Download or read book Online Advertising and Hidden Hazards to Consumer Security and Data Privacy written by United States Congress and published by Createspace Independent Publishing Platform. This book was released on 2017-09-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online advertising and hidden hazards to consumer security and data privacy : hearing before the Permanent Subcommittee on Investigations of the Committee on Homeland Security and Governmental Affairs, United States Senate, One Hundred Thirteenth Congress, second session, May 15, 2014.
Download or read book Online Advertising and Hidden Hazards to Consumer Security and Data Privacy written by Permanent Subcommittee on Investigations and published by Createspace Independent Pub. This book was released on 2015-02-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the emergence of the Internet and e-commerce, more and more commonplace activities are taking place on the Internet, which has led to major advances in convenience, consumer choice, and economic growth. These advances have also presented novel questions concerning whether consumer security and privacy can be maintained in the new technology-based world. We will examine these issues today specifically in the context of online advertising, where vast data is collected and cyber criminals exploit vulnerabilities in the system and use malware to harm consumers. Consumers who venture into the online world should not have to know more than cyber criminals about technology and the Internet in order to stay safe. Instead, sophisticated online advertising companies like Google and Yahoo! have a responsibility to help protect consumers from the potentially harmful effects of the advertisements they deliver.
Download or read book Hidden Hazards of Online Advertising written by Lillian Wallace and published by Nova Science Publishers. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues of consumer privacy and security on the Internet and in the broader online economy. Central to this segment of the economy is the online advertising industry, which continues to grow in importance. In 2013, U.S. online advertising revenue for the first time surpassed that of broadcast television advertising as companies spent nearly $43 billion to reach consumers. The online advertising ecosystem is highly complex. Online advertisers do far more than merely disseminate text, graphic, or video advertisements. Underlying the work of online advertisers are sophisticated systems that are able to identify and target specific consumer groups with relevant advertising, as well as state-of-the art security practices to monitor the integrity of these ad delivery systems. The ability to target advertising is a key function of online ad delivery systems, and advertisers are willing to pay a premium of between 60 and 200 percent for these services. With the continuing boom in mobile devices, the importance, and complexity, of digital advertising is likely to continue increasing in years to come. The Subcommittee's investigation focused on the features and vulnerabilities in the online advertising industry that invite malware attacks. The Subcommittee also sought to highlight the potential hazards to private consumer information which result from consumer visits to even mainstream websites. The Subcommittee surveyed Internet participants and interviewed representatives from major ad networks, ad exchanges, data brokers, self-regulatory bodies, the Federal Trade Commission, consumer protection groups, and other participants in the online advertising industry to identify the vulnerabilities that have led to significant hazards to consumer safety and loss of consumer privacy online.
Download or read book Online Advertising and Hidden Hazards to Consumer Security and Data Privacy written by Carl Levin and published by . This book was released on 2014-10-07 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Congressional report of an investigation of issues central to consumer privacy and security on the Internet. Central to this segment of the economy is the online advertising industry, which continues to grow in importance. In 2013, U.S. online advertising revenue surpassed that of broadcast TV advertising as companies spent $42.8 billion to reach consumers. Although consumers are increasingly vigilant about safeguarding the information they share on the Internet, many are less informed about the plethora of information created about them by online companies. Furthermore, many consumers are unaware that mainstream websites are becoming frequent avenues for cybercriminals seeking to infect a consumer's computer with advertisement-based malware, or "malvertising." This report highlights this specific aspect of online security, malware attacks. Figures. This is a print on demand report.
Download or read book Online Advertising and Hidden Hazards to Consumer Security and Data Privacy written by United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Permanent Subcommittee on Investigations and published by . This book was released on 2014 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cybersecurity in Our Digital Lives written by Jane LeClair and published by Hudson Whitman/ ECP. This book was released on 2015-03-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know your car can be hacked? Your medical device? Your employer’s HVAC system? Are you aware that bringing your own device to work may have security implications? Consumers of digital technology are often familiar with headline-making hacks and breaches, but lack a complete understanding of how and why they happen, or if they have been professionally or personally compromised. In Cybersecurity in Our Digital Lives, twelve experts provide much-needed clarification on the technology behind our daily digital interactions. They explain such things as supply chain, Internet of Things, social media, cloud computing, mobile devices, the C-Suite, social engineering, and legal confidentially. Then, they discuss very real threats, make suggestions about what can be done to enhance security, and offer recommendations for best practices. An ideal resource for students, practitioners, employers, and anyone who uses digital products and services.
Download or read book Managing Security Issues and the Hidden Dangers of Wearable Technologies written by Marrington, Andrew and published by IGI Global. This book was released on 2016-08-26 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in mobile computing have provided numerous innovations that make people’s daily lives easier and more convenient. However, as technology becomes more ubiquitous, corresponding risks increase as well. Managing Security Issues and the Hidden Dangers of Wearable Technologies examines the positive and negative ramifications of emerging wearable devices and their potential threats to individuals, as well as organizations. Highlighting socio-ethical issues, policy implementation, and appropriate usage, this book is a pivotal reference source for professionals, policy makers, academics, managers, and students interested in the security and privacy implications of wearable digital devices.
Download or read book Between Truth and Power written by Julie E. Cohen and published by Oxford University Press. This book was released on 2019 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores the relationships between legal institutions and political and economic transformation. It argues that as law is enlisted to help produce the profound economic and sociotechnical shifts that have accompanied the emergence of the informational economy, it is changing in fundamental ways.
Download or read book Identity Theft Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2016-09-27 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: The preservation of private data is a main concern of governments, organizations, and individuals alike. For individuals, a breach in personal information can mean dire consequences for an individual’s finances, medical information, and personal property. Identity Theft: Breakthroughs in Research and Practice highlights emerging perspectives and critical insights into the preservation of personal data and the complications that can arise when one’s identity is compromised. This critical volume features key research on methods and technologies for protection, the problems associated with identity theft, and outlooks for the future. This publication is an essential resource for information security professionals, researchers, and graduate-level students in the fields of criminal science, business, and computer science.
Download or read book Consumer Privacy and Data Protection written by Daniel J. Solove and published by Aspen Publishing. This book was released on 2020-11-23 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short paperback, developed from the casebook Information Privacy Law,contains key cases and materials focusing on privacy issues related to consumer privacy and data security. This book is designed for use in courses and seminars on: Cyberlaw Law and technology Privacy law Information law Consumer law New to the Third Edition: CCPA, biometric privacy laws FTC Facebook Cambridge Analytica case United States v. Gratkowski (Bitcoin and the Fourth Amendment) In re Vizio, Inc. Additional material about TCPA litigation, including Stoops v. Wells Fargo Bank Additional material on the FCC Act Additional material on the Video Privacy Protection Act Barr v. American Association of Political Consultants Topics covered include: Big Data, financial privacy, FCRA, GLBA, FTC privacy and security regulation Identity theft, online behavioral advertising First Amendment limitations on privacy regulation Data breaches, data breach notification statutes Privacy of video watching and media consumptions CFAA, enforcement of privacy policies, marketing use of data, and more
Download or read book Financial Exposure written by Elise J. Bean and published by Springer. This book was released on 2018-08-07 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when Congressional investigations have taken on added importance and urgency in American politics, this book offers readers a rare, insider’s portrait of the world of US Congressional oversight. It examines specific oversight investigations into multiple financial and offshore tax scandals over fifteen years, from 1999 to 2014, when Senator Levin served in a leadership role on the US Senate Permanent Subcommittee on Investigations (PSI), the Senate’s premier investigative body. Despite mounting levels of partisanship, dysfunction, and cynicism swirling through Congress during those years, this book describes how Congressional oversight investigations can be a powerful tool for uncovering facts, building bipartisan consensus, and fostering change, offering detailed case histories as proof. Grounded in fact, and written as only an insider could tell it, this book will be of interest to financial and tax practitioners, policymakers, academics, students, and the general public.
Download or read book Terrorism Commentary on Security Documents Volume 140 written by Douglas Lovelace and published by Oxford University Press, USA. This book was released on 2015 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terrorism: Commentary on Security Documents is a series that provides primary source documents and expert commentary on various topics relating to the worldwide effort to combat terrorism, as well as efforts by the United States and other nations to protect their national security interests. Volume 140, The Cyber Threat considers U.S. policy in relation to cybersecurity and cyberterrorism, and examines opposing views on cybersecurity and international law by nations such as Russia and China. The documents in this volume include testimony of FBI officials before Congressional committees, as well as detailed reports from the Strategic Studies Institute/U.S. Army War College Press and from the Congressional Research Service. The detailed studies in this volume tackling the core issues of cybersecurity and cyberterrorism include: Legality in Cyberspace; An Adversary View and Distinguishing Acts of War in Cyberspace; and Assessment Criteria, Policy Considerations, and Response Implications.
Download or read book Activities of the Committee on Homeland Security and Governmental Affairs written by United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs and published by . This book was released on 2015 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 2014 with total page 1538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Internet Surveillance and How to Protect Your Privacy written by Kathy Furgang and published by The Rosen Publishing Group, Inc. This book was released on 2016-12-15 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, whether it’s banks, governments, schools, or businesses, they all store data digitally. Keeping our personal details off the internet is nearly impossible. While it’s difficult to avoid having some personal information online, readers can take steps to secure it from prying eyes. This guide provides common-sense tips about how to avoid online theft and the mining of data by advertisers and others. In easy-to-follow steps, readers will also learn how to safeguard their computers and other digital devices. With this guide, readers can keep their private info private.
Download or read book Targeted Advertising and Consumer Privacy Concerns written by and published by Cuvillier Verlag. This book was released on 2012-02-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rush of marketing expenditures in the Internet has made effectiveness and efficiency increasingly relevant. In particular, online firms offering free content need to provide powerful marketing tools to advertisers to support their own business models. Behavioral targeting enables websites to selectively display advertisements to consumers according to their surfing profiles, making advertisements more relevant, and thereby increasing advertising revenues from websites. Consequently, it is often seen as a savior by online firms struggling to finance their free content. However, targeting can raise privacy concerns, leading to negative consumer reactions. Furthermore, there is increasing regulatory pressure for websites to inform surfers about targeting practices and provide them with opt-in or opt-out functions. Proactively addressing those challenges to sustain revenues from targeted advertising is highly important—in particular for advertising-supported websites—and requires systematic research. Such research, though, has to account for the fact that the profiling of consumers to increase advertising revenues raises ethical questions, especially because targeting often occurs without consumers’ knowledge. This doctoral dissertation studies consumer privacy concerns with regard to online targeting practices. Specifically, it investigates how privacy concerns affect consumers’ perceptions of targeted advertisements. Furthermore, building on social exchange theory, fairness norms, and previous research on consumer privacy concerns in related areas, such as direct mail and e-commerce, I develop tangible, managerial operational mechanisms to increase consumers’ acceptance of targeting and improve consumers’ perceptions of targeted advertisements. In order to ensure that these mechanisms are in line with principles of business ethics, I derive normative requirements for these mechanisms from integrative social contracts theory. I test these mechanisms and explore the related cognitive processes in two experimental studies – a laboratory and a large-scale field experiment on two popular German websites.1 First, I find that under certain conditions, surfers are highly motivated by reciprocity. Specifically, when reminded that targeted online advertisements support free content and when asked to voluntarily reciprocate the website for providing its free content, consumers do not only more readily consent to targeting, but also perceive targeted advertisements as less intrusive. The effect of appealing to reciprocity on consumers’ acceptance of targeting is driven by consumers’ desire for distributive justice. It is not—as one might believe—driven by selfish motives, such as the expectation of receiving free content in the future. Second, in contrast to the current industry practice, I find that informing consumers that targeting makes advertisements they see on the Internet more interesting to them does not have any significant effect. This finding shows that there is currently great potential for the online advertising industry to change the way it promotes and justifies targeting to consumers. Finally, I find that providing consumers with a high level of control over their information not only increases their perceptions of procedural justice, but also reduces privacy concerns, increases trust, and thus the acceptance of targeting. As such, my research suggests that it is advisable to allow consumers to access and edit the anonymous profiles stored in their cookies—a practice currently followed by very few websites and advertising networks. Overall, this doctoral dissertation contributes to a very new academic research field studying targeted online advertising and consumer privacy concerns. In contrast to previous studies, which have all described the challenges related to privacy concerns, this study focuses on reconciling consumers’ legitimate desire to protect their privacy and the interests of the Internet industry which requires powerful marketing tools. Thus, from a practical perspective, this dissertation identifies mechanisms for websites in general and for ‘free content’ websites in particular to sustain or even increase their advertising revenues. As such, my findings may help advertising-supported online businesses to keep their services free of charge and thereby to sustain the consumer surplus they generate. Through the combination of real behavioral and self-reported data, the findings are particularly robust and might further stimulate the debate on consumer privacy, advertising effectiveness, and the financing of free content among academics, practitioners, and regulators.
Download or read book Toxic Marketing Claims and Their Dangers written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Data Security and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
