Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

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Download or read book Myocardial Ischemia and Preconditioning written by Naranjan S. Dhalla and published by Springer Science & Business Media. This book was released on 2002-12-31 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current evidence suggests that the ischemic preconditioning response is a multi-factorial process consisting of an initial early trigger, an intermediate mediator, and an end effector. Each of these steps in is now its own intense area of investigation. The need to render the heart ischemic for a brief period to invoke the preconditioning response is currently the major factor limiting clinical application of this powerful cardioprotective strategy. Recent research efforts have utilized brief exposures to pharmacological agents, in lieu of a brief preconditioning ischemia, to trigger/mimic the ischemic preconditioning-induced response. The World Heart Congress held in Winnipeg in July 2001 provided a forum for the presentation of new insights into the basic mechanisms of ischemia and reperfusion injury, as well as novel strategies to protect the heart from cell death, ventricular arrhythmias, and contractile dysfunction. Many pioneers in the fields of ischemia-reperfusion injury and preconditioning-induced protection presented there and the chapters in this book represent selected papers from these symposia.

Download or read book Using Surveys to Value Public Goods written by Robert Cameron Mitchell and published by Resources for the Future. This book was released on 1989 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides decision makers, policy analysts, and social scientists, with a detailed discussion of a new techniques for the valuation of goods not traded in prevate markets.

Download or read book The Future of Logistics written by Heiko A. von der Gracht and published by Springer Science & Business Media. This book was released on 2008-07-22 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on 51 interviews with logistics CEOs, strategists, and scenario experts, Heiko A. von der Gracht shows that the logistics service industry draws a backward picture of scenario planning practices as compared to other industries.

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Download or read book Mathematics of the Decision Sciences written by George Bernard Dantzig and published by American Mathematical Soc.. This book was released on 1968-12-31 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cancer of the Head and Neck written by Eugene N. Myers and published by . This book was released on 2003 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Comprehensive...a valuable [addition] to the library of any head and neck surgeon. Of similar value to neurosurgeons dealing specifically with the skull base." --Journal of Neurosurgery. The latest edition of this definitive reference delivers state-of-the-art coverage of every aspect of head and neck cancer. Authors are all experts in their fields, with two new editors bringing fresh up-to-date perspectives. The 4th Edition takes a multidisciplinary approach to surgery and management, bringing new information on topics such as reconstruction of the vocal chords, treatment of laryngeal cancer, and radiotherapy. Features cutting-edge coverage of radiologic evaluation, including the diagnosis and progression of cancers via PET scanning. Includes new information on the treatment of cancer of the nasopharanx, plus the surgical treatment of recurrent nasopharangeal cancer. Discusses the use of combined chemotherapy and radiation to preserve the larynx in patients with advanced cancer in this area. Presents the very latest developments in the management of unusual tumors such as hemangiomas and arteriovenous malformation of the head and neck Describes five new areas of reconstruction of major defects in the head and neck following surgery: anterolateral thigh flap, palatomaxillary reconstruction, reconstruction of the cheek, posterior scalping flap, and submental island flap. Discusses the current status of immunotherapy in treating head and neck cancer.

Download or read book Van Gogh Museum Journal 1995 written by Ronald de Leeuw and published by . This book was released on 1995 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Operative Otolaryngology E Book written by Eugene N. Myers and published by Elsevier Health Sciences. This book was released on 2017-09-07 with total page 1864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emergent operative technologies and surgical approaches have transformed today's otolaryngology-head and neck surgery, and the 3rd Edition of Operative Otolaryngology brings you up to date with all that's new in the field. You'll find detailed, superbly illustrated guidance on all of the endoscopic, microscopic, laser, surgically-implantable, radio-surgical, neurophysiological monitoring, and MR- and CT-imaging technological advances that now define contemporary operative OHNS – all in one comprehensive, two-volume reference. Covers everything from why a procedure should be performed to the latest surgical techniques to post-operative management and outcomes – from experts in otolaryngology, plastic surgery, oral and maxillofacial surgery, neurological surgery, and ophthalmology. - Features a newly streamlined, templated chapter format that makes information easier to access quickly. - Includes all-new videos (more than 150 videos in all) showing step-by-step techniques and procedures such as management of tracheal stenosis and transoral and robotic tonsil surgery for cancers of the base of tongue and pharynx, plus new full-color clinical photographs and line drawings throughout the text. - Combines all pediatric procedures into one comprehensive section for quick reference. - Offers expanded coverage of endoscopic techniques for cranial base surgery, plus information on the latest endoscopic cancer techniques including robotic surgery, minimally invasive thyroid surgery, and new techniques for the treatment of obstructive sleep apnea including implantable nerve stimulators. - Contains state-of-the-art guidance on the ear/temporal bone/skull base, including fully- and semi-implantable auditory implants, vestibular implants, imaging advances, radiosurgical treatment of posterior fossa and skull base neoplasms, intraoperative monitoring of cranial nerve and CNS function, minimally-invasive surgical approaches to the entire skull base, vertigo and postural disequilibrium, and much more. - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, Q&As, and references from the book on a variety of devices.

Download or read book The Report of the Royal Commission on Electric Power Planning written by Ontario. Royal Commission on Electric Power Planning and published by Royal Commission on Electric Power Planning. This book was released on 1980 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing Human Resources written by Stephen Bach and published by John Wiley & Sons. This book was released on 2013-01-22 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition is a comprehensive, authoritative set of essays. It is more detailed and analytical than the mainstream treatments of HRM. As in previous editions, Managing Human Resources analyses HRM, the study of work and employment, using an integrated multi-disciplinary approach. The starting point is a recognition that HRM practice and firm performance are influenced by a variety of institutional arrangements that extend beyond the firm. The consequences of HRM need to incorporate analysis of employees and other stakeholders as well as the implications for organizational performance.