Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on 2020-03-09 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Download or read book Multisensory Packaging written by Carlos Velasco and published by Springer. This book was released on 2018-11-28 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Download or read book Essentials of Food Science written by Vickie A. Vaclavik and published by Springer Science & Business Media. This book was released on 2007-12-03 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Food Science covers the basics of foods, food science, and food technology. The book is meant for the non-major intro course, whether taught in the food science or nutrition/dietetics department. In previous editions the book was organized around the USDA Food Pyramid which has been replaced. The revised pyramid will now be mentioned in appropriate chapters only. Other updates include new photos, website references, and culinary alerts for culinary and food preparation students. Two added topics include RFID (Radio frequency ID) tags, and trans fat disclosures. Includes updates on: food commodities, optimizing quality, laws, and food safety.
Download or read book The Curious Science of Modern Marketing Management written by Dr.M.G.Bhaskar and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1992 Academy of Marketing Science AMS Annual Conference written by Victoria L. Crittenden and published by Springer. This book was released on 2015-03-13 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Food People and Society written by Lynn J. Frewer and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Download or read book Package Design Workbook written by Steven DuPuis and published by Fair Winds Press. This book was released on 2011-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.
Download or read book Consumer Packaging Strategy written by Huda Khan and published by Taylor & Francis. This book was released on 2022-08-18 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Download or read book Honey marketing through packaging written by Janet Arlene Noble and published by . This book was released on 1972 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Design of Advertising written by Roy Paul Nelson and published by . This book was released on 1977 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Modern Packaging written by and published by . This book was released on 1966 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Standardization Newsletter written by and published by . This book was released on 1992 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research Tools and Techniques written by Nigel Bradley and published by Oxford University Press. This book was released on 2013-03-07 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
Download or read book H S C Sample Papers Commerce Stream for 2022 Exam MH Board New Pattern Questions Hindi Eng Marathi Economics Commerce Maths Stats Accts written by Oswal - Gurukul and published by Oswal Publishers. This book was released on 2021-08-25 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: H.S.C. SAMPLE PAPERS (Maharashtra Board) for 2022 Exam (Commerce Stream) - Handbook of 9 Subjects, Activity Sheet & Question Papers on New Pattern
Download or read book Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 BIS HSS 2021 written by Muji Setiyo and published by Springer Nature. This book was released on 2023-02-10 with total page 1094 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Still related to the big theme of reinforcement the SDG’s at the previous conference, we try to invite academics and researchers in the world to participate in the 3rd Borobudur International Symposium 2021 (3rd BIS 2021). As we know, The COVID-19 pandemic and its impact on all 17 SDGs have demonstrated that what began as a health catastrophe swiftly transformed into a human and socioeconomic crisis. In September 2019, the UN Secretary-General urged all sectors of society to mobilize for a decade of action on three fronts: global action to ensure increased leadership, increased resources, and smarter solutions for the Sustainable Development Goals; local action to embed the necessary transitions into governments’ policies, budgets, institutions, and regulatory frameworks; and international action to ensure greater leadership, increased resources, and smarter solutions for the Sustainable Development Goals. Especially in 3rd BIS 2021, we brought up “Decade of Action towards Environmental Issues: Advancing the Innovation to Recover our Planet” as main theme. The conference will be held on Wednesday, December 15, 2021 in Magelang, Central Java, Indonesia. Scope includes Art & Linguistics, Communication, Economics, Education, Government Studies, Health Administration, Hospitality, International Relations, Law, Pharmacy, Political Studies, Psychology, Public Health, Religious Studies, Sociology, Health Sciences.
Download or read book Proceedings of the SSEME Workshop on Economics and Management written by Ramayah Thurasamy and published by Springer Nature. This book was released on 2024 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Green Advertising and the Reluctant Consumer written by Kim Sheehan and published by Routledge. This book was released on 2016-01-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
