Download or read book Nurturing Customer Relationships written by and published by Nurture Institute. This book was released on 2006 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Subscription Marketing written by Anne Janzer and published by Cuesta Park Consulting. This book was released on 2020-01-29 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Download or read book The New Relationship Marketing written by Mari Smith and published by John Wiley & Sons. This book was released on 2011-10-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
Download or read book How to be a Power Connector PB written by Judy Robinett and published by McGraw Hill Professional. This book was released on 2014-05-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a personal "power grid" of influence to spark professional and personal success "Other people have the answers, deals, money, access, power, and influence you need to get what you want in this world. To achieve any goal, you need other people to help you do it." -- JUDY ROBINETT As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority. When you combine your specific skills and talents with a clear, workable path for creating and managing your relationships, nothing will stop you from meeting your goals. With high-value connections, you'll tap into a dynamic "power grid" of influence guaranteed to accelerate your personal and professional success. Robinett uses her decades of experience connecting the world's highest achievers with one another to help you build high-value relationships. She reveals all the secrets of her trade, including proven ways to: Find and enter the best network "ecosystem" to meet your goals Reach even the most unreachable people quickly and effectively Get anyone's contact information within 30 seconds Create a "3-D connection" that adds value to multiple people at the same time Access key infl uencers through industry and community events Subtly seed conversation with information about interests and needs Use social media to your best advantage Robinett has based her methods on solid research proving that social groups begin to break up when they become larger than 150 people, and that 50 members is the optimal size for group communication. As such, she has developed what she calls the "5+50+100" method: contact your top 5 connections daily, your Key 50 weekly, and your Vital 100 monthly. this is your power grid, and it will work wonders for your career. Nothing will stop you when you learn How to Be a Power Connector. PRAISE FOR HOW TO BE A POWER CONNECTOR: "Unlike many books in this genre, this one is written by a woman who has lived it.. . . Judy Robinett offers guidance on how to form authentic relationships that bring mutual benefits." -- ADAM GRANT, Wharton professor and New York Times bestselling author of Give and Take "How to Be a Power Connector is like an MBA in networking: an advanced course in finding and developing quality relationships with the people who can make the biggest difference in your professional success." -- IVAN MISNER, founder and chairman of BNI "Talk about power! Follow Judy Robinett's logical, straightforward, and helpfully detailed advice, and you can be a 'Power Connector' yourself! Great ideas, well presented, with no ‘wasted space’ in her argument!" -- DON PEPPERS, coauthor of Extreme Trust: Honesty as a Competitive Advantage "Absolutely brilliant. A step-by-step guide to building a network that will be both invaluable to you and just as valuable to those whose lives you will now have the opportunity to touch. I can't imagine a more powerful book for one who truly desires to be a Power Connector." -- BOB BURG, coauthor of The Go-Giver and author of Adversaries into Allies "In the C-Suite or in your personal life everything comes down to the quality of your relationships. Judy's book helps you attract and maintain the relationships that will get you what you want most. Be a super connector now!" -- JEFFREY HAYZLETT, TV host and bestselling author of Running the Gauntlet
Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Download or read book Politics Is about Relationship written by H. Saunders and published by Springer. This book was released on 2005-12-22 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this straightforward exploration of core problems facing humanity, Harold Saunders outlines how concerned citizens can bring about social and political change. Using examples from the U.S. to South Africa, Tajikistan to China, this book is full of real stories of how building 'relationship' among people can empower citizens outside government.
Download or read book The Art of Influence written by Rebecca Cox and published by Rebecca Cox. This book was released on 2023-06-13 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive business landscape, trustworthiness and credibility are paramount to achieving successful negotiations and long-term success. "The Art of Influence" is a comprehensive guide that equips you with the essential strategies and practices to build a strong reputation and establish yourself as a trusted and credible negotiator. Whether you are a seasoned professional or just starting your journey in sales and negotiation, this book offers invaluable insights into ethical conduct, maintaining integrity, and fostering meaningful relationships. From understanding the power of trust in negotiations to mastering effective communication and active listening, you'll learn how to navigate complex scenarios with confidence and professionalism. Inside, you'll discover: The importance of ethical behavior and integrity in negotiations Strategies for building trust and credibility with customers and partners Techniques for effective communication and active listening to understand customer needs The art of crafting persuasive messages and using language to influence decisions Winning strategies for overcoming objections and handling rejections gracefully Key principles of empathy and understanding customer needs to nurture long-term relationships Techniques for establishing rapport and creating genuine connections with customers Proven strategies for resolving conflicts and finding common ground Expert advice on maintaining customer loyalty and satisfaction through exceptional customer service Practical tips for handling difficult negotiations and demanding customers with confidence Strategies for negotiating in high-stakes or complex scenarios with integrity And much more! "The Art of Influence" provides you with a roadmap to navigate the intricacies of sales and negotiation while upholding ethical principles. Each chapter is filled with practical examples and actionable strategies that you can immediately apply to your negotiations. Whether you're a sales professional, business owner, or aspiring negotiator, this book is your comprehensive guide to building trust, credibility, and long-term success in the competitive world of negotiations. Unlock the secrets to ethical conduct, establish yourself as a trusted negotiator, and achieve mutually beneficial outcomes with "The Art of Influence." Scroll up, click the "Add to Cart" button, and start your journey toward becoming a trusted and successful negotiator today.
Download or read book The Magic Of Content Marketing written by Chandan Singh and published by Chandan Singh. This book was released on 2023-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Magic of Content Marketing: Unleashing the Power of Valuable and Shareable Stories" is a comprehensive guide that reveals the secrets to crafting compelling content that captivates audiences and drives business success. Authored by Chandan Singh, an experienced marketer and content strategist, this book offers invaluable insights and practical strategies to help businesses and individuals harness the full potential of content marketing. In today's digital landscape, where consumers are constantly bombarded with information, it is essential to stand out from the crowd. This book takes you on a journey into the world of content marketing, where you will learn how to create engaging narratives, connect with your audience on a deeper level, and ultimately drive meaningful actions. With a focus on storytelling, "The Magic of Content Marketing" explores the art of captivating your audience through valuable and shareable experiences. It unravels the power of emotion, authenticity, and relevance in creating content that resonates with your target market. Whether you're a seasoned marketer or just starting out, this book provides the tools and techniques to develop a winning content strategy that sets you apart from the competition. Inside, you will discover: The foundations of content marketing and its role in modern business. How to identify and understand your target audience to deliver content that truly resonates. The art of storytelling and its impact on building connections and driving engagement. Strategies to create valuable, informative, and entertaining content that captures attention. The importance of authenticity and transparency in building trust and credibility. Techniques to optimize your content for search engines and enhance its visibility. Strategies to leverage social media platforms, influencer marketing, and other distribution channels effectively. Proven methods to measure and analyze the performance of your content marketing efforts. Tips for continuous improvement and staying ahead in the ever-evolving world of content marketing. "The Magic of Content Marketing" is a valuable resource for marketers, entrepreneurs, and anyone seeking to leverage the power of storytelling to drive business growth. Packed with real-world examples, actionable advice, and practical tips, this book equips you with the knowledge and tools to unlock the potential of content marketing and create a lasting impact on your audience. Whether you're looking to enhance your brand's online presence, build customer loyalty, or generate leads and conversions, "The Magic of Content Marketing" provides the guidance and inspiration you need to succeed in today's digital landscape. Don't miss out on the opportunity to transform your content marketing strategy and unleash the power of valuable and shareable stories.
Download or read book Customer Relationship Manager Diploma City of London College of Economics 3 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this diploma course you will learn how to deal with customer issues best. Content - CRM Success Factors - The Customer Service/Sales Profile - Managing Your Customer Service/Sales Profile - Choosing Your CRM Strategy - Managing and Sharing Customer Data - Tools for Capturing Customer Information - Service-Level Agreements - E-Commerce: Customer Relationship on the Internet - Managing Relationships Through Conflict - Fighting Complacency: The “Seven-Year Itch” - Resetting Your CRM Strategy Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when youfeel ready to take the exam and we’ll send you the assign- ment questions. Study material The study material will be provided in separate files by email / download link.
Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2019-12-03 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
Download or read book Products for Conscious Consumers written by Kemi Ogunyemi and published by Emerald Group Publishing. This book was released on 2022-07-06 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.
Download or read book RELATIONSHIP MARKETING written by SUPRIYA BISWAS and published by PHI Learning Pvt. Ltd.. This book was released on 2014-08-14 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of relationship marketing in the current business scenario has become significant as maintaining good relationships with various sections of society, especially the customers, is important for achieving organisational objectives. The book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. It has been thoroughly revised and enlarged in the Second Edition and incorporates topics based on emerging concepts of marketing and technology, including relationship parameter in brand identity, service recovery paradox, adversity quotient of relationship managers, impact of social networking on customer relations, as well as applications of cloud and mobile computing in the practice of relationship marketing. Inclusion of new and contemporary case studies from industries—Toyota logo, Removing pain points: How Coco-Colas low-cost solar cooler is helping Coke spread its wing in villages, and Mobile computing in general insurance business, provides a practical orientation to the text and help students to understand concepts of relationship marketing in the context of real-world situation. Apart from these, case assignments have been developed on various dimensions of relationship marketing. Intended as a textbook for the postgraduate students of management, the book is equally useful for relationship managers, executives, and sales and marketing professionals.
Download or read book The Marketing Evolution written by Eon Ranger and published by First Class Consulting Corporation . This book was released on 2022-06-21 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Evolution: Mastering Strategies for Consumer Synergy by Eon B. Ranger is a groundbreaking manual that redefines the realm of effective marketing. Ranger's comprehensive exploration of evolving marketing strategies is punctuated with real-world case studies and insightful FAQs, offering readers invaluable insights into the fusion of marketing practices with various facets of organizational operations. Each chapter intricately dissects the integration of marketing within a corporate framework, spotlighting crucial elements such as financial synchronization, operational streamlining, collaborative human resources, and the seamless implementation of marketing strategies aligned with overarching corporate objectives. The book underscores the critical significance of comprehending the interconnected nature of these functions and their collective influence on shaping impactful marketing initiatives and overall business expansion. From dispelling prevalent marketing misconceptions to unveiling the transformative potential of data-driven insights and cohesive communication, "The Marketing Evolution: Mastering Strategies for Consumer Synergy" is a game-changing playbook for marketers navigating the intricate modern business landscape. With an emphasis on fostering cross-functional collaboration and adopting a holistic approach to marketing, this book arms businesses with the necessary tools to cultivate enduring customer relationships, propel brand growth, and foster sustainable brand communities.
Download or read book Advances in Artificial Intelligence PRICAI 2000 Workshop Reader written by Ryszard Kowalczyk and published by Springer. This book was released on 2003-06-29 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2011-07-26 with total page 1543 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide student's with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.
Download or read book Sales Strategy Insights written by Mansoor Muallim and published by M M Info Care. This book was released on 101-01-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: The Foundations of Sales Strategy Setting: A cozy coffee shop, where Jammy, the sales strategy expert, and Canny, the enthusiastic learner, are engaged in an enlightening conversation. Jammy: Hey Canny, I'm glad you're interested in learning about sales strategy. It's an exciting and essential aspect of any business. So, let's start with the basics. Sales strategy is all about planning and executing tactics to achieve your sales objectives effectively. It involves understanding your target market, defining your unique selling proposition, and creating a roadmap to reach your sales goals. Canny: Thanks, Jammy! That sounds intriguing. Where should we begin? Jammy: Well, let's start with understanding your customers. Knowing your target audience inside out is crucial. Analyze their needs, preferences, pain points, and buying behaviors. This information will help you tailor your sales approach and offer solutions that resonate with them. Canny: Got it! Knowing my customers better will give me an edge. What's next? Jammy: Once you have a clear picture of your customers, it's time to define your unique selling proposition (USP). What sets your product or service apart from the competition? Focus on the key benefits and features that make your offering stand out and address your customers' specific needs. Canny: That makes sense. I need to highlight what makes us special. How do I create a roadmap to achieve my sales goals? Jammy: Excellent question, Canny! Your sales roadmap outlines the steps you'll take to reach your objectives. Start by setting realistic and measurable goals. Break them down into smaller, achievable targets, and assign responsibilities to your team accordingly. A well-structured plan will keep everyone focused and motivated. Canny: I see the importance of a well-structured plan. But how do I actually sell to potential customers? Jammy: Ah, the sales process. It's a crucial part of your strategy. Begin by prospecting, which means identifying and qualifying potential leads. Next, engage with your prospects by presenting your USP and addressing their needs. Remember, active listening is key here. Ask questions and show genuine interest in solving their problems. Canny: Active listening, got it! What about handling objections? Jammy: Handling objections gracefully is an art. When a prospect raises concerns, don't be defensive. Acknowledge their points and offer well-thought-out responses. Addressing objections shows that you understand their hesitations and are committed to finding the best solution for them. Canny: That's helpful advice, Jammy. Is there anything else I should know to excel in sales strategy? Jammy: One last essential aspect is continuous improvement. Always track your sales performance, learn from both successes and failures, and adapt your approach accordingly. Sales is a dynamic field, and staying open to learning and growth is key to long-term success. Canny: Thank you so much, Jammy! I've learned a lot from our conversation. I can't wait to put these insights into practice. Jammy: You're welcome, Canny! Remember, sales strategy is a journey of learning and refinement. Stay curious and keep honing your skills. Best of luck on your sales adventures! Key Takeaways: The sales strategy involves planning and executing tactics to achieve sales objectives effectively. Understand your target audience's needs, preferences, and buying behaviors to tailor your sales approach. Define your unique selling proposition (USP) to set your offering apart from competitors. Create a well-structured sales roadmap with measurable goals and clear responsibilities. Engage with prospects actively, ask questions, and show genuine interest in solving their problems. Handle objections gracefully by acknowledging concerns and providing thoughtful responses. Embrace continuous improvement, track your sales performance, and adapt your approach as needed.
