Download or read book Online Social Media Content Delivery written by Zhi Wang and published by Springer. This book was released on 2018-07-31 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Social Video Content Delivery written by Zhi Wang and published by Springer. This book was released on 2016-06-02 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brief presents new architecture and strategies for distribution of social video content. A primary framework for socially-aware video delivery and a thorough overview of the possible approaches is provided. The book identifies the unique characteristics of socially-aware video access and social content propagation, revealing the design and integration of individual modules that are aimed at enhancing user experience in the social network context. The change in video content generation, propagation, and consumption for online social networks, has significantly challenged the traditional video delivery paradigm. Given the massive amount of user-generated content shared in online social networks, users are now engaged as active participants in the social ecosystem rather than as passive receivers of media content. This revolution is being driven further by the deep penetration of 3G/4G wireless networks and smart mobile devices that are seamlessly integrated with online social networking and media-sharing services. Despite increasingly abundant bandwidth and computational resources, the ever-increasing volume of data created by user-generated video content--along with the boundless coverage of socialized sharing--presents unprecedented challenges.

Download or read book Advanced Content Delivery Streaming and Cloud Services written by Mukaddim Pathan and published by John Wiley & Sons. This book was released on 2014-09-19 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: While other books on the market provide limited coverage of advanced CDNs and streaming technologies, concentrating solely on the fundamentals, this book provides an up-to-date comprehensive coverage of the state-of-the-art advancements in CDNs, with a special focus on Cloud-based CDNs. The book includes CDN and media streaming basics, performance models, practical applications, and business analysis. It features industry case studies, CDN applications, and open research issues to aid practitioners and researchers, and a market analysis to provide a reference point for commercial entities. The book covers Adaptive Bitrate Streaming (ABR), Content Delivery Cloud (CDC), Web Acceleration, Front End Optimization (FEO), Transparent Caching, Next Generation CDNs, CDN Business Intelligence and more. Provides an in-depth look at Cloud-based CDNs Includes CDN and streaming media basics and tutorials Aimed to instruct systems architects, practitioners, product developers, and researchers Material is divided into introductory subjects, advanced content, and specialist areas

Download or read book Content Delivery Networks written by Dom Robinson and published by John Wiley & Sons. This book was released on 2017-06-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to developing robust content delivery networks This book examines the real-world engineering challenges of developing robust content delivery networks (CDNs) and provides the tools required to overcome those challenges and to ensure high-quality content delivery that fully satisfies operators’ and consumers' commercial objectives. It is informed by the author’s two decades of experience building and delivering large, mission-critical live video, webcasts, and radio streaming, online and over private IP networks. Following an overview of the field, the book cuts to the chase with in-depth discussions—laced with good-natured humor—of a wide range of design considerations for different network topologies. It begins with a description of the author's own requirement filtration processes. From there it moves on to initial sketches, through considerations of stakeholder roles and responsibilities, to the complex challenges of managing change in established teams. Agile versus waterfall considerations within large blue chip companies, security, commercial models, and value chain alignment are explored in detail. Featured throughout the book are numerous "what if" scenarios that help provide a clear picture of the wide spectrum of practical contexts for which readers may be tasked with building and implementing a CDN. In addition, the book: Discusses delivery of live, catch-up, scheduled on-demand, TVOD and SVOD Offers insights into the decisions that can to be made when architecting a content distribution system over IP-based networks Covers CDN topologies, including Edge-Caching, Streaming-Splitting, Pure-Play, Operator, Satellite, and Hybrid Examines computer hosting and orchestration for dedicated appliances and virtualization Includes real-world cases covering everything from IETF, regulatory considerations, and policy formation, to coding, hardware vendors, and network operators Considers the future of CDN technologies and the market forces driving its evolution Written by a back-room engineer for back-room engineers, Content Delivery Networks gets readers up to speed on the real-world challenges they can face as well as tried-and-true strategies for addressing those challenges in order to ensure the delivery of the high-quality content delivery networks that clients demand and users expect.

Download or read book Social Media Retrieval written by Naeem Ramzan and published by Springer Science & Business Media. This book was released on 2012-12-05 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text/reference examines in depth the synergy between multimedia content analysis, personalization, and next-generation networking. The book demonstrates how this integration can result in robust, personalized services that provide users with an improved multimedia-centric quality of experience. Each chapter offers a practical step-by-step walkthrough for a variety of concepts, components and technologies relating to the development of applications and services. Topics and features: introduces the fundamentals of social media retrieval, presenting the most important areas of research in this domain; examines the important topic of multimedia tagging in social environments, including geo-tagging; discusses issues of personalization and privacy in social media; reviews advances in encoding, compression and network architectures for the exchange of social media information; describes a range of applications related to social media.

Download or read book Speedy Concise Content Delivery with Social Media Marketing written by Kristy Jenkins and published by Estalontech. This book was released on 2019-01-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast Content delivery is all about creating high quality, relevant content that your prospects will respond to, but don’t be fooled; there are more ways to build successful campaigns than just with article or blog content. When just starting out in content marketing in order to do effective delivery , you’ll likely hear that your focus should be on creating content that will drive the most traffic to your website, maximizing your exposure, but if you want to build truly successful campaigns, you must make sure that your campaigns convert that traffic into either return customer’s, leads, or sales. If you are basing your content marketing on articles alone, you should consider switching gears, and start focusing on additional content formats that will generate a positive response from those who visit your site. Providing prospects with different content types will satisfy all visitors , rather than those who only wish to read text-based content. So, what do you need to do? You need to jack your campaigns up so that you are tapping into all of the most powerful content formats and really drill down into what your niche market really wants from you. Makes sense, right? The purpose of creating highly-informative, engaging and interactive content that will compel visitors into clicking on your purchase links, signing up for your newsletter or successfully completing another action that will likely result in a sale is all that really matters. That’s where your focus needs to lie, and the easiest way to achieve that is to expand your outreach by providing the types of content your readers want most.

Download or read book Social Media and the Transformation of Interaction in Society written by Sahlin, John P. and published by IGI Global. This book was released on 2015-09-21 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The availability of various technological platforms enables individuals to feel a deeper sense of connectivity and contribution to their social circles and the world around them. This growing dependence on social networking platforms has altered the ways in which society functions and communicates. Social Media and the Transformation of Interaction in Society is a definitive reference source for timely scholarly research evaluating the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses, and consumers. Featuring expansive coverage on a range of topics relating to social media applications and uses across industries, this publication is a critical reference source for professionals, educators, students, and academicians seeking current research on the role and impact of new media on modern society. This publication features authoritative, research-based chapters across a range of relevant topics including, but not limited to, computer-mediated communication, nonprofit projects, disaster response management, education, cyberbullying, microblogging, digital paranoia, user interaction augmentation, and viral messaging.

Download or read book Information Management and Big Data written by Juan Antonio Lossio-Ventura and published by Springer Nature. This book was released on 2021-05-11 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Information Management and Big Data, SIMBig 2020, held in Lima, Peru, in October 2020.* The 32 revised full papers and 7 revised short papers presented were carefully reviewed and selected from 122 submissions. The papers address topics such as natural language processing and text mining; machine learning; image processing; social networks; data-driven software engineering; graph mining; and Semantic Web, repositories, and visualization. *The conference was held virtually.

Download or read book Engaging Students through Social Media written by Reynol Junco and published by John Wiley & Sons. This book was released on 2014-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using social media to enhance learning outcomes, engagement, and retention Although research shows that most of today's college students adopt and use social media at high rates, many higher education professionals are unaware of how these technologies can be used for academic benefit. Author Reynol Junco, associate professor at Purdue University and fellow at the Harvard Berkman Center for Internet & Society, has been widely cited for his research on the impact of social technology on students. In Engaging Students through Social Media: Evidence-Based Practice for Use in Student Affairs, he offers a practical plan for implementing effective social media strategies within higher education settings. The book bridges the gap between a desire to use social media and the process knowledge needed to actually implement and assess effective social media interventions, providing a research-based understanding of how students use social media and the ways it can be used to enhance student learning. Discover how social media can be used to enhance student development and improves academic outcomes Learn appropriate strategies for social media use and how they contribute to student success in both formal and informal learning settings Dispel popular myths about how social media use affects students Learn to use social media as a way to engage students, teach online civil discourse, and support student development The benefits of social media engagement include improvements in critical thinking skills, content knowledge, diversity appreciation, interpersonal skills, leadership skills, community engagement, and student persistence. This resource helps higher education professionals understand the value of using social media, and offers research-based strategies for implementing it effectively.

Download or read book Media Convergence Handbook Vol 1 written by Artur Lugmayr and published by Springer. This book was released on 2015-11-20 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Download or read book Social Media Politics and the State written by Daniel Trottier and published by Routledge. This book was released on 2014-07-17 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the essential guide for understanding how state power and politics are contested and exercised on social media. It brings together contributions by social media scholars who explore the connection of social media with revolutions, uprising, protests, power and counter-power, hacktivism, the state, policing and surveillance. It shows how collective action and state power are related and conflict as two dialectical sides of social media power, and how power and counter-power are distributed in this dialectic. Theoretically focused and empirically rigorous research considers the two-sided contradictory nature of power in relation to social media and politics. Chapters cover social media in the context of phenomena such as contemporary revolutions in Egypt and other countries, populism 2.0, anti-austerity protests, the fascist movement in Greece's crisis, Anonymous and police surveillance.

Download or read book Design Innovation and Network Architecture for the Future Internet written by Boucadair, Mohamed and published by IGI Global. This book was released on 2021-04-16 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past couple of years, network automation techniques that include software-defined networking (SDN) and dynamic resource allocation schemes have been the subject of a significant research and development effort. Likewise, network functions virtualization (NFV) and the foreseeable usage of a set of artificial intelligence techniques to facilitate the processing of customers’ requirements and the subsequent design, delivery, and operation of the corresponding services are very likely to dramatically distort the conception and the management of networking infrastructures. Some of these techniques are being specified within standards developing organizations while others remain perceived as a “buzz” without any concrete deployment plans disclosed by service providers. An in-depth understanding and analysis of these approaches should be conducted to help internet players in making appropriate design choices that would meet their requirements as well as their customers. This is an important area of research as these new developments and approaches will inevitably reshape the internet and the future of technology. Design Innovation and Network Architecture for the Future Internet sheds light on the foreseeable yet dramatic evolution of internet design principles and offers a comprehensive overview on the recent advances in networking techniques that are likely to shape the future internet. The chapters provide a rigorous in-depth analysis of the promises, pitfalls, and other challenges raised by these initiatives, while avoiding any speculation on their expected outcomes and technical benefits. This book covers essential topics such as content delivery networks, network functions virtualization, security, cloud computing, automation, and more. This book will be useful for network engineers, software designers, computer networking professionals, practitioners, researchers, academicians, and students looking for a comprehensive research book on the latest advancements in internet design principles and networking techniques.

Download or read book Social Media and Politics written by Glenn W. Richardson Jr. and published by Bloomsbury Publishing USA. This book was released on 2016-11-21 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set explores the various ways social media are profoundly changing politics in America. The last decade has seen dramatic changes in the U.S. political process. The advent of social media and other new forms of expression have enabled an unprecedented number of citizens to enter the political arena by expressing their opinions about issues and candidates in ways that can influence untold numbers of voters and officials. But the vast majority of politicians have not fully grasped how social media has fundamentally changed the process of communication or adjusted to the dramatic shift in political power that is taking place. Written by experts on the intersections of politics, public opinion, and popular culture, this book examines how new media have brought political "power to the people" like never before, provided new channels through which politicians communicate and attempt to influence public opinion, and caused a game-changing shift in political power. Volume one focuses on how savvy politicians are learning to communicate in new ways via new media in order to enhance their political appeal. The second volume examines the various ways in which individuals or groups who use new/social media are affecting voters' decisions, applying pressure to elected or appointed officials, and influencing the direction of the country.

Download or read book The Future Internet written by Alex Galis and published by Springer. This book was released on 2013-04-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-editors of the volume are: Federico Álvarez, Alessandro Bassi, Michele Bezzi, Laurent Ciavaglia, Frances Cleary, Petros Daras, Hermann De Meer, Panagiotis Demestichas, John Domingue, Theo G. Kanter, Stamatis Karnouskos, Srdjan Krčo, Laurent Lefevre, Jasper Lentjes, Man-Sze Li, Paul Malone, Antonio Manzalini, Volkmar Lotz, Henning Müller, Karsten Oberle, Noel E. O'Connor, Nick Papanikolaou, Dana Petcu, Rahim Rahmani, Danny Raz, Gaël Richards, Elio Salvadori, Susana Sargento, Hans Schaffers, Joan Serrat, Burkhard Stiller, Antonio F. Skarmeta, Kurt Tutschku, Theodore Zahariadis The Internet is the most vital scientific, technical, economic and societal set of infrastructures in existence and in operation today serving 2.5 billion users. Continuing its developments would secure much of the upcoming innovation and prosperity and it would underpin the sustainable growth in economic values and volumes needed in the future. Future Internet infrastructures research is therefore a must. The Future Internet Assembly (FIA) is a successful conference that brings together participants of over 150 research projects from several distinct yet interrelated areas in the European Union Framework Programme 7 (FP7). The research projects are grouped as follows: the network of the future as infrastructure connecting and orchestrating the future Internet of people, computers, devices, content, clouds and things; cloud computing, Internet of Services and advanced software engineering; the public-private partnership projects on Future Internet; Future Internet Research and Experimentation (FIRE). The 26 full papers included in this volume were selected from 45 submissions. They are organized in topical sections named: software driven networks, virtualization, programmability and autonomic management; computing and networking clouds; internet of things; and enabling technologies and economic incentives.

Download or read book Content Delivery Networks written by Rajkumar Buyya and published by Springer Science & Business Media. This book was released on 2008-07-26 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content Delivery Networks" enables the readers to understand the basics, to identify the underlying technology, to summarize their knowledge on concepts, ideas, principles and various paradigms which span on broad CDNs areas. Therefore, aspects of CDNs in terms of basics, design process, practice, techniques, performances, platforms, applications, and experimental results have been presented in a proper order. Fundamental methods, initiatives, significant research results, as well as references for further study have also been provided. Comparison of different design and development approaches are described at the appropriate places so that new researchers as well as advanced practitioners can use the CDNs evaluation as a research roadmap. All the contributions have been reviewed, edited, processed, and placed in the appropriate order to maintain consistency so that any reader irrespective of their level of knowledge and technological skills in CDNs would get the most out of it. The book is organized into three parts, namely, Part I: CDN Fundamentals; Part II: CDN Modeling and Performance; and Part III: Advanced CDN Platforms and Applications. The organization ensures the smooth flow of material as successive chapters build on prior ones.

Download or read book The Social Media MBA written by Christer Holloman and published by John Wiley & Sons. This book was released on 2011-12-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.