Download or read book Customer Relationship Management written by Srivastava Mallika and published by Vikas Publishing House. This book was released on with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM. The book can serve as a guide for deploying CRM in an organization stating the critical success factors. KEY FEATURES • Basic concepts of CRM and environmental changes that lead to CRM adoption • Technological advancements that have served as catalyst for managing relationships • Customer strategy as a necessary and important element for managing every successful organization • CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction • The concept of customer loyalty management as an important business strategy • The role of CRM in business market • The importance of people factor for the organization from the customer's perspective • Central role of customer related databases to successfully deliver CRM objectives • Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy
Download or read book Information Intelligence Systems Technology and Management written by Sumeet Dua and published by Springer Science & Business Media. This book was released on 2011-02-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Conference on Information Systems, Technology and Management, ICISTM 2011, held in Gurgaon, India, in March 2011. The 35 revised full papers presented together with 4 short papers were carefully reviewed and selected from 106 submissions. The papers are organized in topical sections on information management, information systems, information technology, healthcare information management and technology, business intelligence, applications, as well as management science and education.
Download or read book Migrating to the Cloud written by Tom Laszewski and published by Elsevier. This book was released on 2011-10-03 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on the tools, strategies, and methods on planning and performing a database, desktop application, or IT infrastructure migration.
Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2013-08-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of Introduction to Information Systems, 3rd Canadian Edition remains the same: to teach all business majors, especially undergraduate ones, how to use information technology to master their current or future jobs and to help ensure the success of their organization. To accomplish this goal, this text helps students to become informed users; that is, persons knowledgeable about information systems and information technology. The focus is not on merely learning the concepts of IT but rather on applying those concepts to facilitate business processes. The authors concentrate on placing information systems in the context of business, so that students will more readily grasp the concepts presented in the text. The theme of this book is What's In IT for Me? This question is asked by all students who take this course. The book will show you that IT is the backbone of any business, whether a student is majoring in Accounting, Finance, Marketing, Human Resources, or Production/Operations Management. Information for the Management Information Systems (MIS) major is also included.
Download or read book Deploying and Managing a Cloud Infrastructure written by Abdul Salam and published by John Wiley & Sons. This book was released on 2015-01-12 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn in-demand cloud computing skills from industry experts Deploying and Managing a Cloud Infrastructure is an excellent resource for IT professionals seeking to tap into the demand for cloud administrators. This book helps prepare candidates for the CompTIA Cloud+ Certification (CV0-001) cloud computing certification exam. Designed for IT professionals with 2-3 years of networking experience, this certification provides validation of your cloud infrastructure knowledge. With over 30 years of combined experience in cloud computing, the author team provides the latest expert perspectives on enterprise-level mobile computing, and covers the most essential topics for building and maintaining cloud-based systems, including: Understanding basic cloud-related computing concepts, terminology, and characteristics Identifying cloud delivery solutions and deploying new infrastructure Managing cloud technologies, services, and networks Monitoring hardware and software performance Featuring real-world examples and interactive exercises, Deploying and Managing Cloud Infrastructure delivers practical knowledge you can apply immediately. And, in addition, you also get access to a full set of electronic study tools including: Interactive Test Environment Electronic Flashcards Glossary of Key Terms Now is the time to learn the cloud computing skills you need to take that next step in your IT career.
Download or read book The CIO s Guide to Oracle Products and Solutions written by Jessica Keyes and published by CRC Press. This book was released on 2014-09-02 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: From operating systems to the cloud, Oracle's products and services are everywhere, and it has the market share to prove it. Given the share diversity of the Oracle product line, and the level of complexity of integration, management can be quite a daunting task.The CIO's Guide to Oracle Products and Solutions is the go-to guide for all things Orac
Download or read book Implementing and Developing Cloud Computing Applications written by David E. Y. Sarna and published by CRC Press. This book was released on 2010-11-17 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: From small start-ups to major corporations, companies of all sizes have embraced cloud computing for the scalability, reliability, and cost benefits it can provide. It has even been said that cloud computing may have a greater effect on our lives than the PC and dot-com revolutions combined.Filled with comparative charts and decision trees, Impleme
Download or read book Oracle Siebel CRM 8 Installation and Management written by Alexander Hansal and published by Packt Publishing Ltd. This book was released on 2010-08-03 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Install, configure, and manage a robust Customer Relationship Management system using Siebel CRM with this book and eBook.
Download or read book Customer Relationship Management written by V. Kumar and published by Springer. This book was released on 2018-05-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2017-05-18 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Download or read book InfoWorld written by and published by . This book was released on 2006-07-17 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Download or read book Web Information Systems and Technologies written by Joaquim Filipe and published by Springer. This book was released on 2012-01-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the thoroughly refereed and revised best papers from the 7th International Conference on Web Information Systems and Technologies, WEBIST 2011, held in Nordwijkerhout, The Netherlands, in May 2011, organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), in collaboration with ACM SIGMIS and co-sponsored by the Workflow Management Coalition (WFMC). The 12 papers presented in this book were carefully reviewed and selected from 156 submissions. The papers are grouped into tow parts on "Internet Technology" and "Web Interfaces and Applications". In addition, the three invited presentations are also included.
Download or read book The Internet of Products written by Robert Neumann and published by Springer Science & Business Media. This book was released on 2012-11-27 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study approaches the difficult problem of providing Internet users with a completely transparent view on electronic markets from a product information accessibility point of view. Robert Neumann analyzes economic, ecological, and societal gains of openly accessible product information in the form of theoretical models. Though many aspects of very different research disciplines have to be investigated to gain a holistic view on the Internet of Products, this thesis reduces the range of involved research topics to product information discoverability related questions.
Download or read book Handbook of Research on Machine Learning Innovations and Trends written by Hassanien, Aboul Ella and published by IGI Global. This book was released on 2017-04-03 with total page 1269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in technological applications have allowed more opportunities to develop automated systems. This not only leads to higher success in smart data analysis, but it increases the overall probability of technological progression. The Handbook of Research on Machine Learning Innovations and Trends is a key resource on the latest advances and research regarding the vast range of advanced systems and applications involved in machine intelligence. Highlighting multidisciplinary studies on decision theory, intelligent search, and multi-agent systems, this publication is an ideal reference source for professionals and researchers working in the field of machine learning and its applications.
