Download or read book Political Campaign Craftsmanship written by Edward Schwartzman and published by Routledge. This book was released on 2017-07-05 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But, which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. "Political Campaign Craftsmanship" treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
Download or read book Campaign Craft written by Daniel M. Shea and published by Praeger. This book was released on 2006 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.
Download or read book Political Campaign Craftsmanship written by Edward Schwartzman and published by Transaction Publishers. This book was released on with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
Download or read book Political Campaign Craftsmanship written by Edward Schwartzman and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But, which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. "Political Campaign Craftsmanship" treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase."--Provided by publisher.
Download or read book Developing a Strategy for a Political Campaign written by Melissa Banigan and published by Rosen Young Adult. This book was released on 2019-12-15 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: It may seem like some candidates win elections simply because of their passion for an issue or their innate ability to connect with voters. In reality, successful political campaigns require a winning strategy. This compelling book gives readers an introduction to how political candidates develop campaign strategies, create a central message, develop a winning campaign team, connect with voters, and ultimately win elections. Profiles of young activists who have successfully organized people in their communities to advance a political cause provide inspiration for readers to get involved in the political process themselves.
Download or read book Campaign Craftsmanship written by Edward Schwartzman and published by . This book was released on 1973 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Political Campaign Craftsmanship written by Edward Schwartzman and published by . This book was released on 1989 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Political Campaign Craftsmanship written by Edward Schwartzman and published by . This book was released on 1984-01-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Little Book of Campaign Etiquette written by Stephen Hess and published by Rowman & Littlefield. This book was released on 2010-12-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated just in time for the 2000 campaign, this shrewd and amusing series of observations provides a political etiquette for campaign behavior on the part of both politicians and journalists. Features illustrations by America's foremost political cartoonists, including Herblock, Paul Conrad, Jeff McNally, Don Wright, Garry Trudeau, Jim Borgman, Mike Peters, Tom Toles, Mike Luckovich, Steve Benson, and Walt Handelsman. "Stephen Hess has stepped into the breach with answers to questions that ought to be more frequently asked...This breezy book is likely to be of interest to anyone who follows - or worries about - the state of the nation's political discourse." - USA Today
Download or read book Running How to Design and Execute A Winning Political Campaign written by Peter J. Fusco and published by CreateSpace. This book was released on 2011-04-23 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive addition to the acclaimed “Running: How To Design And Execute A Winning Political Campaign,” the “Tea Party Edition” is Peter J. Fusco's response to the overwhelming number of requests for a manual which addresses the Tea Party phenomenon. In the all new section Mr. Fusco shows candidates and their staffs how to find local organizations, how to open discussions with them, and how to garner their support. He discusses the philosophy and goals of Tea Party patriots, then shows how candidates with the same beliefs can best structure their message to gain Tea Party votes. This is the first book of its kind, the only one you will ever need to run and win.
Download or read book Political Tool Kit written by Ron Parsons and published by iUniverse. This book was released on 2013-04-18 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: From city councils to governorships, from county commissioners to coroners, there are thousands of contested or vacant elected offices each year throughout the United States. In Political Tool Kit, author Ron Parsons provides a practical guide for citizens who are seeking an opportunity to participate in the democratic process through political candidacy. Based on his education and personal experience, Ron offers a step-by-step, sequential model that candidates can mold to fit their candidacies by making their campaigns unique. Political Tool Kit merges contemporary and traditional political organizational structures to address a myriad of tasks, such as fundraising, advertising, nominating petitions, and scheduling, while detailing job functions and tasks. This campaign model adopts modern communications tools through optimizing the Internet and cutting-edge mobile devices. It also includes a range of resources, such as a campaign budget, letters to the editor, mailings, and canvassing techniques. Political Tool Kit offers the tools to build a process that enables candidates to grow to their full potential. The winning ideals embedded within a campaign will follow candidates throughout their political careers.
Download or read book No Place for Amateurs written by Dennis W. Johnson and published by Routledge. This book was released on 2001-01-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters.
Download or read book Political Consultants and Campaigns written by Jason Johnson and published by Routledge. This book was released on 2018-04-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Download or read book Run to Win written by Earl Baker and published by AuthorHouse. This book was released on 2012-07-09 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earl Baker leads you sequentially through the logical, practical way to run a winning campaign for local or state office.
Download or read book Identifying and Documenting a Community Problem for a Political Campaign written by Angie Timmons and published by Rosen Young Adult. This book was released on 2019-12-15 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most successful political campaigns begin with identifying a problem that has an effect on the community and using that problem to leverage support from constituents. This fundamental guidebook explains how community problems and proposed solutions become core pillars in an election campaign, as well as how to assess candidates based on their stances toward these problems. Readers will learn to identify the issues that impact their own communities and gain the knowledge they need to address those issues and create real change through political participation.
Download or read book The Politics Guy Campaign Tips How to Win a Local Election written by Vic Berardelli and published by PublishAmerica. This book was released on 2010-11-24 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best candidate doesn't always win an election, but the best campaign does. Winning an election at the local level doesn't involve ideology or issues. It is won by the personality and hard work of the candidate meeting people directly and chatting with them in ways which don't convey the traditional politician. The Politics Guy Campaign Tips - How to Win a Local Election is must reading for any candidate or campaign manager for local offices like State Legislature, City Council, School Board or County Commission. This book does not discuss views or political philosophy. This book discusses the daily street-level effort to win a local election. The techniques can be used by Republicans, Democrats or independents.
Download or read book The Campaign Manual written by S. J. Guzzetta and published by Political Publications. This book was released on 2006-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 25 years this has been the How To manual in the industry. Learn the process of how to run a political campaign from developing strategy, the game plan, and how to finance it.Written in an easy to understand style. Updated every 4 years, with current techniques.
