainment as its ideology, the spectacle as the emblematic sign of the commodity form [and] lifestyle advertising as its popular psychology’ (Kroker and Cook cited by Liu, 1998). This quote should demonstrate which changes postmodernism evokes. One of these changes is the emergence of lifestyle advertising explained here as a popular psychology which stands for its marketing character as being a persuasive and convincing form of advertising. Its aims are to fill the consumers with emotions of a specific lifestyle they should strive for to live. Therefore, lifestyle advertising can be seen as an important appearance out of the postmodern age, which will be defined and explained in this paper. Moreover, adverts will be presented in order to show how semiotic analysis can reveal the workings of lifestyle advertisements. With the aim of illustrating how this will work, three lifestyle adverts from the destination Australia were selected and analyzed by using semiotic terms and explanations. Nevertheless, the paper is also focusing on demonstrating how the emergence of lifestyle advertising is a reflection of cultural changes in the postmodern age. Those cultural changes will be illustrated and a connection between postmodernism and tourism will be drawn. However, this paper starts with explaining postmodernism from different points of views of scholars and authors, such as Featherstone, Lyotard or Singh, who defined and explained the term postmodernism in their way of experience and understanding.
Download or read book Postmodern Marketing written by Stephen Brown and published by Burns & Oates. This book was released on 1995 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2005 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Postmodernism and The Other written by Ziauddin Sardar and published by Pluto Press. This book was released on 1998 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Postmodernism has often been presented as a new theory of liberation that promotes pluralism and gives representation to the marginalised peoples of the non-west and 'other' cultures.In this major assessment of postmodernism from a non-western perspective, Ziauddin Sardar offers a radical critique of this view. Covering the salient spheres of postmodernism - from architecture, film, television and pop music, to philosophy, consumer lifestyles and new age religions - Sardar reveals that postmodernism in fact operates to further marginalise the reality of the non-west and confound its aspirations.By tracing postmodernism's roots in colonialism and modernity, Sardar demonstrates that the dominant contemporary intellectual fashion, peddling an insidiously oppressive and subtle revisionism, is the most comprehensive onslaught on the non-west ever experienced. In stern retort, the author offers ways in which the peoples of the non-west can counter the postmodern assault and survive with their identities, histories and cultures intact.
Download or read book Myth in Modern Media Management and Marketing written by Kreft, Jan and published by IGI Global. This book was released on 2019-06-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Download or read book Culture Incorporated written by Mark W. Rectanus and published by U of Minnesota Press. This book was released on 2002 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Romancing the Market written by Stephen Brown and published by Routledge. This book was released on 2003-09-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
Download or read book The Routledge Companion to Postmodernism written by Stuart Sim and published by Routledge. This book was released on 2012-05-23 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised third edition of The Routledge Companion to Postmodernism provides the ideal introduction to postmodernist thought. Featuring contributions from a cast of international scholars, the Companion contains 19 detailed essays on major themes and topics along with an A-Z of key terms and concepts. As well as revised essays on philosophy, politics, literature, and more, the first section now contains brand new essays on critical theory, business, gender and the performing arts. The concepts section, too, has been enhanced with new topics ranging from hypermedia to global warming. Students interested in any aspect of postmodernism will continue to find this an indispensable resource.
Download or read book Consumer Culture and Postmodernism written by Mike Featherstone and published by SAGE. This book was released on 2007-07-11 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this contemporary classic can claim to have put ′consumer culture′ on the map, certainly in relation to postmodernism. This expanded new edition includes: a fully revised preface that explores the developments in consumer culture since the first edition a major new chapter on ′Modernity and the Cultural Question′ an update on postmodernism and the development of contemporary theory after postmodernism an account of multiple and alternative modernities the challenges of consumer culture in Japan and China. The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day.
Download or read book The Consumerist Manifesto written by Martin Peter Davidson and published by Psychology Press. This book was released on 1992 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.
Download or read book Advertising written by Chris Wharton and published by Routledge. This book was released on 2014-12-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including: advertising history cultural, critical and political economy approaches to advertising texts in advertising the reception of advertising advertising in the home and outdoor advertising consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.
Download or read book The Reception of Northrop Frye written by and published by University of Toronto Press. This book was released on 2021-08-31 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread opinion is that Northrop Frye’s influence reached its zenith in the 1960s and 1970s, after which point he became obsolete, his work buried in obscurity. This almost universal opinion is summed up in Terry Eagleton’s 1983 rhetorical question, "Who now reads Frye?" In The Reception of Northrop Frye, Robert D. Denham catalogues what has been written about Frye – books, articles, translations, dissertations and theses, and reviews – in order to demonstrate that the attention Frye’s work has received from the beginning has progressed at a geomantic rate. Denham also explores what we can discover once we have a fairly complete record of Frye’s reception in front of us – such as Hayden White’s theory of emplotments applied to historical writing and Byron Almén’s theory of musical narrative. The sheer quantity of what has been written about Frye reveals that the only valid response to Eagleton’s rhetorical question is "a very large and growing number," the growth being not incremental but exponential.
