Download or read book Pocket Marketer written by Brian Scott Sockin and published by Grand Central Publishing. This book was released on 2009-12-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.
Download or read book The Vest pocket Marketer written by Alexander Hiam and published by Prentice Hall Direct. This book was released on 1991 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic Marketing Tools For Executives.
Download or read book Pocket Full of Do written by Chris Do and published by . This book was released on 2020-07-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Small Business Motor Fuel Marketer Preservation Act of 1980 written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopoly, and Business Rights and published by . This book was released on 1981 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1909 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Text Book of Virtual Marketing written by Sameer A Kulkarni and published by Excel Books India. This book was released on 2008-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written as a courseware for the MBA, MMM, MMS, and PGDM courses where 'Virtual Marketing' is one of the subjects. The text of this book consists 9 chapters, each aspect is discussed in the most lucid, concise and non-technical manner to help students to understand the subject at conceptual level and develop their basic knowledge in Virtual Marketing.It is aimed at university students pursuing PGDBA, MBA, MMM, MMS or equivalent courses in marketing. Students of different Indian universities and institutes will definitely find it suitable.The objective of this book is to assist the readers to understand the theory and introduce them to the vast scope of Modern Marketing discipline. The book begins with the development of the Internet to the latest emerging concept of interactive TV. Further, the book takes a non-technical approach, thereby presenting the essentials of some concepts in a more understandable manner. Key Features: v Comprehensive glossaryv 'Alt' Codesv Supplemented with figures, tables and Screenshots.Contents Include: Role of the Internet / Internet Strategy / Intranet and Extranet / Consumer Behaviour / Internet Market Research / Internet Retailing / Internet * and Advertising / Website Designing / Modern Developmen
Download or read book The Complete Idiot s Guide to Guerrilla Marketing written by Susan Drake and published by Penguin. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Download or read book Marketing Research Report written by and published by . This book was released on 1952 with total page 1356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Class Industrial Marketing written by and published by . This book was released on 1928 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Internet Marketer s Handbook written by Raymond Wayne and published by Estalontech. This book was released on 2019-02-23 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE INTERNET MARKETER'S HANDBOOK "Discover the 79 Actions That You Need to Take Today That will Lead to Huge Results in Your Internet Business" The Internet is a big place that continues to grow at a substantial rate and diversify every year. There are currently over 4 billion users on the Internet today, and more than 1.95 billion websites that, as an Internet business owner you’ll have to compete with. With more than 40,000 Google searches happening every second, you need to find a way to gain the attention of these potential customers. In today's 24/7 connected world, getting in front of the right customers at the right time can be a challenge. Knowing how your target audience engages with their favorite brands and the things that influence them to buy are the keys to growing your online business. The Challenges You May Be Facing Unfortunately there are some common things that could keep you from realizing the huge results you’d hoped for: You have a poor or non-existent business plan You never took the time to validate your business idea You aren’t effectively marketing your business You’re providing poor customer service You haven’t put in the right processes for growth You’re avoiding social media because you don’t think your customers are on it You’re not in touch with your customers Fortunately, many of the things that you’re doing, or not doing can be corrected. By taking the right actions today, you can start to turn your Internet business around so that you can achieve success. With this comprehensive ebook that details the 79 actions that you need to take today that will lead you to realizing huge results in your Internet business. This comprehensive guide covers everything from validating your business idea, to transitioning your business for growth, to successfully scaling your business to grow beyond your wildest dreams.
Download or read book Is That Your Hand in My Pocket written by Tom Parker and published by Thomas Nelson. This book was released on 2008-06-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your customers picking your pocket? Tired of closing (or losing) deals that are all about price? Feel like you've been out-smarted and out-maneuvered by your customers? Is That Your Hand in My Pocket? teaches you how to hold your own when you are up against purchasing and procurement pros. You will learn how to: Deal with the bullies, the screamers, and the intimidators Recognize and respond effectively to buyer tactics Read important non-verbal signals for insights into what the buyer is really thinking Choose the negotiating style most likely to get the deal that you want Understand gender differences in negotiations Get and hold on to power Passing along to you the same skill sets, techniques, and strategies that have saved their Fortune 1000 clients over $2 billion, authors Ron Lambert and Tom Parker teach you how to hold your own with buyers who are interested only in their bottom line.
Download or read book Sales Administration written by Walter Sumner Hayward and published by . This book was released on 1926 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Margins for Sugar written by Lawrence Clark Larkin and published by . This book was released on 1959 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Marketing written by Michael A. Kamins and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Download or read book The Price Advantage written by Walter L. Baker and published by John Wiley & Sons. This book was released on 2010-06-08 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. Explores the fundamental role of pricing infrastructure in achieving the price advantage Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.
Download or read book EBOOK Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
