Download or read book Government wide Index to Federal Research Development Reports written by and published by . This book was released on 1967 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on International Advertising written by Shintaro Okazaki and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Download or read book Marketing Research Report written by and published by . This book was released on 1957 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research Report written by United States. Department of Agriculture and published by . This book was released on 1952 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agricultural Advertising written by Elmer E. Critchfield and published by . This book was released on 1908 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Luxury Marketing written by Klaus-Peter Wiedmann and published by Springer Science & Business Media. This book was released on 2012-11-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1995 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lists citations with abstracts for aerospace related reports obtained from world wide sources and announces documents that have recently been entered into the NASA Scientific and Technical Information Database.
Download or read book Technical Abstract Bulletin written by and published by . This book was released on with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Boot and Shoe Recorder written by and published by . This book was released on 1911 with total page 1210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Combined Proceedings written by American Marketing Association and published by . This book was released on 1975 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Download or read book U S Government Research Reports written by and published by . This book was released on 1964 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Data Dissemination in Wireless Computing Environments written by Kian-Lee Tan and published by Springer Science & Business Media. This book was released on 2005-12-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our increasingly mobile world the ability to access information on demand at any time and place can satisfy people's information needs as well as confer on them a competitive advantage. The emergence of battery-operated, low-cost and portable computers such as palmtops and PDAs, coupled with the availability and exploitation of wireless networks, have made possible the potential for ubiquitous computing. Through the wireless networks, portable equipments will become an integrated part of existing distributed computing environments, and mobile users can have access to data stored at information servers located at the static portion of the network even while they are on the move. Traditionally, information is retrieved following a request-response model. However, this model is no longer adequate in a wireless computing environment. First, the wireless channel is unreliable and the bandwidth is low compared to the wired counterpart. Second, the environment is essentially asymmetric with a large number of mobile users accessing a small number of servers. Third, battery-operated portable devices can typically operate only for a short time because of the short battery lifespan. Thus, clients are expected to be disconnected most of the time. To overcome these limitations, there has been a proliferation of research efforts on designing data delivery mechanisms to support wireless computing more effectively. Data Dissemination in Wireless Computing Environments focuses on such mechanisms. The purpose is to provide a thorough and comprehensive review of recent advances on energy-efficient data delivery protocols, efficient wireless channel bandwidth utilization, reliable broadcasting and cache invalidation strategies for clients with long disconnection time. Besides surveying existing methods, this book also compares and evaluates some of the more promising schemes.
Download or read book Government Reports Annual Index written by and published by . This book was released on 1988 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Synopsis of the Commercial and Revenue System of the United States written by Robert Mayo and published by . This book was released on 1847 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
