Download or read book Research in Media Promotion written by Susan Tyler Eastman and published by Routledge. This book was released on 2000-08 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.
Download or read book How Advertising Works written by John Philip Jones and published by SAGE Publications. This book was released on 1998-06-10 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Philip Jones, best-selling author of WhatÆs in a Name?, Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising processùclients, media, and agenciesùare fully represented in How Advertising Works. Chapter authors reflect a global mix of academic and professional backgrounds and include Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles. The result is a single "knowledge bank" of theory and practice for advertising students and professionals. Future handbooks, also edited by John Philip Jones, will address key topics of advertising agency operation, brand building, and multinational advertising. How Advertising Works will be of interest to students and professionals in advertising, marketing, and communication
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Market Research Sources written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1936 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on 1987 with total page 1476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Research Agencies written by and published by . This book was released on 1930 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Domestic Commerce Series written by and published by . This book was released on 1936 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selected Speeches and News Releases written by United States. Department of Agriculture. Office of Public Affairs (1989- ). and published by . This book was released on 1990 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2014-05-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Download or read book Attention Attitude and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Download or read book Journalism Research That Matters written by Valérie Bélair-Gagnon and published by Oxford University Press. This book was released on 2021-06-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is now well-established that the long-time economic model on which the news industry has relied is no longer sustainable. Facebook, Google, and declining levels of popular trust in the media have been major contributors to this situation. Simultaneously, the closure of local media outlets across the country has left many areas without access to regional news, compounded the distance between media and publics, and further eroded civic engagement. Despite the looming crisis in journalism, a research-practice gap plagues the news industry. This book argues that an underappreciated factor in the news crisis is a potentially symbiotic relationship between journalism studies and the industry that it researches. As this book contends, scholars must think about their work in a public context, and journalists, too, need to listen to media scholars and take the research that they do seriously. Including contributions from journalists and academics, Journalism Research That Matters offers journalists a guide on what they need to know and journalism scholars a call to action for what kind of research they can do to best help the news industry reckon with disruption. The book looks at new research developments surrounding audience behavior, social networks, and journalism business models; the challenges that scholars face in making their research available to the public and to journalists; the financial survival of quality news and information; and blind spots in the way that researchers and journalists do their work, especially around race, diversity, and inequality. A final section includes contributions from journalists about how researchers can better engage on the ground with newsrooms and media professionals.
Download or read book Field Organization News Letter written by and published by . This book was released on 1943 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Research Sources 1940 written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1940 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Statistical Reference Index written by and published by . This book was released on 1980 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economic Concentration in the Media newspapers written by United States. Congress. Senate. Select Committee on Small Business and published by . This book was released on 1979 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
