Download or read book Positioning for Professionals written by Tim Williams and published by John Wiley & Sons. This book was released on 2010-08-09 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
Download or read book Positioning for Professionals written by Tim Williams and published by . This book was released on 2010 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--
Download or read book Positioning for Professionals written by Tim Williams and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
Download or read book Positioned written by Dan L. Ward and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive job market, companies are struggling to find the right people to fill their positions. Learn how to make great hires, realign your workforce, and get your company's profits back on track.
Download or read book The Career Positioning Challenge written by David P Peltz Ph D and published by Createspace Independent Publishing Platform. This book was released on 2019-02-10 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever found yourself feeling lost in your job? Or, wondering what is the next step for you in your career? Or, how to even go about taking the next step to jumpstart your position in the work place? If so, then this book is for you. From the same author who brought you The Military Transition Challenge, this companion guidebook extends into the civilian workplace and helps you drive your career forward. Dr. Dave Peltz has made it his life's work to coach employees at all levels on how to find and take the next step in their careers. He does this by first challenging your perspective, then offering vital views and tools to become proactive with your career. If you are tired of waiting for your career to happen and ready instead to accept the challenge of owning your career, then your first step starts TODAY!
Download or read book The Positioning and Making of Female Professors written by Rowena Murray and published by Springer Nature. This book was released on 2019-09-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the experiences and perspectives of female professors. Analysing the gendering of this process using various theoretical perspectives, this edited collection examines the active ‘making’ of careers, and how this has been possible. The editors and contributors cut across institutions, cultures and continents to seek to understand how women navigate the gendered process of becoming a professor, with each chapter applying a different theoretical or methodological approach to her experience. The chapters are not mere descriptions of career trajectories, but analytic narratives anchored within distinct theoretical and philosophical frameworks. In turn, they shed important light on how – and if – institutional structures and systems are adapting to move towards gender equality. Offering practical advice as well as thoughtful reflection, this book will be of especial interest to early career female academics.
Download or read book International Handbook of Research in Professional and Practice based Learning written by Stephen Billett and published by Springer. This book was released on 2014-07-15 with total page 1378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Handbook of Research in Professional and Practice-based Learning discusses what constitutes professionalism, examines the concepts and practices of professional and practice-based learning, including associated research traditions and educational provisions. It also explores professional learning in institutions of higher and vocational education as well the practice settings where professionals work and learn, focusing on both initial and ongoing development and how that learning is assessed. The Handbook features research from expert contributors in education, studies of the professions, and accounts of research methodologies from a range of informing disciplines. It is organized in two parts. The first part sets out conceptions of professionalism at work, how professions, work and learning can be understood, and examines the kinds of institutional practices organized for developing occupational capacities. The second part focuses on procedural issues associated with learning for and through professional practice, and how assessment of professional capacities might progress. The key premise of this Handbook is that during both initial and ongoing professional development, individual learning processes are influenced and shaped through their professional environment and practices. Moreover, in turn, the practice and processes of learning through practice are shaped by their development, all of which are required to be understood through a range of research orientations, methods and findings. This Handbook will appeal to academics working in fields of professional practice, including those who are concerned about developing these capacities in their students. In addition, students and research students will also find this Handbook a key reference resource to the field.
Download or read book Global Conflict Resolution Through Positioning Analysis written by Fathali M. Moghaddam and published by Springer Science & Business Media. This book was released on 2007-11-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers find here a volume that applies positioning theory in order to achieve a fuller and more in-depth understanding of conflict and its psychological resolution. Positioning theory is the study of the nature, formation, influence and ways of change of local systems of rights and duties as shared assumptions about them influence small scale interactions. This book will thus be of interest to social psychologists and anyone interested in the development and applications of positioning theory.
Download or read book The Present Position of the Medical Profession in Society written by Paul Fitzsimmons Eve and published by . This book was released on 1849 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Architecture Student s Handbook of Professional Practice written by American Institute of Architects and published by John Wiley & Sons. This book was released on 2017-01-09 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide to beginning your career in architecture The Architecture Student's Handbook of Professional Practice opens the door to the vast body of knowledge required to effectively manage architectural projects and practice. A professional architect is responsible for much more than design; this book is specifically designed to help prepare you for the business and administrative challenges of working in the real-world—whether you are a student or are just starting out in practice. It provides clear insight into the legal, financial, marketing, management, and administrative tasks and issues that are integral to keeping a firm running. This new edition has been restructured to be a companion textbook for students undertaking architectural practice classes, while also fulfilling the specific knowledge needs of interns and emerging professionals. It supplements information from the professional handbook with new content aimed at those setting out in the architectural profession and starting to navigate their careers. New topics covered in this new edition include: path to licensure, firm identity, professional development, strategic planning, and integrated project delivery. Whether you want to work at a top firm, strike out on your own, or start the next up-and-coming team, the business of architecture is a critical factor in your success. This book brings the fundamentals together to give you a one-stop resource for learning the reality of architectural practice. Learn the architect's legal and ethical responsibilities Understand the processes of starting and running your own firm Develop, manage, and deliver projects on time and on budget Become familiar with standard industry agreements and contracts Few architects were drawn to the profession by dreams of writing agreements and negotiating contracts, but those who excel at these everyday essential tasks impact their practice in innumerable ways. The Architecture Student's Handbook of Professional Practice provides access to the "nuts and bolts" that keep a firm alive, stable, and financially sound.
Download or read book The New Geography of Jobs written by Enrico Moretti and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Makes correlations between success and geography, explaining how such rising centers of innovation as San Francisco and Austin are likely to offer influential opportunities and shape the national and global economies in positive or detrimental ways.
Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Download or read book Positioning for the Unknown written by Jeff Watkins and published by . This book was released on 1994 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Oxford Handbook of Career Development written by Peter J. Robertson and published by Oxford University Press. This book was released on 2021 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Abstract: The handbook seeks to provide a state-of-the-art reference point for the field of career development. It engages in a trans-disciplinary and international dialogue that explores current ideas and debates from a variety of viewpoints including socio-economic, political, educational, and social justice perspectives. Career development is broadly defined to encompass both individuals' experience of their own careers, and the full range of support services for career planning and transitions. The handbook is divided into three sections. The first section explores the economic, educational, and public policy contexts within which careers are enacted. The second section explores the rich conceptual landscape of career theory. The third section addresses the broad spectrum of helping practices to support both individuals and groups including career guidance, career counseling, and career learning interventions. Keywords: Career; career development, career counseling, career guidance, career learning, career theory, public policy, social justice"--
Download or read book Migrant Women Transforming Citizenship written by Umut Erel and published by Routledge. This book was released on 2016-04-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Migrant Women Transforming Citizenship develops essential insights concerning the notion of transnational citizenship by means of the life stories of skilled and educated migrant women from Turkey in Germany and Britain. It interweaves and develops theories of citizenship, identity and culture with the lived experiences of an immigrant group that has so far received insufficient attention. By focusing on the British and German contexts, it introduces a much needed European and comparative perspective, whilst exploring the ways in which diverging concepts and policies of citizenship allow for a differentiated examination of ethnicity, gender, multiculturalism and citizenship in Europe. Presenting a significant and welcome contribution to our understanding of the complexities of multiculturalism it challenges Orientalist images of women as backward and oppressed. Through engagement with the changing realities of education, work, intimacy, family and social activism, this volume provides a situated account of how the concepts of citizenship, transnationality and culture play out in actual social relations. With its rich empirical material the book explores how migrant women create new practices and meanings of belonging across boundaries. Critiquing dominant multiculturalist and anti-multiculturalist accounts, this book suggests how citizenship debates can be reframed to be inclusive of migrant women as actors. As such it will appeal to those working across a range of social sciences, including sociology and the sociology of work, race and ethnicity; citizenship, cultural and gender studies, as well as anthropology and social and public policy.
Download or read book Education Management and Management Science written by Dawei Zheng and published by CRC Press. This book was released on 2015-07-28 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume contains selected papers presented at the 2014 International Conference on Education Management and Management Science (ICEMMS 2014), held August 7-8, 2014, in Tianjin, China. The objective of ICEMMS2014 is to provide a platform for researchers, engineers, academicians as well as industrial professionals from all over the wo
Download or read book Becoming a Professional Counselor written by Sheri A. Wallace and published by SAGE Publications. This book was released on 1998-04-15 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are planning to become a nationally certified counselor or preparing to take comprehensive exams in doctoral, specialist, or master′s degree programs, Becoming a Professional Counselor, Second Edition is the ideal resource for you. A best-seller in its first edition, the second edition has been updated and expanded to offer you the guidance you need to become nationally certified by the Council for the Accreditation of Counseling and Related Educational Programs (CACREP) or the National Board for Certified Counselors (NBCC). Clear and concise, the authors discuss, step by step, topics such as human growth and development; social and cultural foundations; the helping relationship; group dynamics, process, and counseling; appraisal of the individual; research and evaluation; and professional orientation. Each chapter provides an outline, summary, list of important terms and names (which are keyed to the glossary at the end of the book), and practice tests. This precise, insightful manual is an invaluable tool, with its success-proven formula of summarization, testing, and review. It facilitates the foundation building and preparation necessary for involvement in counseling and in the helping professions. Retaining the same easy-to-follow format as the first edition, this new edition updates the names of key organizations while adding new information relevant to changes in the counselor certification exam. Becoming a Professional Counselor, Second Edition facilitates the foundation building and preparation necessary for involvement in counseling and the helping professions.
