Download or read book MF1433 3 Marketing cultural written by M? Carmen Gastalver Robles and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Una vez finalizado el M?dulo ser? capaz de desarrollar acciones de comunicaci?n y marketing cultural. Analizar? el mercado de distintos productos culturales segmentando seg?n caracter?sticas y preferencias de distintos tipos de consumidores. Definir? acciones de marketing cultural, en relaci?n con los factores que intervienen en el dise?o de pol?ticas y campa?as de comunicaci?n, considerando los instrumentos habituales y los distintos tipos de objetivos y p?blicos a los que pretenda dirigirse. Desarrollar? acciones de marketing cultural vinculadas a un plan de marketing para productos intangibles. Desplegar? una campa?a de difusi?n de la programaci?n cultural para el p?blico potencial seg?n un plan de marketing mix propuesto. Aplicar? sistemas de control y seguimiento de las variables y acciones previstas en distintos tipos de planes de marketing. Analizar? la evoluci?n de una programaci?n cultural vinculada a las acciones de marketing. Tema 1. An?lisis de mercado de productos culturales 1.1. Caracterizaci?n de la programaci?n cultural 1.2. T?cnicas para el conocimiento del medio y de las organizaciones. 1.3. Supuesto pr?ctico 1 1.4. Supuesto pr?ctico 2 Tema 2. Planificaci?n de acciones de comunicaci?n y marketing cultural 2.1. T?cnicas de comunicaci?n en las actividades culturales 2.2. Tipolog?a de elementos que intervienen en la pol?tica de marketing 2.3. Procedimientos de elaboraci?n del plan de marketing 2.4. Supuesto pr?ctico Tema 3. Desarrollo de acciones de comunicaci?n y marketing cultural 3.1. Protocolos de coordinaci?n entre las acciones de marketing y los objetivos programados 3.2. Procedimientos de desarrollo de acciones de marketing cultural para productos intangibles 3.3. Metodolog?a para el desarrollo de campa?as de promoci?n de productos culturales 3.4. T?cnicas de an?lisis y selecci?n de medios de comunicaci?n 3.5. Supuesto pr?ctico Tema 4. Seguimiento y evaluaci?n de programas y acciones vinculados al marketing cultural 4.1. Sistem?tica de formulaci?n de objetivos de control del plan de marketing teniendo como referencia la consecuci?n de los objetivos 4.2. M?todos para el control y seguimiento de las decisiones y acciones en los planes de marketing 4.3. Metodolog?as para valorar el grado de satisfacci?n del cliente. 4.4. T?cnicas de seguimiento de presupuestos 4.5. Identificaci?n de variables de control en las acciones de marketing 4.6. Desarrollo de indicadores de impacto y eficacia de las acciones de marketing 4.7. Adaptaci?n de herramientas de c?lculo para su utilizaci?n en acciones de marketing cultural 4.8. T?cnicas de tabulaci?n e interpretaci?n de resultados 4.9. Aplicaci?n de medidas correctoras ante las desviaciones en el programa: planes de contingencia 4.10. Procedimientos para la detecci?n y gesti?n de implantaci?n acciones de mejora 4.11. Protocolos para la elaboraci?n, estructuraci?n y presentaci?n de informes de seguimiento con los resultados obtenidos, destinados a responsables de las pol?ticas culturales 4.12. Supuesto pr?ctico 1 4.13. Supuesto pr?ctico 2.

Download or read book Status Update written by Alice E. Marwick and published by Yale University Press. This book was released on 2013-11-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

Download or read book Innovating with Concept Mapping written by Alberto Cañas and published by Springer. This book was released on 2016-08-20 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Concept Mapping, CMC 2016, held in Tallinn, Estonia, in September 2016. The 25 revised full papers presented were carefully reviewed and selected from 135 submissions. The papers address issues such as facilitation of learning; eliciting, capturing, archiving, and using “expert” knowledge; planning instruction; assessment of “deep” understandings; research planning; collaborative knowledge modeling; creation of “knowledge portfolios”; curriculum design; eLearning, and administrative and strategic planning and monitoring.

Download or read book Communicating the Environment to Save the Planet written by Maurizio Abbati and published by Springer. This book was released on 2019-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The manual offers a new, scientifically based perspective, and adopts a theoretical-practical approach, providing readers with qualified best practices, case studies and 22 exclusive interviews with professionals. A fluent style of writing leads the readers through specific details, enriching their knowledge without being boring. As such it is an excellent preparatory and interdisciplinary academic tool intended for university students, scholars, professionals, and anyone who would like to know more on the matter.

Download or read book Journalistic Role Performance written by Claudia Mellado and published by Routledge. This book was released on 2016-11-03 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume lays out the theoretical and methodological framework to introduce the concept of journalistic role performance, defined as the outcome of concrete newsroom decisions and the style of news reporting when considering different constraints that influence the news product. By connecting role conception to role performance, this book addresses how journalistic ideals manifest in practice. The authors of this book analyze the disconnection between journalists’ understanding of their role and their actual professional performance in a period of high uncertainty and excitement about the future of journalism due the changes the Internet and new technologies have brought to the profession.

Download or read book Journalism fake news disinformation written by Ireton, Cherilyn and published by UNESCO Publishing. This book was released on 2018-09-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cause Lawyering and the State in a Global Era written by Austin Sarat and published by Oxford University Press, USA. This book was released on 2001 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cause lawyering is law as practised by the politically motivated and those devoted to moral activism. This text examines the concept in a global context, exploring ways in which it influences and is influenced by the disaggregation of state power associated with democratization, and how democratization empowers lawyers who want to effect change.

Download or read book Rural Women in Latin America written by Isis International and published by . This book was released on 1987 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Challenge of Tourism Carrying Capacity Assessment written by Harry Coccossis and published by Routledge. This book was released on 2017-03-02 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning and management for tourism growth is becoming essential in the context of sustainable development. Particularly so since many tourist destinations are facing severe pressures from tourist flows and activities. Such pressures are evidenced in terms of dysfunctions (congestion, environmental degradation, etc) which ultimately affect the attraction and competitiveness of tourism destinations. The development of tourism should be considered in accordance with sustainability principles. In this context respecting the capacity of the local system to sustain growth becomes a key challenge. This book examines the use of various tools to define, measure and evaluate tourism carrying capacity (TCC) - a tool aiming to impose limits for entering certain tourist destinations or using certain activities. Drawing on case studies from France, Spain, Italy, Greece, the UK, the Netherlands, Ireland, Belgium, Austria, Germany and Finland, it presents practical experiences of implementing TCC in various tourist destinations (i.e. historic towns, coastal zones, islands, etc). It draws conclusions regarding the measurement and implementation of TCC assessment and provides further guidelines towards a comprehensive methodological framework for assessing tourism sustainability in the future.

Download or read book The Extent of Poverty in Latin America written by Oscar Altimir and published by . This book was released on 1982 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work originated in a research project for the measurement and analysis of income distribution in the Latin American countries, undertaken jointly by the Economic Commission for Latin America and the World Bank. The present paper presents estimates of the extent of absolute poverty for ten Latin American countries and for the region as a whole in the 1970s, on the basis of available household surveys and population censuses. They are based on country-specific poverty lines representing minimum acceptable levels of private consumption, drawn according to a food-based method. Such poverty lines - ranging from 150 to 250 dollars of annual household consumption per capita - express a normative definition of the absolute dimensions of poverty, partly based on expert appraisals and partly reflecting the actual behavior of low income households facing the life style projected by Latin American development. According to these estimates, 40 percent of Latin American households were poor at the beginning of the 1970s, the incidence of poverty being 26 percent in urban areas and 60 percent in rural areas. Urban poverty extended to more than one-third of urban households in some countries (Brazil, Colombia, Honduras) while affecting between 20 and 30 percent in others (Peru, Mexico, Venezuela), about 15 percent in Costa Rica and Chile and less than 10 percent in Argentina and Uruguay. The extent of poverty in rural areas would not be less than 20 percent in any case and would reach more than 60 percent in some countries. The corresponding poverty gaps were also estimated; in terms of total household income, they may represent manageable proportions (around 2-3 percent) in the better-off countries, but are in the 4-8 percent range in the bigger countries of the region and reach as much as 12 percent in Peru and 17 percent in Honduras.

Download or read book Tourism and Gentrification in Contemporary Metropolises written by Maria Gravari-Barbas and published by Taylor & Francis. This book was released on 2017-06-14 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism gentrification is a critical shaping force of socio-economic and contemporary urban landscapes. This book aims to be the first substantive text on this subject, explaining the multiple and complex relationships between tourism and gentrification and their outcomes and manifestations in contemporary metropolises. This is achieved by drawing on in-depth case analyses addressing the different issues at stake. Part I deals with the manifestations of tourism gentrification and the ways it affects urban landscapes through heritagization and urban regeneration strategies. Part II looks at the correlations between tourism gentrification and culture. Finally, the last two parts aim to identify and examine forms and expressions of tourism gentrification, distinguishing among the actors, beneficiaries, and victims of the phenomenon while looking at its implications for intra-metropolitan territories and metropolitan governance. The book approaches these issues in an innovative way, by looking at a variety of metropolises in a diverse range of countries and by dealing with the different relations and management issues generated by gentrification in relation to tourism. Through interdisciplinary approaches, this groundbreaking text sheds light on the role tourism plays in contemporary metropolises, furthering knowledge of urban tourism. For these reasons, it will be of particular interest to scholars and students of tourism, urban studies, geography, anthropology and sociology.

Download or read book The Lady in the Looking Glass written by Virginia Woolf and published by Penguin UK. This book was released on 2011-02-15 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'People should not leave looking-glasses hanging in their rooms any more than they should leave open cheque books or letters confessing some hideous crime.' 'If she concealed so much and knew so much one must prize her open with the first tool that came to hand - the imagination.' Virginia Woolf's writing tested the boundaries of modern fiction, exploring the depths of human consciousness and creating a new language of sensation and thought. Sometimes impressionistic, sometimes experimental, sometimes brutally cruel, sometimes surprisingly warm and funny, these five stories describe love lost, friendships formed and lives questioned. This book includes The Lady in the Looking Glass, A Society, The Mark on the Wall, Solid Objects and Lappin and Lapinova.

Download or read book Nature and History in Modern Italy written by Marco Armiero and published by Ohio University Press. This book was released on 2010-08-31 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marco Armiero is Senior Researcher at the Italian National Research Council and Marie Curie Fellow at the Institute of Environmental Sciences and Technologies, Universitat Aut(noma de Barcelona. He has published extensively on-Italian environmental history and edited Views from the South: Environmental Stories from the Mediterranean World. --

Download or read book Internationalisation Strategies written by George Chryssochoidis and published by Springer. This book was released on 1997-04-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, published in association with the UK chapter of the Academy of International Business , again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms.

Download or read book Rights at Work written by Michael W. McCann and published by University of Chicago Press. This book was released on 1994-07-15 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: McCann explains how wage discrimination battles have raised public legal consciousness and helped reform activists mobilize working women in the pay equity movement over the past two decades. Rights at Work explores the political strategies in more than a dozen pay equity struggles since the late 1970s, including battles of state employees in Washington and Connecticut, as well as city employees in San Jose and Los Angeles. Relying on interviews with over 140 union and feminist activists, McCann shows that, even when the courts failed to correct wage discrimination, litigation and other forms of legal advocacy provided reformers with the legal discourse--the understanding of legal rights and their constraints--for defining and advancing their cause.

Download or read book Age Friendly Cities and Communities written by Tine Buffel and published by Policy Press. This book was released on 2018-01-17 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book provides a comprehensive survey of different strategies for developing age-friendly communities, and the extent to which older people themselves can be involved in the co-production of age-friendly policies and practices.

Download or read book Biodiversity and Pest Management in Agroecosystems written by Miguel Altieri and published by CRC Press. This book was released on 2018-10-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the latest research on biological control! Completely updated for 2004, this new edition examines methods for making agricultural systems less susceptible to insect pests. Containing new findings and reports of strategies, Biodiversity and Pest Management in Agroecosystems, Second Edition will show you how pests can be managed by enhancing beneficial biodiversity using agroecological diversification methods. Biodiversity and Pest Management in Agroecosystems, Second Edition provides you with an essential overview of the role of biodiversity in agriculture and then gets specific, with new and updated information on: the agroecology of pest management plant diversity and pest outbreaks within agroecosystems diversification strategies for pest management how sustainable farming systems are designed You'll also explore: the role of plant diversity on the biology of beneficial insects insect regulation in diverse agroecosystems manipulation of plant diversity in agroecosystems ecological and socioeconomic implications The fact is, many modern agroecosystems are unstable as a consequence of constant human intervention in crop systems which ignore ecological principles. With case studies on a variety of crops and pests, Biodiversity and Pest Management in Agroecosystems, Second Edition explores entomological aspects of agriculture and analyzes the ecological basis for the maintenance of biodiversity. It will familiarize you with the theory and practice of enhancing biological pest control in agricultural systems by managing vegetational diversity via multiple cropping, cover cropping, rotations, and other spatial and temporal designs. With studies on intercropping, cover cropping, weed management, and crop-field border vegetation manipulation, this book covers the effects of these diverse systems on pest population density and the mechanisms underlying pest reduction in polycultures. Make it a part of your reference/teaching collection today!