Download or read book Television and Gender Representation written by Barrie Gunter and published by . This book was released on 1995 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: On gender stereotyping on television.
Download or read book Design for Tomorrow Volume 1 written by Amaresh Chakrabarti and published by Springer. This book was released on 2021-05-04 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases cutting-edge research papers from the 8th International Conference on Research into Design (ICoRD 2021) written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘21 has been “Design for Tomorrow”. The world as we know it in our times is increasingly becoming connected. In this interconnected world, design has to address new challenges of merging the cyber and the physical, the smart and the mundane, the technology and the human. As a result, there is an increasing need for strategizing and thinking about design for a better tomorrow. The theme for ICoRD’21 serves as a provocation for the design community to think about rapid changes in the near future to usher in a better tomorrow. The papers in this book explore these themes, and their key focus is design for tomorrow: how are products and their development be addressed for the immediate pressing needs within a connected world? The book will be of interest to researchers, professionals and entrepreneurs working in the areas on industrial design, manufacturing, consumer goods, and industrial management who are interested in the new and emerging methods and tools for design of new products, systems and services.
Download or read book Shikhandi written by Devdutt Pattanaik and published by Penguin UK. This book was released on 2014-07-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patriarchy asserts men are superior to women Feminism clarifies women and men are equal Queerness questions what constitutes male and female Queerness isn’t only modern, Western or sexual, says mythologist Devdutt Pattanaik. Take a close look at the vast written and oral traditions in Hinduism, some over two thousand years old, and you will find tales of: Shikhandi, who became a man to satisfy her wife Mahadeva, who became a woman to deliver a devotee’s child Chudala, who became a man to enlighten her husband Samavan, who became the wife of his male friend and many more . . . Playful and touching—and sometimes disturbing—these stories when compared with tales of the Mesopotamian Gilgamesh, the Greek Ganymede, the biblical Sodom or the Chinese ‘cut sleeve’ Emperor reveal the unique Indian way of making sense of queerness. Devdutt Pattanaik’s new book builds on profound ideas that our ancestors shared but which we have rarely inherited. This book has content for mature audiences. Discretion advised.
Download or read book Advertising and Popular Culture written by Jib Fowles and published by SAGE. This book was released on 1996-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.
Download or read book Reinforcing Patriarchy written by Chetna Bhatia and published by Educreation Publishing. This book was released on with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The life of a common Indian woman is full of struggles, dilemmas, pressures and conflicts. Family's pressure to plan kids, explanations for opting night shift jobs, scolding about going alone to eating places and movies, reservation of seats in public transport, reaching out to diet and cosmetic industries to attain size zero and ultra-fair faces to get her boyfriend’s attention back.Where does 21st century Indian society stand on such issues? Also, what role does mass media, especially advertising plays in influencing public mindset about women ? This work acknowledged the need of examining it with reference to a wider context of the hard core issues faced by women in their bedrooms, kitchens, offices, streets and living rooms. Therefore, a sincere effort was put in reaching out to the people and mapping their minds through a set of questions (hidden form) about the control over a woman's body, the concept of her beauty, aspects of her occupation and mobility, her role in decision-making and in division of labor in the households. The book goes one step ahead of the typical impact studies or analysis of stereotypes in advertisements. For those interested in women studies, the book contains facts about women's movement in India till 2016 and a complete list of issues affecting a woman from her bedroom to her workplace.Those interested in advertising and cultural studies can find a full-length discussion on basic aspects of advertising as a format and as an institution .For the scholars of media studies or sociology, the work contains self-constructed Likert scales and codes. Further, the research has attempted to directly compare the advertisements and society on common parameters. The study draws its basic concepts and critical perspective from the works of Richard W Polay, John Fiske, John Hartley, Daniel Schandler, Lewis Hedwig, Kamla Bhasin, Nivedita Menon, Naomi Wolf, Radha Kumar, Foucault, Erving Goffman and Laura Mulvey. The issue has been examined thoroughly in the light of contemporary events and factors which make it more relevant to the present stage of globalized Indian society.
Download or read book INFORMATION FLOW IN TV ADVERTISEMENT written by Dr. Dharmesh Pushpa Dhawankar and published by Ashok Yakkaldevi. This book was released on 2020-08-15 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television viewing has become the Indian drug of choice. As the drug suppliers, offering more and more channels and inane programmes to fill them, celebrate the mass addiction, cautionary voices warning of dangers tend to be lost in the self – congratulatory cacophony of the pushers and users. Over the last two decades, studies from many parts of the world have established the harmful consequences of television viewing. They find little mention in our popular discourse although their validity is no less than of studies which link smoking to serious health problems. I am not even talking of the psychological impact of the content of television advertisement. For instance, the relation between violence shown on television and the increase of actual violence is now clear cut. Only someone who is ignorant of facts can continue to doubt that television increases the propensity to violence. What one refers to as the harmful consequences of this recreational drug relates to the mere fact of television consumption.
Download or read book A Companion to Television written by Janet Wasko and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Download or read book Stakeholder Wellbeing and Value Creation written by Uday Salunkhe and published by Transnational Press London. This book was released on 2022-12-17 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between firms and stakeholders is held together by a continuous two-way cycle of value creation. In this, how can value be managed such that the stakeholder's wellbeing is ensured? How does stakeholder wellbeing vary across business contexts? Are there varied perspectives in understanding stakeholder wellbeing? These and other pertinent questions have been addressed in this book. Particularly, this book provides a synthesis of research perspectives on value creation and stakeholder wellbeing through a collection of chapters from scholars in this area. It synthesizes research perspectives on value into three categories – firm-focused, customer-focused, and community-focused. In doing so, this book presents novel insights through these lenses and highlights best practices in ensuring stakeholder wellbeing. Responding to the rapidly changing business landscape where stakeholders are more connected, accessible, and informed than ever before, many firms are interested in creating value for all and in the process ensuring stakeholder wellbeing. This book will appeal to research scholars, practitioners, consultants, and managers looking to seek new insights and understanding on value creation. Contents: CHAPTER 1. PERSPECTIVES ON STAKEHOLDER WELLBEING AND VALUE CREATION - Bharath Rajan, Uday Salunkhe, D. N. Murthy CHAPTER 2. INFLUENCE OF SENSORY MARKETING ON CONSUMER BEHAVIOUR AND THEIR IMPACT ON BRAND EQUITY - Abhinandan N, Manasa K, Kiran G CHAPTER 3. ATTITUDE TOWARDS FEMALE ROLE PORTRAYAL IN ADVERTISING AND ITS IMPACT ON BRAND IMAGE & PURCHASE INTENTION: LINKAGES WITH FEMININE ROLE ORIENTATION - Shraddha Shivani, Evelina Sahay, Somnath Mukherjee, Sadiya Fatima CHAPTER 4. DETERMINANTS OF PURCHASE INTENTIONS TOWARDS GREEN MOBILES – AN EXTENSION OF THE THEORY OF PLANNED BEHAVIOUR (TPB) - Deepa Rohit CHAPTER 5. PREDICTING CONSUMER DECISIONS USING MODIFIED TEMPORAL MOTIVATION THEORY - Pranav Manjunath Bhat, Priyanshu M, S Shruti, Madhav Murthy CHAPTER 6. MARKETING 4.0: EMERGING TECHNOLOGIES THAT ARE REFINING DIGITAL MARKETING - Fathima Raj Kilimas, Ashish Chandra, Narendra Rustagi CHAPTER 7. MARKETING GAME CHANGERS: CAPITALIZING THE MICRO-MOMENT THROUGH AUGMENTED REALITY - Uday Salunkhe, D. Narasimha Murthy, Vijaya Kumar. B. CHAPTER 8. EXPLORATORY STUDY ON VALUE CREATION ALONG THE SUPPLY CHAIN OF ELECTRIC VEHICLES: AN OPINION MINING APPROACH - Dakshina Murthy R.A, Madhumita Guha Majumder, M. Khurrum S. Bhutta CHAPTER 9. VALUE CREATION FOR VENTURE CAPITAL-BACKED FIRMS BY AVOIDING THE.. LIKELIHOOD OF MORAL HAZARDS - Vandana Panwar, Christopher Erickson, Alan Tupicoff CHAPTER 10. APPLYING BEHAVIOURAL ECONOMICS TO BRING IN SOCIAL TRANSFORMATION: RURAL SHORING FOR STAKEHOLDER WELLBEING - Vikramaditya Kanodia and Rima Ghose Chowdhury
Download or read book Deconstructing the Stereotype Reconsidering Indian Culture Literature and Cinema written by Kaustav Chakraborty and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-04 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stereotypes are mere 'pictures in our heads'. Prejudice and suspicion against all that is perceived of as ‘different’ give rise to cultural stereotypes. Creating stereotypes also involves connecting the created categories with values, equipping the categories with an ideational label. Thus, stereotypes often contain the presupposition that one’s own group represents the normal, or even universal and that one’s own culture and ist socially construed concepts of reality is superior and normative in relation to other cultures and world-views. The stereotypes are not just one person’s private attitude but are always shared with a larger socio-cultural group. Stereotypes result in simplifications that prevent people from seeing the ‘otherized’ individuals as they truly are. This book, aims at transgressing the boundaries of the strategically generated stereotyped image of a homogenous Indian culture. Rather, by highlighting the marginalised issues related to class, caste and gender, this book, by citing examples of select Indian literary and cinematic representations, argues that the stigma related to the non-conformist /alternative/minority identities, is baseless and fraudulent.
Download or read book The role of advertising in Indian women s desire to be fair written by Christina Görke and published by diplom.de. This book was released on 2014-10-01 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study deals with the situation in India, in particular, with the situation of young Indian women. Ever since advertisers and multinational companies discovered India’s remarkable aspiration for light complexions, more and more fairness products and most importantly, advertisements for fairness products, have been established on the Indian market. The desire for fair skin in India is a culturally embedded issue but advertising might have reinforced it.
Download or read book Ergonomics for Design and Innovation written by Debkumar Chakrabarti and published by Springer Nature. This book was released on 2022-06-06 with total page 1760 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 19th International Conference of the Indian Society of Ergonomics (HWWE), held in Guwahati, India, on December 1-3, 2021. By highlighting the latest theories and models, as well as cutting-edge technologies and applications, and by combining findings from a range of disciplines including engineering, design, health care, management, computer science, and behavioral science, it provides researchers and practitioners alike with a comprehensive, timely guide on user-centered design for quality life, human factors and ergonomics, design applications, cognitive processing, and response. It also offers an excellent source of innovative ideas to stimulate future discussions and developments aimed at applying knowledge and techniques to optimize system performance, while at the same time promoting the health, safety, and well-being of individuals. The proceedings includes papers from researchers and practitioners, scientists and physicians, institutional leaders, managers, and policy makers that contribute to constructing the human factors and ergonomics approach across a variety of methodologies, domains, and productive sectors.
Download or read book Real To Reel written by Jacob Palaparambil and published by Educreation Publishing. This book was released on 2016-11-25 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a known fact that, in India, more than one-sixth of women are hooked onto Indian television serials. Nowadays, these so-called serials are taking the place of Indian cinema. These shows have attracted a huge number of audiences towards itself, and are growing at an alarming rate. The mega serials broadcasted all across India depict an ideal woman who has been exploited, tortured and suffered for a long time and is shown as an epitome of self-righteousness. The present study was done with a view to ascertain the responses from men and women about Indian television mega serials, and to study the impact of these serials on them. Regarding the image and the portrayal of women shown in these serials, it can be said that women are mostly projected as housewives or a glamorous figure; each time any "womans issue" or "a woman's story" is presented, two archetypes tend to emerge. The stereotype is either that of a young, professional, beautiful super woman or of a relatively passive and traditional woman living mostly according to the rules set by her man.
Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Download or read book Privileging the Privileged written by Sharada J. Schaffter and published by Bibliophile South Asia. This book was released on 2006 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Discourses of Race Ethnicity and Gender in Education written by Joseph Zajda and published by Springer Nature. This book was released on 2022-11-22 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines dominant discourses affecting race, ethnicity and gender in education and societies globally. It presents cutting-edge research on the major global trends in globalization, race, ethnicity and gender education globally. Using diverse paradigms, ranging from critical theory to discourse analysis, the book examines major trends in race, ethnicity and gender research, with a focus on the ambivalent and problematic relationship between race, ethnicity and gender discourses, ideology and the state. It discusses and critiques key issues in race, ethnicity and gender research. Readers will gain a more holistic understanding of the nexus between race, ethnicity and gender discourses and dominant ideologies, both locally and globally. It also provides an easily accessible, practical, yet scholarly insights into local and global trends in the field of race, ethnicity and gender education. With contributions from key scholars worldwide, this book will be useful to a broad spectrum of readers, including policy-makers, academics, graduate students, education policy researchers, administrators and practitioners.
Download or read book Media Space and Gender Construction written by Shekh Moinuddin and published by Cambridge Scholars Publishing. This book was released on 2010-09-13 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Space has become a rich intellectual resource in understanding spatial complexities. This innovative book extends the understanding of spatial perspective to non-material spaces. The relationship between geography and gender is explored from an Indian perspective with the help of Media Space. Media Space is a virtual and metamorphic space where people can express and communicate views, ideas, images, and texts. Media Space is indeed a place where the construction of gender stereotypes, using various media, influences viewers. This study offers a diagnostic look at visual media and their consideration of soap operas, in term of both State and market responsibility, since liberalization took place in India. The study broadens the research scope of the geographical perspective in both non-material and material space, including television and other modes of virtual space.
Download or read book Gender and Popular Visual Culture in India written by Francis P. Barclay and published by Taylor & Francis. This book was released on 2023-11-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perhaps, male-mindedness seems to have adapted to changing-contemporary circumstances to become more covert and conspiratorial. Sexist suggestions—through objectification and substantiated subordination—for instance, may have been explicit in Indian media a decade earlier. But in the contemporary times of online social media and vociferous feminism, such openness of unfairness against women in the media will, more often than not, be met with strife and unpalatable backlash—fearing which blatant prejudice is prudently steered clear of. It is, hence, understandable that patriarchy, to sustain itself as a culture, has adapted to become more benevolent in an increasingly hostile environment. To identify such sly and stealthy sexism embedded in media content, one may need a reconfigured grasp of contemporary feminist issues and an altered nuance for isolation and identification of discriminatory depictions. This book exposes redefined and hidden sexism that predominates the popular visual culture of India—particularly investigating mass and new media representations that are a prime part of and have a domineering effect on the ensemble of popular visual culture—and characterises contemporary feminist movements. It binds a collection of contemporary Indian case studies of sexism and feminism encompassing communication media such as print, cinema, television, Web series and social media. There is a lack of book titles that study media sexism in the present times, and the proposed book aims to explore an unexplored area that is of social and scholarly importance. This book highlights the duality of media platforms: while media is a critical tool associated with fourth-wave feminism, they still remain to be a deterrent to the development of women engendering inherent and age-old patriarchal notions. This book will be an eye-opener to the general readers about benevolent sexism and train them to identify sexism hidden in seemingly pro-women media representations.
