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Book The People s Choice

Download or read book The People s Choice written by Paul F. Lazarsfeld and published by . This book was released on 1948 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Personal Influence

Download or read book Personal Influence written by Elihu Katz and published by Routledge. This book was released on 2017-07-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

Book The varied sociology of Paul F  Lazarsfeld

Download or read book The varied sociology of Paul F Lazarsfeld written by Patricia L. Kendall and published by . This book was released on 1982 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book On Social Research and Its Language

Download or read book On Social Research and Its Language written by Paul F. Lazarsfeld and published by University of Chicago Press. This book was released on 1993-11-15 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighteen essays in On Social Research and Its Language illustrate the diversity of Lazarsfeld's substantive, methodological, and organizational interests. Spanning the years 1933 to 1972, they encompass his own works of social research, as well as writings on methodology and the history and sociology of social research. Articles on methodology--observing, classifying and building typologies, analyzing the relations between variables, qualitative analysis, and macrosociology--form the bulk of the book. In addition, Raymond Boudon provides a revealing biography of Lazarsfeld and his influence on sociology.--Publisher description.

Book Radio and the Printed Page

    Book Details:
  • Author : Paul Felix Lazarsfeld
  • Publisher : Legare Street Press
  • Release : 2023-07-18
  • ISBN : 9781020171932
  • Pages : 0 pages

Download or read book Radio and the Printed Page written by Paul Felix Lazarsfeld and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1940, this insightful work explores the relationship between radio and newspapers during a time when these two media were vying for dominance in the world of news and entertainment. With in-depth analysis and thoughtful commentary, this book remains a must-read for those interested in the history of media. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Book The Varied Sociology of Paul F  Lazarsfeld

Download or read book The Varied Sociology of Paul F Lazarsfeld written by Paul Felix Lazarsfeld and published by . This book was released on 1982 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Continuities in the Language of Social Research

Download or read book Continuities in the Language of Social Research written by Paul Felix Lazarsfeld and published by . This book was released on 1972 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Beginnings of Communication Study in America

Download or read book The Beginnings of Communication Study in America written by Wilbur Schramm and published by SAGE. This book was released on 1997-02-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm's work [Publisher description].

Book Lazarsfeld  Paul F

Download or read book Lazarsfeld Paul F written by C. Crothers and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul F. Lazarsfeld (1901-1976) was an Austro-American sociologist who contributed powerfully at mid-20th century to the establishment of social research methodology (the craft of "empirical social research") and in developing infrastructure to support this. He also greatly impacted studies of the social psychologies of decision-making and social consequences, and communication studies and voting studies (where he as an acknowledged "father"), particularly of a quantitative nature. He also contributed to the history and sociology of social research, especially applied social research. He worked energetically with a changing stable of collaborators in an engagement with an ever-expanding agenda of sociological and methodological issues and problems and then put much energy into labelling these and diffusing them. While in his youth, Lazarsfeld was heavily engaged with social democratic ...

Book The Academic Mind

Download or read book The Academic Mind written by Paul Felix Lazarsfeld and published by . This book was released on 1977 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Paul Lazarsfeld and the Origins of Communications Research

Download or read book Paul Lazarsfeld and the Origins of Communications Research written by Hynek Jeřábek and published by Taylor & Francis. This book was released on 2017-07-14 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The manuscript discusses the early days of communication research, explicitly the first works of Paul Lazarsfeld’s radio and media research in Vienna, Newark, NJ, Princeton and New York during the years between the early 1930s, and the end of the 1940s. Lazarsfeld’s Viennese radio research, especially the world’s first extensive audience research – RAVAG study (1931) – is entirely new information for English speaking scholars. The book shows the details of Lazarsfeld’s methodological reasoning in his projects in the field of communication. The book also presents the research institutes that Lazarsfeld founded in Vienna in 1931, from Newark Center in New Jersey (1935) to Princeton Office of Radio Research in 1937, and up to the foundation of Lazarsfeld’s famous BASR at Columbia University in New York in the 1940s. The monograph shows how important Lazarsfeld’s first studies were for the future development of communication.

Book Qualitative and Quantitative Social Research

Download or read book Qualitative and Quantitative Social Research written by Robert King Merton and published by Simon and Schuster. This book was released on 1979 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marienthal

    Book Details:
  • Author : Marie Jahoda
  • Publisher : Routledge
  • Release : 2017-07-12
  • ISBN : 1351506978
  • Pages : 122 pages

Download or read book Marienthal written by Marie Jahoda and published by Routledge. This book was released on 2017-07-12 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the main theses of the Marienthal study was that prolonged unemployment leads to a state of apathy in which the victims do not utilize any longer even the few opportunities left to them. The vicious cycle between reduced opportunities and reduced level of aspiration has remained the focus of all subsequent discussions." So begin the opening remarks to the English-language edition of what has become a major classic in the literature of social stratification.

Book An Introduction to Applied Sociology

Download or read book An Introduction to Applied Sociology written by Paul F. Lazarsfeld and published by Praeger. This book was released on 1975 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors develop a theory of social science utilization that focuses on cognitive processes and their relation to the social context of interaction between social scientists and policy-makers. Their comprehensive approach to the theory of utilization is based on the full range of available case material.

Book The Uses of Sociology

Download or read book The Uses of Sociology written by Paul Felix Lazarsfeld and published by . This book was released on 1967 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The American Soldier

Download or read book The American Soldier written by Paul F. Lazarsfeld and published by . This book was released on 196? with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Publications of the Bureau of Applied Social Research     Paul F  Lazarsfeld  Editor

Download or read book Publications of the Bureau of Applied Social Research Paul F Lazarsfeld Editor written by Columbia University (NEW YORK). Bureau of Applied Social Research and published by . This book was released on 1946 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: