Download or read book Our Aging Population Some Marketing Implications written by Walter B. Mohr and published by . This book was released on 1948 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Providing Healthy and Safe Foods As We Age written by Institute of Medicine and published by National Academies Press. This book was released on 2010-11-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does a longer life mean a healthier life? The number of adults over 65 in the United States is growing, but many may not be aware that they are at greater risk from foodborne diseases and their nutritional needs change as they age. The IOM's Food Forum held a workshop October 29-30, 2009, to discuss food safety and nutrition concerns for older adults.
Download or read book Retooling for an Aging America written by Institute of Medicine and published by National Academies Press. This book was released on 2008-08-27 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the first of the nation's 78 million baby boomers begin reaching age 65 in 2011, they will face a health care workforce that is too small and woefully unprepared to meet their specific health needs. Retooling for an Aging America calls for bold initiatives starting immediately to train all health care providers in the basics of geriatric care and to prepare family members and other informal caregivers, who currently receive little or no training in how to tend to their aging loved ones. The book also recommends that Medicare, Medicaid, and other health plans pay higher rates to boost recruitment and retention of geriatric specialists and care aides. Educators and health professional groups can use Retooling for an Aging America to institute or increase formal education and training in geriatrics. Consumer groups can use the book to advocate for improving the care for older adults. Health care professional and occupational groups can use it to improve the quality of health care jobs.
Download or read book Demography of Aging written by National Research Council and published by National Academies Press. This book was released on 1994-02-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the United States and the rest of the world face the unprecedented challenge of aging populations, this volume draws together for the first time state-of-the-art work from the emerging field of the demography of aging. The nine chapters, written by experts from a variety of disciplines, highlight data sources and research approaches, results, and proposed strategies on a topic with major policy implications for labor forces, economic well-being, health care, and the need for social and family supports.
Download or read book Preparing for an Aging World written by National Research Council and published by National Academies Press. This book was released on 2001-06-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aging is a process that encompasses virtually all aspects of life. Because the speed of population aging is accelerating, and because the data needed to study the aging process are complex and expensive to obtain, it is imperative that countries coordinate their research efforts to reap the most benefits from this important information. Preparing for an Aging World looks at the behavioral and socioeconomic aspects of aging, and focuses on work, retirement, and pensions; wealth and savings behavior; health and disability; intergenerational transfers; and concepts of well-being. It makes recommendations for a collection of new, cross-national data on aging populationsâ€"data that will allow nations to develop policies and programs for addressing the major shifts in population age structure now occurring. These efforts, if made internationally, would advance our understanding of the aging process around the world.
Download or read book Aging and the Macroeconomy written by National Research Council and published by National Academies Press. This book was released on 2013-01-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States is in the midst of a major demographic shift. In the coming decades, people aged 65 and over will make up an increasingly large percentage of the population: The ratio of people aged 65+ to people aged 20-64 will rise by 80%. This shift is happening for two reasons: people are living longer, and many couples are choosing to have fewer children and to have those children somewhat later in life. The resulting demographic shift will present the nation with economic challenges, both to absorb the costs and to leverage the benefits of an aging population. Aging and the Macroeconomy: Long-Term Implications of an Older Population presents the fundamental factors driving the aging of the U.S. population, as well as its societal implications and likely long-term macroeconomic effects in a global context. The report finds that, while population aging does not pose an insurmountable challenge to the nation, it is imperative that sensible policies are implemented soon to allow companies and households to respond. It offers four practical approaches for preparing resources to support the future consumption of households and for adapting to the new economic landscape.
Download or read book The 50 Plus Market written by Dick Stroud and published by Kogan Page Publishers. This book was released on 2007 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into how leading multinationals view the 50-plus market.
Download or read book Nursing Staff in Hospitals and Nursing Homes written by Institute of Medicine and published by National Academies Press. This book was released on 1996-03-27 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitals and nursing homes are responding to changes in the health care system by modifying staffing levels and the mix of nursing personnel. But do these changes endanger the quality of patient care? Do nursing staff suffer increased rates of injury, illness, or stress because of changing workplace demands? These questions are addressed in Nursing Staff in Hospitals and Nursing Homes, a thorough and authoritative look at today's health care system that also takes a long-term view of staffing needs for nursing as the nation moves into the next century. The committee draws fundamental conclusions about the evolving role of nurses in hospitals and nursing homes and presents recommendations about staffing decisions, nursing training, measurement of quality, reimbursement, and other areas. The volume also discusses work-related injuries, violence toward and abuse of nursing staffs, and stress among nursing personnelâ€"and examines whether these problems are related to staffing levels. Included is a readable overview of the underlying trends in health care that have given rise to urgent questions about nurse staffing: population changes, budget pressures, and the introduction of new technologies. Nursing Staff in Hospitals and Nursing Homes provides a straightforward examination of complex and sensitive issues surround the role and value of nursing on our health care system.
Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2008 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
Download or read book Improving Data on America s Aging Population written by National Research Council and published by National Academies Press. This book was released on 1996-12-20 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Committee on National Statistics and the Committee on Population, at the request of the NIA, convened a workshop in March 1996 to discuss data on the aging population that address the emerging and important social, economic, and health conditions of the older population. The purposes of the workshop were to identify how the population at older ages in the next few decades will differ from the older population today, to understand the underlying causes of those changes, to anticipate future problems and policy issues, and to suggest future needs for data for research in these areas. The scope of the workshop was broader than that of the 1988 CNSTAT report, including not only data on health and long-term care, but also actuarial, economic, demographic, housing, and epidemiological data needs for informing public policy.
Download or read book Getting Better with Age written by Peter Hubbell and published by Lid Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Boomers believe that they're getting better with age, marketers need to get better at the way they market to age. The brands and businesses that figure this out first will realize astonishing growth in this uncontested space .....and that is precisely the point of Getting Better With Age - Improving Marketing in the Age of Aging. Getting Better With Age is the second volume in Peter Hubbell's Age of Aging series. His first: The Old Rush - Marketing for Gold in the Age of Aging (2014) was honored with numerous accolades including the Axiom Business Book Award and the Indie Excellence Award. The Old Rush was also a finalist for the International Book Awards and the USA Best Business Book Awards. This new work begins where The Old Rush ended by offering a comprehensive view of aging, ranging from the financial implications of the longevity economy to the consumer behavior influenced by the psychology of aging. He then puts these findings into context by sharing a series of five "metaphorical case studies" that explore the ways that things -- such as Wine, Cheese, Leather, Cast Iron Skillets and Memories - get better with age. Finally, Hubbell offers readers 50 Ways to Get Better With Age - a wealth of aphorisms that offer immediate and actionable advice for brands that have come to appreciate the power of "getting better with age" and are ready to get started. If you're looking for the secrets to success, this book is brimming with secrets gleaned from the author's extensive career in advertising and his rise to prominence as one of the world's leading experts on marketing to age. It's serious business content served up as enjoyably as fine wine that gets better with age. Winner of the Silver Medal for Marketing books, 2016 Axiom Awards
Download or read book Future Directions for the Demography of Aging written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2018-07-21 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost 25 years have passed since the Demography of Aging (1994) was published by the National Research Council. Future Directions for the Demography of Aging is, in many ways, the successor to that original volume. The Division of Behavioral and Social Research at the National Institute on Aging (NIA) asked the National Academies of Sciences, Engineering, and Medicine to produce an authoritative guide to new directions in demography of aging. The papers published in this report were originally presented and discussed at a public workshop held in Washington, D.C., August 17-18, 2017. The workshop discussion made evident that major new advances had been made in the last two decades, but also that new trends and research directions have emerged that call for innovative conceptual, design, and measurement approaches. The report reviews these recent trends and also discusses future directions for research on a range of topics that are central to current research in the demography of aging. Looking back over the past two decades of demography of aging research shows remarkable advances in our understanding of the health and well-being of the older population. Equally exciting is that this report sets the stage for the next two decades of innovative researchâ€"a period of rapid growth in the older American population.
Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
Download or read book The Growing Gap in Life Expectancy by Income written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2015-09-17 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. population is aging. Social Security projections suggest that between 2013 and 2050, the population aged 65 and over will almost double, from 45 million to 86 million. One key driver of population aging is ongoing increases in life expectancy. Average U.S. life expectancy was 67 years for males and 73 years for females five decades ago; the averages are now 76 and 81, respectively. It has long been the case that better-educated, higher-income people enjoy longer life expectancies than less-educated, lower-income people. The causes include early life conditions, behavioral factors (such as nutrition, exercise, and smoking behaviors), stress, and access to health care services, all of which can vary across education and income. Our major entitlement programs - Medicare, Medicaid, Social Security, and Supplemental Security Income - have come to deliver disproportionately larger lifetime benefits to higher-income people because, on average, they are increasingly collecting those benefits over more years than others. This report studies the impact the growing gap in life expectancy has on the present value of lifetime benefits that people with higher or lower earnings will receive from major entitlement programs. The analysis presented in The Growing Gap in Life Expectancy by Income goes beyond an examination of the existing literature by providing the first comprehensive estimates of how lifetime benefits are affected by the changing distribution of life expectancy. The report also explores, from a lifetime benefit perspective, how the growing gap in longevity affects traditional policy analyses of reforms to the nation's leading entitlement programs. This in-depth analysis of the economic impacts of the longevity gap will inform debate and assist decision makers, economists, and researchers.
Download or read book Age Friendly written by Lawrence R. Samuel and published by CRC Press. This book was released on 2021-09-21 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Age Friendly: Ending Ageism in America is a rallying call to make the United States a more equitable and just nation in terms of age. "Age friendliness" means being inclusive towards older people as workers, consumers, and citizens, something that can’t be said to exist today. The United States and, especially, Big Business, are notoriously age-unfriendly places, a result of our obsession with youth. Virtually all aspects of everyday life in America will be impacted by the doubling or tripling of the number of older people over the next two decades, more reason to adopt age friendliness as a cause. Age Friendly shows how large companies are in an ideal position to address the aging of America and, in the process, benefit from making their organizations more age friendly. Because of its economic power and commitment to diversity in the workplace, Big Business—specifically the Fortune 1000—has the opportunity and responsibility to take a leadership role in changing the narrative of aging in America. The book shows that age friendliness offers the possibility of bridging gaps not just between younger and older people, but those based on income, class, race, gender, politics, and geography. More than anything else, Age Friendly presents a bold and counterintuitive idea—aging is a positive thing for businesses, individuals, and society as a whole—and we should embrace it rather than fear it. While ageism is a pervasive force in America that, like racism and gender discrimination, runs contrary to our democratic ideals, there is some good news. An age friendly movement is spreading in America and around the world as a growing number of cities and towns strive to better meet the needs of their older residents. Aa well, a concerted effort is being made to convince Big Business that an intergenerational workforce is in the best interests of not just older employees but the companies themselves. Age brings experience, perspective, and wisdom—just the right skill set for both short- and long-term decision-making. The aging of America also presents major implications for businesses in terms of marketing to older consumers. Baby boomers are still the key to the economy despite marketers’ focus on youth, much in part to their collective wealth and propensity to consume. Age friendly marketing thus makes much sense due to "the longevity economy," i.e., the billions of dollars that older consumers spend each year and the goldmine that looms in the future as they become an even bigger percentage of the population. Finally, Age Friendly discusses how more corporations are pursuing social responsibility in addition to maximizing profits—an ideal opportunity for corporations to demonstrate good citizenship by supporting age friendliness on a local, state, or national level.
Download or read book Marketing to the Aging Population written by George P. Moschis and published by Springer Nature. This book was released on 2022-10-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
Download or read book Our Parents Ourselves written by Judith Steinberg Turiel and published by Univ of California Press. This book was released on 2005-11-09 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Our Parents, Ourselves is the best presentation of our aging, and of general healthcare issues that I have ever seen. Tremendously important."—Henrik Blum, M.D., MPH, Professor Emeritus, School of Public Health, University of California, Berkeley "This book could well transform how we as a country address aging and caregiving for generations to come."—Lynn Friss Feinberg, MSW, Deputy Director, National Center on Caregiving at Family Caregiver Alliance "Turiel's book can help elders and their families find humane care in our often inhumane and uncaring health care system."— Steffi Woolhandler, co-founder of Physicians for a National Health Program
