Download or read book Optimization of market entry strategies focused on market entry barriers in China written by Elisabeth Bilewicz and published by GRIN Verlag. This book was released on 2013-08-06 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2006 in the subject Business economics - General, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: Which possibilities does a company have to go abroad? What kinds of barriers have to be taken into consideration when entering foreign markets? These are major questions that affect enterprises when they plan the expansion of their business into a foreign environment. This present bachelor thesis is concerned with market entry barriers that have an impact on the chosen market entry strategy of a company. It wants to help sensitizing for potential problems that can occur when entering a foreign market and show which barriers have to be heeded even if the chosen market offers respectable growth as the chosen Chinese economy does. From this examination of potential market barriers it is the objective of this thesis to help identify improvements for market entry strategies and thereby increase the likelihood of a successful venture.
Download or read book Market entry strategies in China written by Simone Ring and published by . This book was released on 2008 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Market Entry Strategies of Multinational Enterprises in China written by Anonym and published by Grin Publishing. This book was released on 2017-05-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Trade and Distribution, grade: 1,0, Edinburgh Napier University, language: English, abstract: While, in the United Kingdom the grocery market is saturated and growth is only achievable by gaining market share of a competitor, the People's Republic of China (PRC) has significant growth opportunities due to a large population and an increasing middle class with a growing disposable income. However, time pressure is high, as many companies seeking to exploit the high growth rates, accordingly investments will become more expensive. Although, China has strong growth potential, it is still a relatively poor and state-controlled country with a multitude of regulations and risks. Hence, this report will assess risks and opportunities associated with a market entry in order to facilitate Sainsbury's decision whether or not to expand its retail business to the Chinese market, as well as provide recommendations concerning an appropriate market entry strategy.
Download or read book International Market Entry Strategies of Multinational Enterprises in China written by and published by GRIN Verlag. This book was released on 2017-04-21 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Trade and Distribution, grade: 1,0, Edinburgh Napier University, language: English, abstract: While, in the United Kingdom the grocery market is saturated and growth is only achievable by gaining market share of a competitor, the People’s Republic of China (PRC) has significant growth opportunities due to a large population and an increasing middle class with a growing disposable income. However, time pressure is high, as many companies seeking to exploit the high growth rates, accordingly investments will become more expensive. Although, China has strong growth potential, it is still a relatively poor and state-controlled country with a multitude of regulations and risks. Hence, this report will assess risks and opportunities associated with a market entry in order to facilitate Sainsbury’s decision whether or not to expand its retail business to the Chinese market, as well as provide recommendations concerning an appropriate market entry strategy.
Download or read book Critically evaluate the hypothesis Joint ventures are the ideal entry strategy to use when entering the Chinese market for the first time it is a win win situation written by Isabell Keil and published by GRIN Verlag. This book was released on 2004-09-08 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2003 in the subject Business economics - Trade and Distribution, grade: 1,7 (A-), University of Glamorgan, course: International Business and Export Management, language: English, abstract: The People’s Republic of China (PRC) is the last Communist State in the world (Roberts and Kynge, 2003). Mao Zedong, the leader from 1949 until 1976, pursued a radical politicsorientated and self-sustained policy, which “had China’s door closed in front of the foreign countries” (Yahoo! Inc., 2003). Deng Xiaoping succeeded Mao Zedong and launched his economic reform programme, called the “Open Door” policy, in 1978, which encouraged foreign investment (Yahoo! Inc., 2003). This was the beginning of a new era for China. A great deal of international investors tried to gain a foothold in China’s fast growing markets in the form of joint ventures or direct investment. This paper is devoted to the joint venture (JV), and investigates whether or not this form of enterprise is the ideal strategy to enter the Chinese market. After a short survey of the Chinese economy, JV’s will be defined. The explanation of JV’s is made under consideration of the distinctive features of the Chinese culture. A lot of enterprises and JV’s as well failed because it is not easy to deal with the Chinese. This essay reports about failures of a Western JV and tries to examine the causes. Examples of successful JV’s are described as well before concluding whether or not “Joint ventures are the ideal entry strategy to use when entering the Chinese market for the first time; it is a win-win situation”.
Download or read book Market Entry Strategies in China written by Shuk-Hing Hau and published by . This book was released on 2004 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Entering China Which aspects should a transnational organization consider when entering the Chinese market written by Simon Hecker and published by GRIN Verlag. This book was released on 2011-10-21 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Economics - International Economic Relations, grade: 1.2, Fontys University of Applied Sciences Venlo, language: English, abstract: Globalization presents risk and opportunities today and in the future. Transnational Organizations (TNOs) were the beneficiaries of the globalization; they expanded their activities aboard, created an international mentality and adapted their strategies for substantial growths. Many domestic markets of TNOs are already saturated and through the process of expanding abroad TNOs have been looking for new markets with a high growth potential. Nowadays, China represents a promising target for nearly every TNO. However, many TNOs fail to enter the Chinese market successfully or are not able to capitalize their potential. The purpose of this report is to conclude why China is attractive for TNOs, what the specific risks and challenges are, when operating in the Chinese market and on which aspects a TNO should focus when entering China. In order to answer these questions, the present economic situation, including the influences by the economic crisis, is analysed to demonstrate the relevance of the Chinese market. The current situation of TNOs in China is explored to provide an understanding of the different strategies to cope with the various challenges and risks in China. As a result an outline of the key success factors and most relevant strategic decision will give advice for the implementation of an efficient strategy. Transnational organizations have to target the Chinese market in order to remain competitive in the process of globalization. Poor infrastructures, different cultural behavior, copyright violations, fierce competition or concerns on the legal systems are risks that TNOs have to face in China. Therefore, transnational organizations need to implement efficient strategies in order to exploit their full potential in the Chinese market. Entering the Chinese market can be done by four major entry modes: Exporting, Licensing (Franchising), Joint Ventures or Foreign Direct Investment. It can be concluded that TNOs have to focus on an efficient innovation strategy and incorporate local responsiveness in their culture in order to adapt their company to the market environment of China. One global strategy for all countries, as in the past, is not possible anymore. TNOs have to implement a “Think Global – Act Local” strategy. The prospects for the Chinese economy are still promising and will continue to offer TNOs enormous competitive advantages.
Download or read book Market entry strategy for the Chinese market on the example of Volkswagen written by Laura Parlabene and published by GRIN Verlag. This book was released on 2012-11-14 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen. In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented. The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen.
Download or read book Entry Strategies Study of Foreign Market for the Business Company written by Lei Hao and published by . This book was released on 2005 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategies of Multinational corporations in the emerging markets China and India written by Andreas van de Kuil and published by diplom.de. This book was released on 2008-10-29 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: In recent years, China and India have become two of the most important markets in terms of sales, low-cost manufacturing and R&D operations. The future progress will increase the competitive advantage for both countries and attract MNC s from all over the world to invest. Nevertheless, success is not guaranteed, even with the large business opportunities that China and India provide. A MNC has to be aware of various challenges that both countries pose, such as government interventions, underdeveloped infrastructures or copyright violations. Hence, MNC s need efficient strategies in order to compete and improve their position in these markets. Particularly the implementation of an efficient innovation and knowledge strategy has become a crucial aspect. Effectiveness in local product adjustments, globalizing R&D, tailoring talent management, mastering the complexity of global value chains, and managing risks are success factors that have to be considered. This, however, is not an easy task. Multiple failures of MNC s in China and India demonstrate that it is important to adapt a company s strategy to the local customer needs and to obtain a competitive advantage in the field of innovation. The purpose of this master thesis is to discuss all these aspects and present crucial factors for the implementation of an efficient strategy for the two markets China and India, with a focus on innovation and knowledge. Obviously, there are limits to the scope of this dissertation. Some aspects as for example the cultural background of both countries, governmental restrictions, the role of outsourcing or the availability of financial resources have either not been considered or are only discussed briefly. Moreover, this dissertation will only provide a general overview as the business environment of MNC s in each market will differ. Introduction: In the last 10 to 20 years the term emerging market has become very important in the international business context because countries such as China or India grew heavily and created new, enormous market segments. Companies from all over the world are seeking to do business in economically developing countries because of their great potential. Gross domestic product (GDP) per capita figures exceeding 10 per cent a year, a business environment of over five billion people (approximately 80 per cent of the global population), a growing domestic customer group of wealthy people, excellently educated [...]
Download or read book Born Global Firms written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-08-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
Download or read book Joint Ventures Other Market Entry Strategies in China written by and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Chinese market entry strategies analysis written by Chang Zhi and published by . This book was released on 2004 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book China Market Report written by Albert Pan and published by Zeefer Consulting. This book was released on 2012 with total page 1268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Research reports on 100 major industries in China. Providing concise analysis and key data on each of the industries. Contents include: market size analysis, industry overview, import & export, domestic hot regions, market position of foreign investment, top companies, etc"--Cover.
Download or read book International Market Entry Strategy and Performance written by Lily Lin Qiu and published by . This book was released on 2000 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book China Market and Entry Strategies for U S Firms written by Jia-min Chen and published by . This book was released on 1989 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Clustering and Interorganizational Dynamics in Foreign Market Entry Strategies Evidence from Chinese MNEs written by Zhi Shen and published by . This book was released on 2015 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt:
