Download or read book International Advertising Law written by Peter Schotthöfer and published by Kluwer Law International B.V.. This book was released on 2017-04-01 with total page 1137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "

Download or read book International Advertising written by John Philip Jones and published by SAGE. This book was released on 2000 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook of the theory and practice of international advertising linked to overall trends in business globalization.

Download or read book Handbook of Research on International Advertising written by Shintaro Okazaki and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.

Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising

Download or read book Dynamics of International Advertising written by Barbara Mueller and published by Peter Lang. This book was released on 2011 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

Download or read book A Directory of Foreign Advertising Agencies and Marketing Research Organizations for the United States International Business Community written by United States. Bureau of Foreign Commerce and published by . This book was released on 1959 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising and Branding Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Download or read book Advertising Selling written by and published by . This book was released on 1917 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book International Advertising Law written by Paul Jordan and published by . This book was released on 2021-04-30 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

Download or read book Advertising World written by and published by . This book was released on 1918 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Selling Magazine written by and published by . This book was released on 1920 with total page 2188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Foreign Commerce Weekly written by and published by . This book was released on 1965 with total page 1432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Associated Advertising written by and published by . This book was released on 1919 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book U S Industrial Outlook written by and published by . This book was released on 1986 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Monopoly Problems in Regulated Industries written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 1957 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Airlines February 27 29 March 1 7 8 12 14 15 21 22 28 May 2 3 4 10 11 16 17 21 23 June 6 13 14 and 15 written by United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5 and published by . This book was released on 1957 with total page 1800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Committee Serial No. 22. pt.1/v.1: Includes CAB report "Transcontinental Coach-Type Service Case," Nov. 7, 1951 (p. 421-515). pt.1/v. 2: Includes S. Rpt. 82-540 "Report on Role of Irregular Airlines in U.S. Air Transportation Industry," July 10, 1951 (p. 851-941). pt.2/v.1: Includes FCC Order No. 37, docket No. 5060 "Report on Chain Broadcasting," May, 1941 (p. 3533-3690) and FCC "Sixth Report and Order," Apr. 14, 1925 (p. 3785-3956). pt. 2/v. 2: Includes discussion of television industry impact on songwriter royalties. Hearings were held in NYC. pt. 2/v.3: Includes Columbia Broadcasting System report "Network Practices," June 1956 (p. 5099-5245); and Cravath, Swaine, and Moore report "Opinion of Counsel and Memorandum Concerning the Applicability of the Antitrust Laws to the Television Broadcast Activities of Columbia Broadcasting System, Inc.," June 4, 1956 (p. 5313-5406); and Columbia Broadcasting System report "Analysis of Senator John W. Bricker's Report Entitled "The Network Monopoly, "' June 1956 (p. 5407-5486).