Download or read book Political Marketing and Management in the 2017 New Zealand Election written by Jennifer Lees-Marshment and published by Springer. This book was released on 2018-07-19 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores the alignment of the policy of National, Labour, the Greens and NZ First with party supporters, demographic segments and undecided voters. It also analyses the leadership communication and branding of the leaders Bill English, Jacinda Ardern and Andrew Little, as well as the advertising by minor parties ACT, the Greens, United Future and the Maori Party. The book provides advice for practitioners, such as: focus on being responsive, communicate delivery competence, differentiate in policy and advertising, build an energetic and charismatic leader brand and be flexible when planning.
Download or read book Political Marketing and Management in the 2020 New Zealand General Election written by Edward Elder and published by Springer Nature. This book was released on 2021-10-24 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
Download or read book A Populist Exception written by Jack Vowles and published by ANU Press. This book was released on 2020-08-10 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ‘spectre of populism’ might be an apt description for what is happening in different parts of the world, but does it apply to New Zealand? Immediately after New Zealand’s 2017 general election, populist party New Zealand First gained a pivotal role in a coalition with the Labour Party, leading some international observers to suggest it represented a populist capture of the government. The leader of New Zealand First, Winston Peters, justified his support for Labour as necessary to allow capitalism to ‘regain … its human face’. The new prime minister, Jacinda Ardern, spoke of a kinder, inclusive politics. This book draws on the 2017 New Zealand Election Study to uncover New Zealanders’ political attitudes and preferences post-election. Its authors ask: is New Zealand now A Populist Exception? Through detailed empirical analyses of how populism and authoritarianism affected vote choice, opinions about immigration, satisfaction with democracy and the relevance of gender and indigeneity to these issues, this book finds that New Zealand politics today does not reflect the international trend toward ideological polarisation and electoral volatility. The authors argue that inclusive forms of populism can be pluralist if a leader’s rhetorical approach recognises ‘the people’ as diverse and encompassing. A Populist Exception? concludes that although populism has long been a strong current in New Zealand history, contemporary New Zealand exhibits a moderate form of populism, with liberal and pluralist values in balance with a strong commitment to majoritarian democracy.
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2019-05-07 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.
Download or read book Political Marketing in the 2020 U S Presidential Election written by Jamie Gillies and published by Springer Nature. This book was released on 2021-12-10 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories.
Download or read book Political Marketing in the 2019 Canadian Federal Election written by Jamie Gillies and published by Springer Nature. This book was released on 2020-09-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.
Download or read book Political Management written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2020-06-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political Reviewing involve, illustrated with high level political practitioner interviews, examples and political documents. The text presents the 4 Ds of Political Management - Deliberating, Designing, Doing and Dancing - to convey that Political Management is more of a dance than a march. Even presidents and prime ministers do not have enough formal authority to control the myriad of practitioners, players, processes and policies involved in 21st century governance. In this book, the author demonstrates why political practitioners in campaign teams, parties, government departments and political offices need political management tools to utilise the resources they have available and overcome multiple obstacles that practical politics presents. By offering a clear sense of what political management involves and providing the theoretical frameworks to be used in empirical research, this book will stimulate significant future study. It will be invaluable to practitioners, scholars and students in politics, government, policy, leadership, management, public administration, and political management.
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Download or read book Voters Victory written by Jack Vowles and published by Auckland University Press. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when a country moves away from British-style, two-party politics and towards multiparty politics, adopting a European system of 'mixed member' proportional representation (MMP)? New Zealand's historic first MMP election was held on 12 October 1996. Voters' Victory? examines what New Zealanders could expect from MMP on the basis of international experience and theory, then focuses on the distinctive features of the election and its outcome: the party changes; the patterns of voting; how people used their two votes; how well they understood MMP; shifts in support for parties and leaders in the campaign; the composition of the new Parliament; the capture of the Maori seats by New Zealand First; and the fateful National-New Zealand First coalition outcome.
Download or read book Political Marketing in the 2021 Canadian Federal Election written by Jamie Gillies and published by Springer Nature. This book was released on 2023-06-09 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
Download or read book Candidate Brand Personality and the 2017 New Zealand General Election written by James W. R. Barrett and published by . This book was released on 2018 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research on candidate brand personality, which refers to how a politician’s personality is perceived by the public and how this relates to their electoral success, is a grounded theory study concerning the discovery of behaviours and strategies relating to Prime Ministerial candidates in the 2017 NZ general election that may have influenced their projected brand personality. Specific recurring behaviours, discourses, environments, and appearances, performed by, in relation to, or associated with Andrew Little, Jacinda Ardern, and Bill English during their time as party leader since the conclusion of the 2014 election till polling day in 2017 as seen in their political communication and media reports are examined. In searching for these factors, a total of 215 video communications, 307 photographs and 151 press releases from the candidates, their deputies, or their parties were analysed as primary sources. 218 media reports were also analysed as secondary data. These behaviours and strategies were then assessed for how they might have influenced the candidates’ projected competence, energy, openness, empathy, agreeableness, and charisma, according to these brand personality dimensions’ personality trait descriptors. What results is a new framework, consisting of 18 broad categories of behaviour made up of 165 influential individual factors, on how political candidates may influence their projected brand personality that is grounded in the case studies of the examined Prime Ministerial candidates. Beyond this, lessons regarding the importance of the above brand personality dimensions and the validity of strategies emerging from existing literature are extracted from an analysis of the candidates’ overall brand personality performance.
Download or read book Electoral Behaviour in New Zealand written by Martin Holland and published by Oxford University Press, USA. This book was released on 1992 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to define the current status of electoral studies in New Zealand. It canvasses various approaches that have been used to explain voting, illustrating the theoretical complexities involved. While studies of electoral behaviour have been a predominant concern since the early 1960s, much of the early research was descriptive rather than quantitative. Recent research--which is covered here--has turned its attention to the individual motivations behind voting, and the contributors to the volume are New Zealand's leading quantitative analysts.
Download or read book Marketing Leadership in Government written by Edward Elder and published by . This book was released on 2016 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A very interesting study of the communication strategies of John Key and Barack Obama, showing both their similarities and their differences. It covers the need for politicians to acknowledge opposing views and show they have listened to the public, even if not ultimately agreeing with them.-- David Farrar, Former Political Advisor to the Prime Minister of New Zealand. The book has two excellent comparative case studies that it uses throughout in Barack Obama and John Key. It's insightful, thoroughly up to date, and suitable for use in classes on comparative politics, political marketing, political management and political communication. Additionally, there are a host of useful insights for practitioners. It's easy to read and engaging, meaning you want to keep reading it until the end. I couldn't put it down. I thought it was fascinating. Highly recommended for general audiences, students, scholars and practitioners. There's truly something for everyone in this wonderful book by this promising scholar".-- Ken Cosgrove, Associate Professor of Government, Suffolk University, USA This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office. Edward Elder is a recent PhD graduate from Politics and International Relations at the University of Auckland, New Zealand, whose research focuses on political marketing communication. He published a chapter in Political Marketing in the United States (2014) and an article in the Journal of Nonprofit & Public Sector Marketing.
Download or read book Political Branding Strategies Campaigning and Governing in Australian Politics written by Lorann Downer and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands ? the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and a new framework to understand and evaluate political branding, Labor's strategies are considered in two case studies. They tell of skilful use of comprehensive branding strategies and costly disregard of basic branding principles, of stunning success and shattering reversal. This is a story with lessons for practitioners, researchers and citizens in democracies everywhere.
Download or read book The Baubles of Office written by Stephen I. Levine and published by . This book was released on 2007 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors to this book include political party strategists from all of the parties elected to Parliament. Rodney Hide, upset victor in Epsom in 2005, tells how it was done. Media personalities, including Radio New Zealand's Kathryn Ryan, describe what it was like covering a campaign where the likely winner changed with every new poll. New Members of Parliament the Maori Party's Pita Sharples and Labour's Shane Jones speak about their first campaigns, successful beginnings to new political careers. Listener and Dominion Post political columnist Jane Clifton provides her usual witty and insightful observations, describing MPs both new and old, brought into Parliament by the 2005 election. The book includes first-hand accounts of the campaign from United Future's Peter Dunne and Labour Cabinet Minister Steve Maharey, new Green Party leader Russel Norman, and the National Party's campaign manager Steven Joyce. Academic commentators frequently seen on New Zealand television including Therese Arseneau (TV3), Jon Johansson (TV One; Sky TV), Colin James (TV One) and Nigel Roberts (TV One) offer their perspectives on aspects of the campaign, including National's mischievous use of billboards and Don Brash's use of rhetoric on sensitive Treaty issues.
Download or read book Political Marketing in the 2016 U S Presidential Election written by Jamie Gillies and published by Springer. This book was released on 2017-08-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
Download or read book Dirty Politics written by Nicky Hager and published by . This book was released on 2014-08-01 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Early in 2014 Nicky Hager was leaked a large number of email and online conversations from Cameron Slater's Whale Oil blog. Many of these were between Slater and his personal allies on the hard right, revealing an ugly and destructive style of politics. But there were also many communications with the prime minister's office and other cabinet ministers in the National Government. They show us a side of Prime Minister John Key and his government of which most New Zealanders are completely unaware. Key has constructed an easy-going and relaxed public image, declaring to the public that 'there's no room for negative campaigning in New Zealand'. The reality is very different. His government has worked hand in hand with Slater and his collaborators in a sustained campaign of personal attacks against their political enemies, a deliberate but hidden strategy to avoid being held responsible for negative campaigning. Dirty Politics continues the story that began in Hager's best-selling book The Hollow Men, investigating the way that underhand and deceptive politics poisons the political environment for everyone. If you care about integrity and ethics in politics, then this book will be disturbing but essential reading"--Cover.
