Download or read book Perspective Of The Marketing An Inter Disciplinary Approach written by Rakesh Ahlawat & Dr.Shiv Jaggarwal and published by Uttkarsh Prakashan. This book was released on 2023-05-24 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in interdisciplinary approach is wide in range and scope and having the understanding in this regard will definitely improve the marketing strategies by the organizations. marketing aspects and concepts has changed in different fields like in airline tourism, hospitality and general marketing in recent years after covid. this book will try to address various current and futuristic trends in “perspective of the marketing: an interdisciplinary approach” like tourism-related social media marketing, online shopping and marketing, marketing of tourism services in india, wellness tourism and many more. we are pleased to place this book before the academicians, researchers and industry practitioners with a hope that the readers will enjoy reading this book.
Download or read book An Interdisciplinary Approach to Marketing written by Harwood Hoover and published by . This book was released on 1990 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Preventive Health Care Interdisciplinary and Interorganizational Perspectives written by Philip D. Cooper and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Interdisciplinary Approaches to Product Design Innovation Branding in International Marketing written by K. Scott Swan and published by Emerald Group Publishing. This book was released on 2012-09-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Download or read book Contemporary Approaches to Activity Theory Interdisciplinary Perspectives on Human Behavior written by Hansson, Thomas and published by IGI Global. This book was released on 2014-10-31 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The human mind is best understood when it is studied in the context of meaningful and goal-oriented interactions between individuals and their environment. These internal and external activities help to shape the human consciousness and experience. Contemporary Approaches to Activity Theory: Interdisciplinary Perspectives on Human Behavior is an opportunity to study the complex, socially-oriented contexts of humans by considering the entirety of our environments: cultures, motivations, signs and tools, and various activities. Highlighting strategies in design, educational and work practice, and methodological analysis, this book is an essential reference source for academicians, researchers, and students interested in gaining a thorough understanding of the interaction between humans and their environments.
Download or read book Interdisciplinary Approaches to Product Design Innovation Branding in International Marketing written by K. Scott Swan and published by Emerald Group Publishing. This book was released on 2012-09-05 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Download or read book Social Computing Theory and Practice Interdisciplinary Approaches written by Papadopoulou, Panagiota and published by IGI Global. This book was released on 2010-10-31 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers a holistic approach to social computing with respect to the underlying theory, technology and mechanisms, as well as the challenges, opportunities and impact of social computing to any application area"--Provided by publisher.
Download or read book Handbook of Research on Interdisciplinary Approaches to Decision Making for Sustainable Supply Chains written by Awasthi, Anjali and published by IGI Global. This book was released on 2019-09-27 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses must create initiatives and adopt eco-friendly practices in order to adhere to the sustainability goals of a globalized world. Recycling, product service systems, and green manufacturing are just a few methods businesses use within a sustainable supply chain. However, these tools and techniques must also ensure business growth in order to remain relevant in an environmentally-conscious world. The Handbook of Research on Interdisciplinary Approaches to Decision Making for Sustainable Supply Chains provides interdisciplinary approaches to sustainable supply chain management through the optimization of system performance and development of new policies, design networks, and effective reverse logistics practices. Featuring research on topics such as industrial symbiosis, green collaboration, and clean transportation, this book is ideally designed for policymakers, business executives, warehouse managers, operations managers, suppliers, industry professionals, sustainability developers, decision makers, students, academicians, practitioners, and researchers seeking current research on reducing the environmental impacts of businesses via sustainable supply chain planning.
Download or read book Multi Disciplinary Approach to Research Emerging Paradigms written by Dr. Santosh Dhar and published by Allied Publishers. This book was released on 2022-03-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multidisciplinary approach in research is very much in vogue these days to address the problems of the society. It involves drawing appropriately from multiple disciplines to explore problems outside the normal boundaries and reach out to solutions addressed through different perspectives. Modern research looks through more multidisciplinary approaches and has dominance of problem solving and project oriented applied research. Multidisciplinary approaches while aiming at achieving a common goal attempts to develop answers to complex questions, which a single discipline is unable to handle. The growing research canon is to apply knowledge of various disciplines for the solution. Since current problems are of complex nature, there is a need to have knowledge of all the aspects such as economic, social, political and psychological. Multi-disciplinary approaches call for collaboration between two or more disciplines on a research project, while each discipline maintaining its assumptions, values, and methods. In other words, each discipline maintains its autonomy while collaborating. Today multidisciplinary approach is considered as the driver of innovation and research to solve real world problems. The book aims to address the current issues and problems and draw the solutions with the help of multidisciplinary approaches. Key Features · Highlights the aspects of experiential marketing in higher education institutions, social and emotional learning for children, customer relationship and purchase intention of customers on digital platform, theoretical contribution and evaluation of HRA, Normative susceptibility towards counterfeit branded products, workplace spirituality in enhancing employee well-being and artworks revolved around the religious deities and kings. · Describes innovative solutions towards excess runoff, continuous monitoring of train parameters, recovering the infected individuals and reduction of their number, compete for achieving the growth and respectable market share, security and privacy issues with the Smart Contract and improve the security of the blockchain technology. · Throws light on the techniques and their applications for Emperor Penguin Optimizer as a new power allocation approach, Latent finger-marks, QCA technology, better retrieval of invisible texts. · Focuses on gold has a strong hedge, economic impact of Mughals on Assamese society, Indian exports for improving productivity, loan repayment behaviours of the borrowers, positive attitude towards Swayam Courses. Academicians, researchers, practitioners, and students would be benefitted by reading this book.
Download or read book Interdisciplinary Approaches to Digital Transformation and Innovation written by Luppicini, Rocci and published by IGI Global. This book was released on 2019-12-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business approaches in today’s society have become technologically-driven and highly-applicable within various professional fields. These business practices have transcended traditional boundaries with the implementation of internet technology, making it challenging for professionals outside of the business world to understand these advancements. Interdisciplinary research on business technology is required to better comprehend its innovations. Interdisciplinary Approaches to Digital Transformation and Innovation provides emerging research exploring the complex interconnections of technological business practices within society. This book will explore the practical and theoretical aspects of e-business technology within the fields of engineering, health, and social sciences. Featuring coverage on a broad range of topics such as data monetization, mobile commerce, and digital marketing, this book is ideally designed for researchers, managers, students, engineers, computer scientists, economists, technology designers, information specialists, and administrators seeking current research on the application of e-business technologies within multiple fields.
Download or read book Interdisciplinary Perspectives on Social Sciences written by Georgeta Raţă and published by Cambridge Scholars Publishing. This book was released on 2014-03-17 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary Perspectives on Social Sciences is a collection of essays on educational issues confronting educators and researchers from three continents (Africa, Asia, and Europe). The essays are grouped into three sections. The first, “Human Resources Management”, discusses issues such as consumer innovativeness, employee expectations, enterprise competitiveness, the global economy, human resources, internet advertising, job performance, the labour market, privatisation policies, profitability, transformational leadership, and work behaviour. The second part, “International Relations”, encompasses topics such as administrative reforms, elections, EU enlargement, mass media, migration, nationalism, and totalitarian thought, while the third, “Sociology”, looks at divorce, everyday life practices, the family structure, feminism, gender issues, the legalisation of prostitution, and women’s rights. The book will appeal to educators, researchers, and students involved in social sciences.
Download or read book Interdisciplinary Perspectives on Operations Management and Service Evaluation written by Panagiotis Manolitzas and published by Business Science Reference. This book was released on 2020-09-18 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on operations management across several sectors and assessment strategies for the improvement of these industries"--
Download or read book Marketing Management written by and published by Atlantic Publishers & Distri. This book was released on with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Interdisciplinary Approaches to Public Policy and Sustainability written by Das, Rituparna and published by IGI Global. This book was released on 2019-12-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, the role of public policy in managing and ensuring sustainability is an emerging area of research considering modern day issues such as climate change and the depletion of energy resources. The impact that these environmental concerns have on human life has brought to light a new era of economic theories and initiatives to promote a better lifestyle. Interdisciplinary Approaches to Public Policy and Sustainability is an essential reference source that discusses the role of public policy in managing sustainability within a wide variety of professional industries such as health, education, and business. Featuring research on topics such as sustainable finance, environmental regulation, and information economics, this book is ideally designed for environmental and policy scientists, researchers, conservationists, policymakers, government officials, lawmakers, academicians, and students seeking coverage on the practices of sustainability pertaining to economic development.
Download or read book Social Marketing written by William Lazer and published by McGraw-Hill/Irwin. This book was released on 1973 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
