Download or read book Packaging the Brand written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Download or read book Packaging Identity written by Mito Design (Firm) and published by Index Book. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is full of surprises: packaging to drink, to eat, to listen, to play, to relax and to see. Packaging Identity is, without doubt, an invaluable reference work for the world of packaging design. Don't miss out!
Download or read book Packaging Design written by Marianne R. Klimchuk and published by John Wiley & Sons. This book was released on 2013-01-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Download or read book Packaging Post coloniality written by Richard Watts and published by Lexington Books. This book was released on 2005 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Packaging Post/Coloniality, Richard Watts breaks from convention and reads Francophone books by their covers, focusing on the package over the content. Watts looks at the ways that the 'paratext'--the covers, illustrations, promotional summaries, epigraphs, dedications, and prefaces or forewords that enclose the text--mediates creative works by writers from sub-Saharan Africa, the Maghreb, the Caribbean, and Southeast Asia whose place in the French literary institution was and remains a source of conflict. In order to be acceptable for French bookstore shelves, the novels, essays, and collections of poetry created in colonial territories were deemed to need explanation and sponsorship by an authority in the field. Watts finds the French mission civilisatrice, or 'civilizing mission, ' manifest in prefaces, introductions, and dedications inserted in the books that appeared in the metropole during the height of French imperialism. In the postcolonial era, book packaging reveals a struggle to reverse the power dynamic: Francophone writers introduced each others' texts, yet books still appeared with covers promoting stereotypical images of the Francophone world. This fascinating journey through a particular cultural history of the book is a unique take on the quest for a literary identity. Watts concludes his study by looking at English mediations of Francophone works, with a chapter on reading and teaching Francophone literature in translation.
Download or read book Package Design Brand Identity written by Coleman, Lipuma, Segal & Morrill, Inc and published by Betterway Books. This book was released on 1994 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Visual Identity written by Susan Westcott Alessandri and published by Routledge. This book was released on 2014-12-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
Download or read book Model State Packaging Labeling Regulation 1975 written by National Conference on Weights and Measures and published by . This book was released on 1975 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate and Organizational Identities written by Bertrand Moingeon and published by Routledge. This book was released on 2002-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.
Download or read book Packaging and Labeling Practices written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1961 with total page 1140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigates impact of packaging and labeling practices on consumer buying habits.
Download or read book Consumption Identity and Style written by Alan Tomlinson and published by Routledge. This book was released on 2006-05-18 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book The Marketer s Guide To Successful Package Design written by Herbert Meyers and published by McGraw Hill Professional. This book was released on 1998-06 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.
Download or read book Formulating Packaging and Marketing of Natural Cosmetic Products written by Nava Dayan and published by John Wiley & Sons. This book was released on 2011-06-15 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balanced coverage of natural cosmetics, and what it really means to be "green" The use of natural ingredients and functional botanical compounds in cosmetic products is on the rise. According to industry estimates, sales of natural personal care products have exceeded $7 billion in recent years. Nonetheless, many misconceptions about natural products for instance, what "green" and "organic" really mean continue to exist within the industry. Formulating, Packaging, and Marketing of Natural Cosmetic Products addresses this confusion head-on, exploring and detailing the sources, processing, safety, efficacy, stability, and formulation aspects of natural compounds in cosmetic and personal care products. Designed to provide industry professionals and natural product development experts with the essential perspective and market information needed to develop truly "green" cosmetics, the book covers timely issues like biodegradable packaging and the potential microbial risks they present, the use of Nuclear Magnetic Resonance (NMR) to identify biomarkers, and chromatographic methods of analyzing natural products. A must-read for industry insiders, Formulating, Packaging, and Marketing of Natural Cosmetic Products provides the reader with basic tools and concepts to develop naturally derived formulas.
Download or read book Consumer Culture Branding and Identity in the New Russia written by Graham H.J. Roberts and published by Routledge. This book was released on 2016-04-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.
Download or read book Designing Online Identities written by Clay Andres and published by . This book was released on 2002 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Identity Theory written by Peter J. Burke and published by Oxford University Press. This book was released on 2022-11-22 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of identity has become widespread within the social and behavioral sciences, cutting across disciplines from psychiatry and psychology to political science and sociology. Introduced more than fifty years ago, identity theory is a social psychological theory that attempts to understand person's identities, their sources in interaction and society, their processes of operation, and their consequences for interaction and society from a sociological perspective. In this fully updated second edition of Identity Theory, Peter J. Burke and Jan E. Stets expand and refine their discussion of identity theory. Each chapter has been significantly revised and chapters have been added to address new theoretical developments and empirical research in the field. They cover identity characteristics, the processes and outcomes of identity verification, and the operation of identities to detail in particular the role of emotional, behavioral, and cognitive processes. In addition, Burke and Stets explore the multiple identities individuals hold from their multiple positions in society and organizations as well as the multiple identities activated by many people interacting in groups and organizations. Written in an accessible style, this revised edition of Identity Theory continues to make the full range of this powerful theory understandable to readers at all levels.
Download or read book Packaged Brands written by Guillermo Dufranc and published by . This book was released on 2021-02-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions related to packaging, from structure and graphics, build the identity of a brand. This book will guide you to know how valuable brands are built just from the packaging design of their products.
Download or read book Competitive Problems in the Drug Industry written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and published by . This book was released on 1975 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
