Download or read book The Four Pillars of Profit Driven Marketing How to Maximize Creativity Accountability and ROI written by Leslie Moeller and published by McGraw Hill Professional. This book was released on 2009-01-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical. The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to: Understand, classify, and choose Analytics Put the analytics to work with the right decision-support Systems & Tools Establish Processes that integrate the analytics and tools into operations Use Organizational Alignment to assure company-wide acceptance and execution of the system To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company. By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.

Download or read book Profit Pillars written by Parker Charles Stevenson and published by BenBella Books. This book was released on 2024-11-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entrepreneur’s guide to building a more profitable online business, even if you do not consider yourself a “numbers person.” By understanding and utilizing the four profit pillars, any online entrepreneur can develop the financial literacy they need to build a stable, reliable, and extremely profitable online business. Online entrepreneurs regularly feel stressed, ashamed, or frustrated about the financial side of their businesses because their accountants, bookkeepers, and business coaches can’t give them the answers to the money questions they struggle with, such as: How profitable should my business be? How much should I pay myself? Which expenses do I need to monitor most as my business grows? How do I build systems that keep my finances organized? How do I use my numbers to make better financial decisions? Profit Pillars outlines step-by-step guidance in response to these questions so even the most creative and visionary online business owners can also learn how to better manage the flow of money in and out of their businesses. If you have learned how to make money as an online entrepreneur, then Profit Pillars will teach you how to keep more of that money as profit through timeless yet easy-to-understand principles that will change the way you make financial decisions for your online business forever.

Download or read book The Seven Pillars of Customer Success written by Wayne McCulloch and published by Lioncrest Publishing. This book was released on 2021-04-27 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch has more than 25 years of experience in the software industry-years spent in training, adoption, and customer experience, the building blocks for customer success. Now he's sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization. From customer journey actions to the development of transformation advisors, you'll read detailed examples of how companies have put these seven pillars to the test. To create a culture of customer success and stand out in the marketplace, you need a proven framework and knowledgeable perspective-this book provides both, and more.

Download or read book Pillars of Prosperity written by Ron Paul and published by Ludwig von Mises Institute. This book was released on 2008-03 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Make More Money written by Scott Ritchey and published by . This book was released on 2018-07-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is dedicated to every HVAC contractor who wants to run a successful business. The business and financial information outlined in this book are guaranteed to work for any size contractor. Author Scott Ritchey is on a mission to help contractors across the country. He focuses his career on providing sound financial training that will help any HVAC owner sustain a successful business. To date, Scott has worked with 395+ companies and thousands of individuals, enabling them to learn important financial principles that all but guarantee success in the HVAC contracting industry. Scott has nearly three decades of experience consulting with HVAC companies all over the United States, and the success rate of the companies he's worked with is simply astounding. Contributing Author Gary Kerns is president and owner of Superior Heating and Air Conditioning, Inc. His background has given Gary a unique outlook on the HVAC contracting industry. After high school, he joined the Air Force. After his stint in the Air Force, Gary became an apprentice with a commercial HVAC company. It was a perfect fit. Gary's talent as a top-notch service mechanic came to the fore and he became enamored with the idea of starting his own HVAC company and did.

Download or read book Demon Rum or Easy Money written by Robert A. Campbell and published by McGill-Queen's Press - MQUP. This book was released on 1991-11-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Demon Rum or Easy Money".

Download or read book TechVenture written by Mohan Sawhney and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the e-commerce industry. TechVenture focuses on the Silicon Valley phenomenon, the new financial strategies, and evolving e-business models. Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance, including: technology incubators, start-up funds, measuring intellectual capital, valuation techniques for Internet firms, and emerging technologies. In addition, TechVenture features intriguing and informative case studies and examples of major companies, including Idealab, Merrill Lynch, Pfizer, and Amazon.com. General business and finance readers, as well as those fascinated by the Internet economy, will find TechVenture an invaluable read that is on the cutting edge of e-business. Mohanbir Sawhney (Evanston, IL) is the McCormick Tribune Professor of Electronic Commerce and Technology at the Kellogg Graduate School of Management, Northwestern University. Mr. Sawhney was recently named one of the twenty-five most influential people in e-business by Business Week magazine. Ranjay Gulati (Chicago, IL) is the Associate Professor of Management and Organizations at the Kellogg Graduate School of Management and the Director of the Center for Resource on E-Business Innovation. Anthony Paoni (Chicago, IL) is Associate Professor at the Kellogg Graduate School of Management.

Download or read book A Simple Guide to Turning a Profit as a Contractor written by Melanie Hodgdon and published by Dog Ear Publishing. This book was released on 2009-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the book you should have bought the day you decided you could make more money running a construction company than banging nails for somebody else. It provides you with the answers to those business questions that plague contractors: what am I doing wrong and what's stopping me from making the money that I deserve? You'll meet Mike, a remodeler who thought he owned a business but actually had a low-paying job. Many contractors start out like Mike. This book, in a very simple and easy to understand way, follows Mike as he learns to understand his numbers, adopts new systems, and creates a repeatable process for profit. "Every contractor should read this book. It is the first and only book that makes the numbers game easy to understand, but, more importantly, easy to incorporate into a contractor's business. Bravo!" - Shawn McCadden, CR, CLC, CAPS, award-winning remodeler, columnist, and nationally recognized remodeling industry specialist. "The authors have distilled many of the mysteries of the small-business person who can no longer manage the business by quick thinking and fast actions." - Mike Gorman, CR, construction industry author and speaker. "Contractors love a good story, and that's what they get. All of the basics are covered, including cash flow analysis, distinguishing job costs from overhead expenses, and calculating mark-up." - Sal Alfano, Editorial Director, Hanley Wood Business Media. Melanie Hodgdon (Business Systems Management, Inc.) and Leslie Shiner, MBA (The ShinerGroup) both manage successful consulting and coaching companies. With over 40 years combined experience, they help contractors better understand and improve business practices and maximize profits. In 2007, they began to work on a series of joint projects that would capitalize on their combined talents. This book is one product of that collaboration.

Download or read book People Before Profit written by Charles Derber and published by St. Martin's Press. This book was released on 2003-11-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issue of globalization-its promises, and more often, its shortcomings-commands worldwide attention. Recent events illuminate the dark side of globalization and underscore the urgent need to redesign its basic principles. The terrorist attacks on September 11, 2001 are one in a series of crisis that have shaken the foundations of the global order. The rise of strong anti-globalization movements around the world, the deteriorating global economy, including America's own economic turbulence, and an ever-growing distrust of powerful multinational corporations in the face of catastrophic mismanagement, symbolized by Enron and WorldCom, dramatize the failure of globalization. For a safe and economically secure future, Charles Derber argues in People Before Profit we must de-bunk the myths about our current form of corporate-led globalization and re-orient ourselves on a more democratic path. Popular misconceptions, what Derber terms the "globalization mystique," present globalization as new, inevitable, self-propelling, and win-win for rich and poor countries alike. By challenging each of these beliefs, Derber reveals a dynamic system that is constantly being invented and re-invented-and can be again. Globalization does not have to be a "race to the bottom" where the poverty gap grows ever wider and half the world lives on less than two dollars a day. In fact, Derber's hopeful and detailed vision of reform, including practical suggestions for every concerned citizen, shows that globalization has the potential to be an authentic agent of democracy, social justice, and economic stability. The challenges are great; the new globalization will require deep and difficult changes, as well as a new politics that shifts power away from the elite. But the seeds have already been planted and the new globalization is beginning to emerge. In a moment rich with opportunity, People Before Profit is an essential contribution to the most important debate of our times, written in clear, straight-forward prose for everyone seeking a better world.

Download or read book Forestry Economics written by John E. Wagner and published by Taylor & Francis. This book was released on 2023-12-22 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forestry Economics introduces students and practitioners to the economics of managing forests and forest enterprises. The book adopts the approach of managerial economics textbooks and applies this to the unique problems and production processes faced by managers of forests and forest enterprises. What many future forest and natural resource managers need is to understand what economic information is and how to use it to make better business and management decisions. John E. Wagner draws on his 30 years of experience teaching and working in the field of forest resource economics to present students with an accessible understanding of the unique production processes and problems faced by forest and other natural resource managers. The second edition has been updated to include: Expanded discussion of compounding, discounting, and capital budgeting, as well as an expanded discussion of when to replace a capital asset that has (i) costs but no direct revenue stream such as a machine; (ii) costs and a direct annual revenue stream such as a solar array; or (iii) costs and a periodic revenue stream illustrated by the forest rotation problem. New practical examples to provide students with applications of the concepts being discussed in the text, most notably on New Zealand and a Radiata Pine (Pinus radiata) Plantation. A brand-new chapter that develops business plans for for-profit businesses to illustrate how a business plan is derived from the economic information contained within the Architectural Plan for Profit and how it can be used to make business decisions about continuing to operate a business or to start a new business. This textbook is an invaluable source of clear and accessible information on forestry economics and management not only for economics students, but also for students of other disciplines and those already working in forestry and natural resources.

Download or read book Stop Whining Start Selling written by Jeff Blackman and published by John Wiley & Sons. This book was released on 2003-12-18 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want real-world solutions to drive monstrous results, like a 25—50% increase or more in revenue and earnings, Stop Whining! Start Selling! is for you! As a business leader, salesperson, CEO, manager, executive, or entrepreneur, get ready to grow your business, enhance your profits, boost your earnings, and improve your life. Quickly, ethically, and dramatically! This book gives you an almost unfair competitive advantage. It’s loaded with powerful insights and how-to success strategies on: Ethics Sales Marketing Negotiations And more! Order your copy today!

Download or read book The Power of Company Culture written by Chris Dyer and published by Kogan Page Publishers. This book was released on 2018-02-03 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Independent Press Award 2018 - Business General Category Culture is the foundation for success in any organization. It's no coincidence that the companies with the strongest cultures not only consistently top the leaderboards of best places to work but also have the most engaged workforces, are the most in-demand employers and have the strongest financial performance. The Power of Company Culture debunks the myth that a remarkable company culture is something that a business either has or hasn't and shows how any company of any size can implement and maintain a world-class culture for business success. Structured around the seven pillars of culture success, The Power of Company Culture shows how to develop a company culture that improves productivity, performance, staff retention, company reputation and profits. Packed full of insights from leading practitioners at the forefront of developing outstanding company cultures including Michael Arena, Chief Talent Officer at General Motors, and Shari Conaway, Director of People at Southwest Airlines, this is essential reading for all HR Managers and business leaders who are responsible for building, monitoring and managing culture in their organizations.

Download or read book Five Pillars of Prosperity written by M. Yaqub Mirza and published by . This book was released on 2018-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Five Pillars of Prosperity: Essentials of Faith-Based Wealth Building by Dr. M. Yaqub Mirza provides readers with a balanced and sensible approach to financial planning and security. The book is unique in that it is written by a leading Muslim financial expert who draws on Islamic teachings while showing how these Islamic values are consistent with Jewish and Christian values. Though the primary audience may be American Muslims, anyone interested in financial security will find this practical guide helpful in making wise financial decisions. Dr. Mirza presents a powerful and provocative case for arranging one's life - and the material pursuits - in ways that not only benefit the reader but also society at large. He shows how the attainment of wealth and prosperity can be achieved by following five key activities: Earning, Saving, Investing, Spending, and Giving. The author closes with a discussion on wealth building strategies and wealth preservation. Additionally, he has provided a section of resources and an extensive bibliography for further reading. The book is rich in investment strategies and advice and though the topic is often complex Dr. Mirza's writings are clear and accessible to a general audience"--

Download or read book The Four Pillars of Investing written by William J. Bernstein and published by McGraw Hill Professional. This book was released on 2002-05-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sound, sensible advice from a hero to frustrated investors everywhere William Bernstein's The Four Pillars of Investing gives investors the tools they need to construct top-returning portfolios--without the help of a financial adviser. In a relaxed, nonthreatening style, Dr. Bernstein provides a distinctive blend of market history, investing theory, and behavioral finance, one designed to help every investor become more self-sufficient and make better-informed investment decisions. The 4 Pillars of Investing explains how any investor can build a solid foundation for investing by focusing on four essential lessons, each building upon the other. Containing all of the tools needed to achieve investing success, without the help of a financial advisor, it presents: Practical investing advice based on fascinating history lessons from the market Exercises to determine risk tolerance as an investor An easy-to-understand explanation of risk and reward in the capital markets

Download or read book The Third Pillar written by Raghuram Rajan and published by Penguin. This book was released on 2020-02-25 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated Shortlisted for the Financial Times/McKinsey Business Book of the Year Award From one of the most important economic thinkers of our time, a brilliant and far-seeing analysis of the current populist backlash against globalization. Raghuram Rajan, distinguished University of Chicago professor, former IMF chief economist, head of India's central bank, and author of the 2010 FT-Goldman-Sachs Book of the Year Fault Lines, has an unparalleled vantage point onto the social and economic consequences of globalization and their ultimate effect on our politics. In The Third Pillar he offers up a magnificent big-picture framework for understanding how these three forces--the state, markets, and our communities--interact, why things begin to break down, and how we can find our way back to a more secure and stable plane. The "third pillar" of the title is the community we live in. Economists all too often understand their field as the relationship between markets and the state, and they leave squishy social issues for other people. That's not just myopic, Rajan argues; it's dangerous. All economics is actually socioeconomics - all markets are embedded in a web of human relations, values and norms. As he shows, throughout history, technological phase shifts have ripped the market out of those old webs and led to violent backlashes, and to what we now call populism. Eventually, a new equilibrium is reached, but it can be ugly and messy, especially if done wrong. Right now, we're doing it wrong. As markets scale up, the state scales up with it, concentrating economic and political power in flourishing central hubs and leaving the periphery to decompose, figuratively and even literally. Instead, Rajan offers a way to rethink the relationship between the market and civil society and argues for a return to strengthening and empowering local communities as an antidote to growing despair and unrest. Rajan is not a doctrinaire conservative, so his ultimate argument that decision-making has to be devolved to the grass roots or our democracy will continue to wither, is sure to be provocative. But even setting aside its solutions, The Third Pillar is a masterpiece of explication, a book that will be a classic of its kind for its offering of a wise, authoritative and humane explanation of the forces that have wrought such a sea change in our lives.

Download or read book OECD G20 Base Erosion and Profit Shifting Project Tax Challenges Arising from Digitalisation Economic Impact Assessment Inclusive Framework on BEPS written by OECD and published by OECD Publishing. This book was released on 2020-10-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In May 2019, the Inclusive Framework adopted a Programme of Work, which was endorsed by the G20 Finance Ministers and G20 Leaders in June 2019. The Programme of Work outlined proposals in two pillars that could form the basis for a multilateral consensus-based solution. This report presents an ex ante analysis of the economic and tax revenue implications of the Pillar One and Pillar Two proposals under discussion by the Inclusive Framework as part of its work to address the tax challenges arising from the digitalisation of the economy.

Download or read book Deep Purpose written by Ranjay Gulati and published by HarperCollins. This book was released on 2022-02-08 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinkers50 Top 10 Best New Management Books for 2022 A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like “mission,” “vision,” and “values.” Even well-intentioned leaders don’t understand purpose’s full potential and engage half-heartedly and superficially with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor. Having conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organization’s reason for being more intensely, thoughtfully, and comprehensively than ever before. In this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world’s most purposeful companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by navigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value; building purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance; updating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully; using powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and building cultures that don’t merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being. As Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity’s future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, enhancing performance while also delivering meaningful benefits to society. It’s the kind of inspired thinking that businesses—and the rest of us—urgently need.