Download or read book ACRP Report 18 written by Steven C. Martin and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Passenger Air Service Development Techniques written by Steven C. Martin and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Guidebook for Small Airports written by Lois S. Kramer and published by Transportation Research Board. This book was released on 2010 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.
Download or read book Airport Marketing written by Nigel Halpern and published by Routledge. This book was released on 2021-11-04 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Download or read book Managing Airports 4th Edition written by Anne Graham and published by Routledge. This book was released on 2013-10-15 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. This 4th edition has been fully revised and updated to reflect the many important developments in the management of airports and issues facing the aviation industry since the 3rd edition. The 4th edition features: New content on: coping with an increasingly volatile and uncertain operating environment, social media and other trends in technology, the evolving airport-airline relationship, responding to sustainability pressures and new security policies. New chapter focused solely on service quality and the passenger experience. This is to reflect the increasing need for airports to offer wide ranging and quality services to their diverse customer base to remain competitive and to achieve high satisfaction levels. Up dated and new international case studies to show recent issues and theory in practice. New case studies on emerging economies such as China, India and Brazil. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
Download or read book Guidebook for Managing Small Airports written by James H. Grothaus and published by Transportation Research Board. This book was released on 2009 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Addressing Uncertainty about Future Airport Activity Levels in Airport Decision Making written by Ian S. Kincaid and published by Transportation Research Board. This book was released on 2012 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report provides a guidebook on how to develop air traffic forecasts in the face of a broad range of uncertainties. It is targeted at airport operators, planners, designers, and other stakeholders involved in planning, managing, and financing of airports, and it provides a systems analysis methodology that augments standard master planning and strategic planning approaches. This methodology includes a set of tools for improving the understanding and application of risk and uncertainty in air traffic forecasts as well as for increasing overall effectiveness of airport planning and decision making. In developing the guidebook, the research team studied existing methods used in traditional master planning as well as methods that directly address risk and uncertainty, and based on that fundamental research, they created a straightforward and transparent systems analysis methodology for expanding and improving traditional planning practices, applicable through a wide range of airport sizes. The methods presented were tested through a series of case study applications that also helped to identify additional opportunities for future research and long-term enhancements.
Download or read book Airport Industry Familiarization and Training for Part time Airport Policy Makers written by and published by Transportation Research Board. This book was released on 2011 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: "ACRP Report 58 provides an overview of policy issues affecting airport administrative and operational decisions and provides airport policy leaders, stakeholders, and policy-related decision makers a common framework to understand administrative and operational necessity, thereby helping them make better informed policy decisions"--Foreword.
Download or read book Methods and models for planning the development of regional airport systems written by AA. VV. and published by FrancoAngeli. This book was released on 2008-09-30T00:00:00+02:00 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1797.31
Download or read book Ethical Issues in Aviation written by Elizabeth A. Hoppe and published by Routledge. This book was released on 2018-10-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aviation industry is unique in two major ways: firstly, it has a long history of government involvement dating back to the early days of aviation; and secondly, its primary concern is the safety of its passengers and crew. These features highlight the importance of ethical decision-making at all levels of the industry. However, well-publicized problems such as the disappearance of Malaysia Airlines Flight 370 highlight the need for ethics to take a more prominent role in the field. Ethical Issues in Aviation focuses on both past and current topics in aviation, providing the reader with an overview of the major themes in aviation ethics that cover a broad range of subjects. Contributors include academics who do research in the field as well as professionals who provide first-hand accounts of the ethical situations that arise in the aviation industry. This second edition has been thoroughly revised throughout to bring it up to date, and features several new chapters that cover recent events and topics. This book enhances student learning by providing faculty, students, and those interested in aviation with discussion of the most pressing ethical issues that continue to impact the industry.
Download or read book The Development of Air Passenger Travel written by Roland R. Cordill and published by . This book was released on 1959 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The development of a procedure for estimating statewide air passenger travel demand written by and published by . This book was released on 1971 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Methods Raise Global Airline Industry Service Level written by Johnny Ch Lok and published by . This book was released on 2019-11-08 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: ON airport visit costs aspect, airlines also need to consider airport visit costs in their route development strategy. Visit costs may also influence passenger choice behavior whenairlines pass on higher/lower charges to the passegner through air fares. Although, airport visit costs generally represent a limited share of an airline's total operational costs, this share can be more significant for short haul flights as well as fair airlines. All of any one these airport charges and passenger fees variable may influence passengers airlines choice. They may include: Fees variable, landing charge, parking charge for their vehicles or aircraft, passenger buggage charge, security charge, borading bridge charge, noise charge, emission charge, airport developmentsevice increasing charge, check -in charge, terminal charge, cargo charge. So, if any one of these charges influence the airline ticket price rises, it will influence passengers' air ticket purchasechoice to the airline in possible.On airport service levels aspect, for keeping and attracting passengers, airlines and airports need to compete with services that improve the passengers experience. Such servicefactors concern for immigration and luggage, but also relate to the terminals, waiting transfer another air plane time, shopping facilities, toilets, atmosphere and space cleaniness, friendliness of staff and availability of delicated lounges. Together they determine the image of an airport and its perceived value by passengers and airlines.On airline routes development aspect, it can also influence passengers choices to the airline, e.g. Australia airline had developed long route to England destination. Any Australia passegners can fly to England route directly. They do not need to transfer another air plane to go to England. Although, flying time is above 12 hours long time, but it can bring available to passengers. They do not need to spend time to wait another air plane to transfer to go England in Australia any airports. THus, airline route development strategy airline planners require detailed, accurate information to make new route decisions, but airlines usually do not have the resources to fully evaluate every new route market. So, they need a sound well articulated business case, can convince airlines to introduce new air services, as well as airport / destinations can influence the airline planning process.For example, Intervistas indicates that new routes are a huge investment and risk to an airline in airline economic view point, if the airline had not gathered any data to evaluate whether the new route is worth to develop and predict passengers' new route choice behavior. It assumed 75% lead factor will influence any new route development in success. It indicates these different aircraft type and seats per flight, annual passegner requirements data for these aircrafts: Boeing 747 aircraft needs to satisfy 400 at least seats per flight and annual passenger requirement need 219, 000, aircraft airbus A340 aircraft needs 280 at least seats per flight and annual passenger requirements need 153,300, Boesing 767 to 300 aircraft needs 220 at least seats per flight and annual passenger requirements need 120, 450 . Boeing 737 to 700 aircraft needs 76,650 and ergional Jet aircraft needs 100 at least seats per flight and annual passenger requirements need 54,750.
Download or read book Commercial aviation initial small community air service development projects have achieved mixed results report to congressional addressees written by and published by DIANE Publishing. This book was released on 2005 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Airports written by Anne Graham and published by Routledge. This book was released on 2018-06-13 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategic and commercial perspective, rather than from an operational and technical viewpoint, the book provides an innovative insight into the processes behind running a successful airport. This fifth edition has been fully revised and updated to reflect the many important developments in the management of airports including: • New content on: evolving airline models and implications for airports, self-connection, digital marketing, sensor and beacon technology, policy decisions and economic benefits, and climate change adaptation. • Updated and expanded content on: airport privatisation, economic regulation, technology within the terminal, non-aeronautical innovations, service quality and the passenger experience. • New and updated international case studies to show recent issues and theory in practice. Updated case studies from emerging economies such as China, India, and Brazil. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
Download or read book Future Flight written by National Research Council (U.S.). Transportation Research Board. Committee for a Study of Public-Sector Requirements for a Small Aircraft Transportation System and published by Transportation Research Board. This book was released on 2002 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Airline Passenger Security Screening written by National Research Council and published by National Academies Press. This book was released on 1996-07-19 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses new technologies being considered by the Federal Aviation Administration (FAA) for screening airport passengers for concealed weapons and explosives. The FAA is supporting the development of promising new technologies that can reveal the presence not only of metal-based weapons as with current screening technologies, but also detect plastic explosives and other non-metallic threat materials and objects, and is concerned that these new technologies may not be appropriate for use in airports for other than technical reasons. This book presents discussion of the health, legal, and public acceptance issues that are likely to be raised regarding implementation of improvements in the current electromagnetic screening technologies, implementation of screening systems that detect traces of explosive materials on passengers, and implementation of systems that generate images of passengers beneath their clothes for analysis by human screeners.
