Download or read book Oscar Buzz and the Influence of Word of Mouth on Movie Success written by Owen Eagan and published by Springer Nature. This book was released on 2020-03-27 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores why word of mouth is the most important determinant of a movie’s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film’s outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike.
Download or read book From Grand Challenges to Great Solutions Digital Transformation in the Age of COVID 19 written by Shaokun Fan and published by Springer Nature. This book was released on 2022-04-02 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes revised selected papers from the 20th Workshop on e-Business, WeB 2021, which took place virtually on December 11, 2021. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. The WeB 2021 theme was “From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19.” The 8 papers included in this volume were carefully reviewed and selected from a total of 24 submissions. The contributions are organized in topical sections as follows: digital innovation and transformation, and e-commerce and social media.
Download or read book Grapevine written by Dave Balter and published by Penguin. This book was released on 2005-11-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word of mouth is an amazingly powerful force — but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done. As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it. In Grapevine, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”
Download or read book The Anatomy of Buzz written by Emanuel Rosen and published by Crown Currency. This book was released on 2002-05-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Download or read book The Anatomy of Buzz Revisited written by Emanuel Rosen and published by Currency. This book was released on 2009-02-24 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
Download or read book Introduction to All Quiet on the Western Front 2022 film written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: The upcoming film "All Quiet on the Western Front" is set to be a new adaptation of Erich Maria Remarque's classic novel published in 1929. Directed by Edward Berger, the film will be produced by DreamWorks Pictures and will star Daniel Brühl, newcomer Felix Kammerer and Devid Striesow. Filming began in late 2021 and the release date is yet to be announced. The story follows a group of young German soldiers who enlist in World War I, filled with idealism and patriotism. However, as they face the brutal reality of trench warfare, they are forced to confront the devastating effects of the war on their physical and mental well-being, as well as their disillusionment with the patriotic propaganda that inspired them to enlist. The novel is considered a masterpiece of anti-war literature, and the film is expected to be a powerful portrayal of the human cost of conflict.
Download or read book Anatomy of Buzz written by Emanuel Rosen and published by . This book was released on 2001-10-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Buzz written by Emanuel Rosen and published by Profile Books(GB). This book was released on 2009 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buzz. It's the reason people decide which car to buy, which book to read or which movie to see. Rosen's bestseller, rewritten and updated with more than fifty per cent new material, explains how to make buzz work for you. Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.
Download or read book The Anatomy of Buzz written by Emanuel Rosen and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Produced by Faith written by DeVon Franklin and published by Simon and Schuster. This book was released on 2011-05-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hollywood executive DeVon Franklin shows readers how to live and work their faith from nine to five, not just after quitting time. Straight from Hollywood comes a dynamic business model for building a thriving career without compromising your faith. DeVon Franklin, vice president of production for Columbia Pictures, shares how being bold about his Christian faith while being driven and ambitious has actually worked in his favor to help him excel in a high-profile, fast-paced, competitive industry. You are the movie. Produced by Faith parallels each step of the Hollywood film making process with the faith-making process God uses to turn your career into a success. You will discover that it is possible to be both wildly successful and completely committed to God—and that you will be even more successful when you place your faith at the center of your career. You can unleash the power of your faith as your greatest professional advantage and use the compass of God’s Word to guide you to your true passion and purpose in life. In this informative, inspiring book, DeVon reveals the secrets to maintaining your faith while advancing in your career. Here he shows you: * How to discover The Big Idea for your life * How to take your career to the next level * How to recognize the signs God sends you that indicate when it’s time to movein a new direction * How to stand firm on your Christian principles without compromise * How to work with people who don’t understand your beliefs * How to choose a profession, industry, or company that is in tune with your purpose DeVon says, “I know from my own experiences that if you will put your career in God’s hands and trust Him, you can’t account for all the ways He will bless you. When you step out in faith, He will open doors and bring you opportunities that will surpass even your wildest expectations....If I have learned anything, it’s this: To get where you want to go, you’ve first got to become the person God wants you to be.”
Download or read book Los Angeles Magazine written by and published by . This book was released on 2003-03 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book Los Angeles Magazine written by and published by . This book was released on 2003-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book Hollywood Economics written by Arthur S. De Vany and published by Psychology Press. This book was released on 2004 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Movies expected to perform well can flop, whilst independent movies with low budgets can be wildly successful. In this text, De Vany casts his eye over all aspects of the business to present some intriguing conclusions.
Download or read book The Big Screen Comedies of Mel Brooks written by Robert Alan Crick and published by McFarland. This book was released on 2015-06-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mel Brooks is often regarded as one of Hollywood's funniest men, thanks to such highly successful films as The Producers, Blazing Saddles, and Young Frankenstein. His films do have a tendency to turn out much like the jokes that comprise them--hit-or-miss, one minute shoot-the-moon brilliant and the next minute well short of laughs. This work provides a thorough synopsis and thematic analysis for each of his twelve films along with complete cast and production credits: The Producers (1968), The Twelve Chairs (1970), Blazing Saddles (1974), Young Frankenstein (1974), Silent Movie (1976), High Anxiety (1977), History of the World--Part 1 (1981), To Be or Not to Be (1983), Spaceballs (1987), Life Stinks (1991), Robin Hood: Men in Tights (1993), and Dracula: Dead and Loving It (1995).
Download or read book Entertainment Industry Economics written by Harold L. Vogel and published by Cambridge University Press. This book was released on 2007-04-23 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.
Download or read book Word of Mouth Marketing written by Andy Sernovitz and published by Greenleaf Book Group. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Download or read book The Seven Principles of WOM and Buzz Marketing written by Panos Mourdoukoutas and published by Springer Science & Business Media. This book was released on 2010-05-03 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment
