Download or read book Value based Marketing written by Peter Doyle and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age

Download or read book Topophilia written by Yi-Fu Tuan and published by Columbia University Press. This book was released on 1990-11-20 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the links between environment and world view? Topophilia, the affective bond between people and place, is the primary theme of this book that examines environmental perceptions and values at different levels: the species, the group, and the individual. Yi-Fu Tuan holds culture and environment and topophilia and environment as distinct in order to show how they mutually contribute to the formation of values. Topophilia examines the search for environment in the city, suburb, countryside, and wilderness from a dialectical perspective, distinguishes different types of environmental experience, and describes their character.

Download or read book Annual Report written by United States. Federal Emergency Management Agency and published by . This book was released on 1983 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Perceptions of Value Orientations and the Interactions Between Administrators and School Boards written by James Guy Kramer and published by . This book was released on 1966 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Evaluative Perception written by Anna Bergqvist and published by Oxford University Press. This book was released on 2018 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluation is ubiquitous. This volume brings together philosophers to investigate whether there is a distinctive kind of perception that is evaluative. If so, what role does it play in evaluative knowledge, and what does its existence tell us about the nature of value?

Download or read book America s Crisis of Values written by Wayne E. Baker and published by Princeton University Press. This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is by far the most complete and comprehensive empirical examination of the topic.

Download or read book Attitudes Aptitudes and Aspirations of American Youth written by National Research Council and published by National Academies Press. This book was released on 2003-02-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.

Download or read book Perceptions of Values written by Henry and published by BRILL. This book was released on 2023-11-20 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Agency Perception and Moral Values Related to Autonomous Weapons written by Ilse Verdiesen and published by BRILL. This book was released on 2021-10-18 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: The deployment of Autonomous Weapons gives rise to ongoing debate in society and at the United Nations, in the context of the Convention on Certain Conventional Weapons. Yet little empirical research has been done on this topic. This volume fills that gap by offering an empirical study based on military personnel and civilians working at the Dutch Ministry of Defence. It yields insight into how Autonomous Weapons are perceived by the military and general public; and which moral values are considered important in relation to their deployment. The research approach used is the Value-Sensitive Design (VSD) method that allows for the consideration of human values throughout the design process of technology. The outcome indicates that military personnel and civilians attribute more agency (the capacity to think and plan) to an Autonomous Weapon than to a Human Operated Drone. In addition, it is clear that common ground exists between military and societal groups in their perception of the values of human dignity and anxiety. These two values arise often in the discourse, and addressing them is essential when considering the ethics of the deployment of Autonomous Weapons. The text of this volume is also offered in parallel French and German translation.

Download or read book Moral Perception written by Robert Audi and published by Princeton University Press. This book was released on 2013-02-24 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: We can see a theft, hear a lie, and feel a stabbing. These are morally important perceptions. But are they also moral perceptions--distinctively moral responses? In this book, Robert Audi develops an original account of moral perceptions, shows how they figure in human experience, and argues that they provide moral knowledge. He offers a theory of perception as an informative representational relation to objects and events. He describes the experiential elements in perception, illustrates moral perception in relation to everyday observations, and explains how moral perception justifies moral judgments and contributes to objectivity in ethics. Moral perception does not occur in isolation. Intuition and emotion may facilitate it, influence it, and be elicited by it. Audi explores the nature and variety of intuitions and their relation to both moral perception and emotion, providing the broadest and most refined statement to date of his widely discussed intuitionist view in ethics. He also distinguishes several kinds of moral disagreement and assesses the challenge it poses for ethical objectivism. Philosophically argued but interdisciplinary in scope and interest, Moral Perception advances our understanding of central problems in ethics, moral psychology, epistemology, and the theory of the emotions.

Download or read book Service Quality written by Roland T. Rust and published by SAGE. This book was released on 1994 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.

Download or read book Student Perceptions in the Classroom written by Dale H. Schunk and published by Routledge. This book was released on 1992 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Evaluative Perception written by Anna Bergqvist and published by Oxford University Press. This book was released on 2018-06-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluation is ubiquitous. Indeed, it isn't an exaggeration to say that we assess actions, character, events, and objects as good, cruel, beautiful, etc., almost every day of our lives. Although evaluative judgement - for instance, judging that an institution is unjust - is usually regarded as the paradigm of evaluation, it has been thought by some philosophers that a distinctive and significant kind of evaluation is perceptual. For example, in aesthetics, some have claimed that adequate aesthetic judgement must be grounded in the appreciator's first hand-hand perceptual experience of the item judged. In ethics, reference to the existence and importance of something like ethical perception is found in a number of traditions, for example, in virtue ethics and sentimentalism. This volume brings together philosophers working in aesthetics, epistemology, ethics, philosophy of mind, and value theory to investigate what we call 'evaluative perception'. Specifically, they engage with (1) Questions regarding the existence and nature of evaluative perception: Are there perceptual experiences of values? If so, what is their nature? Are perceptual experiences of values sui generis? Are values necessary for certain kinds of perceptual experience? (2) Questions about epistemology: Can evaluative perceptual experiences ever justify evaluative judgements? Are perceptual experiences of values necessary for certain kinds of justified evaluative judgements? (3) Questions about value theory: Is the existence of evaluative perceptual experience supported or undermined by particular views in value theory? Are particular views in value theory supported or undermined by the existence of evaluative perceptual experience?

Download or read book Consumer Perception of Product Risks and Benefits written by Gerard Emilien and published by Springer. This book was released on 2017-03-14 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

Download or read book The Essence of Business Ethics written by Peter Pratley and published by . This book was released on 1995 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the general concepts and basic standards of moral behavior in business by presenting business ethics in a challenging, new and comprehensive way, this book takes an integrative approach toward management and presents business ehthics not as an isolated discipline to be enforced by an "ethics department", but as an integral component of day-to-day business decision making.

Download or read book Values in Science Education written by Deborah Corrigan and published by Springer Nature. This book was released on 2020-05-18 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2007, the Monash-Kings College London International Centre for the Study of Science and Mathematics Curriculum edited a book called The Re-emergence of Values in Science Education. This book reflects on how values have been considered since this original publication, particularly in terms of socio-cultural, economic and political factors that have impacted broadly on science, technology and society, and more specifically on informal and formal science curricula. Hence, the title of this book has been framed as Values in Science Education: The shifting sands. As in the first book, this collection focuses on values that are centrally associated with science and its teaching, and not the more general notion of values such as cooperation or teamwork that are also important values in current curricula. Such values have indeed become more of a focus in science education. This may be a response to the changing global context, where technological changes have been rapid and accelerating. In such complex and risky environments, it is our guiding principles that become the important mainstays of our decisions and practices. In terms of science education, what is becoming clearer is that traditional content and traditional science and scientific methods are not enough for science and hence science education to meet such challenges. While shifts in values in science education continue, tensions remain in curriculum development and implementation, as evidenced by the continued diversity of views about what and whose values matter most.

Download or read book The Impact of Individual Cultural Values on Perceptions of Team Effectiveness written by Sylvia Sibble-McLeod and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: