Download or read book Pocketbook Power How to Reach the Hearts and Minds of Today s Most Coveted Consumers Women written by Bernice Kanner and published by McGraw Hill Professional. This book was released on 2004-04-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times

Download or read book Gender Design and Marketing written by Gloria Moss and published by Gower Publishing, Ltd.. This book was released on 2009 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents Foreword; Introduction. Part I Setting the Scene: Customer demographics: identifying the target market; Marketing to men and women. Part II Theoretical Background: Drawings and paintings: production aesthetics and gender; Drawings and paintings: preference aesthetics and gender; Attitudes and language. Part III Applied Background: Graphic, product design and gender: production and preference aesthetics; Web design; Accounting for the differences. Part IV Implications: Implications for graphic, product, web design and marketing; Bibliography; Index.

Download or read book Gender and Firearms written by Peter Squires and published by Taylor & Francis. This book was released on 2024-04-17 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private gun ownership for self-defense remains a major personal and public issue in the United States, driven by concerns about crime, vulnerability and a range of ‘ideological’ factors, including race and gender. As media attention centres upon the extent to which women are taking up firearms, with the gun lobby and firearms manufacturers celebrating the ‘new armed woman’, and guns being promoted as ‘Rape Prevention Kits’, this book explores the changing gendered aspects of gun ownership. Can ownership of firearms by women be considered, as some have claimed, the embodiment of what might be termed ‘pioneer feminism’, as women resist male violence in a dangerous world, or are different stories told by the prominence of women in firearms control campaigns, or the fact that women remain frequent victims of male gun ownership? Analysing representations of the ‘armed woman’ in firearm and gun lobby marketing and advertising campaigns, together with television and popular music forms, Gender and Firearms: My Body, My Choice, My Gun examines the directions taken in the public debate on weaponisation in the United States, considering the role of women in the politics of gun safety and gun control. The book draws on statistical evidence in order to shed light on trends in gun ownership, whilst engaging with feminist scholarship on the relationship between gender, violence, risk and vulnerabilities, thus opening up critical new debates surrounding identity, performance, gender and risk in contemporary societies. As such the book will be of likely interest to sociologists and scholars of sociology, criminology, and cultural and media studies with interests in gender, embodiment, risk, crime and violence.

Download or read book Coupon Crazy written by Mary Potter Kenyon and published by Workman Publishing. This book was released on 2013-06-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating history of this marketing tactic, and why some shoppers take it to extremes—from a longtime expert couponer. Coupon Crazy examines the phenomenon of avid coupon use and the socio-cultural and socioeconomic factors that construct it. By delving into the history of couponing, refunding, the science of shopping, and the dark underbelly of a coupon world the average American doesn’t even know about, Mary Potter Kenyon manages to both fascinate and educate. Readers will meet today’s “Coupon Queens” (and Kings) and learn about an era when trash really was cash. Not just an observer of this ethnographic research, Mary lived it for over thirty years. “My favorite aspect of the entire book was the candid tone Kenyon takes in sharing her story and others. As someone that both uses coupons and teaches couponing practices, I found the book triggering self-reflection at many points: Do I purchase products just because they are on sale? Do I devalue products I’ve gotten for free? Do I allow coupons to inform my purchases or the other way around? If you are a couponer, it’s quite possible you’ll find yourself reflecting on your own shopping habits as you read this book, too.” —Angela Russell, The Coupon Project

Download or read book When It Comes to Guys What s Normal written by Bernice Kanner and published by Macmillan. This book was released on 2005-06-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at how men think and behave, covering such topics as ethics, health, money, sex, and family.

Download or read book Library Journal written by Melvil Dewey and published by . This book was released on 2005 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.

Download or read book Library Journal written by and published by . This book was released on 2005 with total page 1284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Choice written by and published by . This book was released on 2004 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Power of the Purse written by Fara Warner and published by Prentice Hall. This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique -- but in every case, these companies put women at the center of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.

Download or read book Joyce in the Belly of the Big Truck Workbook written by Joyce A. Cascio and published by . This book was released on 2005-05 with total page 1230 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book When It Comes to Guys What s Normal written by Bernice Kanner and published by St. Martin's Griffin. This book was released on 2005-06-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much do you earn? Do you wipe your sweat off the machines at the gym? Consider yourself a fix-it man at home? Have you done "it" at work? Ever cheat on your taxes? Do you wax or pluck your eyebrows? Have you ever snooped in someone's medicine cabinet? When it comes to men, just what exactly is normal? How do you-or the man you love-behave compared to other guys? The fact is, men are both entirely predictable and utterly surprising. WHEN IT COMES TO GUYS, WHAT'S NORMAL? takes a look at who they really are, how they behave in the kitchen, bedroom, bathroom, office, driver's seat and wherever they happen to be on the planet.

Download or read book Marketing to PrimeTime Women written by Marti Barletta and published by . This book was released on 2014-01-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the book PrimeTime Women, was first published in 2007 the oldest Baby Boomers had just turned 60, and the youngest Boomers were still in their mid-40s. Now ALL Boomer women are in the PrimeTime years, age 50⿿75. Collectively, they are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women! As they enter their 50s, Boomer women are confident, active, engaged and arguably happier than they have ever been, with time to pursue new experiences and the health and wealth to do it. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women⿢ because not only are they in the prime of their lives, they also are the prime target for most marketers. If you are not paying attention to this group of consumers, you'd be well advised to read this book and think about who the real power brokers will be during the next decade. In a new executive edition of her ground-breaking book PrimeTime Women, Marti Barletta offers practical applications and advice for getting into the minds, souls, hearts, and wallets of this influential demographic. Marketing to PrimeTime Women delivers a hands-on approach with strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential sisterhood of consumers.

Download or read book The Most Powerful Woman in the Room Is You written by Lydia Fenet and published by Gallery Books. This book was released on 2019-04-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Most Powerful Woman in the Room Is You, Lydia Fenet takes you on her twenty-year journey from intern to managing director and global head of strategic partnerships at Christie’s Auction House. Lydia shares the revolutionary sales approach she has crafted over the years that has not only shaped her career, but helped her raise more than half a billion dollars for nonprofits around the world. This is an approach that will empower you to sell your way to success in business and in life. For example, you’ll learn how to create your own “Strike Method” or signature move to help you feel confident entering any situation. Combining case studies and personal stories, Lydia also shares tips from some of the most powerful and successful women in business, fashion, journalism, sports, and the arts. This book will show you how to take your career to the next level, whether it’s overcoming your fear of asking for something or bridging a wage gap. Lydia has been there and come back more powerful than ever. Inspiring and encouraging, Lydia’s hard-won advice will help you walk into any room with the confidence of a leader and motivate others to find their voice as well. Get ready to embrace your natural strengths, map your career, and take ownership of your life.

Download or read book Ageless Marketing written by David Wolfe and published by Kaplan Publishing. This book was released on 2003-11-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal. In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, ""ageless marketing"" becomes critical to financial performance. Companies that master its subtleties have realized amazing profits. New Balance, for example, saw an annual rate of 25 percent or more with its ageless marketing themes, even when the athletic shoe industry had shown no growth since 1997. Ageless Marketing introduces a new research approach in profiling this lucrative market. Companies that want to tap into this important segment will get insights into the characteristic values and motivations that trigger the New Customer Majority's spending choices. Wolfe and Snyder describe the challenges in marketing to this group, the stages and differences in their life experiences, and the ways to make meaningful marketing overtures. Above all, readers will see how ""empathetic connections"" drive many buying decisions for this market, why traditional ploys simply will not work, and how to create marketing campaigns that yield continuing customer satisfaction and brand loyalty.

Download or read book The Popular Engineer written by and published by . This book was released on 1921 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Grand Rapids Furniture Record written by and published by . This book was released on 1920 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Portland Transcript written by and published by . This book was released on 1845 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: