Download or read book Newspaper Audience Profiles by Sections written by Minneapolis Star and Tribune Company and published by . This book was released on 1962* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Teaching Arguments written by Jennifer Fletcher and published by Taylor & Francis. This book was released on 2023-10-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter wherestudents' lives lead after graduation, one of the most essential tools we can teach them is how to comprehend, analyze, and respond to arguments. Students need to know how writers' and speakers' choices are shaped by elements of the rhetorical situation, including audience, occasion, and purpose. In Teaching Arguments: Rhetorical Comprehension, Critique, and Response , Jennifer Fletcher provides teachers with engaging classroom activities, writing prompts, graphic organizers, and student samples to help students at all levels read, write, listen, speak, and think rhetorically.Fletcher believes that, with appropriate scaffolding and encouragement, all students can learn a rhetorical approach to argument and gain access to rigorous academic content. Teaching Arguments opens the door and helps them pay closer attention to the acts of meaning around them, to notice persuasive strategies that might not be apparent at first glance. When we analyze and develop arguments, we have to consider more than just the printed words on the page. We have to evaluate multiple perspectives; the tension between belief and doubt; the interplay of reason, character, and emotion; the dynamics of occasion, audience, and purpose; and how our own identities shape what we read and write. Rhetoric teaches us how to do these things.Teaching Arguments will help students learn to move beyond a superficial response to texts so they can analyze and craft sophisticated, persuasive arguments-;a major cornerstone for being not just college-and career-ready but ready for the challenges of the world.
Download or read book The Readership of Newspaper Pages and Sections written by Newspaper Advertising Bureau (New York, N.Y.) and published by . This book was released on 1980 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Measuring Your Media Profile written by Dermot H. McKeone and published by Gower Publishing, Ltd.. This book was released on 1995 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dermot McKeone's book shows how, with the aid of today's powerful technology, the impact an organization makes in the media can be monitored and evaluated - against the competition if necessary. Using examples and case studies of high profile companies, he describes the various methods available for analysing media coverage (both printed and broadcast) and discusses the costs and benefits involved. He explains how to identify target audiences and choose appropriate messages, demonstrating how media coverage translates into corporate image in the marketplace. Analysing and evaluating media coverage, argues Mr McKeone, should be part of a systematic corporate communications programme, and it is this strategic perspective that makes his book so valuable.
Download or read book The Readership of Newspaper Pages and Sections written by Newspaper Advertising Bureau (New York, N.Y.) and published by . This book was released on 1983 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Coordinated Surveys of Local Market Newspaper Audience Demographics written by Newspaper Advertising Bureau (New York, N.Y.) and published by . This book was released on 1976 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art of Public Writing written by Zachary Michael Jack and published by Parlor Press LLC. This book was released on 2020-10-28 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s professionals recognize the need to elevate written communication beyond argument-driven pedantry, political polemic, and obtuse pontification. Whether the goal is to write the next serious work of best-selling nonfiction, to develop a platform as a public scholar, or simply to craft clear and concise workplace communication, The Art of Public Writing demystifies the process, showing why it’s not just nice, but necessary, to connect with those inside and outside one’s area of expertise. Drawing on a diverse set of examples ranging from Charles Darwin’s On the Origin of Species to Steven Levitt’s Freakonomics, Zachary Michael Jack offers invaluable advice for researchers, scholars, and working professionals determined to help interpret field-specific debates for wider audiences, address complex issues in the public sphere, and successfully engage audiences beyond the Corner Office and the Ivory Tower.
Download or read book Planning Implementing and Evaluating Targeted Communication Programs written by William D. Crano and published by Bloomsbury Publishing USA. This book was released on 1987-06-23 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.
Download or read book Consumer Profiles RLE Consumer Behaviour written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Download or read book An Introduction to News Product Management written by Damon Kiesow and published by Taylor & Francis. This book was released on 2023-12-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations. An Introduction to News Product Management sets out how “product thinking” should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product. In the second unit, the author discusses how the human-centred design philosophy of product management aligns with the mission and ethics of journalism, and how that influences the view of audiences and frames strategies. The third unit of the book focuses on the daily use of product management in news organizations, providing students with a guide to its use in researching, prioritizing, and building sustainable projects that deliver news to readers and viewers. Written in an accessible style, this book features input from industry experts and draws on global examples to provide practical guidance. This is an ideal text for advanced undergraduates and graduates studying entrepreneurial journalism, media innovation, and digital media economics, as well as media professionals keen to learn more about product management and human-centred design methods.
Download or read book Statistical Reference Index written by and published by . This book was released on 1986 with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Coordinated Surveys of Local Market Newspapers Audience Demographics written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1975 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book No Longer Newsworthy written by Christopher R. Martin and published by ILR Press. This book was released on 2019-05-15 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until the recent political shift pushed workers back into the media spotlight, the mainstream media had largely ignored this significant part of American society in favor of the moneyed "upscale" consumer for more than four decades. Christopher R. Martin now reveals why and how the media lost sight of the American working class and the effects of it doing so. The damning indictment of the mainstream media that flows through No Longer Newsworthy is a wakeup call about the critical role of the media in telling news stories about labor unions, workers, and working-class readers. As Martin charts the decline of labor reporting from the late 1960s onwards, he reveals the shift in news coverage as the mainstream media abandoned labor in favor of consumer and business interests. When newspapers, especially, wrote off working-class readers as useless for their business model, the American worker became invisible. In No Longer Newsworthy, Martin covers this shift in focus, the loss of political voice for the working class, and the emergence of a more conservative media in the form of Christian television, talk radio, Fox News, and conservative websites. Now, with our fractured society and news media, Martin offers the mainstream media recommendations for how to push back against right-wing media and once again embrace the working class as critical to its audience and its democratic function.
Download or read book Country Demographic Profiles written by Roger G. Kramer and published by . This book was released on 1979 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 1981 with total page 1232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book All the News That s Fit to Sell written by James T. Hamilton and published by Princeton University Press. This book was released on 2011-10-23 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. But in All the News That's Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism--media bias, soft news, and pundits as celebrities--arise from the impact of this economic logic on news judgments. This is the first book to develop an economic theory of news, analyze evidence across a wide range of media markets on how incentives affect news content, and offer policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programs from 1969 to 1998 shows how cable competition, deregulation, and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers. Hamilton concludes by calling for lower costs of access to government information, a greater role for nonprofits in funding journalism, the development of norms that stress hard news reporting, and the defining of digital and Internet property rights to encourage the flow of news. Ultimately, this book shows that by more fully understanding the economics behind the news, we will be better positioned to ensure that the news serves the public good.
Download or read book Media Studies Content audiences and production written by Pieter Jacobus Fourie and published by Juta and Company Ltd. This book was released on 2001 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.
