Download or read book Marketing Metrics written by Paul W. Farris and published by Pearson Education. This book was released on 2010 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make."--Publisher description.

Download or read book Disaster Mental Health Services written by Bruce H. Young and published by . This book was released on 1998 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Student of Colleges written by Steven R. Antonoff and published by . This book was released on 2019-02 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a textbook serving as an introduction to the profession of Independent Educational Consulting. The book highlights the practices, principles, and tenets of the field and highlights ways to help students find a good match college. These are some of the topics covered: business practices, helping families with affordability issues, gaining knowledge, growing an independent counseling practice, ethical guidelines, and working with students with learning disabilities.

Download or read book Pfeiffer and Company Library of Inventories Questionnaires and Surveys written by Pfeiffer and Co. Staff and published by Pfeiffer. This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Trauma and Recovery written by Judith Lewis Herman and published by Basic Books. This book was released on 2015-07-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, a leading clinical psychiatrist redefines how we think about and treat victims of trauma. A "stunning achievement" that remains a "classic for our generation." (Bessel van der Kolk, M.D., author of The Body Keeps the Score). Trauma and Recovery is revered as the seminal text on understanding trauma survivors. By placing individual experience in a broader political frame, Harvard psychiatrist Judith Herman argues that psychological trauma is inseparable from its social and political context. Drawing on her own research on incest, as well as a vast literature on combat veterans and victims of political terror, she shows surprising parallels between private horrors like child abuse and public horrors like war. Hailed by the New York Times as "one of the most important psychiatry works to be published since Freud," Trauma and Recovery is essential reading for anyone who seeks to understand how we heal and are healed.

Download or read book We Are Smarter Than Me written by Barry Libert and published by Pearson Education. This book was released on 2008 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me, you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.

Download or read book Pfeiffer and Company Library of Inventories Questionnaires and Surveys written by Pfeiffer and Co. Staff and published by Pfeiffer. This book was released on 1994-01 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Knowledge Management Tools and Techniques written by Madanmohan Rao and published by Routledge. This book was released on 2012-06-14 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge management (KM) - or the practice of using information and collaboration technologies and processes to capture organizational learning and thereby improve business performance - is becoming one of the key disciplines in management, especially in large companies. Many books, magazines, conferences, vendors, consultancies, Web sites, online communities and email lists have been formed around this concept. This practical book focuses on the vast offerings of KM solutions—technology, content, and services. The focus is not on technology details, but on how KM and IT practitioners actually use KM tools and techniques. Over twenty case studies describe the real story of choosing and implementing various KM tools and techniques, and experts analyse the trends in the evolution of these technologies and tools, along with opportunities and challenges facing companies harnessing them. Lessons from successes and failures are drawn, along with roadmaps for companies beginning or expanding their KM practice. The introductory chapter presents a taxonomy of KM tools, identifies IT implications of KM practices, highlights lessons learned, and provides tips and recommendations for companies using these tools. Relevant literature on KM practices and key findings of market research groups and industry consortia such as IDC, Gartner and APQC, are presented. The majority of the book is devoted to case studies, featuring clients and vendors along the entire spectrum of solutions: hardware (e.g. handheld/wearable devices), software (e.g. analytics, collaboration, document management) and content (e.g. newsfeeds, market research). Each chapter is structured along the "8Cs" framework developed by the author: connectivity, content, community, commerce, community, capacity, culture, cooperation and capital. In other words, each chapter addresses how appropriate KM tools and technologies help a company on specific fronts such as fostering adequate employee access to knowledge bodies, user-friendly work-oriented content, communities of practice, a culture of knowledge, learning capacity, a spirit of cooperation, commercial and other incentives, and carefully measured capital investments and returns. Vendor history, product/service offerings, implementation details, client testimonials, ROI reports, and future trends are highlighted. Experts in the field then provide third-party analysis on trends in KM tools and technique areas, and recommendations for KM practitioners.

Download or read book E Banking Management Issues Solutions and Strategies written by Shah, Mahmood and published by IGI Global. This book was released on 2009-05-31 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on human, operational, managerial, and strategic organizational issues in e-banking"--Provided by publisher.

Download or read book Measuring Caring written by John Nelson (R.N.) and published by Springer Publishing Company. This book was released on 2012 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print+CourseSmart

Download or read book The Global Brain written by Satish Nambisan and published by Pearson Prentice Hall. This book was released on 2010 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.

Download or read book Trauma Among Older People written by Leon Albert Hyer and published by Routledge. This book was released on 2014-10-10 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trauma Among Older Adults presents an integrative model of treatment that considers current theories of treatment in light of special considerations relating to elderly patients. The book provides case studies, vignettes, and discussions, and demonstrates the importance of considering the personality, memory, and familial history of an elderly individual who has suffered a trauma.

Download or read book Conducting Research in Conservation written by Helen Newing and published by Routledge. This book was released on 2010-10-18 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conducting Research in Conservation is the first textbook on social science research methods written specifically for use in the expanding and increasingly multidisciplinary field of environmental conservation. The first section on planning a research project includes chapters on the need for social science research in conservation, defining a research topic, methodology, and sampling. Section two focuses on practical issues in carrying out fieldwork with local communities, from fieldwork preparation and data collection to the relationships between the researcher and the study community. Section three provides an in-depth focus on a range of social science methods including standard qualitative and quantitative methods such as participant observation, interviewing and questionnaires, and more advanced methods, such as ethnobiological methods for documenting local environmental knowledge and change, and participatory methods such as the ‘PRA’ toolbox. Section four then demonstrates how to analyze social science data qualitatively and quantitatively; and the final section outlines the writing-up process and what should happen after the end of the formal research project. This book is a comprehensive and accessible guide to social science research methods for students of conservation related subjects and practitioners trained in the natural sciences. It features practical worldwide examples of conservation-related research in different ecosystems such as forests; grasslands; marine and riverine systems; and farmland. Boxes provide definitions of key terms, practical tips, and brief narratives from students and practitioners describe the practical issues that they have faced in the field.

Download or read book North Carolina Architecture written by Catherine W. Bishir and published by UNC Press Books. This book was released on 2014-03-19 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: This award-winning, lavishly illustrated history displays the wide range of North Carolina's architectural heritage, from colonial times to the beginning of World War II. North Carolina Architecture addresses the state's grand public and private buildings that have become familiar landmarks, but it also focuses on the quieter beauty of more common structures: farmhouses, barns, urban dwellings, log houses, mills, factories, and churches. These buildings, like the people who created them and who have used them, are central to the character of North Carolina. Now in a convenient new format, this portable edition of North Carolina Architecture retains all of the text of the original edition as well as hundreds of halftones by master photographer Tim Buchman. Catherine Bishir's narrative analyzes construction and design techniques and locates the structures in their cultural, political, and historical contexts. This extraordinary history of North Carolina's built world presents a unique and valuable portrait of the state.

Download or read book State of Food and Agriculture written by Food and Agriculture Organization and published by Food & Agriculture Organization. This book was released on 2017-01-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unless action is taken now to make agriculture more sustainable, productive and resilient, climate change impacts will seriously compromise food production in countries and regions that are already highly food-insecure. The Paris Agreement, adopted in December 2015, represents a new beginning in the global effort to stabilize the climate before it is too late. It recognizes the importance of food security in the international response to climate change, as reflected by many countries prominent focus on the agriculture sector in their planned contributions to adaptation and mitigation. To help put those plans into action, this report identifies strategies, financing opportunities, and data and information needs. It also describes transformative policies and institutions that can overcome barriers to implementation. The State of Food and Agriculture is produced annually. Each edition contains an overview of the current global agricultural situation, as well as more in-depth coverage of a topical theme."

Download or read book Checklist Free and Low cost Books and Pamphlets for Use in Adult Education Exhibited at the Fifteenth Annual Meeting of the American Association for Adult Education written by American Association for Adult Education. 15th annual meeting, New York City and published by . This book was released on 1940 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Smart Phone and Next Generation Mobile Computing written by Pei Zheng and published by Elsevier. This book was released on 2010-07-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: This in-depth technical guide is an essential resource for anyone involved in the development of "smart mobile wireless technology, including devices, infrastructure, and applications. Written by researchers active in both academic and industry settings, it offers both a big-picture introduction to the topic and detailed insights into the technical details underlying all of the key trends. Smart Phone and Next-Generation Mobile Computing shows you how the field has evolved, its real and potential current capabilities, and the issues affecting its future direction. It lays a solid foundation for the decisions you face in your work, whether you're a manager, engineer, designer, or entrepreneur. - Covers the convergence of phone and PDA functionality on the terminal side, and the integration of different network types on the infrastructure side - Compares existing and anticipated wireless technologies, focusing on 3G cellular networks and wireless LANs - Evaluates terminal-side operating systems/programming environments, including Microsoft Windows Mobile, Palm OS, Symbian, J2ME, and Linux - Considers the limitations of existing terminal designs and several pressing application design issues - Explores challenges and possible solutions relating to the next phase of smart phone development, as it relates to services, devices, and networks - Surveys a collection of promising applications, in areas ranging from gaming to law enforcement to financial processing