Download or read book Effective Business Intelligence Systems written by Robert J. Thierauf and published by Bloomsbury Publishing USA. This book was released on 2001-06-30 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: One step above knowledge management systems are business intelligence systems. Their purpose is to give decision makers a better understanding of their organization's operations, and thus another way to outmaneuver the competition, by helping to find and extract the meaningful relationships, trends, and correlations that underlie the organization's operations and ultimately contribute to its success. Thierauf also shows that by tying critical success factors and key performance indicators into business intelligence systems, an organization's most important financial ratios can also be improved. Comprehensive and readable, Thierauf's book will advance the knowledge and skills of all information systems providers and users. It will also be useful as a text in upper-level courses covering a wide range of topics essential to an understanding of executive business systems generally, and specifically their creation and management. The theme underlying Thierauf's unique text is that a thorough understanding of a company's operations is crucial if the company is to be moved to a higher level of competitive advantage. Although data warehousing, data mining, the Internet, the World Wide Web, and other electronic aids have been in place for at least a decade, it is the remarkable and unique capability of business intelligence systems to utilize them that has in turn revolutionized the ability of decision makers to find, accumulate, organize, and access a wider range of information than was ever before possible. Effective business intelligence systems give decision makers a means to keep their fingers on the pulse of their businesses every step of the way. From this it follows that they are thus able to develop new, more workable means to cope with the competition successfully. Comprehensive and readable, Thierauf's book will advance the knowledge and skills of all information systems providers and users. It will also be useful as a text in upper-level courses covering a wide range of topics essential to an understanding of executive business systems generally, and specifically their creation and management.
Download or read book Business Research Methods written by William G. Zikmund and published by Cengage Learning. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Download or read book Marketing Research written by Steve D'Alessandro and published by Cengage AU. This book was released on 2020-06-18 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Download or read book Effective Marketing written by William G. Zikmund and published by South Western Educational Publishing. This book was released on 2002 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.
Download or read book Understanding and Applying Research Design written by Martin Lee Abbott and published by John Wiley & Sons. This book was released on 2013-01-07 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh approach to bridging research design with statistical analysis While good social science requires both research design and statistical analysis, most books treat these two areas separately. Understanding and Applying Research Design introduces an accessible approach to integrating design and statistics, focusing on the processes of posing, testing, and interpreting research questions in the social sciences. The authors analyze real-world data using SPSS software, guiding readers on the overall process of science, focusing on premises, procedures, and designs of social scientific research. Three clearly organized sections move seamlessly from theoretical topics to statistical techniques at the heart of research procedures, and finally, to practical application of research design: Premises of Research introduces the research process and the capabilities of SPSS, with coverage of ethics, Empirical Generalization, and Chi Square and Contingency Table Analysis Procedures of Research explores key quantitative methods in research design including measurement, correlation, regression, and causation Designs of Research outlines various design frameworks, with discussion of survey research, aggregate research, and experiments Throughout the book, SPSS software is used to showcase the discussed techniques, and detailed appendices provide guidance on key statistical procedures and tips for data management. Numerous exercises allow readers to test their comprehension of the presented material, and a related website features additional data sets and SPSS code. Understanding and Applying Research Design is an excellent book for social sciences and education courses on research methods at the upper-undergraduate level. The book is also an insightful reference for professionals who would like to learn how to pose, test, and interpret research questions with confidence.
Download or read book A Step By Step Introduction to Statistics for Business written by Richard N. Landers and published by SAGE Publications Limited. This book was released on 2019-01-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear and concise introduction to statistics for business and management students, demonstrating how important statistics are in the business decision-making process and covering everything from conducting a survey and collecting data, to summarizing statistical data, and presenting findings. Each chapter features a real-world business situation and accompanying dataset, the reader is then encouraged to identify the correct statistical concept in the chapter and solve the problem outlined. Offering students a chance to use the newly learned theory in a practical way. New to the second edition: A “Review of Essential Mathematics” prologue, featuring tests and further links to help students refresh their knowledge of the core mathematical concepts used to calculate basic statistics. Updated screenshots on using IBM SPSS and Excel. A “Statistics in the Real World” feature included at the end of each chapter, demonstrating how statistics are applied in real-world business settings and research, accompanied by reflective questions. Updated case studies, examples and diagrams, illustrating key points and helping to reinforce learning. The book is accompanied by free online resources including step-by-step video tutorials on how to use Excel and IBM SPSS, datasets and worked solutions, an Instructors’ Manual, Testbank, and PowerPoint presentation slides for lecturers. Essential reading for business students wanting to know how to use statistics in a business setting.
Download or read book Research Methods for Political Science written by David E. McNabb and published by Routledge. This book was released on 2020-12-30 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Research Methods for Political Science retains its effective approach to helping students learn what to research, why to research and how to research. The text integrates both quantitative and qualitative approaches to research in one volume and covers such important topics as research design, specifying research problems, designing questionnaires and writing questions, designing and carrying out qualitative research and analyzing both quantitative and qualitative research data. Heavily illustrated, classroom tested, exceptionally readable and engaging, the text presents statistical methods in a conversational tone to help students surmount "math phobia." Updates to this new edition include: Research topics chapters have been upgraded and expanded. Two mixed methods design chapters have been added. A new chapter on hermeneutic analysis designs and research with large data sets. The chapter on multivariate statistics has been expanded, with an expanded discussion on logistic regression. Tools on how to prepare and present research findings are now featured in the appendix, allowing instructors more flexibility when teaching their courses. Research Methods for Political Science will give students the confidence and knowledge they need to understand the methods and basics skills for data collection, presentation and analysis.
Download or read book Tableau 9 The Official Guide written by George Peck and published by McGraw Hill Professional. This book was released on 2015-10-22 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the powerful tools and features of Tableau 9 Deliver meaningful BI visualizations and real-time dashboards to users across your organization—quickly and easily. Written by an experienced author and certified trainer, Tableau 9: The Official Guide offers step-by-step instruction, best practices, examples, and downloadable video tutorials. See how to get up-and-running on Tableau, load data, drag and drop components, add graphics and maps, create complex calculations, and distribute dynamic dashboards and stories. This practical book teaches how to work with Tableau Server, write custom programs, and publish your results to the Web. · Connect to data from different systems, spreadsheets, and databases · Use pre-defined visualizations, sample workbooks, and Show Me · Analyze with graphs, charts, tables, and statistics · Create advanced calculations, including new level of detail expressions · Add geographic analysis and Internet-provided background maps · Combine multiple visualizations into dynamic dashboards and stories · Export to the Web and to other file formats using Tableau Server, Online and Public · Develop custom programs with JavaScript, REST, and Tableau Data Extract APIs Electronic content includes: · Videos that demonstrate the techniques presented in the book · Sample Tableau workbooks · Complete formula language reference
Download or read book Returning Individual Research Results to Participants written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2018-08-23 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: When is it appropriate to return individual research results to participants? The immense interest in this question has been fostered by the growing movement toward greater transparency and participant engagement in the research enterprise. Yet, the risks of returning individual research resultsâ€"such as results with unknown validityâ€"and the associated burdens on the research enterprise are competing considerations. Returning Individual Research Results to Participants reviews the current evidence on the benefits, harms, and costs of returning individual research results, while also considering the ethical, social, operational, and regulatory aspects of the practice. This report includes 12 recommendations directed to various stakeholdersâ€"investigators, sponsors, research institutions, institutional review boards (IRBs), regulators, and participantsâ€"and are designed to help (1) support decision making regarding the return of results on a study-by-study basis, (2) promote high-quality individual research results, (3) foster participant understanding of individual research results, and (4) revise and harmonize current regulations.
Download or read book Business Research Methods for Chinese Students written by Huiping Xian and published by SAGE. This book was released on 2018-03-19 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Chinese authors who having both successfully completed Masters degrees and PhDs and become lecturers at UK universities, are equipped to provide Chinese students with straightforward guidance to help overcome the cultural and language difficulties they are confronted with, and to support them in their undertaking of the research methods section of their dissertations. The book comprehensively covers both the theory and practice and includes a number of features to support learning including: Chinese translations of key concepts and definitions Tips about how to use different methods in the Chinese context Clear definitions of key terms Short illustrative examples A list of useful resources about Chinese research The book also features examples of Chinese research from the authors’ own work and from top journals to illustrate how the methods can be applied in the Chinese context. Suitable reading for undergraduate and postgraduate students across all business and management disciplines.
Download or read book 10 written by 罗伯特·L.·马西斯 (美) and published by . This book was released on 2004 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: 本书论述了人力资源管理在企业中的战略作用。综合性的和以研究为基础的内容涵盖了人力资源管理资格认证协会(HRCI)的内容大纲,包括全球化过程中人力资源的多样化管理、绩效评估的新研究和目前的热门话题。
Download or read book Accounting Information Systems written by Leslie Turner and published by John Wiley & Sons. This book was released on 2020-01-02 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accounting Information Systems provides a comprehensive knowledgebase of the systems that generate, evaluate, summarize, and report accounting information. Balancing technical concepts and student comprehension, this textbook introduces only the most-necessary technology in a clear and accessible style. The text focuses on business processes and accounting and IT controls, and includes discussion of relevant aspects of ethics and corporate governance. Relatable real-world examples and abundant end-of-chapter resources reinforce Accounting Information Systems (AIS) concepts and their use in day-to-day operation. Now in its fourth edition, this popular textbook explains IT controls using the AICPA Trust Services Principles framework—a comprehensive yet easy-to-understand framework of IT controls—and allows for incorporating hands-on learning to complement theoretical concepts. A full set of pedagogical features enables students to easily comprehend the material, understand data flow diagrams and document flowcharts, discuss case studies and examples, and successfully answer end-of-chapter questions. The book’s focus on ease of use, and its straightforward presentation of business processes and related controls, make it an ideal primary text for business or accounting students in AIS courses.
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Download or read book Research Methodologies in Supply Chain Management written by Herbert Kotzab and published by Springer Science & Business Media. This book was released on 2006-01-16 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: For reseach in all subjects and among different philisopical paradigms, research methodologies form one of the key issues to rely on. This volume brings a series of papers together, which present different research methodologies as applied in supply chain management. This comprises review oriented papers that look at what kind of methodologies have been applied, as well as methodological papers discussing new developments needed to successfully conduct research in supply chain management. The third group is made up of applications of the respective methodologies, which serve as examples on how the different methodological approaches can be applied. All papers have undergone a review process to ensure their quality. Therefore, we hope that this book will serve as a valid source for current and future researchers in the field. While the workshop on “Research Methodologies in Supply Chain Management” took place at the Supply Chain Management Center, Carl von Ossietzky Univ- sity in Oldenburg, Germany, it is based on a collaboration with the Supply Chain Management Group of the Department of Operations Management at the Cop- hagen Business School and the Department of Production Management at the Vienna University of Economics and Business Administration. We would like to thank all those who contributed to the workshop and this book.
Download or read book Policy and Choice written by William J. Congdon and published by Brookings Institution Press. This book was released on 2011 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that public finance--the study of the government's role in economics--should incorporate principles from behavior economics and other branches of psychology.
Download or read book The Palgrave Handbook of Humanitarian Logistics and Supply Chain Management written by Gyöngyi Kovács and published by Springer. This book was released on 2017-10-13 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the specific challenges of research design and exploring the opportunities of conducting research in humanitarian logistics and supply chain management, this handbook is a significant contribution to future research. Chapters include extensive descriptions of methods used, highlighting their advantages and disadvantages, and the challenges in scoping, sampling, collecting and analysing data, as well as ensuring the quality of studies. Covering a wide variety of topics including risk and resilience and the impact of humanitarian logistics on capacity building, sustainability and the local economy, it also explores the need for scalability and co-ordination in the humanitarian network. Contributors provide important insight on future directions and offer crucial guidance for researchers conducting projects within the field.
Download or read book Health Communication Strategies and Skills for a New Era written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2018-08-27 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a life stages and environments approach, the book touches on the patient role and how we ‘hear’ information from health care providers as well as guidance on how to be a thoughtful consumer of health information.
