Download or read book Understanding Business written by David Barnes and published by Psychology Press. This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a systems perspective, this book enables the student to make sense of business behaviour by demonstrating how interrelated business processes determine the success of an organisation.
Download or read book Pile it High Sell it Cheap written by Maurice Corina and published by Weidenfeld & Nicolson. This book was released on 1971 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2014-03-25 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Download or read book Consumption and Identity at Work written by Paul du Gay and published by SAGE. This book was released on 1996-02-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The realms of consumption have typically been seen to be distinct from those of work and production. This book examines how contemporary rhetorics and discourses of organizational change are breaking down such distinctions - with significant implications for the construction of subjectivities and identities at work. In particular, Paul du Gay shows how the capacities and predispositions required of consumers and those required of employees are increasingly difficult to distinguish. Both consumers and employees are represented as autonomous, responsible, calculating individuals. They are constituted as such in the language of consumer cultures and the all-pervasive discourses of enterprise whereby persons are required to be
Download or read book The Dictionary of Modern Proverbs written by and published by Yale University Press. This book was released on 2012-05-22 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You can't unring a bell." "It takes a village to raise a child." "Life is just a bowl of cherries." We sometimes think of proverbs as expressions of ancient wisdom, but in fact new proverbs are constantly arising. This unique volume is devoted exclusively to English language proverbs that originated in the twentieth and twenty-first centuries. The most complete and accurate such collection ever compiled, The Yale Book of Modern Proverbs presents more than 1,400 individual proverbs gathered and researched with the help of electronic full-text databases not previously used for such a project. Entries are organized alphabetically by key words, with information about the earliest datable appearance, origin, history, and meaning of each proverb. Mundane or sublime, serious or jocular, these memorable sayings represent virtually every aspect of the modern experience. Readers will find the book almost impossible to put down once opened; every page offers further proof of the immense vitality of proverbs and their colorful contributions to the oral traditions of today.
Download or read book Corporate Strategy written by Robert Dransfield and published by Heinemann. This book was released on 2001 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series which aims to reflect the changing face of the economic climate and business world. The books contain the latest information and thinking in their areas and are specifically focused to the needs of AS, A level and first year undergraduate students.
Download or read book Coffeeland written by Augustine Sedgewick and published by Penguin. This book was released on 2021-04-06 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Book Review Editors’ Choice “Extremely wide-ranging and well researched . . . In a tradition of protest literature rooted more in William Blake than in Marx.” —Adam Gopnik, The New Yorker The epic story of how coffee connected and divided the modern world Coffee is an indispensable part of daily life for billions of people around the world. But few coffee drinkers know this story. It centers on the volcanic highlands of El Salvador, where James Hill, born in the slums of Manchester, England, founded one of the world’s great coffee dynasties at the turn of the twentieth century. Adapting the innovations of the Industrial Revolution to plantation agriculture, Hill helped turn El Salvador into perhaps the most intensive monoculture in modern history—a place of extraordinary productivity, inequality, and violence. In the process, both El Salvador and the United States earned the nickname “Coffeeland,” but for starkly different reasons, and with consequences that reach into the present. Provoking a reconsideration of what it means to be connected to faraway people and places, Coffeeland tells the hidden and surprising story of one of the most valuable commodities in the history of global capitalism.
Download or read book Vistas of English for Specific Purposes written by Nadežda Stojković and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: English for Specific Purposes (ESP) is one of the most needed forms of English Language Teaching with regards to the adult population in today’s global market economy where the English language is a prerequisite for the exchange and communication of professional ideas, best practices, and experiences, and a necessary skill for advancement in one’s career. This comprehensive volume brings together the most insightful papers from the First International Conference on Teaching English for Specific and Academic Purposes, titled “Connect and Share”, held at the Faculty of Electronic Engineering of the University of Niš, Serbia, in May 2013. The collection covers a diverse and extensive list of topics, and provides a number of invaluable contributions which prove the presence of ESP in all continents, and in many different professions, sciences, and businesses. Also of interest is the fact these papers highlight the interrelatedness of ESP and linguistics, the methodology of teaching, sociolinguistics, and a number of other fields relevant to the study and practice of languages. The chapters of this book prove that immense, original, creative and worthwhile research is being conducted in the ever-growing and increasingly relevant field of ESP. At the same time, the book also offers rich insights into many innovative teaching practices that justify ESP as an important area of academic study.
Download or read book Logistics And Retail Management insights Into Current Practice And Trends From Leading Experts written by John Fernie and published by CRC Press. This book was released on 2023-01-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1980s witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact. The 1990s have experienced further changes that have been mainly concerned with incremental improvements and relationship changes. Academic researchers and industry specialists share their research into retail logistics providing a state-of-the-art report on the key issues. Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts covers changes in retail distribution and the recent transformation of retail logistics features company profiles of Safeway and Tesco, two of the most respected grocery logistics operations in the UK. It also discusses the internationalization of retailing and its impact on logistics strategy and proves that logistics excellence provides a fundamental competitive advantage.
Download or read book The Strategy Pathfinder written by Duncan Angwin and published by John Wiley & Sons. This book was released on 2011-12-12 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know. An innovative introduction to strategy. Makes readers active “producers” of strategy, rather than passive recipients of received wisdom. Presents essential pathways through the strategy jungle. Each case provokes discussion about a key theoretical theme. Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed. Cases are drawn from Africa, the Americas, Asia, Europe and Oceania. Supported by online lecturer supplements.
Download or read book Consumption and Everyday Life written by Mark Paterson and published by Taylor & Francis. This book was released on 2023-06-27 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. This third revised and expanded edition is a major update of the text of the second edition, adding new chapters on youth culture and consumption, retail psychology, gender and consumption, the globalization of food, and digital consumption and platform capitalism. Theoretical perspectives are introduced such as theories of practice, critical theory, semiotics, and psychoanalysis. Examples from film, literature, and television are used to illustrate concepts and trends in consumption, and a wide range of engaging and up-to-date case studies of consumption are employed throughout. Historical context is provided to help the reader understand how we became consumers in the first place. Written by an experienced teacher, the book offers an accessible and thought-provoking introduction to the concept of consumption for students in sociology, cultural studies, human geography, history, anthropology, and social psychology.
Download or read book Key to success written by Владимир Павлоцкий and published by Litres. This book was released on 2022-05-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Учебное пособие дает возможность изучающим английский язык подняться до уровня Upper-Intermediate по всем компонентам знания языка В этой книге в соответствии с современными методическими представлениями предложены совершенно новые оригинальные задания, развивающие разговорную и письменную речь, понимание текста, применение грамматических правил и умение понимать живую речь..Пособие состоит из 15 глав. Материал каждой главы привязан к определенной тематике: «Путешествие», «Погода», «Работа», «Магазин», «Телевидение», «Спорт», «Еда», «Здоровье» и т. д. В конце книги приведено приложение с кратким грамматическим материалом для повторения. Для тех, кто занимается самостоятельно, даются ключи к упражнениям.Пособие предназначено для учащихся старших классов школ с углубленным изучением английского языка и студентов первых курсов языковых вузов.(Аудиоматериалы прилагаются только к бумажному изданию.)
Download or read book Retailing critical concepts 3 1 Retail practices and operations written by A. M. Findlay and published by Taylor & Francis. This book was released on 2002 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Essentials written by Jim Blythe and published by Routledge. This book was released on 2010 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.
Download or read book Market Led Strategic Change written by Nigel F. Piercy and published by Routledge. This book was released on 2012-05-04 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
Download or read book Cambridge Business English Dictionary written by Roz Combley and published by Cambridge University Press. This book was released on 2011-11-10 with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most up-to-date business English dictionary created specially for learners of English.
Download or read book Homecoming written by Rana Foroohar and published by Crown. This book was released on 2023-10-17 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sweeping case that a new age of economic localization will reunite place and prosperity, putting an end to the last half century of globalization—by one of the preeminent economic journalists writing today “This invaluable book is as bold in its ambitions as it is readable.”—Ian Bremmer, New York Times bestselling author of The Power of Crisis ONE OF THE BEST BOOKS OF THE YEAR: Kirkus Reviews At the dawn of the twenty-first century, Thomas Friedman, in The World Is Flat, declared globalization the new economic order. But the reign of globalization as we’ve known it is over, argues Financial Times columnist and CNN analyst Rana Foroohar, and the rise of local, regional, and homegrown business is now at hand. With bare supermarket shelves and the shortage of PPE, the pandemic brought the fragility of global trade and supply chains into stark relief. The tragic war in Ukraine and the political and economic chaos that followed have further underlined the vulnerabilities of globalization. The world, it turns out, isn’t flat—in fact, it’s quite bumpy. This fragmentation has been coming for decades, observes Foroohar. Our neoliberal economic philosophy of prioritizing efficiency over resilience and profits over local prosperity has produced massive inequality, persistent economic insecurity, and distrust in our institutions. This philosophy, which underpinned the last half century of globalization, has run its course. Place-based economics and a wave of technological innovations now make it possible to keep operations, investment, and wealth closer to home, wherever that may be. With the pendulum of history swinging back, Homecoming explores both the challenges and the possibilities of this new era, and how it can usher in a more equitable and prosperous future.
