Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

Download or read book Persuasive Copywriting written by Andy Maslen and published by Kogan Page Publishers. This book was released on 2019-01-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: -Practical advice to measure and benchmark effective copy -Guidance on creating and critiquing briefs -New chapters on how to weave copywriting skills into the wider industry -Storytelling and content marketing -The impact of evolving channels like mobile and social media Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.

Download or read book LIFE had other plans written by Munish Dhawan and published by One Point Six Technology Pvt Ltd. This book was released on 2014-12-22 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nik, a college dropout, joins Roy & Grant Communications, a passionately charged advertising agency, with enthusiastic anticioation, only to discover that his life is about to change forever. He bumps into Ratty, the love rat; and Su, the benevolent prude, instinctively perceiving that there's a cosmic connection between the three!They become the best of friends. Soon, they are inseparable. 3 more team up with them to form a batty group that lives up to the advertising world's reputation of being totally demented. But they hardly care. They're having way too much fun, together! Just when they hope that their merry little world continues, life reveals a new plan. Nik commits the cardinal sin of falling in love with one of his best friends. Before he can declare it, he learns that Su is in love too, but not with him! When the bombshell Mallika arrives on the scene, the skirt-chasing love rat finds himself in love too!'Life Had Other Plans' is part funny, part loony, part tragic tale where nothing goes according to plan. It's high drama of love gained and love lost that builds up to a completely unexpected end. but not before the three protagonists - Nik, Ratty and Su are forced to confront their deepest, darkest secrets!

Download or read book Copywriting that Sells High Tech written by Janice M. King and published by WriteSpark Press. This book was released on 2006 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Habits of the 5000 Freelance Copywriter written by Joanna Wiebe and published by CH Publishing. This book was released on 2023-08-22 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without solid habits, you’re left with a fly-by-the-seat-of-your-pants approach to building your freelance copywriting business. Yes, it's tempting. And it may even seem easier - in the short term. But an unpredictable approach is the fast track to an unpredictable grind. And that’s not the kind of freelancing life you signed up for. You want consistent $5K months and a freelance business you actually enjoy. Which means you need to focus on your habits. And that's why Joanna Wiebe isn't just showing you how to build a $5K freelance writing business. She's also walking you through exercises that will help you develop the habits of $5K earners. And she should know! She’s coached 100s of freelance copywriters - and taught 1000s more - as the founder of Copyhackers and the original conversion copywriter. Habits of the $5K Freelance Copywriter Workbook is perfect for you if even TWO of the following are true for you: • You often wonder how freelance copywriters keep a steady stream of clients. • You're not sure when to work on your business versus in your business. • You keep promising to create processes for your business. But you never do. • You're feeling guilty because you've been sacrificing family time, exercise and non-work activities to spend more hours on your business. • You see $5000 months as the next step in your business growth. Better habits mean better business. And the seven habits in this workbook will help you connect the dots between what you consistently do and the outcomes your business consistently sees. Discover: • The daily habit that helps freelancers attract good-fit clients, partnerships and collaborations (jump to page 6) • The profit-limiting tasks you must eliminate so you can work efficiently (that’s Habit #2) • The one task you need to add to your calendar each week (on page 35) • The overlooked but profitable way to build a business that continues to yield fruit years from now (Habit #4) • The unexpected enemy-turned-friend of successful freelance copywriters (on page 64) • The anti-business habit that’s good for your business • What successful business owners do that amateurs don't (Habit #7) The perfect companion as you grow your freelancing business! Get Habits of the $5K Freelance Copywriter Workbook before the price changes.

Download or read book The Copywriter s Guide written by Elbrun Rochford French and published by . This book was released on 1959 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Download or read book Sales Management written by and published by . This book was released on 1926 with total page 1244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Making Money from Copywriting written by Jason Deign and published by How To Books Ltd. This book was released on 2003 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for anyone who wants to earn money as a part- or full-time copywriter, Deign shows readers how to get started, find work, and adapt personal style to different types of work, such as advertising, direct mail, Internet, public relations, press, sales promotion and more.

Download or read book Content and Copywriting written by Margo Berman and published by John Wiley & Sons. This book was released on 2024-09-30 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.

Download or read book The Copywriting Sourcebook written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

Download or read book The Holiday Plan written by Emma Lynden and published by Harpeth Road Press. This book was released on 2022-01-03 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the freshest new voices in clean and wholesome romantic fiction, The Holiday Plan is the perfect escape for fans of Debbie Macomber, Annie Rains, and Debbie Mason. Native New Yorker and author Verona Scott is battling heartbreak, both personally and professionally. Coming off a disastrous split with her ex, she’s struggling for inspiration to write her next book. And she’s lost without her favorite Aunt Theoni’s wisdom and guidance. Hoping for a fresh start and to avoid the holiday completely, she’s planned a Valentine’s detox: a luxurious trip alone to the historic Courtington Castle hotel, near the adorably quaint town of Camelot Creek, tucked into a picturesque valley in the Adirondacks. But escaping the heart-shaped balloons and red roses isn’t as easy as she thought. This won’t be the restful retreat she’d imagined. Instead, she’s just walked into one of the biggest matchmaking events of the year. Not to mention, the incredibly attractive single dad and dating coach Troy Turner is heading the whole thing up, and he’s on a mission to include Verona in the festivities. Troy is in the midst of a professional crisis of his own. After a bit of unfounded bad press, the very last thing he needs is a guest to cast doubt in the minds of his attendees. Will Troy change Verona’s mind about the most romantic day of the year? Just when sparks begin to fly, an unexpected visitor checks into the castle, stirring up the past. No matter what, for Verona, Valentine’s Day is the day where everything changes. A heartwarming, sweet romance that will whisk you away to a magical winter wonderland, and have you reaching for the hot cocoa and box of chocolates long after the holidays.

Download or read book Robert Collier Copywriting Course Masters of Marketing Secrets written by Robert Collier and published by Lulu.com. This book was released on 2014-04-13 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches where the reader sits and decides its fate, it may find itself in a wastebasket, while something lacking any polish, picks up the bacon and walks home with it. Why? People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of Prophet, they will buy your forecasting. It all comes back to the point we made in the beginning-""What do they want?"" What is the bait that will attract your fish and make them bite? Find that-and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish. Get your copy today and learn the Masters of Marketing Secrets!

Download or read book Advertising Media Planning written by Larry D. Kelly and published by Routledge. This book was released on 2015-02-12 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1910 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Secrets of Successful Copywriting written by Patrick J. Quinn and published by Elsevier. This book was released on 2016-06-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.

Download or read book Editor Publisher written by and published by . This book was released on 1916 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.