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Download or read book Preface to Marketing Management written by J. Paul Peter and published by McGraw-Hill Education. This book was released on 2012-01-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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