Download or read book Olivetti Identities written by Davide Fornari and published by . This book was released on 2021-06 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Download or read book Olivetti written by Sibylle Kicherer and published by Rizzoli International Publications. This book was released on 1990 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Olivetti Idiom 1952 1979 written by Caterina Toschi and published by . This book was released on 2018 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fascist Identity written by Marco Piraino and published by Lulu.com. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: “FASCIST IDENTITY” provides an interpretation which places fascism outside the traditional political categories of right and left, it is proposed as innovative politological research compared to a deeper understanding of this ideology, and through consultation with many studies specialists, as well as a whole series of original documents that describe the fascist project, analyzes the totalitarian evolution during Years 20,30 and 40 of the twentieth century, through the writings of founder Benito Mussolini and those who, like the philosopher Giovanni Gentile, contributed to form the fascist political identity. Thus, the authors hope to bring to the attention of readers one of the most original and misunderstood particularities of the history of fascism, what the “regime” intended to create, a new social model focused on the direct participation of the masses in political life of the Italian nation, through the totalitarian full adherence to the universal values of Ethical Corporative State.
Download or read book An Introduction to Design and Culture written by Penny Sparke and published by Routledge. This book was released on 2013-02-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of An Introduction to Design and Culture has been revised and updated throughout to include issues of globalization, sustainability and digital/interactive design. New for this edition is a chapter which covers key changes in design culture. Design culture has changed dramatically in the 21st century, the designer-hero is now much less in evidence and design has become much more interdisciplinary. Drawing on a wealth of mass-produced artefacts, images and environments including sewing machines, cars, televisions, clothes, electronic and branded goods and exhibitions, author Penny Sparke shows how design has helped to shape and reflect our social and cultural development. This introduction to the development of modern (and postmodern) design is ideal for undergraduate students.
Download or read book International Design Organizations written by Jeremy Aynsley and published by Bloomsbury Publishing. This book was released on 2022-01-13 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together international design scholars to address the history and present-day status of national and international design organizations, working across design disciplines and located in countries including Argentina, Turkey, Estonia, Switzerland, Italy, China and the USA. In the second half of the 20th century, many non-governmental organizations were created to address urgent cultural, economic and welfare issues. Design organizations set out to create an international consensus for the future direction of design. This included enhancing communication between professionals, educators and practitioners, raising standards for design, and creating communities of designers across linguistic, national and political borders. Shared needs and agendas were identified and categories of design constantly defined and re-defined, often with overt cultural and political intents. Drawing on an impressive range of original research, archival sources and oral testimony, this volume questions the aims and achievements of national and international design organizations in light of their subsequent histories and their global remits. The Cold War period is central to the book, while many chapters draw on post-colonial perspectives to interpret how transnational networks and negotiations took place at events and congresses, and through publication.
Download or read book Design A Very Short Introduction written by John Heskett and published by Oxford University Press, USA. This book was released on 2005 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives. John Heskett goes beyond style and taste to look at how different cultures and individuals personalise objects.
Download or read book Mediterranean Identities in the Premodern Era written by John Watkins and published by Routledge. This book was released on 2016-04-22 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first full length volume to approach the premodern Mediterranean from a fully interdisciplinary perspective, this collection defines the Mediterranean as a coherent region with distinct patterns of social, political, and cultural exchange. The essays explore the production, modification, and circulation of identities based on religion, ethnicity, profession, gender, and status as free or slave within three distinctive Mediterranean geographies: islands, entrepôts and empires. Individual essays explore such topics as interreligious conflict and accommodation; immigration and diaspora; polylingualism; classical imitation and canon formation; traffic in sacred objects; Mediterranean slavery; and the dream of a reintegrated Roman empire. Integrating environmental, social, political, religious, literary, artistic, and linguistic concerns, this collection offers a new model for approaching a distinct geographical region as a unique site of cultural and social exchange.
Download or read book The Mysterious Affair at Olivetti written by Meryle Secrest and published by Knopf. This book was released on 2019 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The human, business, design, engineering, cold war, and tech story of how the Olivetti company's first desktop computer, the P101, came to be. Within eighteen months it had caught up with, and surpassed, IBM, the American giant that had become an arm of the American government. Secrest tells how Olivetti made inroads into the US market in 1959 by taking control of Underwood of Hartford CT as an assembly plant for Olivetti's own typewriters and future miniaturized personal computers. Within a week of the purchase, the US government filed an antitrust suit to try to stop it. In 1960 Adriano Olivetti died suddenly of a heart attack; eighteen months later the young engineer who had assembled Olivetti's team of electronic engineers was killed in a suspicious car crash. The Olivetti company and the P101 came to an insidious and shocking end. -- adapted from jacket
Download or read book Architecture and Identity written by Chris Abel and published by Routledge. This book was released on 2012-10-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Instead of tuning the consumer to the machine we can now tune the machine to the consumer' This edited collection of essays, now in its second edition, brings together the author's key writings on the cultural, technological and theoretical developments reshaping Modern architecture into a responsive and diverse movement for the twenty-first century. Chris Abel approaches his subject from a wide range of knowledge, including cybernetics, philosophy, new human science and development planning, as well as his experience as a teacher and critic on four continents. The result is a unique global perspective on the changing nature of Modern architecture at the turn of the millennium. Including two new chapters, this revised and expanded second edition offers radical insights into such topics as: the impact of information technology on customized architecture production; the relations between tradition and innovation; prospects for a global eco-culture, and the local and global forces shaping the architecture and cities of Asia. Chris Abel is an architectural writer and educator, based in Malta. He has taught at major universities in the UK, North and South America, Southeast Asia and the Middle East and is a contributor to numerous international journals and other publications. He currently holds visiting appointments at the University of Malta and the University of the Phillippines.
Download or read book Italian graphic design written by Chiara Barbieri and published by Manchester University Press. This book was released on 2024-07-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italian graphic design offers a new perspective on the subject by exploring the emergence and articulation of graphic design practice, from the interwar period through to the appearance of an international graphic design discourse in the 1960s. The book asks how graphic designers learned their trade and investigates the ways in which they organised and made their practice visible while negotiating their collective identity with neighbouring practices such as typography, advertising and industrial design. Attention is drawn to everyday design practice, educational issues, mediating channels, networks, design exchange, organisational strategies and discourses on modernism. Drawing on a wide range of primary sources and placing an emphasis on visual analysis, this book provides a model for a contextualised graphic design history as an integral part of the history of design and visual culture.
Download or read book Built Identity written by Kees Christiaanse and published by Birkhaüser. This book was released on 2007 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents reinsurance firm Swiss Re's built identity by looking at its eleven buildings in six locations (Zurich, Adliswil, R schlikon, Munich, London, and New York). It illustrates this corporate architecture with sketches, plans, and photographs and brings it alive in interviews by Roderick Hönig with the participating architects: Bothe Richter Teherani, Meili und Peter, Norman Foster, Tilla Theus, Silvio Schmed, Schnebli Amann Menz, and St cheli und Partner provide fascinating perspectives on how the firm's corporate culture came to architectural expression.
Download or read book Revealing the Corporation written by John M. T. Balmer and published by Psychology Press. This book was released on 2003 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.
Download or read book Stories Identities and Political Change written by Charles Tilly and published by Rowman & Littlefield. This book was released on 2002 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning sociologist, Charles Tilly has been equally influential in explaining politics, history, and how societies change. Tilly's newest book tackles fundamental questions about the nature of personal, political, and national identities and their linkage to big events--revolutions, social movements, democratization, and other processes of political and social change. Tilly focuses in this book on the role of stories, as means of creating personal identity, but also as explanations, true or false, of political tensions and realities. He uses well-known examples from around the world--the Zapatista rebellion, Hindu-Muslim conflicts, and other examples in which nationalism and other forms of group identity are politically pivotal. Tilly writes with the immediacy of a journalist, but the profound insight of a great theorist.
Download or read book Towards and Beyond the Italian Republic written by Davide Cadeddu and published by Springer Nature. This book was released on 2021-07-12 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the historical process that led to the foundation of the Italian Republic and its constitution, viewed through the personal experiences and political reflections of Adriano Olivetti (between 1919 and 1960), general manager and president of the well-known typewriter manufacturer “Ing. C. Olivetti & C.” An unbroken line of reasoning linked his maturing political reflections during the two post-war periods. The historical context of the 1950s did not prove to be very propitious, but the guidelines dispersed throughout the Italian cultural and political world from the movement that Olivetti founded were certainly seminal – generating a legacy of ideas that has only in part been recognized. What makes this study distinctive is the original approach to reading the history of Italy through Adriano Olivetti’s eyes and thoughts, far from the more common Christian Democratic or Communist perspective of those years. It is simply another view of what the Italian Republic could be and was not.
Download or read book Encyclopedia of Global Studies written by Helmut K. Anheier and published by SAGE Publications. This book was released on 2012-03-09 with total page 2073 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With all entries followed by cross-references and further reading lists, this current resource is ideal for high school and college students looking for connecting ideas and additional sources on them. The work brings together the many facets of global studies into a solid reference tool and will help those developing and articulating an ideological perspective." — Library Journal The Encyclopedia of Global Studies is the reference work for the emerging field of global studies. It covers both transnational topics and intellectual approaches to the study of global themes, including the globalization of economies and technologies; the diaspora of cultures and dispersion of peoples; the transnational aspects of social and political change; the global impact of environmental, technological, and health changes; and the organizations and issues related to global civil society. Key Themes: • Global civil society • Global communications, transportation, technology • Global conflict and security • Global culture, media • Global demographic change • Global economic issues • Global environmental and energy issues • Global governance and world order • Global health and nutrition • Global historical antecedents • Global justice and legal issues • Global religions, beliefs, ideologies • Global studies • Identities in global society Readership: Students and academics in the fields of politics and international relations, international business, geography and environmental studies, sociology and cultural studies, and health.
