Download or read book Tourism at the Olympic Games written by Mike Robinson and published by Routledge. This book was released on 2017-10-02 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going far beyond being just a mega sport event, the Olympic Games are, and have been in the past, important settings for tourism and cultural change. Hosting the Olympic Games presents a unique opportunity for countries to promote, regenerate, and develop cities and regions, and to firmly locate them within an increasingly competitive global tourism marketplace. From Athens to Rio de Janeiro, Olympic landmark buildings, ‘districts’, and ‘parks’ have permanently transformed cities and regions, and gained tremendous material and symbolic value as tourist attractions. On another level, the Olympic Games produce a kaleidoscopic range of intangible and quasi-religious engagements with place and spectacle. They have a tremendous impact on the image of the host country, while invoking collective memories and touching on emotions such as suspense, compassion, togetherness, and pride. Tourism has also become a major watchword in ongoing debates on the ‘legacy’ of the Olympic Games, and it deeply penetrates discourses on social justice and cultural change on a local, national and global scale. This book was originally published as a special issue of the Journal of Tourism and Cultural Change.
Download or read book Sport Policy in China written by Jinming Zheng and published by Routledge. This book was released on 2018-08-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acknowledging China’s established status as a global sporting superpower, this is the first book to systematically investigate sport policy in that country. With a focus on sport development in the most recent three decades, Sport Policy in China explores a wide range of topics in Chinese sport, including elite sport development, professional sports, major sports events, sport for all, the political context within which sport is interiorised and the distinctive sporting status of Hong Kong. It examines the debates around policy, globalisation, diplomacy and soft power, as well as the significance of the principle of ‘one country, two systems’. With international appeal, this book is a valuable resource for students and researchers in the fields of sport policy, sport management, sport development and sport sociology.
Download or read book Owning the Olympics written by Monroe Price and published by University of Michigan Press. This book was released on 2009-12-10 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.
Download or read book Olympic Tourism written by Mike Weed and published by Routledge. This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to examine Olympic Tourism, this timely, breakthrough text offers a fascinating insight into the world's most famous mega-event.
Download or read book 2008 Summer Olympics Beijing China written by and published by In the Hands of a Child. This book was released on with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Circus Maximus written by Andrew Zimbalist and published by Brookings Institution Press. This book was released on 2020-06-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond the headlines of the world's most beloved sporting events Brazil hosted the 2016 men's World Cup at a cost of $15 billion to $20 billion, building large, new stadiums in cities that have little use for them anymore. The projected cost of Tokyo's 2020 Summer Olympic Games is estimated to be as high as $30 billion, much of it coming from the public trough. In the updated and expanded edition of his bestselling book, Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup, Andrew Zimbalist tackles the claim that cities chosen to host these high-profile sporting events experience an economic windfall. In this new edition he looks at upcoming summer and winter Olympic games, discusses the recent Women's World Cup, and the upcoming men's tournament in Qatar. Circus Maximus focuses on major cities, like London, Rio, and Barcelona, that have previously hosted these sporting events, to provide context for future host cities that will bear the weight of exploding expenses, corruption, and protests. Zimbalist offers a sobering and candid look at the Olympics and the World Cup from outside the echo chamber.
Download or read book Olympic Tourism and the Beijing Olympic Summer Games 2008 written by Juliane Banner and published by GRIN Verlag. This book was released on 2007-06-10 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2007 in the subject Tourism - Miscellaneous, grade: 1,3, Stralsund University of Applied Sciences, language: English, abstract: Die Planung, Organisation und Beschaffung von Reisepaketen zu Olympischen Spiele stellen enorme Herausforderungen an einen Reiseveranstalter und unterliegen einer Vielzahl von Einflussfaktoren. Diese ergeben sich zum einen aus den Forderungen, die von den Organisatoren der Olympischen Spiele ausgehen, zum anderen aus den Charakteristika der Ausrichterstadt sowie seinem politischen, wirtschaftlichen und soziokulturellen Umfeld. Die Thesis analysiert die wichtigsten Einflussfaktoren, die sich auf die Produktentwicklung einer Reise zu den Olympischen Spielen auswirken. Während einige dieser Faktoren sich bei allen Olympischen Spielen ähnlich darstellen, verändern sich andere maßgeblich mit dem wechselnden Austragungsort und stellen völlig neue Anforderungen an den Reiseveranstalter. Der erste Teil der Thesis untersucht, wie sich die Einflussfaktoren generell auf die Produktentwicklung von Eintrittskarten, Unterkunft, Transport und Sightseeing auswirken. Zudem werden die Charakteristika des olympischen Reiseveranstaltermarktes in Europa und die verschiedenen Arten von Olympiatouristen analysiert. Diese Erkenntnisse werden im zweiten Teil auf das Beispiel der Olympischen Sommerspiele 2008 in Peking angewendet. Diese sind nicht nur für China eine Herausforderung, der gesamten Welt zu zeigen, dass sich das Land zu einer leistungsfähigen Nation entwickelt hat, sondern auch für europäische Reiseveranstalter, die ihre Arbeit und Vorgehensweise an die chinesischen Marktbedingungen anpassen müssen. Aufgrund der bedeutenden Unterschiede zwischen dem chinesischen und europäischen Wirtschafts- und Politiksystem sowie zwischen deren Kulturen und Werten wird angenommen, dass die touristische Produktentwicklung für die Olympischen Spiele 2008 in Peking sehr spezielle und besonders herausfordernde Anforderungen an einen europäischen Reiseveranstalter stellt. Mit Hilfe der Ergebnisse aus einer Umfrage unter allen offiziellen Olympiareiseveranstaltern im Europäischen Wirtschaftsraum sowie Interviews mit dem Organisationskomitee (BOCOG) in Peking wird aufgezeigt, wie die Reiseveranstalter auf die Besonderheiten, Herausforderungen und Schwierigkeiten, die während des Prozesses der Produktentwicklung in Peking entstehen, reagieren und welche Lösungen sie finden, um schließlich ein erfolgreiches Produkt zu entwickeln. Die Thesis gibt einen Einblick in die Besonderheiten der chinesischen Tourismusindustrie und präsentiert die aktuelle Hotelmarktsituation in Peking.
Download or read book Event Management Event Tourism written by Donald Getz and published by . This book was released on 2005 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides, both an overview of event studies and a foundation for professional event management.
Download or read book The Olympic Games written by Kristine Toohey and published by CABI. This book was released on 2007 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games: A Social Science Perspective presents a broad, multi-disciplinary account of all things Olympic from the relationship of the modern to the ancient games, to the possible future of the grandest of athletic spectacles. This extended new edition covers the Olympic phenomenon from political, economical and sociological perspectives, from its history and the media to commercialism and drug use. Its detailed analyses and extensive bibliography make it essential reading for researchers and students in leisure and sports studies.
Download or read book The SAGE International Encyclopedia of Travel and Tourism written by Linda L. Lowry and published by SAGE Publications. This book was released on 2016-09 with total page 1593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism examines the world travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade.
Download or read book International Sport Marketing written by Michel Desbordes and published by Routledge. This book was released on 2019-04-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.
Download or read book Inside the Beijing Olympics written by Jeff Ruffolo and published by eBookIt.com. This book was released on 2012-08 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the only American in the senior management team of the 2008 Beijing Summer Olympic Games, Jeff Ruffolo takes you behind the scenes and into a world no one has ever before witnessed. This remarkable, first-person account of the Beijing Summer Olympic Games is a riveting narrative taking you inside the greatest Olympics ever! This true story recounts the author's effort to perfect the broadcasting of NCAA Volleyball on the fledgling Internet and commercial radio stations throughout the Western USA and how he parlayed that experience into becoming America's voice of Olympic Volleyball at the 1996 Atlanta, 2000 Sydney and 2004 Athens Summer Olympics and then finally securing a position with the Beijing Olympic Organizing Committee. Follow the author as he maneuvers alone through unchartered and perilous waters in The People's Republic of China to become the Senior Expert of the Beijing Olympic Organizing Committee and the personal challenges he faced as the 2008 Beijing Olympic Media Center managed one global media crisis after another. Be captivated by this fascinating tale of political intrigue, mystery and magic as you too will be transported ... Inside the Beijing Olympics.
Download or read book Celebration Capitalism and the Olympic Games written by Jules Boykoff and published by Routledge. This book was released on 2013-08-15 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.
Download or read book Tourism and National Identity written by Elspeth Frew and published by Taylor & Francis. This book was released on 2011-03-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the first volume to fully explore the relationship between Tourism and National Identity and multiple ways in which cultural tourism, events and celebrations contribute to national identity. By doing so the book provides important insights into how planners and managers can better manage attractions and events in the future. The book achieves this by reviewing core topics critical to the understanding of this relationship including: tourism branding, stereotyping and national identity; tourism-related representation and experience of national identity (such as when tourists travel to particular nations and what this means in relation to their identity); tourism visitation/site/event management; and, the relationship to cultural tourism. The book looks at a range of international tourist sites and events, combines multidisciplinary perspectives and international cases to provide a solid thorough academic analysis. Written by an international team of leading academics this book will be of interest to students, researchers & academics in Tourism and related disciplines such as Events and Cultural Geography"--
Download or read book The Last Days of Old Beijing written by Michael Meyer and published by Bloomsbury Publishing USA. This book was released on 2010-07-23 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalist Michael Meyer has spent his adult life in China, first in a small village as a Peace Corps volunteer, the last decade in Beijing--where he has witnessed the extraordinary transformation the country has experienced in that time. For the past two years he has been completely immersed in the ancient city, living on one of its famed hutong in a century-old courtyard home he shares with several families, teaching English at a local elementary school--while all around him "progress" closes in as the neighborhood is methodically destroyed to make way for high-rise buildings, shopping malls, and other symbols of modern, urban life. The city, he shows, has been demolished many times before; however, he writes, "the epitaph for Beijing will read: born 1280, died 2008...what emperors, warlords, Japanese invaders, and Communist planners couldn't eradicate, the market economy can." The Last Days of Old Beijing tells the story of this historic city from the inside out-through the eyes of those whose lives are in the balance: the Widow who takes care of Meyer; his students and fellow teachers, the first-ever description of what goes on in a Chinese public school; the local historian who rallies against the government. The tension of preservation vs. modernization--the question of what, in an ancient civilization, counts as heritage, and what happens when a billion people want to live the way Americans do--suffuse Meyer's story.
Download or read book Olympic Cities written by John Gold and published by Routledge. This book was released on 2016-07-11 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Olympic Cities, published in 2007, provided a pioneering overview of the changing relationship between cities and the modern Olympic Games. This substantially revised and enlarged third edition builds on the success of its predecessors. The first of its three parts provides overviews of the urban legacy of the four component Olympic festivals: the Summer Games; Winter Games; Cultural Olympiads; and the Paralympics. The second part comprisessystematic surveys of seven key aspects of activity involved in staging the Olympics: finance; place promotion; the creation of Olympic Villages; security; urban regeneration; tourism; and transport. The final part consists of nine chronologically arranged portraits of host cities, from 1936 to 2020, with particular emphasis on the six Summer Olympic and Paralympic Games of the twenty-first century. As controversy over the growing size and expense of the Olympics, with associated issues of accountability and legacy, continues unabated, this book’s incisive and timely assessment of the Games’ development and the complex agendas that host cities attach to the event will be essential reading for a wide audience. This will include not just urban and sports historians, urban geographers, event managers and planners, but also anyone with an interest in the staging of mega-events and concerned with building a better understanding of the relationship between cities, sport and culture.
Download or read book Routledge Handbook of Football Marketing written by Nicolas Chanavat and published by Routledge. This book was released on 2017-03-27 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.
