Download or read book Peculiarities of Innovation on Consumer Packaged Goods Industry in the Indian Market written by Nashra Rafiq and published by GRIN Verlag. This book was released on 2024-02-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2019 in the subject Business economics - Economic and Social History, grade: A+, Coventry University (Faculty of Social Sciences), course: Business Management and Marketing, language: English, abstract: Fast-moving consumer goods, also known as consumer packaged goods include those products that are sold quickly and at comparatively low cost. To discuss the statement of innovation, it has been reviewed that today most fast moving companies are trying to achieve their vision, mission and objectives to meet profit, growth, gain. They achieve these factors by creating innovative products because the leading companies are known as innovators which try to keep changing their current environment and want to make it more effective. This study was conducted to find out the characteristics of innovation in an emerging economy (India). A theoretical model was developed and six factors were highlighted that can impact innovation in Indian FMCG sector positively or negatively. Data was gathered through surveys and interviews. Sample size for surveys was 200 and that of interviews was 5. Collected data was analysed using frequency distribution, descriptive statistics and regression analysis. It was found that entry of new firms, product market competition, investments in R&D, attitude towards behaviour, subjective norms and observability have positive impact on innovation in Indian consumer packaged goods sector. The study concluded that innovation is the heart of sustainability through which emerging economies can gain competitive advantage. Innovation is very important for the success of an economy.
Download or read book Creating Breakthrough Innovations at Consumer Packaged Goods Companies written by Stefan Geissel and published by Lulu.com. This book was released on 2012-12-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create successful new products for tomorrow? This research investigates how consumer companies can best improve their innovation performance by looking at best practices from other industries, contemporary concepts and theories about innovation, as well as basic insights into consumer understanding. The result is an exclusive guideline for companies to follow to restructure their innovation approach, lower their failure rate and launch highly successful new products. This research had been Stefan Geissel's final thesis for his German master's degree.
Download or read book REVERSE INNOVATION IN INDIA A SPECIFIC STUDY ON INDIAN PAINT INDUSTRY written by DR. MALAY R. PATEL and published by RED'SHINE Publication. Pvt. Ltd. This book was released on 2018-09-20 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Disruptive Innovation in Chinese and Indian Businesses written by Peter Ping Li and published by Routledge. This book was released on 2013-03-12 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapid development of China and India as new economic powers in global competition, an obvious question is whether these emerging economies are great opportunities or threats. Whilst answers are bound to differ depending on one’s perspective, it is increasingly clear that more local firms, especially local entrepreneurs, from these emerging economies will play a more critical role in global competition by becoming challengers to global incumbents. Indeed, the fact that the majority of their populations are at the bottom of the pyramid, and thus cannot afford products designed for the developed markets, has made these emerging economies fertile ground for developing and applying disruptive innovations. A novel mix of key attributes distinctive from those of established technologies or business models, disruptive innovations are typically inferior, yet affordable and "good-enough" products or services, which originate in lower-end market segments, but later move up to compete with those provided by incumbent firms. This book sheds new light on disruptive innovations both from and for the bottom of the pyramid in China and India, from the point of view of local entrepreneurs and international firms seeking to operate their businesses there. It covers both the theoretical and practical implications of disruptive innovation using conceptual frameworks alongside detailed case studies, whilst also providing a comparison of conditions and strategic options in India and China. Further, unlike existing studies, this book focuses on the neglected perspective of local challengers as the primary players, and in doing so reveals the extent to which the future landscape of global competition may be shaped by disruptive innovation, as well as its capacity to make the world "flatter" and more sustainable. This unique book will be valuable to both scholars and practitioners interested in disruptive innovation and those working in the fields of Asian studies, international business, economics and globalization.
Download or read book Consumer Behaviour towards Consumer Durable Goods written by Dr. N. Ratna Kishor and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing In India Cases And Readings written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Download or read book Building Brands in the Indian Market written by Tapan Kumar Panda and published by Excel Books India. This book was released on 2004 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
Download or read book Innovation landscape in developed and developing markets written by Nivedita Agarwal and published by University of Bamberg Press. This book was released on 2016-07-12 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CONSUMER BEHAVIOUR IN INDIAN CONTEXT written by MONIKA BHATT and published by S. Chand Publishing. This book was released on 2004-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book on Consumer Behavior
Download or read book Innovation Policies for Inclusive Growth written by OECD and published by OECD Publishing. This book was released on 2015-05-22 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication discusses the impacts of innovation and innovation policies on industrial, territorial and social inclusiveness in the world economy.
Download or read book Asia Branding written by Bang Nguyen and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation. Looking at the relationship between companies, brands and consumers, this book highlights the need for a variety of strategic responses to meet the needs of different Asian consumers. Asia Branding is the perfect resource for branding and international marketing undergraduate, postgraduate and MBA students looking to gain further insight into this fascinating subject.
Download or read book Nutrition Science Marketing Nutrition Health Claims and Public Policy written by Dilip Ghosh and published by Academic Press. This book was released on 2023-04-12 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of “Seed to Patient pathway
Download or read book RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS written by Dr Ramesh Kumar Miryala and published by Zenon Academic Publishing. This book was released on 2016-03-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the marketing strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of marketing also reflecting in marketing education. This book is an attempt in that direction. We sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.
Download or read book Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2004 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook * Receive regular tutorials on key topics from Marketing Knowledge * Search the Coursebook online for easy access to definitions and key concepts * Access the glossary for a comprehensive list of marketing terms and their meanings * Written by the CIM Senior Examiner for the Strategic Marketing in Practice module to guide you through the 2004-2005 syllabus * Features actual CIM case studies to enable you to develop technique with regards to analysing case material * Contains indicative answers written exclusively for this Coursebook by the Senior Examiner to enable you to practise what has been learned and help prepare for the exam
Download or read book Managing Projects in Research and Development written by Ron Basu and published by Routledge. This book was released on 2016-03-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research and Development is the vehicle by which organizations and economies create opportunity, innovation and secure a stream of future products and services.These outcomes are all critically important sources of sustainability in a world that is changing faster than most companies can keep up.The challenge behind them is the fundamental unpredictability of R&D; which is why effective project management is so important. Ron Basu's Managing Projects in Research and Development explains how and why project management can provide a means of helping to plan, organise and control multi-disciplinary research activities without stifling innovation. Combining research with practical examples and experience from a career that has included blue chip organizations such as GSK, GlaxoWellcome and Unilever, Ron Basu offers a rigorous guide to the fundamentals of R&D project management including project lifecycle management, risk management, cost, time quality and other success measures as well as the keys to operational excellence in this complicated world.
Download or read book Ebook Exploring Innovation 4e written by SMITH and published by McGraw Hill. This book was released on 2024-04-24 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Exploring Innovation 4e
Download or read book Handbook of Research on New Product Development written by Peter N. Golder and published by Edward Elgar Publishing. This book was released on 2018 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
