Download or read book The Empire of Mind written by Michael Strangelove and published by . This book was released on 2005 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where many critics see the Internet as an instrument of corporate hegemony, Michael Strangelove sees something else: an alternative space inhabited by communities dedicated to anarchic freedom, culture jamming, alternative journalism, and resistance to authoritarian forms of consumer capitalism and globalization. In The Empire of Mind, "Dr. Strangelove," the scholar Canadian Business referred to as the "acknowledged dean of Internet entrepreneurs" and Wired called "the Canadian guru of Internet advertising," presents the compelling argument that the Internet and new digital communication technology actually undermine the power of capital, producing an alternative symbolic economy. Strangelove contends that the Internet breaks with the capitalist logic of commodification and that, while television produces a passive consumer audience, Internet audiences are more active, creative, and subversive. Writers, activists, and artists on the Internet undermine commercial media and its management of consumer behaviour, a behaviour that is challenged by the Web's tendency toward the disintegration of intellectual property rights. Case studies describe the invention of new meaning given to cultural and consumer icons like Barbie and McDonald's and explore how novel modes of online news production alter the representation of the world as it is produced by the mainstream, corporate press. In the course of exploring new media, The Empire of Mind also makes apparent that digital piracy will not be eliminated. The Internet community effectively converts private property into public, thereby presenting serious obstacles for the management of consumer behaviour and significantly eroding brand value. Much to the dismay of the corporate sector, online communities are disinterested in the ethics of private property. In fact, the entire philosophical framework on which capitalism is based is threatened by these alternative means of cultural production.

Download or read book Anthropometric Standardization Reference Manual written by Timothy G. Lohman and published by . This book was released on 1991-01-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Genre in a Changing World written by Charles Bazerman and published by Parlor Press LLC. This book was released on 2009-09-16 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genre studies and genre approaches to literacy instruction continue to develop in many regions and from a widening variety of approaches. Genre has provided a key to understanding the varying literacy cultures of regions, disciplines, professions, and educational settings. GENRE IN A CHANGING WORLD provides a wide-ranging sampler of the remarkable variety of current work. The twenty-four chapters in this volume, reflecting the work of scholars in Europe, Australasia, and North and South America, were selected from the over 400 presentations at SIGET IV (the Fourth International Symposium on Genre Studies) held on the campus of UNISUL in Tubarão, Santa Catarina, Brazil in August 2007—the largest gathering on genre to that date. The chapters also represent a wide variety of approaches, including rhetoric, Systemic Functional Linguistics, media and critical cultural studies, sociology, phenomenology, enunciation theory, the Geneva school of educational sequences, cognitive psychology, relevance theory, sociocultural psychology, activity theory, Gestalt psychology, and schema theory. Sections are devoted to theoretical issues, studies of genres in the professions, studies of genre and media, teaching and learning genre, and writing across the curriculum. The broad selection of material in this volume displays the full range of contemporary genre studies and sets the ground for a next generation of work.

Download or read book Pluricentric Languages written by Michael G. Clyne and published by Walter de Gruyter. This book was released on 1992 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.

Download or read book Internationalization at Home written by Hanneke Teekens and published by . This book was released on 2006 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Globalization of Internationalization written by Hans de Wit and published by Taylor & Francis. This book was released on 2017-01-20 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Globalization of Internationalization is a timely text which gives voice to emerging perspectives as an increasing range of countries engage in the process of internationalization. The pressure to internationalize cannot be ignored by institutions anywhere in today’s world, yet the dominant paradigms in the conception of internationalization traditionally come from the English-speaking world and Western Europe. This book sets out to offer alternative viewpoints. Different dimensions and interpretations of internationalization in countries and regions whose perspectives have received little attention to date provide food for thought, and help to broaden understanding of its application in alternative contexts. Combining diverse perspectives from around the world, this new volume in the Internationalization in Higher Education series seeks answers to key questions such as: What are the main characteristics of internationalization viewed from different cultural and regional backgrounds and how do they differ from traditional models such as in Western Europe, North America and Australasia? What issues in different global contexts have an impact on internationalization processes? What are the key challenges and obstacles encountered in developing innovative and non-traditional models of internationalization? With contributions from world-renowned international authors, and perspectives from countries and contexts seen only rarely in the literature, The Globalization of Internationalization offers distinctive overviews and insights while exploring a range of thematic and regional issues arising from these considerations. This will be essential reading both as an academic resource and a practical manual for university leaders, academics, higher education policy advisers and non-governmental organizations which fund higher education.

Download or read book The Existential Pleasures of Engineering written by Samuel C. Florman and published by Macmillan + ORM. This book was released on 1996-02-15 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic examination of how engineers think and feel about their profession and its philosophy. “A useful read for engineers given to self-scrutiny, and a stimulating one for the layman interested in the ancient schism between machines and men’s souls.” —Time Humans have always sought to change their environment, building houses, monuments, temples, and roads. In the process, they have remade the fabric of the world into newly functional objects that are also works of art to be admired. Now as engineering plays an increasingly important role in the world while coming under attack for all manner of sins, one must wonder about the nature of the engineering experience in our time. In this, the second edition of his popular Existential Pleasures of Engineering, Samuel Florman perceptively explores how engineers think and feel about their profession. Dispelling the myth that engineering is cold and passionless, Florman celebrates it as something vital and alive. He views engineering as a response to some of our deepest impulses, rich in spiritual and sensual rewards. Opposing the “antitechnology” stance, Florman brilliantly emerges with a more practical, creative, and fun philosophy of engineering that boasts pride in his craft. First published in 1976, this classic book is essential reading for anyone curious about what wonders we have wrought. “Gracefully written . . . refreshing and highly infectious enthusiasm . . . imaginatively engineered.” —The New York Times Book Review

Download or read book Hit Makers written by Derek Thompson and published by Penguin. This book was released on 2017-02-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." —Adam Grant Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren’t always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that “going viral” is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere

Download or read book Trafficking in Persons Report 2017 written by Office of the Undersecretary for Civilian Security, Democracy, and Human Ri and published by Government Printing Office. This book was released on 2017-08-18 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2017 Trafficking in Persons Report highlights the successes achieved and the remaining challenges before us on this important issue. The primary focus is to showcase the responsibility of governments to criminalize human trafficking and hold offenders accountable. This year's report theme is increasing criminal accountability of human traffickers and addressing challenges in prosecution - an essential component of 3P- paradigm of prosecution, protection, and prevention. It provides an overview of the type of human trafficking offenses that are taking place around the world in violation of human rights. The text includes side bars of situational human trafficking experiences to allow the reader to understand the different types that occur throughout the world. High school students and above may find this report helpful for research and writing essays about human rights and law enforcement of human trafficking. American citizens, policy analysts and decision-makers, law enforcement personnel, and human rights policy activists and advocates and world leaders may refer to this report as a reference on these crimes. Related products: Explore ourHuman Rights resources collection and other products produced by the U.S. State Department.

Download or read book A Handbook on Good Manners for Children written by Erasmus and published by Random House. This book was released on 2011-11-30 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: When did you last tell your children to put their hand over their mouth when they yawn? When did you last suggest that when they are introduced to someone they should shake hands firmly and look them in the eye? Do you suggest that they should wait until everyone is served before they eat rather than hoover up the best bit for themselves? Do you demand that your young daughter dress decorously lest she elicit outraged looks? Do you think that the children of today have disgraceful manners? Unlike, of course, when you were young ... Well, that's certainly what Erasmus of Rotterdam thought in 1530 when he published De Civilitate Morum Puerilium: A Handbook on Good Manners for Children. He felt that learning good manners was crucial to a child's upbringing, and that the uncouth and ill-disciplined behaviour around him demanded a new kind of book. After all, as William of Wykeham memorably said in the 1350s, 'Manners maketh man'. A Handbook on Good Manners for Children is considered to be the first treatise in Western Europe on the moral and practical education of children. It was a massive bestseller - indeed the biggest-selling book of the sixteenth century - going into 130 editions over 300 years and being translated into 22 languages within ten years of its publication. In it, Erasmus concerns himself with matters such as how to dress, how to behave at table, how to converse with one's elders and contemporaries, how to address the opposite sex and much else. For example: Table Manners 'It's just as rude to lick greasy fingers as it is to wipe them on your clothing, Use a cloth or napkin instead.' 'Some people, no sooner than they've sat down, immediately stick their hands into the dishes of food. This is the manner of wolves.' 'Making a raucous noise or shrieking intentionally when you sneeze, or showing off by carrying on sneezing on purpose, is very ill-mannered.' 'To fidget around in your seat, and to settle first on one buttock and then the next, gives the impression that you are repeatedly farting, or trying to fart.' The advice is as relevant today as it was 500 years ago.

Download or read book English in the South written by Kyria Rebeca Finardi and published by EDUEL. This book was released on 2019-06-25 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The teaching/learning/use of English plays a key role in the geopolitical South. It is important to consider how players in different contexts are impacted by English since globalization and one of its agent, internationalization of higher education, have more positive impacts on the "North" than in the "South" mainly due to a linguistic bias which favors English-speaking countries and those which, despite speaking other native languages, adopted English as the language of instruction. So as to see how these forces are interpreted in the geopolitical South this book offers a glimpse of how English is taught, learned, used and seen in different contexts in Latin America and in the global "South".

Download or read book What Is Critical in Language Studies written by Solange Maria de Barros and published by Taylor & Francis. This book was released on 2020-09-23 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the notion of criticality in language studies. Drawing on the work of the Frankfurt School – Adorno, Habermas, Horkheimer, and Marcuse, among others – the chapters in the volume examine a variety of linguistic contexts: from gender activism to web journalism, from the classroom to the open streets. It also presents theoretical and methodological guidelines to researchers interested in • Expanding their critical outlook for meaning brought on by the notion of criticality in contemporary language studies. • Understanding criticality in languages through historical, political, and social perspectives. • Using linguistics and language studies as tools to dissect and disclose social injustices. This book will be of great interest to scholars and researchers of language studies and linguistics, philosophy, politics, and sociology and social policy.

Download or read book Health Promotion Programs written by Society for Public Health Education (SOPHE) and published by John Wiley & Sons. This book was released on 2010-03-18 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Promotion Programs introduces the theory of health promotion and presents an overview of current best practices from a wide variety of settings that include schools, health care organizations, workplace, and community. The 43 contributors to Health Promotion Programs focus on students and professionals interested in planning, implementing, and evaluating programs that promote health equity. In addition to the focus on best practices, each chapter contains information on: Identifying health promotion programs Eliminating health disparities Defining and applying health promotion theories and models Assessing the needs of program participants Creating and supporting evidence-based programs Implementing health promotion programs: Tools, program staff, and budgets Advocacy Communicating health information effectively Developing and increasing program funding Evaluating, improving, and sustaining health promotion programs Health promotion challenges and opportunities Health promotion resources and career links "The authors have clearly connected the dots among planning, theory, evaluation, health disparity, and advocacy, and have created a user-friendly toolbox for health promotion empowerment." Ronald L. Braithwaite, PhD, professor, Morehouse School of Medicine, Departments of Community Health and Preventive Medicine, Family Medicine, and Psychiatry "The most comprehensive program planning text to date, this book examines all facets of planning and implementation across four key work environments where health educators function." Mal Goldsmith, PhD, CHES, professor and coordinator of Health Education, Southern Illinois University, Edwardsville "Health Promotion Programs . . . . explores the thinking of some of our field's leaders and confirms its well-deserved place in the field and in our personal collections." Susan M. Radius, PhD, CHES, professor and program director, Health Science Department, Towson University

Download or read book Kotler On Marketing written by Philip Kotler and published by Simon and Schuster. This book was released on 2012-12-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Download or read book Technologic Papers of the Bureau of Standards written by United States. National Bureau of Standards and published by . This book was released on 1911 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Opium Economy in Afghanistan written by United Nations Office on Drugs and Crime and published by . This book was released on 2003 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The present study goes beyond reporting on a single year's production and value. It examines Afghanistan's opium economy in order to understand its dynamics, the reasons for its success, its beneficiaries and victims, and the problems it has caused domestically and abroad.”-- Executive summary.

Download or read book The Global Academic Rankings Game written by Maria Yudkevich and published by Routledge. This book was released on 2016-03-02 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Academic Rankings Game provides a much-needed perspective on how countries and universities react to academic rankings. Based on a unified case methodology of eleven key countries and academic institutions, this comprehensive volume provides expert analysis on this emerging phenomenon at a time when world rankings are becoming increasingly visible and influential on the international stage. Each chapter provides an overview of government and national policies as well as an in-depth examination of the impact that rankings have played on policy, practice, and academic life in Australia, Chile, China, Germany, Malaysia, the Netherlands, Poland, Russia, Turkey, the United Kingdom, and the United States. The Global Academic Rankings Game contributes to the continuing debate about the influence of rankings in higher education and is an invaluable resource for higher education scholars and administrators as they tackle rankings in their own national and institutional contexts.