Download or read book Postcolonial Marketing Communication written by Arindam Das and published by Springer. This book was released on 2024-05-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. The book demonstrates how marketing communication, an essentially Global North discourse reinforcing hegemony, can be critiqued and deconstructed when subjected to postcolonial critical analysis. Recognizing as commonplace, the Global South has either willingly embraced or been ideologically coerced into adopting a Western marketing communication system. This system is evident in its theories and practices, mirroring Western themes, symbols, stories, and knowledge frameworks, consequently fostering subjectivities that lack critical self-reflection and are dependent on Western influences. But what remains more interesting is how such an ideological system, mediated through a quintessential Global South modernity, generates a new habitation of modernity at the margin. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses. The book even engenders alternatives to hegemonic marketing communication discourses and a set of “other” epistemologies of alternate modernities of equity and justice. From African to Turkish, from Indian to Canadian first nations, Australian Aborigines to Polynesian-American, postcolonial subjectivities through marcomm across the globe get a voice in the volume. The collection in this volume is a decolonizing attempt that thwarts cultural globalization, examines colonial discourses, cuts across essentialized identities, mobilizes resistance, interrogates power structures and mechanisms of knowledge production, dissemination, and legitimization, and celebrates the new-formed cultural identity of the Third/Fourth World. The book is essential read for researchers, students and practitioners of Marketing who wish to gain a deeper understanding of an oft ignored aspect of marcomm.
Download or read book Postcolonial Marketing Communication written by Arindam Das and published by Springer Nature. This book was released on with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing the Post Colony South Asia Focus written by Nimruji Jammulamadaka and published by Springer Nature. This book was released on 2022-08-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book on South Asia is part of the book series “Managing the Post-colony.” This series is co-edited by Nimruji Jammulamadaka and Gavin Jack and is focused on managing and organising within the historical and contemporary structures of colonization and imperialism within and across nation-states and social domains especially the economic and the cultural domain. This edited book on South Asia is committed to a presentation of indigenous understandings and knowledge around the organizing, religion, language and cultural production through the lens of anti, post and de-colonial thought. This book forces the reader to consider not just what we know but how and where we know and can be instrumental in identifying and challenging dominant modes of management knowledge production. The decolonial movement is closely associated with scholars like Walter Mignolo, Anibal Quijano and others who expose how Western rationality and science, emanating from the enlightenment project, are being used by colonial powers to consolidate their imperial projects. The authors in this book argue that a potent form of colonization is epistemic in nature. This book series seeks to present cutting-edge, critical, interdisciplinary, and geographically and culturally diverse perspectives on the contemporary nature, experience and theorization of managing and organizing in post-colonial location under conditions of coloniality. These conditions subsume ongoing and new forms of colonisation/imperialism, and complex resistances to them, and lives lived outside them, and may be drawn out and investigated in regard to a multiplicity of different business- and management-related topics. The power of domination is its ability to silence other ways of knowing, being and doing. Focus on South Asia: Ways of Managing, Organising and Living delivers a profound critique of Western management theory and its universalistic claims. But, it goes much further to advance other managements and ways of organising from the peoples and communities of South Asia. Stella M. Nkomo, University of Pretoria, South Africa I like very much the orientation and the composition of the volume...you have a) the meaning of management in the West changed after the Industrial revolution and by 1900 became a political issue domestically in the US and before that colonial, as you show in the colonial context of South Asia; b) so the constitution of the settler management as you show with McCaulay, destituted all existing local form of organizing their praxis of living; c) the task now is the reconstitution of the destituted, the pluriversal human (and animals too) self-organization subjected to Western regulations to their own benefit, while materializing their rhetoric of racial destitution (incapable of organizing like us, impossible for them to be like, us we have to teach them civilization, etc.). Walter Mignolo, William H. Wannamaker Professor of Literature and Romance Studies at Duke University, USA Very Impressive and Much Needed Pushkala Prasad, Zankel Chair Professor, Skidmore College.
Download or read book Communicating Colonialism written by Rae Lynn Schwartz-DuPre and published by Critical Intercultural Communication Studies. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniting communication and postcolonial studies, this volume historically situates seminal essays in the field alongside new essays that aim to answer the question: «How, if at all, might communication scholars extend, or even renew, the postcolonial dialogue?» The collection highlights themes, trends, and conflicts that appear in the scholarship produced with postcolonial communication studies.
Download or read book Transnational Spaces of India and Australia written by Paul Sharrad and published by Springer Nature. This book was released on 2022-02-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transnational movements are more intricate than diasporic conflicts of ‘home and away’. They operate not only as international connections but also transect and disturb national formations. What are the spaces (both physical and temporal) in and around which transnational exchanges occur? Much discussion of the transnational focuses on international movements of law, politics and economics as they relate to Europe and the Americas. This book extends the focus to dynamics across the humanities and social sciences and concentrates on the historical and now growing interactions between India and Australia. Studies come from scholars in both countries, who combine academic depth for students and researchers and writing that is clear and engaging for the general reader.
Download or read book Postcolonial Studies Meets Media Studies written by Kai Merten and published by transcript Verlag. This book was released on 2016-04-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book brings together experts from Media and Communication Studies with Postcolonial Studies scholars to illustrate how the two fields may challenge and enrich each other. Its essays introduce readers to selected topics including »Media Convergence«, »Transcultural Subjectivity«, »Hegemony«, »Piracy« and »Media History and Colonialism«. Drawing on examples from film, literature, music, TV and the internet, the contributors investigate the transnational dimensions in today's media, engage with local and global media politics and discuss media outlets as economic agents, thus illustrating mechanisms of power in postcolonial and neo-colonial mediascapes.
Download or read book Interdisciplinary Approaches to Product Design Innovation Branding in International Marketing written by K. Scott Swan and published by Emerald Group Publishing. This book was released on 2012-09-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Download or read book Postcolonial Theory and Organizational Analysis A Critical Engagement written by A. Prasad and published by Springer. This book was released on 2003-05-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?' Employing the frameworks of postcolonial theory, an international group of scholars addresse this question, and offer remarkable insights about the implications of the colonial encounter for management. Wide-ranging in scope, the book covers major topics like cross-cultural management, control and resistance, corporate culture, the discourse of exoticization in museums and tourism, and stakeholder issues, and sheds new light on the troubling legacy of colonialism. Scholars and practitioners searching for a new idiom of management will find this book's critique of contemporary management invaluable.
Download or read book The Postcolonial Exotic written by Graham Huggan and published by Routledge. This book was released on 2002-09-26 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graham Huggan examines some of the processes by which value is given to postcolonial works within their cultural field using both literary-critical and sociological methods of analysis.
Download or read book Encyclopedia of Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2004-10-12 with total page 1129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.
Download or read book Post Disaster and Post Conflict Tourism 2nd Edition written by Maximiliano E. Korstanje and published by CRC Press. This book was released on 2023-10-13 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume, Post-Disaster and Post-Conflict Tourism, now going into its 2nd edition, takes an in-depth look at how global geopolitical tensions and global threats affect the tourism industry and offers tools and strategies for meeting these challenges. The book is updated with chapters that include new research, studies, and experiences, many of which consider the fall-out from the COVID-19 pandemic on tourism. It also includes five brand new chapters, for over 50 new pages of text. With chapters by well-versed scholars who have worked as experts in post-disaster and post-conflict tourism, the book presents a host of case scenarios along with innovative strategies that can be implemented by postcolonial, post-conflict, and post-disaster destinations to encourage travel and tourism in these areas. Topics include using tourism as a vehicle for economic recovery, educating tourists at the pre-visit stage, developing and employing postcolonial branding and self-branding, using sports tourism and food events as a marketing strategy, the ethics revolving around post-disaster consumption, and much more. The new chapters discuss tourism in the age of the coronavirus pandemic and its dramatic disruptive effect on the tourism industry. The authors delve into post-COVID tourism marketing, health and wellness education and practices, ethical considerations for tourism operators, and more. A chapter also considers the challenges of sustainable supply chain management in tour operations. With contributions from experts in this emerging field, this volume is a rich resource for travel and tourism professionals, policymakers, researchers, and others. It creates a bridge between the conceptual discussions around "dark consumption" (tourism directed to places that are identified with death and suffering) and the urgency to develop empirical models that support destination marketing organizations in a rapidly changing world.
Download or read book Post AIDS Discourse in Health Communication written by Ambar Basu and published by Routledge. This book was released on 2021-12-14 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the discourse of a "post-AIDS" culture, and the medical-discursive shift from crisis and death to survival and living. Contributions from a diverse group of international scholars interrogate and engage with the cultural, social, political, scientific, historical, global, and local consumptions of the term "post-AIDS" from the perspective of meaning-making on health, illness, and well-being. The chapters critique and connect meanings of "post-AIDS" to topics such as neoliberalism; race, gender, and advocacy; disclosure; relationships and intimacy; stigma and structural violence; family and community; migration; work; survival; normativity; NGOs, transnational organizations; aging and end-of-life care; the politics of ART and PrEP; mental illness; campaigns; social media; and religion. Using a range of methodological tools, the scholarship herein asks how "post-AIDS" or the "End of the Epidemic" is communicated and made sense of in everyday discourse, what current meanings are circulated and consumed on and around HIV and AIDS, and provides thorough commentary and critique of a "post-AIDS" time. This book will be an essential read for scholars and students of health communication, sociology of health and illness, medical humanities, political science, and medical anthropology, as well as for policy makers and activists.
Download or read book The Oxford Handbook of Postcolonial Studies written by Graham Huggan and published by OUP Oxford. This book was released on 2013-09-12 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Postcolonial Studies provides a comprehensive overview of the latest scholarship in postcolonial studies, while also considering possible future developments in the field. Original chapters written by a worldwide team of contritbuors are organised into five cross-referenced sections, 'The Imperial Past', 'The Colonial Present', 'Theory and Practice', 'Across the Disciplines', and 'Across the World'. The chapters offer both country-specific and comparative approaches to current issues, offering a wide range of new and interesting perspectives. The Handbook reflects the increasingly multidisciplinary nature of postcolonial studies and reiterates its continuing relevance to the study of both the colonial past, in its multiple manifestations, and the contemporary globalized world. Taken together, these essays, the dialogues they pursue, and the editorial comments that surround them constitute nothing less than a blueprint for the future of a much-contested but intellectually vibrant and politically engaged field.
Download or read book Globalization and Public Relations in Postcolonial Nations written by Patricia Ann Curtin and published by . This book was released on 2012 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: By concentrating on issues in postcolonial nations, the authors decenter western notions of public relations practice and embrace the cultures, economies, and political structures that have been profoundly influenced by the legacy of colonialism. Instead, the authors conceptualize public relations as a communicative and relationship-building practice that can bridge the political- and cultural-economic spheres of globalization, recasting practice as a central tenet of a global social justice agenda. The purpose of this study is to examine critically how public relations is shaping globalization efforts and practices in countries that have historically experienced western control. The study aims to document those practices to solidify a commitment to participatory public relations that alleviates serious social issues and inequities. This is an important book for public relations scholars and practitioners, along with those in the strategic communication, international communication, and international relations fields.
Download or read book The Pull of Postcolonial Nationhood written by Ayo A. Coly and published by Lexington Books. This book was released on 2010-06-23 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender, Migration, and the Claims of Postcolonial Nationhood in Francophone Africa examines three major migrant women writers from Francophone Africa: Ken Bugul, Calixthe Beyala, and Fatou Diome. Coly studies what home means in the context of migration and how gender shapes the meaning of home. This is the first study to bring together migrant women from Francophone Africa. This is also the first study to offer a feminist critique of postnationalist discourses of home, specifically the application of postnationalism to the postcolonial context.
Download or read book Postcolonial Theory and Organizational Analysis A Critical Engagement written by A. Prasad and published by Palgrave Macmillan. This book was released on 2003-05-19 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?' Employing the frameworks of postcolonial theory, an international group of scholars addresse this question, and offer remarkable insights about the implications of the colonial encounter for management. Wide-ranging in scope, the book covers major topics like cross-cultural management, control and resistance, corporate culture, the discourse of exoticization in museums and tourism, and stakeholder issues, and sheds new light on the troubling legacy of colonialism. Scholars and practitioners searching for a new idiom of management will find this book's critique of contemporary management invaluable.
Download or read book The Decolonial Turn in Media Studies in Africa and the Global South written by Last Moyo and published by Springer Nature. This book was released on 2020-09-09 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a nuanced decolonial critique that calls for the decolonization of media and communication studies in Africa and the Global South. Last Moyo argues that the academic project in African Media Studies and other non-Western regions continues to be shaped by Western modernity’s histories of imperialism, colonialism, and the ideologies of Eurocentrism and neoliberalism. While Africa and the Global South dismantled the physical empire of colonialism after independence, the metaphysical empire of epistemic and academic colonialism is still intact and entrenched in the postcolonial university’s academic programmes like media and communication studies. To address these problems, Moyo argues for the development of a Southern theory that is not only premised on the decolonization imperative, but also informed by the cultures, geographies, and histories of the Global South. The author recasts media studies within a radical cultural and epistemic turn that locates future projects of theory building within a decolonial multiculturalism that is informed by trans-cultural and trans- epistemic dialogue between Southern and Northern epistemologies.
