Download or read book A Collection of the Occasional Papers for the Year written by and published by . This book was released on 1716 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A collection of the Occasional papers for the year 1716 18 written by Occasional paper and published by . This book was released on 1716 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Information Guide written by and published by . This book was released on 1965 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Readings in Advertising Society and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Download or read book Advertising in Contemporary Society written by Kim B. Rotzoll and published by University of Illinois Press. This book was released on 1996 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.
Download or read book Public Management Occasional Papers Co operative Approaches to Regulation No 18 written by OECD and published by OECD Publishing. This book was released on 1997-09-09 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains case studies on different strategies of public/private co-operation from Canada, the Netherlands, the United Kingdom and the United States.
Download or read book Advertising and Reality written by Amir Hetsroni and published by Bloomsbury Publishing USA. This book was released on 2012-11-02 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Download or read book The Handbook of Persuasion and Social Marketing written by David W. Stewart and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 887 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.
Download or read book Willing s Press Guide and Advertisers Directory and Handbook written by and published by . This book was released on 1902 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report of the Council Meeting written by International Federation of University Women and published by . This book was released on 1927 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Discourse of Classified Advertising written by Paul Bruthiaux and published by Oxford University Press. This book was released on 1996-07-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.
Download or read book Industry Studies written by Larry L. Duetsch and published by Routledge. This book was released on 2019-07-23 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring new chapters on casino gambling and the nursing home industry, and updated throughout, the new edition of this highly readable text analyzes well-defined industries from commodities and manufacturing to distribution and services, showing how firms compete with one another. Each study gives appropriate attention to government policies that have influenced competitive conditions in the industry, and the material is presented without the use of calculus so that anyone with some background in economic principles can benefit from it. The book provides balance in regard to the mix of industries dealt with, and also in the varying perspectives of the contributors.
Download or read book Competitive Strategy Analysis In The Food System written by Ronald W Cotterill and published by CRC Press. This book was released on 2019-03-13 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the implications of the trend toward increased seller concentration due to mergers and leveraged buyouts that have helped increase food firm stock prices 900" during the 1980s. It is an essential reading for industrial organization economists and agricultural marketing economists.
Download or read book Transformation and Tradition in 1960s British Cinema written by Farmer Richard Farmer and published by Edinburgh University Press. This book was released on 2019-05-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over half a century on, the 1960s continue to generate strong intellectual and emotional responses - both positive and negative - and this is no less true in the arena of film. Making substantial use of new and underexplored archive resources that provide a wealth of information and insight on the period in question, this book offers a fresh perspective on the major resurgence of creativity and international appeal experienced by British cinema in that dramatic decade. Transformation and Tradition in 1960s British Cinema is the first scholarly volume on this period of British cinema for more than twenty-five years. It provides a major reconsideration of the period by focusing on the central tensions and contradiction between novelty/revolution and continuity/tradition during what remains a highly contentious period of cultural production and consumption.
Download or read book Occasional Paper Plunkett Foundation for Co operative Studies written by Plunkett Foundation for Co-operative Studies and published by . This book was released on 1953 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reading the Popular written by John Fiske and published by Routledge. This book was released on 2017-12-04 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of ‘Reading Fiske and Understanding the Popular’. Both underline the continuing relevance of this foundational text in the study of popular culture. Beneath the surface of the cultural artifacts that surround us – shopping malls, popular music, the various forms of television – lies a multitude of meanings and ways of using them, not all of them those intended by their designers. In Reading the Popular, John Fiske analyzes these popular "texts" to reveal both their explicit and implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. Fiske’s "readings" of these cultural phenomena highlight the conflicting responses they evoke: Madonna may be promoted as a "boy toy", but young girls feel empowered by her ability to toy with boys; Chicago’s Sears Tower may be a massive expression of capitalist domination, but it can also allow one to tower over the city. In each case it is the latter option that interests him, for this is where Fiske locates popular culture: it is the point at which people take the goods offered them by industrial capitalism (however oppressive they may seem) and turn them to their own creative, and even subversive, uses. Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Fiske’s acute perception and lively wit combine to provide a truly democratic vision of popular culture, one that respects the awareness and the agency of the people who make it.
