Download or read book Gabriel Tarde On Communication and Social Influence written by Gabriel Tarde and published by University of Chicago Press. This book was released on 2010-10-15 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gabriel Tarde ranks as one of the most outstanding sociologists of nineteenth-century France, though not as well known by English readers as his peers Comte and Durkheim. This book makes available Tarde’s most important work and demonstrates his continuing relevance to a new generation of students and thinkers. Tarde’s landmark research and empirical analysis drew upon collective behavior, mass communications, and civic opinion as elements to be explained within the context of broader social patterns. Unlike the mass society theorists that followed in his wake, Tarde integrated his discussions of societal change at the macrosocietal and individual levels, anticipating later twentieth-century thinkers who fused the studies of mass communications and public opinion research. Terry N. Clark’s introduction, considered the premier guide to Tarde’s opus, accompanies this important work, reprinted here for the first time in forty years.
Download or read book Communication and Social Influence Processes written by Charles R. Berger and published by . This book was released on 1995 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and Social Influence Processes examines the relationships between verbal and nonverbal communicative activity and social influence processes in a new light. The authors of the eight essays contained in this work have abandoned the narrow constraints of the standard experimental paradigm, and move toward redefining the relationships between communication and social influence processes. This volume does not look at the social influence venue as one in which a single source disseminates a message to an audience -- as an individual presenting a public speech. Instead, social influence is viewed from a broad array of perspectives, including individual-level processes like cognition, language, and personality; interaction-based processes like deception, compliance-gaining, and social exchange; and macro social network interactions.
Download or read book Leadership Communication and Social Influence written by Brent D. Ruben and published by Emerald Group Publishing. This book was released on 2019-09-10 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for leadership and communication students, scholars, and practitioners, this book offers a timely exploration into the evolution of leadership, communication, and social influence, and sheds light on how we can all become more responsible leaders, followers, and citizens.
Download or read book Power in Language written by Sik H. Ng and published by SAGE Publications, Incorporated. This book was released on 1993 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a comprehensive analysis of research and theory on verbal communication and social influence. It examines a variety of empirical studies, theoretical positions, methodological matters and substantive issues pertaining to the use of language for generating influence and control. It moves from the basic concept of monological speech and the achievement of power to the increasingly complex and subtle cases of conversational control and linguistic depoliticization. Topics such as linguistic signs of power, language as a resource for creating power and social causes of verbal power are examined in contexts ranging from informal conversations to newspaper headlines. The research scrutinized ranges from qualitative
Download or read book Handbook of Research on Computer Mediated Communication written by Kelsey, Sigrid and published by IGI Global. This book was released on 2008-05-31 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has changed communication drastically in recent years, facilitating the speed and ease of communicating, and also redefining and shaping linguistics, etiquette, and social communication norms. The Handbook of Research on Computer Mediated Communication provides academics and practitioners with an authoritative collection of research on the implications and social effects computers have had on communication. With 69 chapters of innovative research contributed by over 90 of the world's leading experts in computer mediated communication, the Handbook of Research on Computer Mediated Communication is a must-have addition to every library collection.
Download or read book The New Public written by Leon H. Mayhew and published by . This book was released on 1997 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leadership Communication and Social Influence written by Brent D. Ruben and published by Emerald Group Publishing. This book was released on 2019-09-10 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for leadership and communication students, scholars, and practitioners, this book offers a timely exploration into the evolution of leadership, communication, and social influence, and sheds light on how we can all become more responsible leaders, followers, and citizens.
Download or read book The Psychology of Social Influence written by Gordon Sammut and published by Cambridge University Press. This book was released on 2021-01-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretically different modalities of social influence are set out and a blueprint for the study of socio-political dynamics is delivered.
Download or read book Strategic Political Communication written by Karen S. Johnson-Cartee and published by Rowman & Littlefield. This book was released on 2004 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2018-01-29 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Download or read book The Oxford Handbook of Social Influence written by Stephen G. Harkins and published by Oxford University Press. This book was released on 2017 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and Burger lead a team of leading scholars as they explore a variety of topics within social influence, seamlessly incorporating a range of analyses (including intrapersonal, interpersonal, and intragroup), and examine critical theories and the role of social influence in applied settings today.
Download or read book Leveraging Computer Mediated Marketing Environments written by Bowen, Gordon and published by IGI Global. This book was released on 2019-01-25 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.
Download or read book The Handbook of the Psychology of Communication Technology written by S. Shyam Sundar and published by John Wiley & Sons. This book was released on 2015-03-16 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused review of extensive research on technology and digital media from a psychological perspective • Authoritative chapters by leading scholars studying psychological aspects of communication technologies • Covers all forms of media from Smartphones to Robotics, from Social Media to Virtual Reality • Explores the psychology behind our use and abuse of modern communication technologies • New theories and empirical findings about ways in which our lives are transformed by digital media
Download or read book Youth Work in a Digital Society written by Zaremohzzabieh, Zeinab and published by IGI Global. This book was released on 2020-03-20 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The integration of digital technologies into practice presents opportunities and challenges for the field of youth work. Digitalization procedures transform interactions with users, in addition to their needs. These also transform the organizations where youth workers are involved in professional practice. Adapting digital technological tools is a crucial challenge for the youth work profession. Youth Work in a Digital Society is an essential scholarly publication that explores how to overcome any challenges and issues facing youth development work in the digital age and to what extent modern digital technologies can contribute to empowering youth work practice. Featuring a wide range of topics such as digital inclusion, mobile technologies, and social media, this book is ideal for executives, managers, researchers, professionals, academicians, policymakers, practitioners, and students.
Download or read book Persuasion written by Robert H. Gass and published by Pearson Higher Ed. This book was released on 2013-02-12 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats — print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation 0205956254 / 9780205956258 Persuasion: Social Inflence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package Package consists of 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 0205912966 / 9780205912964 Persuasion: Social Influence and Compliance Gaining
Download or read book Leadership written by RALPH. GIGLIOTTI and published by . This book was released on 2017-09-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Communication written by Klaus Fiedler and published by Psychology Press. This book was released on 2011-03-15 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principal processes involved in language production and communication are explored in depth, and their effects on all main social psychological phenomena revealed.
